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Acknowledgement

In the name of Allah the praiseworthy, the passionate whose

blessings made it possible for us to complete this complex task.

It is a matter of great Pleasure and enthusiasm for us to

complete our project. It is all because of Almighty Allah’s great
guidance that made us do that.

We are especially thankful to our respected Teacher Mr.

Nauman Malik who provided us an opportunity to prepare this
Project report and encouraged us. It was not possible without the
guidance he provided to us, to complete this project. We are also
thankful to the organization we have studied, Coca Cola.
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Know the most recognized word

on the planet after “OK”!
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Table of Contents

Topics Page
Number
Acknowledgement 01
Table of Contents 03
Executive Summary 04
Objectives of The Research 04
Strategy Formation 05
Introduction of Coca Cola 06
Vision Statement of Coca Cola 08
Mission Statement of Coca Cola 09
Goals of Coca Cola 10
Portfolio Analysis 11
SWOT Analysis 13
External Factor Evaluation Matrix 21
Growth Strategy 22
Strategies of Quality 24
Marketing Strategy 25
Conclusion & Recomendations 28
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EXECUTIVE SUMMARY

We were asked to Study a strategy of some company, and make a

report on it. The company which we chose for studying a strategy is Coca-
Cola Private Limited Pakistan, as it was our course requirement. We had
registered under the supervision of Mr. Nauman Malik, in the subject of
“Strategic Management”
The scope of project is to study is to discuss the strategies adopted
and applied by the coca cola company In Pakistan. From the last month or so
our group is studying continually the strategies adopted by the coca cola
company. The Coca Cola Company was invented in 1886 by John Styth. In
Pakistan they made there own production plant for the first time in 1996, after
coming here in 1950.

RESEARCH OBJECTIVE

Our research objective was to find out the strategies that have been
applied by the company coca cola private limited in Pakistan. And then study
and analyze those strategies.
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How STRATEGY IS FORMED

Entrepreneurs and business managers are often so preoccupied with
immediate issues that they lose sight of their ultimate objectives. That's why a
business review or preparation of a strategic plan is a virtual necessity. This
may not be a recipe for success, but without it a business is much more likely
to fail. A sound plan should:
• Serve as a framework for decisions or for securing
support/approval
• Provide a basis for more detailed planning.
• Explain the business to others in order to inform, motivate &
involve.
• Assist benchmarking & performance monitoring.
• Stimulate change and become building block for next plan.

Strategic Analysis
Industry analysis
Customer/marketplace
Environmental forecast
Competitor analysis
Assessment of internal
Strengths, weaknesses

Supporting
Strategy Organizatio
Missio nal
n The central integrated, Arrangemen
& Objecti externally oriented ts
Vision ves concept of how we will Structure,
achieve our objectives. Rewards,
Process,
People Etc.
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INTRODUCTION OF COCA COLA

Coca-Cola has sold more than one billion servings every day. More than
10,450 beverages are consumed every second. The company achieved
earnings of $4,347,000,000 in 2003. It is present on all seven continents and
is recognized by 94% of the world population. How did Coca-Cola grow from
its humble roots as a home-brewed Georgia-based patent medicine to be the
international soft drink powerhouse that it is today? Coca-Cola used
numerous technologies to achieve its rise to the top of the soft drink industry,
defining new technologies and establishing paradigms that popped the status
quo like a cap from a soda bottle. Through technology, Coca-Cola perfected
Coke as a beverage and spread it throughout the world. Even today, the US
soft drink industry is organized on this principle. "The Coca-Cola Company" is
now the largest soft drink company in the world. Every year 800,000,000
servings of just "Coca-Cola" are sold in the U.S alone.

Shared Values

Leadership The courage to shape a better future

Collaboration Leverage collective genius
Integrity Be real
Accountability If it to be, it’s up to me
Passion Committed in heart and mind
Diversity As inclusive as our brands
Quality What we do, we do well

Departments
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There are six departments working in the coca cola company.

• Marketing
• Finance
• Packaging
• Sales
• Research and development
• Administration

COKE’S VISION
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The vision of coke is to guide every aspect of our business by

describing what we need to accomplish in order to continue achieving
sustainable growth.

People Be a great place to work where people are inspired to be the

best they can be.
Portfolio Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people’s desires and needs.
Partners Nurture a wining network of customers and suppliers together
we create mutual enduring value.
Planet Be a responsible citizen that makes a difference by helping build
and support sustainable communities.
Profit Maximize long term return to shareowners being mindful of our overall
responsibilities.

Be a lean and highly effective fast moving organization

Mission
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Mission statement is a statement of organization purposes that what it

wants to accomplish in order to achieve mission of increasing market share
and maintain good relations with our customers all over the world. We wish to
create value for all the constraints we serve, including our consumers our
bottlers and our communities. The coca cola company creates value by
executing business strategy guided by four key beliefs.

• Customer is a king; customer demand drives everything we do.

• Brand coca cola is the core of our business.
• We will serve consumers a broad selection of the nonalcoholic
ready to drink beverages they want to drink throughout the day.
• We will be the best marketers in the world.

Every thing we do is inspired by our enduring MISSION

To refresh the world in body mind and spirit.

To inspire moments of optimism through our brands and our action.
To create value and make a difference everywhere we engage.

OBJECTIVES OF COCACOLA
• The company has sales based objective. Everything else
(marketing plan, advertising plan production etc) is derived from
this objective.
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• Currently the company objective is to.

• Increase the volume of sales up to the maximum level as much
as possible during the current fiscal year
• The company sets its objective keeping in view the past
performance, historical trends current market posting, economic
condition macro environment and micro environment factors
social values market size and growth rate future expectations
and predictions

GOALS OF COCACOLA
All CCBPL plants setup their own goal to achieve the objective the
company goal is

“To increase sales volume and gain market leadership in Pakistan.”

PORTFOLIO ANALYSIS
A tool by which the management identifies and evaluates the various
businesses that makes up the company. Generally there are two approaches
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of doing the portfolio analysis & Coca Cola’s portfolio analysis is done with
both the methods & the results are as follows:

BCG (Boston Consulting Group) Approach

In The BCG approach a company classifies all its bus according to the
growth share matrix.

Coke is one of the main product lines of the coca cola company. It is
the one which giving maximum revenues to it by different products in this line.
Here we have classified some of its major products in the BCG matrix on the
basis of their fame and liking of the people

STAR
Coke classifies is the basic product through which the coca cola
company got the fame. It is one product, which gives the maximum revenue
from all over the world. It is one flavor which has the maximum consumers all
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over the world. Coke has already worked a lot on it by launching new flavors
in it, but still it is a product they can turn as famous as coke classic.

Cash cows
Fanta and sprite are the products, which the coca cola company can
never think of stop producing. It is the one which make the coke company a
huge success; it was one product which gives billion of dollars as revenue
from world over. Whenever the company thinks of launching its product in a
country the first product they launch is coke classic as they know that if don’t
work here then nothing else can.

Question Mark
Products that are still not a big hit as they haven’t consumed much
time yet. Sprite 3G, Sprite Zero, Diet Coke, and kinley are the examples of
these question marks as the question marks as they have not taken much
time yet to get a hold of market & not even the large percentage of the people
have tasted it. So it needs time to be fully tested by the company and the
company needs to think whether it should continue the production or should
divert to something new.

Dogs
A product that has not worked well or a product which has been a
source of loss flavored. Fanta is one product that was not a big hit. Even it’s
not a long period which flavored fanta has consumed but still there are signs
that it won’t be a success. So it’s better for the company to get rid of it.

SWOT ANALYSIS
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The Coca-Cola Company (Coca-Cola) is a leading manufacturer,

distributor and marketer of non-alcoholic beverage concentrates and syrups,
in the world. Coca-Cola has a strong brand name and brand portfolio.
Business-Week and Interbred, a branding consultancy, recognizes Coca-Cola
as one of the leading brands in their top 100 global brands ranking in 2006.
The Business Week-Interbred valued Coca-Cola at $67,000 million in 2006.
Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking
of 22 having a brand value of $12,690 million The Company’s strong brand
value facilitates customer recall and allows Coca-Cola to penetrate markets.
However, the company is threatened by intense competition which could have
an adverse impact on the company’s market share.

Strengths Weaknesses

World’s leading brand. Negative publicity.

Large scale of operations. Sluggish performance in North
Robust revenue growth in three America.
segments. Decline in cash from operating
activities.

Opportunities Threats

Acquisitions. Intense competition.

Growing bottled water market. Dependence on bottling partners.
Growing Hispanic population in US. Sluggish growth of carbonated
beverages.

Strengths
World’s leading brand

Coca-Cola has strong brand recognition across the globe. The

company has a leading brand value and a strong brand portfolio. Business-
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Week and Inter brand, a branding consultancy, recognize Coca-Cola as one

of the leading brands in their top 100 global brands ranking in 2006.The
Business Week-Inter brand valued Coca-Cola at $67,000 million in 2006.
Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking
of 22 having a brand value of $12,690 million Furthermore; Coca-Cola owns a
large portfolio of product brands. The company owns four of the top five soft
drink brands in the world: Coca-Cola, Diet Coke, Sprite and Fanta. Strong
brands allow the company to introduce brand extensions such as Vanilla
Coke, Cherry Coke and Coke with Lemon. Over the years, the company has
made large investments in brand promotions. Consequently, Coca-cola is one
of the best recognized global brands. The company’s strong brand value
facilitates customer recall and allows Coca-Cola to penetrate new markets
and consolidate existing ones.

Large scale of operations

With revenues in excess of $24 billion Coca-Cola has a large scale of

operation. Coca-Cola is the largest manufacturer, distributor and marketer of
nonalcoholic beverage concentrates and syrups in the world. Coco-Cola is
selling trademarked beverage products since the year 1886 in the US. The
company currently sells its products in more than 200 countries. Of the
approximately 52 billion beverage servings of all types consumed worldwide
every day, beverages bearing trademarks owned by or licensed to Coca-Cola
account for more than 1.4 billion. The company’s operations are supported by
a strong infrastructure across the world. Coca-Cola owns and operates 32
principal beverage concentrates and/or syrup manufacturing plants located
throughout the world. In addition, it owns or has interest in 37 operations with
95 principal beverage bottling and canning plants located outside the US. The
company also owns bottled water production and still beverage facilities as
well as a facility that manufactures juice concentrates. The company’s large
scale of operation allows it to feed upcoming markets with relative ease and
enhances its revenue generation capacity.

Robust revenue growth in three segments

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Coca-cola’s revenues recorded a double digit growth, in three

operating segments. These three segments are Latin America, ‘East, South
Asia, and Pacific Rim’ and Bottling investments. Revenues from Latin
America grew by 20.4% during fiscal 2006, over 2005. During the same
period, revenues from ‘East, South Asia, and Pacific Rim’ grew by 10.6%
while revenues from the bottling investments segment by 19.9%. Together,
the three segments of Latin America, ‘East, South Asia, and Pacific Rim’ and
bottling investments, accounted for 34.8% of total revenues during fiscal
2006. Robust revenues growth rates in these segments contributed to top-line
growth for Coca-Cola during 2006.

Weaknesses

Negative publicity

The company received negative publicity in India during

September 2006.The company was accused by the Center for Science and
Environment (CSE) of selling products containing pesticide residues. Coca-
Cola products sold in and around the Indian national capital region contained
a hazardous pesticide residue. These pesticides included chemicals which
could cause cancers, damage the nervous and reproductive systems and
reduce bone mineral density. Such negative publicity could adversely impact
the company’s brand image and the demand for Coca-Cola products. This
could also have an adverse impact on the company’s growth prospects in the
international markets.

Sluggish performance in North America

Coca-Cola’s performance in North America was far from robust. North

America is Coca-Cola’s core market generating about 30% of total revenues
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during fiscal 2006. Therefore, a strong performance in North America is

important for the company. In North America the sale of unit cases did not
record any growth. Unit case retail volume in North America decreased 1%
primarily due to weak sparkling beverage trends in the second half of 2006
and decline in the warehouse-delivered water and juice businesses.
Moreover, the company also expects performance in North America to be
weak during 2007.
Sluggish performance in North America could impact the company’s
future growth prospects and prevent Coca-Cola from recording a more robust
top-line growth.

Decline in cash from operating activities

The company’s cash flow from operating activities declined during

fiscal 2006. Cash flows from operating activities decreased 7% in 2006
compared to 2005. Net cash provided by operating activities reached $5,957
million in 2006, from $6,423 million in 2005. Coca-Cola’s cash flows from
operating activities in 2006 also decreased compared with 2005 as a result of
a contribution of approximately $216 million to a tax-qualified trust to fund
retiree medical benefits. The decrease was also the result of certain
marketing accruals recorded in 2005.
Decline in cash from operating activities reduces availability of funds
for the company’s investing and financing activities, which, in turn, increases
the company’s exposure to debt markets and fluctuating interest rates.

Opportunities

Acquisitions

For the last one year, Coca-Cola has been aggressively

adopting the inorganic growth path. During 2006, its acquisitions included
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Kerry Beverages, (KBL), which was subsequently, reappointed Coca-Cola

China Industries (CCCIL). Coca-Cola acquired a controlling shareholding in
KBL, its bottling joint venture with the Kerry Group, in Hong Kong. The
acquisition extended Coca-Cola’s control over manufacturing and distribution
joint ventures in nine Chinese provinces. In Germany the company acquired
Apollinaris which sells sparkling and still mineral water in Germany. Coca-
Cola has also acquired a 100% interest in TJC Holdings, a bottling company
in South Africa. Coca-Cola also made acquisitions in Australia and New
Zealand during 2006. These acquisitions strengthened Coca-Cola’s
international operations. These also give Coca-Cola an opportunity for
growth, through new product launch or greater penetration of existing
markets.
Stronger international operations increase the company’s capacity to
penetrate international markets and also gives it an opportunity to diversity its
revenue stream.

Growing bottled water market

Bottled water is one of the fastest-growing segments in the world’s

food and beverage market owing to increasing health concerns. The market
for bottled water in the US generated revenues of about $15.6 billion in 2006.
Market consumption volumes were estimated to be 30 billion liters in 2006.
The market's consumption volume is expected to rise to 38.6 billion
units by the end of 2010. This represents a CAGR of 6.9% during 2005-2010.
In terms of value, the bottled water market is forecast to reach $19.3 billion by
the end of 2010. In the bottled water market, the revenue of flavored water
(water-based, slightly sweetened refreshment drink) segment is growing by
about $10 billion annually. The company’s Dasani brand water is the third
best-selling bottled water in the US. Coca-Cola could leverage its strong
position in the bottled water segment to take advantage of growing demand
for flavored water.

Growing Hispanic population in US

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Hispanics are growing rapidly both in number and economic power. As

a result, they have become more important to marketers than ever before. In
2006, about 11.6 million US households were estimated to be Hispanic. This
translates into a Hispanic population of about 42 million. The US Census
estimates that by 2020, the Hispanic population will reach 60 million or almost
18% of the total US population. The economic influence of Hispanics is
growing even faster than their population. Nielsen Media Research estimates
that the buying power of Hispanics will exceed $1 trillion by 2008- a 55%
increase over 2003 levels. Coca- Cola has extensive operations and an
extensive product portfolio in the US.
The company can benefit from an expanding Hispanic population in
the US, which would translate into higher consumption of Coca-Cola products
and higher revenues for the company.

Threats

Intense competition

Coca-Cola competes in the nonalcoholic beverages segment of the

commercial beverages industry. The company faces intense competition in
various markets from regional as well as global players. Also, the company
faces competition from various nonalcoholic sparkling beverages including
juices and nectars and fruit drinks. In many of the countries in which Coca-
Cola operates, including the US, PepsiCo is one of the company’s primary
competitors. Other significant competitors include Nestle, Cadbury
Schweppes, Groupe DANONE and Kraft Foods. Competitive factors
impacting the company’s business include pricing, advertising, sales
promotion programs, product innovation, and brand and trademark
development and protection. Intense competition could impact Coca-Cola’s
market share and revenue growth rates.

Dependence on bottling partners

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Coca-Cola generates most of its revenues by selling concentrates and

syrups to bottlers in whom it doesn’t have any ownership interest or in which it
has no controlling ownership interest. In 2006, approximately 83% of its
worldwide unit case volumes were produced and distributed by bottling
partners in which the company did not have any controlling interests. As
independent companies, its bottling partners, some of whom are publicly
traded companies, make their own business decisions that may not always be
in line with the company’s interests. In addition, many of its bottling partners
have the right to manufacture or distribute their own products or certain
products of other beverage companies.
If Coca-Cola is unable to provide an appropriate mix of incentives to its
bottling partners, then the partners may take actions that, while maximizing
their own short-term profits, may be detrimental to Coca-Cola. These bottlers
may devote more resources to business opportunities or products other than
those beneficial for Coca-Cola. Such actions could, in the long run, have an
adverse effect on Coca-Cola’s profitability. In addition, loss of one or more of
its major customers by any one of its major bottling partners could indirectly
affect Coca-Cola’s business results. Such dependence on third parties is a
weak link in Coca-Cola’s operations and increases the company’s business
risks.

Sluggish growth of carbonated beverages

US consumers have started to look for greater variety in their drinks

and are becoming increasingly health conscious. This has led to a decrease
in the consumption of carbonated and other sweetened beverages in the US.
The US carbonated soft drinks market generated total revenues of $63.9
billion in 2005, this representing a compound annual growth rate (CAGR) of
only 0.2% for the five-year period spanning 2001-2005. The performance of
the market is forecast to decelerate, with an anticipated compound annual
rate of change (CAGR) of -0.3% for the five-year period 2005-2010expected
to drive the market to a value of $62.9 billion by the end of 2010. Moreover in
the recent years, beverage companies such as Coca-Cola have been
criticized for selling carbonated beverages with high amounts of sugar and
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unacceptable levels of dangerous chemical content, and have been

implicated for facilitating poor diet and increasing childhood obesity.
Moreover, the US is the company’s core market. Coca-Cola already expects
its performance in the region to be sluggish during 2007. Coca-Cola’s
revenues could be adversely affected by a slowdown in the US carbonated
beverage market.

EXTERNAL FACTOR EVALUATION

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KEY EXTERNAL FACTOR

OPPORTUNITIES Weight Rating W.Scor
e
• Acquisitions. 0 3 0.
.18 54
• Growing bottled water market. 2
• Growing Hispanic population in 0 0.
.19 4 38
US
0 0.
.13 52
THREAT
• Intense competition. 0 4 0.
.13 52
• Dependence on bottling 3
partners. 0 0.
.16 48
• Sluggish growth of carbonated 4
beverages.
0 0.
.21 84
1 3.28

GROWTH STRATEGY
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Growth is the main objective of every organization. They look forward

for expanding & growing in deferent markets and making a variety in their
product line. A company can identify their growth through the product market
expansion grid. The approach is known as ANSOFF.
Coca Cola Company can also identifies its expansion through the
ANSOFF approach

Products Current New

Markets
Current Market Penetration Product Development
New Market Development Diversification

Market penetration

Market penetration is the strategy, which every company has to opt

when it reaches a maximum height of growth. Coca cola in Pakistan is doing
market penetration through the selling its products to the business buyer, who
are huge multinational organizations like McDonalds, Subway, Dunkin Donuts
and many more, they are also keeping the local market in focus.

Market development

Market development is exploring new markets for the products you are
already selling. Many flavors of coca cola are not being sold in Pakistan.
Coca cola can develop a new market if they introduce those flavors in
Pakistan. Many people in Pakistan want a change in beverages industry, as
they are having the same flavors from many years.

Product development

A company takes a risk when it does product development, there is a

chance that it looses its customers or there will be crowd of people
demanding their product. Coca coal company can do product development by
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introducing the new flavors in Pakistan which are not sold anywhere in the
world by the coke company. The company has to put large effort in that, as it
has to conduct all market research for it.

Diversification

Diversification strategy is one which every company really wants to

practice, there are lots of chances of growth but the risk factors is also there.
The company can manufacture products, which are not manufactured by it
before, coca cola is only dealing in beverages but it can also manufacture its

own snacks items as the company name is known almost all over the world.

STRATEGIES OF QUALITY
After micro and macro analysis Brand “coke” is primarily role

• Enhance competition moments

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• When people watch cricket

• Through commercialization
• Fun time

Though these strategies there could be better understanding and

better connection with the public. These are the “key consumption”.

Threats from Competitors

Threats are well planned. Price is the major threat. When price goes
certain beyond the exact price whether come down or go higher its effects the
consumption of soft drink. Because when the price go higher people go for
the substitute of “coke” i.e. Pepsi.
And when price goes down they think that there is must be some thing
wrong in it. In short it all depends on customer’s perception.

MARKETING STRATEGY
Our local marketing strategy enables Coke to listen to all the voices
around the world asking for beverages that span the entire spectrum of tastes
and occasions. What people want in a beverage is a reflection of who they
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are, where they live, how they work and play, and how they relax and
recharge. Whether you're a student in the United States enjoying a refreshing
Coca-Cola, a woman in Italy taking a tea break, a child in Peru asking for a
juice drink, or a couple in Korea buying bottled water after a run together,
we're there for you. We are determined not only to make great drinks, but also
to contribute to communities around the world through our commitments to
education, health, wellness, and diversity. Coke strives to be a good
neighbor, consistently shaping our business decisions to improve the quality
of life in the communities in which we do business. It's a special thing to have
billions of friends around the world, and we never forget
it.

MARKET POSITIONING
Product Range
The total range of Coca Cola Company in Pakistan includes:
• Coke.
• Sprite.
• Fanta.
• Diet Coke.

And company offers their products in different bottle sizes these include:

• SSRB (standers size returnable bottle)

• LRB (litter returnable bottle)
• NRB (no return bottle) or disposable bottle
• PET 1.5 (1.5 litter plastic bottle)
• CANS (tin pack 330 ml)

Packing
Coca cola products are available in different packing
• 24 regular bottle shell
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• 6 bottle pack for 1.5 pets

• 12 bottles in a pack for disposable bottle
• 24 cans in one pack.

SALES PROMOTION ACTIVITIES

Coke-Studio
Music is one of the most important and cruicial way to reach the
hearts of the public. Coke studio recently started a TV-Program by the name
of Coke Studio, which produce fusion music by combining different singers of
Pakistan and there music. This program is the production of Coca-Cola. And
has improved the ratings of coke among the public.

Coca-Cola Cricket

Cricket the most sought after; watched & played game in Pakistan .the
game of cricket has been owned by various brands in the industry for the
promotion of their products over a period of time. Coca-Cola signed a
sponsorship agreement with eight of Pakistan’s National cricket players.
Coca-Cola realizing the fact that cricket is a very strong element by which it
can reach it consumers & masses invested in the opportunity and launched a
massive campaign on mass media showing all these cricket stars endorsing
& complimenting Coca-Cola brand.

Coca-Cola Concerts

Abrar-ul-haq’s distinct style, lyrics & songs have made him an instant
hit among the masses in Pakistan. His enormous popularity in the country &
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abroad is supported by Coca-Cola’s commitment towards providing healthy &

fun-filled entertainment for the youth of Pakistan.

Coca-Cola GO-RED

Quenching the thirst of motorist, pedestrians & passerby’s during

Lahore’s hottest summer season, Coca-Cola’s “GO-RED” teams went out into
the cities main quadrants to “serve & refresh” on the spot with ice-cold Coca-
Colas at discounted prices backed by a heavy FM announcement campaign
the “GO-RED” stall, served well to promote the Coca-Cola industry.

Coca-Cola Shopping Festival

Coca-Cola hosted “The Coca-Cola Shopping Festival” Lahore’s first

shopping festival, a resounding success with tempting discounts, live music,
great prizes & fire works. Liberty marketing Gulberg was a hive of activity
during the weeklong shopping extravaganza. The in augural event proved so
popular that it is now set to become an annual fixture.

Coca-Cola Ramzan Campaign

A very special occasion for the people of Pakistan Ramzan saw
another very special Coca-Cola’s promotion, marketing the popular 1.5 liter
PET bottle & the 1 liter bottle with a super price-off promotion. The emphasis
on enjoying Coca-Cola at “Iftar” with friends & family.
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CONCLUSION & RECOMMENDATIONS

In View of the following data Coca cola is the company which
needs to produce even more by using new technologies because coca cola
currently occupies the market leadership position overall but it does not
guarantee that the company will sustain its position in the future as well. In
Pakistan as compared to Pepsi, Coca-Cola has less number of consumers as
Pepsi’s market share.
In Pakistan approximately 54%is held by pepsi, where as coke
market share is hovering about 36% hence the conclusion is that coca cola
must enhance factors such as innovation and technology, if they want to be
the market leader in Pakistan.

RECOMMENDATIONS
By analyzing the strategies used by the coca cola in Pakistan we came up
with following recommendations for the coca cola company

• Coca cola company have to produce the coke locally as well

because currently coke cans are only smuggled from abroad
and sold at high price.
• The availability of coke is the biggest problem of there slow
growth as compared to Pepsi. There teams should make it sure
that coke is available easily all over the Pakistan.
• In Pakistan most of the flavors that has been introduced by coke
on international level are not yet introduced. Coke should
introduce them in effective manner.