Career Launcher

CHAPTER I
INTRODUCTION
1.1 BACKGROUND
Education market is now thriving on the back of the workforce proving itself equal to their
counterparts elsewhere in the world in productivity. Given the predominantly young population,
the education market is bound to accelerate rapidly. The much sought after Indian workforce that
has propelled India to the top of several global competitive indices is not only attracting
prospective employers to the country but also the education system behind this workforce is now
driving a prolific education market. It seems to be a boom time for the education industry in
India as the concept of business through education catches up with the Indian market. And
management stream seems to the most popular flavor of education for the graduates in India.
MBA education has gained enough momentum in the past decade and following facts prove this
point
No of MBA colleges: More than 100 reputed colleges
Total seats available: More than 70,000 seats in both CAT & MAT and other
competitive exams.
No of candidates sitting for various MBA entrance examination –
-In the year 1998-50000
-In the year 2010-290000
This sharp spurt in the growth of MBA colleges has a reason. There are a lot of advantages to an
MBA graduate- salary wise and growth wise. On one hand there is little scope of research
projects in various post graduate courses, full with rot learning, while on the other hand a
management education enables to provide many practical aspects of the business. These courses
provide students a good business sense that helps them to provide a strategic direction to a
business and sometimes cultivate the spirit of entrepreneurship among them. All in all
management courses provide a holistic approach in planning and executing strategies. We often
come across various success stories of the students after doing MBA, IIM getters being at the
limelight in media as they complete their courses and get handsome packages. Living standards,
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social esteem, better employment avenues, multiple functional roles which are not possible in a
technical course adds further glamour to a post MBA life. All these reasons correspond for a
fierce competition amongst students to grab a seat in one of the good business schools of the
country. And many educational societies are leveraging this opportunity by introducing at least
one B- School in the list of colleges run by them. Thus the colleges providing a degree in the
field of business management are also mushrooming with a fast pace.
But the first step towards success for any aspiring manager starts from preparations to crack the
entrance examinations to reach up to the dream MBA College. Since there are currently a lot of
players in the market providing these preparations/training services, students are often confused,
where to go. The current project is aimed at studying all the parameters of the services provided
to the students and analyzing the factors responsible for good performance of the institute in a
particular locality.
1.2 SCOPE OF THE PROJECT

As the growth in colleges providing a diploma/degree in management as well as in the number of
students applying for these courses has been tremendous in the past decade, there is a cut throat
competition for the seats in the elite institutions in the country. Further the awareness spread
through various media sources such as news channels, internet, and counseling session’s etc.
result in fuelling a desire to crack the entrance examinations for these prestigious colleges, in a
run to get a better life. This results in providing a further boost to the number of trainers, as well
as the already increasing number of students. These different players have various kinds of
offerings for the students in reference to the courses. They provide the students a wide variety of
courses to choose from ranging from duration of around 18 months to as small as 4 months. The
brand image for each of the players differs in different regions of the country and it makes the
decision more complicated; which one to join? As a result students are often confused where to
go and most of the times base their decision on factors such as convenience, presence of friends,
recommendations by relatives etc. This project is undertaken with an intention to study the
various parameters of service delivery in the Jammu region and to collect feed back of the
students with a particular reference to Career Launcher, Jammu center. This may provide the
researcher an idea about what is expected by the students or what is promised to them before
taking admissions and what really is delivered after they have enrolled. The study may provide
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some guidance to the students to base their decision of enrollment and may also prove as an eye
opener for Career Launcher Jammu to improve or modify their service delivery.
1.3 INTRODUCTION OF CLIENT

Career Launcher India Limited (CL) is an education service provider in Asia with presence in
over 130 locations across India, Middle East and the United States. CL provides test-prep
education to enable school and college students gain admission to professional courses. It is also
actively involved in the field of mainstream education, mainly through its growing network of
play schools and secondary schools. Ananda, CL's playschools, and 'Indus World School', its
K12 schools, are CL's extension into mainstream education along with business school 'Indus
World School of Business'. Skill School, is Career Launcher's venture into formal vocational and
skill education, that aims at employability enhancement of the Indian workforce.
The company also runs a publication unit which takes care of two magazines. ‘Management
Compass’ is aimed at undergraduate students, aspiring to enter the corporate world by making it
to a B-school of repute. ‘Educare’ aimed at students of classes VIII to XII. It claims to be highly
beneficial for clearing confusion about what stream to choose after class X or what subjects to
choose in college. The company also provides career advisory services through its product –
Future map, a career guidance program which helps students of Std. IX to XII choose a career
best suited for them on the basis of their aptitude, personality and interest.
The major competitors of Cl are T.I.M.E, IMS, and BULLS EYE etc. The Test Preparation
division provides guidance and test-prep services to school students as well as students leaving
college and aspiring to take up graduate professional courses in India or abroad.
 MBA
 BBA
 Engineering
 Law
 GMAT
 GRE
 Hotel Management
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 PG Medical
 Maharashtra SSC
 Personality Development Program
This project will only envisage the MBA Entrance Preparation program of Career Launcher only
in Jammu region.
1.4 OBJECTIVES
Analysis of the gap between expectations of students preparing for MBA Entrance
examinations and actual delivery by Career Launcher Center in Jammu.
Sub-Objectives:
i. To find out expectations of students preparing for MBA entrance

examinations in terms of academics, infrastructure and support
services and prices provided by the Institute.
ii. To find out the perception of students for Career Launcher as a brand
in Jammu.
iii. To find out actual delivery of services by Career Launcher in Jammu.
iv. To compare the delivery of services among other similar Institutes in
Jammu with Career Launcher Jammu center.
Operational Definitions
a) Academics: material, faculty, classroom environment, discipline
b) Infrastructure: online facility, building location, classrooms, library facility, counseling

space, air conditioning, parking facility, availability of electricity/back up & water,
rented/owned premises, availability of computers
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c) Support services: full time faculty, doubts clearing, online student system, attitude of
faculty and staff with students, pdp- gd/pi, guest lectures
d) Perception: Perception is a process by which individuals organize and interpret their

sensory impressions in order to give meaning to their choices and preferences.
1.5 RESEARCH DESIGN
1.5.1 SECONDARY DATA
Websites Visited: http://www.careerlauncher.com/

http://www.indiaedu.com/educational-consultants/career-launcher/
1.5.2 QUALITATIVE RESEARCH
Primary data:
Certain students were contacted before the commencement of the research project about their
problems in taking a decision.
1.6 DATA COLLECTION DESIGN

Type of survey: Mall Intercept survey – respective colleges/Schools/Institutes in Jammu were
visited to collect the information about the project. The Mall Intercept survey was chosen
because of the following reasons:
High flexibility of data collection: The investigator had to interact with the respondents present
at, so that the questionnaire can be administered without any complexity of difficulty
Diversity of questions: there was moderate variety of questions to be asked from the
respondents.
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Sample control: mall intercept survey was helpful to reach the specified units/respondents
effectively and efficiently.
Quantity of data: A high amount of data was required regarding expectations and actual
delivery of services.
Errors in data collection design:
There were a few questions like the date of commencement of the project that were not required
for analysis.
1.7 DATA COLLECTION FORMAT
Questionnaire
The questionnaire designed for the research used the following approach:
 Non - disguised method i.e. the respondents were aware of the purpose of the survey.
 Semi-structured questionnaire format with both open-ended and close-ended questions.
1.8 SAMPLING DESIGN
Eligible respondent:
Students enrolled in various coaching institutes providing training for MBA entrance
examinations and some students deemed to be serious aspirants for MBA colleges but not yet
been enrolled in any institute.
Target Population
For this project, the target population is undergraduate students studying different courses in
various colleges in Jammu city.
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Sampling Frame
No database or sampling frame was present before the commencement of the project. Thus the
researches would create a database himself during the course of project.
Sampling unit
Various colleges in Jammu City and different institutes providing coaching for MBA entrance
examinations.
Sampling element
The individuals who would give appropriate responses to the questionnaire would be the
sampling element. In this project the responses were taken from students who are currently
enrolled in a particular institute as well those who are serious aspirants for MBA course and are
willing to join anyone of the existing players in Jammu.
Sampling Technique
No sampling technique was used for obtaining the details of the projects in CL. It was actually a
census survey.
Sample Size – Sample size refers to the no. of sampling units to be included in the study. For
this project the sample size was 93.
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Research Questions
Dear Friends,
I am doing a research on Career Launcher Jammu Centers, in partial fulfillment of my BBA
Degree course at Govt. P.G. College Udhampur, University Of Jammu. The objective of this
research is to find the gap between what is promised and what is delivered at Career Launcher
Jammu center. I request you to read the following statements carefully and respond to options
that follows :
Note : comments oral brief for examples
Study material:-
Q1. The study material provided by CL is sufficient.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
□ □ □ □ □
Q2. The study material in CL is relevant for all MBA entrance examination
□ □ □ □ □
Q3. The online support provided by CL is better than any other institute.
□ □ □ □ □
Q4. Test conducted by CL time to time are very helpful.
□ □ □ □ □
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
Faculty:-
Q5. The faculty in CL has strong knowledge of their subject.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) strongly Disagree
□ □ □ □ □
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Q6. The faculty in CL carry friendly, and motivational attitude.
□ □ □ □ □
Q7. I believe that faculty in CL maintain discipline in their class.
□ □ □ □ □
Q8. I agree in CL faculty are always available for help & give adequate personal attention.
□ □ □ □ □
Q9. I believe that the faculty in CL does not always stick to book.
□ □ □ □ □
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
Infrastructure:-
Q10. I believe that the centers are easily accessible by public/private transport
□ □ □ □ □
Q11. The class rooms in CL are spacious and have good seating arrangement.
□ □ □ □ □
Q12. The classroom condition in CL is good for studies
□ □ □ □ □
Q13. I believe the Computer lab facility given by CL will help me to score more marks in
entrance exam.
□ □ □ □ □
Q14. I believe that the collection of books in library is good
□ □ □ □ □
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Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
MARKETING ACTIVITIES:-
Q15. I believe CL institute is more popular in Jammu as compared to other institutes.
□ □ □ □ □
Q16. I believe that CL organizes various promotional activities in Jammu city:
□ □ □ □ □
Q17. I believe that CL brand image is very strong in Jammu.
□ □ □ □ □
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
OVERALL SATISFACTION :-
Q18. After joining CL my satisfaction level has been fulfilled.
□ □ □ □ □
Q19. After enrolling in CL I will recommend my friends/relatives to join CL.
□ □ □ □ □
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
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GENERAL INFORMATION
NAME DATE
Please tick the appropriate option:
GENDER: MALE FEMALE
ENROLLED IN CL :
YES
NO
EMAIL ID CONTACT NO.
COLLEGE And YEAR
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Proposed Questionnaire by Me:
STUDENTS’ PERCEPTION
Study material:-
Q1 The study material provided by CL is sufficient.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □
Q2 The study material in CL is relevant for all MBA entrance examination
□ □ □ □ □
Q3 The online support provided by CL is better than any other institute.
□ □ □ □ □
Q4 The study material is very step by step suited for intellectual level of all kind of students.
□ □ □ □ □
Q5 Test conducted by CL time to time are very helpful.
□ □ □ □ □
Faculty:-
Q6 The faculty in CL have strong knowledge of their subject.
□ □ □ □ □
Q7 the faculty in CL carry friendly, and motivational attitude.
□ □ □ □ □
Q8 I believe that faculty in CL maintain discipline in their class.
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□ □ □ □ □
Q9 I agree in CL faculty are always available for help.
□ □ □ □ □
Q10 I believe that the faculty in CL do not always stick to book.
□ □ □ □ □
Infrastructure:-
Q11 I believe that the centers are easily accessible by public/private transport
□ □ □ □ □
Q12 CL has taken care of parking facility at the respective centers
□ □ □ □ □
Q13 The classrooms in CL are spacious and have good seating arrangement.
□ □ □ □ □
Q14 The classroom conditions in CL are congenial for studies
□ □ □ □ □
Comments:
Q15 CL has full back up of electricity
i) In classrooms
□ □ □ □ □
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ii) In computer labs
□ □ □ □ □
Q16 I believe the lab facility given by CL will help me to score more marks in entrance exam.
□ □ □ □ □
Q17 I believe that the books available in library are always available.
□ □ □ □ □
MARKETING ACTIVITIES:
Q18 I believe CL is more popular in Jammu as compared to other institutes.

□ □ □ □ □
Q19 I believe that CL organizes various promotional activities in Jammu city:

□ □ □ □ □
Q20 I believe that CL brand image is very strong in Jammu.

□ □ □ □ □
OVERALL SATISFACTION
Q21 After joining CL my satisfaction level has been fulfilled.
□ □ □ □ □
Q22 After enrolling in CL I will recommend my friends/relatives to join CL.
□ □ □ □ □
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SURVEY FINDINGS
Study material:-
STUDENTS PERCEPTION ON VARIOUS PARAMETERS:
Out of total sample of 93 students the survey results state that around 11% of the total number of
students is very confident on the study material provided by CL to all students. Maximum (62)
students are confident and believe that the study material is sufficient. However 15% are of the
opinion that study material is not the only important factor for success in entrance examinations
and they do not differentiate between CL’s study material and that of other similar institutes.
6% of the total number of students believes that CL material is not enough to prepare for MBA
Entrance Examinations and they do feel the need for external material. A very small fraction of
students (1%) strongly disagree that CL material is not enough to prepare from and they will
definitely go for some other external material.
Looking at tables 2 (a) and table 2 (b) – separate data for boys and girls respectively, we can
ascertain that the survey data for these two tables follows the same trend as is in Table 2
The boys to girls ratio on this parameter was found to be 1.9.
TABLE 1 STUDENTS' PERCEPTION ON STUDY MATERIAL
Strongly agree 10 11%
Agree 62 67%
Neutral 14 15%
Disagree 6 6%
Strongly disagree 1 1%
TABLE 1 (a) BOYS' PERCEPTION

STUDY MATERIAL
TABLE 1 (b) GIRLS' PERCEPTION
Strongly agree 10 16% FOR STUDY MATERIAL
Agree 28 47% Strongly agree 4 13%
Agree 21 66%
Neutral 19 31% Neutral 6 19%
Disagree 0 0% Disagree 1 3%15
Strongly disagree 4 6% Strongly disagree 0 0%
TOTAL 61 100% TOTAL 32 100%

STUDENTS’ PERCEPTION ON RELEVANCE OF STUDY MATERIAL
students is very confident on the study material provided by CL to all students. Maximum (48)
students are confident and believe that the study material is relevant. However 23% are of the
neutral opinion that study material is neither relevant nor irrelevant factor for success in entrance
examinations and they do not differentiate between CL’s study material and that of other similar
institutes. These students may be primarily preparing for some specific examinations and may
have responded to this question only in the light of these specific examinations.
Conclusion note: MAT is less difficult and syllabus
11% of the total number of students believes that CL material is not relevant enough to prepare
for all MBA Entrance Examinations and they do feel the need for external material. However
nobody amongst all students feel that the material is highly irrelevant for all MBA Entrance
Examinations.
ascertain that the survey data for these two tables follows the same trend as is in Table 2.
TABLE 2 STUDENTS' PERCEPTION ON RELEVANCE OF STUDY MATERIAL
Agree 48 52%
Neutral 23 25%
Disagree 11 12%
TOTAL 93 100%
TABLE 2 (b) GIRLS' PERCEPTION
TABLE 2 (a) BOYS' PERCEPTION ON RELEVANCE OF STUDY
ON RELEVANCE OF STUDY MATERIAL
MATERIAL Strongly
Strongly agree 7 11% agree 4 13%
Agree 30 49% Agree 19 59%
Disagree 7 11% Disagre
Strongly disagree 0 0% e 4 13% 16
Strongly
disagree 0 0%
TOTAL 61 100% TOTAL 32 100%
STUDENTS’ PERCEPTION ON ONLINE SUPPORT PROVIDED BY CL
students is very confident about online support provided by CL to its students. Maximum (52%)
students are confident and believe that the online support provided by CL is better than that
provided by any other institute.
However 25% are of the neutral opinion about the online support provided by CL.
5% of the total number of students disagrees and another 4% strongly disagree with the belief
that CL online support is better than that provided by any other player in the business.
Note: the perception of the students is based on their evaluation of the websites of various
players in the business or they may have a friend/relative enrolled in another institute or
themselves may be registered for online facilities provided by other institutes.
ascertain that the survey data for these two tables follows the same trend as is in Table 3.
TABLE 3 STUDENTS' PERCEPTION ON ONLINE SUPPORT

Agree 48 52%
Neutral 23 25%
Disagree 5 5%
TOTAL 93 100%
TABLE 3 (a) BOYS' PERCEPTION TABLE 3 (b) GIRLS' PERCEPTION

ON ONLINE SUPPORT ON ONLINE SUPPORT
Strongly agree 11 18% Strongly agree 2 6%
Disagree 5 8% Disagree 0 0% 17
Strongly disagree 3 5% Strongly
disagree 1 3%
TOTAL 61 100% TOTAL 32 100%
STUDENTS’ PERCEPTION ON TESTS CONDUCTED BY CL TIME TO TIME
students agrees and next 56% strongly agree with the statement that the tests conducted by CL
are very useful for the preparation. However 12% are of the neutral opinion about the tests
conducted online support provided by CL.
3% of the total number of students disagrees and another 11% strongly disagree with the
statement that the tests conducted by CL are very useful for the preparation. CL online support is
better than that provided by any other player in the business.
TABLE 4 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME
Agree 52 56%
Neutral 11 12%
Disagree 3 3%
TOTAL 93 100%
TABLE 4 (a) BOYS' PERCEPTION TABLE 4 (b) GIRLS'

ON TESTS CONDUCTED FROM PERCEPTION ON TESTS
TIME TO TIME CONDUCTED FROM TIME TO
TIME
Agree 33 54%
Agree 19 59%
Neutral 10 16%
Neutral 1 3%
Disagree 0 0%
Disagree 3 9%
TOTAL 61 100%
TOTAL 32 100%
Faculty:-
STUDENTS’ PERCEPTION ON FACULTY:
students agrees and next 42% strongly agree with the statement that the faculty in CL have a
strong knowledge in their respective subjects. These students seem to be quite satisfied with the
faculties in CL and are hopeful that they will certainly help them crack various competitive
examinations.
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However 16% are of the neutral opinion about the faculties in CL. These are the students
who are either not able to judge the faculties’ caliber or they don’t want to comment on the
faculties knowledge.
statement that the faculties teaching in CL are not very competitive and helpful for the
preparation.
TABLE 5 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME
Agree 39 42%
Neutral 15 16%
Disagree 5 5%
TOTAL 93 100%

ON CL FACULTY PERCEPTION ON CL FACULTY
Agree 14 44%
Agree 25 41%
Neutral 7 22%
Neutral 8 13%
Disagree 0 0%
Disagree 5 8% STUDENTS’
TOTAL 61 100% TOTAL 32 100%
PERCEPTION ON CL FACULTIES’ ATTITUDE

students agrees and the next 40% strongly agree with the statement that the faculty in CL carry a
friendly and positive attitude towards their students. Also these students feel that the faculties
highly motivate students to come out of the exams with flying colors.
The students feel that with such a friendly and positive attitude helps
 Establishing a good rapport between the student and faculty
 Maintaining a positive learning atmosphere in the classrooms
 Remove any kind of hesitation in the students while clearing doubts
 Students to perform well and give in their cent percent efforts in examinations
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However 14% are of the neutral opinion about the attitude of faculties in CL. To these students,
probably the attitude of a faculty does not make any difference while preparing for examinations.
Another probability may be that these students do not want to comment on the faculties’ attitude
in CL
statement that the faculties teaching in CL carry a friendly and positive attitude. However there
was not any example or case put forth by such students during the survey.
TABLE 6 STUDENTS' PERCEPTION ON CL FACULTIES' ATTITUDE

Agree 37 40%
Neutral 13 14%
Disagree 4 4%
TOTAL 93 100%

ON CL FACULTIES' ATTITUDE PERCEPTION ON CL
Strongly agree 21 34% FACULTIES' ATTITUDE
Neutral 7 11% STUDENT’S Agree 9 28%
Disagree 3 5% PERCEPTION Neutral 6 19%
Strongly disagree 2 3% Disagree 1 3%
ON FACULTIES Strongly disagree 0 0%
TOTAL 61 100% DISCIPLINE IN TOTAL 32 100%
THEIR CLASSES
students strongly agree with the statement that the faculties maintains discipline and decorum in
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classrooms. While a majority of the students (43%) agree with this statement. These students
also feel that maintaining discipline and decorum is an important attribute for effective learning.
However 18% are of the neutral opinion about the faculties in CL. These may be the students
who either do not bother about what is happening in the classroom or do not want to comment on
the discipline part.
statement that the faculties teaching in CL are successful in maintaining discipline and decorum
in the classrooms. Some cases regarding this point were reported during the survey.
ascertain that the survey data for these two tables follows the same trend as is in Table7
TABLE 7 STUDENTS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR CLASSES

Agree 24 43%
Neutral 17 18%
Disagree 9 10%
TOTAL 93 100%
TABLE 7(b) GIRLS'

TABLE 7(a) BOYS' PERCEPTION
PERCEPTION ON CL
ON CL FACULTIES' DISIPLINE IN
FACULTIES' DISIPLINE IN
THEIR CLASSES
THEIR CLASSES
STUDENT’S Strongly agree 9 28%
Agree 25 41%
PERCEPTION Agree 15 47%
Neutral 11 18%
Neutral 6 19%
Disagree 7 11% ON FACULTIES
Disagree 2 6%
HELP & Strongly disagree 0 0%
TOTAL 61 100%
PERSONAL TOTAL 32 100%
ATTENTION TOWARDS STUDENTS

students strongly agree with the statement that the faculties maintains discipline and decorum in
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classrooms. While a majority of the students (46%) agree with this statement. These students are
happy with the way the faculties attend them and offer help on various academic and non
academic issues within the center. Some cases regarding this point were reported during the
survey.^
However 16% are of the neutral opinion about the faculties in CL. These may be the students
who do not feel the need of interacting with faculties outside the classroom and thus do not
bother about any help from the faculties or do not want to comment on the issue.
statement that the faculties teaching in CL do not provide any kind of help to the students on
various academic and non academic issues.
TABLE 8 STUDENTS' PERCEPTION ON CL FACULTIES' HELP
Agree 43 46%
Neutral 15 16%
Disagree 4 4%
TOTAL 93 100%
TABLE 8(a) BOYS' PERCEPTION TABLE 8(b) GIRLS'

ON CL FACULTIES' HELP PERCEPTION ON CL
Strongly agree 14 23% FACULTIES' HELP
Neutral 8 13% Agree 8 25%
Disagree 3 5% Neutral 7 22%
TOTAL 61 100% TOTAL 32 100%
STUDENT’S PERCEPTION ON FACULTIES NOT STICKING TO BOOKS:

students strongly agree with the statement that the faculties do not stick to the books strictly and
also provide various short cut methods, strategies or techniques that are not present in the books.
While a majority of the students (52%) agree with this statement. These students are pretty happy
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with the way the faculties’ way of teaching and providing different and easy short cuts which
may be of immense help to crack the questions in a smarter way in exams like CAT, XAT,
NITIE, FMS etc. Some cases regarding this point were reported during the survey.^
However 15% are of the neutral opinion about the faculties in CL not sticking to the books..
statement that the faculties teaching in CL do not stick to the books and believe that no
knowledge apart from the book is provided to students.
TABLE 9 STUDENTS' PERCEPTION ON CL FACULTY THAT THEY DONOT STICK TO

BOOKS
Agree 48 52%
Neutral 14 15%
Disagree 12 13%
TOTAL 93 100%
TABLE 9(b) GIRLS'

TABLE 9(a) BOYS' PERCEPTION PERCEPTION ON CL FACULTY
ON CL FACULTY THAT THEY THAT THEY DONOT STICK TO
DONOT STICK TO BOOKS BOOKS
Disagree 9 15% Disagree 3 9%
TOTAL 61 100%
TOTAL 32 100%
INFRASTRUCTURE:-
STUDENTS' PERCEPTION ON PUBLIC/PRIVATE TRANSPORT
Out of total sample of 93 students surveyed a total of 74% agreed to the statement that the CL
centers are easily accessible by public or private transport, out of which around 16% students
agree strongly. These students feel that they do not face much of the problems while commuting
for CL.
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However 12% are of the neutral opinion about the location of CL being easily accessible.
statement that the location of CL is not easily accessible by public or private transport.
TABLE 10 STUDENTS' PERCEPTION ON TRANSPORT ACCESSIBILITY
Agree 54 58%
Neutral 11 12%
Disagree 8 9%
TOTAL 93 100%
TABLE 10(a) BOYS' PERCEPTION

ON TRANSPORT ACCESSIBILITY TABLE 10(b) GIRLS'
Strongly agree 11 18% PERCEPTION ON TRANSPORT
Agree ACCESSIBILITY
32 52%
Neutral 9 15% Strongly agree 4 13%
Disagree 5 8% Agree 22 69%
Strongly disagree 4 7% Neutral 2 6%

TOTAL 61 100% Disagree 3 9%
TOTAL 32 100%
STUDENTS’ PERCEPTION ON SPACE AND SEATING ARRANGEMENTS IN

CLASSROOMS
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Out of total sample of 93 students surveyed, a total of 55% agreed to the statement that the CL
centers have spacious classrooms and have seating arrangement, out of which around 13%
students agree strongly. Some cases about this point were reported during the survey.
However 26% are of the neutral opinion about the classroom space and seating arrangements.
May be these students are not affected by the seating arrangement in the classrooms or they do
not want to report this issues to the researcher.
statement that the classrooms are spacious and there is good seating arrangement. Lack of proper
space was reported in some cases during the survey.
TABLE 11 STUDENTS' PERCEPTION ON SPACE AND SEATING ARRANGEMENT IN
CLASSROOMS
Agree 39 42%
Neutral 24 26%
Disagree 11 12%
TOTAL 93 100%
TABLE 11 (a) BOYS' PERCEPTION

TABLE 11 (b) GIRLS'
ON SPACE AND SEATING
PERCEPTION ON SPACE AND
ARRANGEMENT IN
SEATING ARRANGEMENT IN
CLASSROOMS
CLASSROOMS
Agree 23 38%
Agree 16 50%
Neutral 16 26%
Neutral 8 25%
Disagree 10 16%
Disagree 1 3%
TOTAL 61 100%
TOTAL 32 100%
STUDENTS’ PERCEPTION ON CLASSROOM CONDITIONS
Out of total sample of 93 students surveyed, a total of 55% agreed to the statement that the CL
centers have good classroom condition providing a good environment for learning, out of which
around 13% students agree strongly. Some cases about this point were reported during the
survey.
25
However 26% are of the neutral opinion about the classroom conditions. May be these students
are not affected by the physical conditions in the classrooms or they do not want to report this
issues to the researcher.
statement that the classrooms are good enough and are feasible for a nuisance free atmosphere.
There are a lot of factors reported as nuisance creators like lack of electricity back up, lack of
proper ventilation, excessive heat and suffocation in the classrooms etc.
TABLE 12 STUDENTS’ PERCEPTION ON CLASSROOM CONDITIONS

Agree 37 40%
Neutral 18 19%
Disagree 11 12%
TOTAL 93 100%
TABLE 12 (a) BOYS' PERCEPTION TABLE 12 (b)

ON CLASSROOM CONDITIONS GIRLS'STUDENTS’
PERCEPTION ON CLASSROOM
Strongly agree 15 25% CONDITIONS
Neutral 11 18% Agree 15 47%
Disagree 8 13% Neutral 7 22%
TOTAL 61 100% Strongly disagree 1 3%
TOTAL 32 100%
STUDENTS’ PERCEPTION ABOUT THE COMPUTER LAB FACILITY

Out of total sample of 93 students the survey results state that around 14% of the total numbers
of students strongly agree with the statement that the computer facility will provide an advantage
to the students in their entrance examinations. While a majority of the students (33%) agree with
this statement. These students feel that an in house computer lab will be very useful to prepare
for online mock tests and practice which may be of immense help to crack the questions in a
26
smarter way in exams like CAT & MAT. Some cases regarding this point were reported during
the survey.
However 26% are of the neutral opinion about the Lab facility in CL. May be these students do
not feel that an in house computer facility will provide any extra benefit. Some of these students
may have computer systems with internet connection at home.
statement that the faculties teaching in CL do not stick to the books and believe that no
knowledge apart from the book is provided to students.
TABLE 13 STUDENTS’ PERCEPTION ABOUT THE COMPUTER LAB FACILITY
Agree 31 33%
Neutral 24 26%
Disagree 13 14%
TOTAL 93 100%
TABLE 13 (a) BOYS’ PERCEPTION TABLE 13 (b) GIRLS'

ABOUT THE COMPUTER LAB PERCEPTION ABOUT THE
FACILITY COMPUTER LAB FACILITY
Agree 11 34%
Agree 20 33%
Neutral 9 28%
Neutral 15 25%
Disagree 3 9%
Disagree 10 16%
TOTAL 61 100% TOTAL 32 100%
STUDENT PERCEPTION ON COLLECTION
OF BOOKS IN LIBRARY
Out of total sample of 93 students the survey results state that a very small fraction (4%) of the
total number of students, strongly agree with the statement that CL Libraries have a good
collection of books. While a majority of the students (37%) agree with this statement. These
students feel that this collection of books will be very useful to prepare for these competitions, as
the extra books help the students increase their knowledge base in different spheres of life,
27
improve their comprehension and vocabulary. Some cases regarding this point were reported
during the survey.^
However the majority of students (39%) are of the neutral opinion about the Library in CL.
There may probably be following reasons for this large percentage of neutral opinion:
 The collection is perceived quite irrelevant and out of context
 Many students could already have purchased the books that they believe are relevant and
good
 Many students don’t actually know much about the books present in library
 Many students don’t actually go beyond the prescribed books in study material
 Many students are reluctant to avail themselves of the library facility as they have to pay
extra money for it
statement that the library in CL has good books and feel that the collection should be updated
with some new and relevant titles.
TABLE 14 STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY

Strongly agree 4 4%
Agree 34 37%
Neutral 36 39%
Disagree 15 16%
TOTAL 93 100%

ON COLLECTION OF BOOKS IN PERCEPTION ON COLLECTION
LIBRARY OF BOOKS IN LIBRARY
TOTAL 61 100% TOTAL 32 100%
28
MARKETING ACTIVITIES:-
STUDENT PERCEPTION ON POPULARITP OF CL IN JAMMU

Out of total sample of 93 students the survey results state that only 12% of the total number of
students, strongly agree with the statement that CL is more popular in Jammu as compared to
other similar institutes in the business of MBA Entrance preparations. While a majority of the
students (43%) agree with this statement.
However the majority of students (27%) are of the neutral opinion .
statement that CL brand is more visible than other brands in this business.
TABLE 15 STUDENT PERCEPTION ON CL POPULARITY

Agree 40 43%
Neutral 25 27%
Disagree 10 11%
TOTAL 93 100%
TABLE 15 (b) GIRLS'

TABLE 15 (a) BOYS’ PERCEPTION PERCEPTION OF CL
OF CL POPULARITY POPULARITY
TOTAL 61 100% TOTAL 32 100%
29
STUDENT PERCEPTION ON CL’s PROMOTIONAL ACTIVITIES IN JAMMU
Out of total sample of 93 students the survey results state that only a small fraction of students
(8%) of the total number of students, strongly agree with the statement that CL organized various
promotional events in Jammu city. While a majority of the students (39%) agree with this
statement. Some cases regarding this point were reported during the survey.^
However a fairly large number of students (30%) are of the neutral opinion about the
promotional activities conducted by CL in Jammu. These students may not be exposed to various
media as they have a vernacular background or before joining CL they may not be very much
interested in the activities which may actually be conducted by CL
statement that CL actually conducts various promotional activities in Jammu. These students also
reported that the promotional activities, if at all conducted lack creative effort and therefore may
not be noticed.
TABLE 16 STUDENT PERCEPTION OF CL PROMOTIONAL ACTIVITES

Strongly agree 7 8%
Agree 36 39%
Neutral 28 30%
Disagree 15 16%
TOTAL 93 100%

OF CL PROMOTIONAL PERCEPTION OF CL
ACTIVITES PROMOTIONAL ACTIVITES
TOTAL 61 100% TOTAL 32 100%
30
STUDENT PERCEPTION OF CL BRAND IMAGE
students strongly agree and next 37% agree with the statement that CL has a solid brand image.
According to the students this point is also reflected by the fact the CL has the highest number of
students as compared to other similar institutes.
However 31% are of the neutral opinion about CL’s brand image in the city.
statement that CL has a very good brand image in the city.
Looking at tables 17 (a) and table 17(b) – separate data for boys and girls respectively, we can
TABLE 17 STUDENT PERCEPTION OF CL BRAND IMAGE

Agree 34 37%
Neutral 29 31%
Disagree 13 14%
TOTAL 93 100%
TABLE 17 (a) BOYS’ PERCEPTION OF TABLE 17 (b) GIRLS' PERCEPTION OF CL

CL BRAND IMAGE BRAND IMAGE
TOTAL 61 100% TOTAL 32 100%
31
OVERALL SATISFACTION
STUDENT PERCEPTION ON HIS SATISFACTION AFTER JOINING CL
of students strongly agree and next 43% agree with the statement that CL has been able to fulfill
their expectations after their joining CL. These expectations refer to:
 Quality of study material
 Quality of teaching, knowledge base of faculties
 Lab facilities for online practice
 Mock and practice tests in a simulated environment providing a country level ranking
 Infrastructure, class room conditions etc.
However fairly a large number of students (31%) is of the neutral opinion about fulfillment of
their satisfaction levels after joining CL.
statement that CL has been a good player to fulfill the satisfaction level after joining CL.
According to these students the following reasons may be attributed to this failure in fulfilling
the satisfaction:
 Infrastructure issues like failure of electricity back up, class room conditions
 Library carrying all the books not much useful for students
TABLE 18 STUDENT PERCEPTION AFTER JOINING
CL
Agree 40 43%
Neutral 27 29%
Disagree 10 11%
TOTAL 93 100% TABLE 18 (b) GIRLS'
PERCEPTION AFTER JOINING
CL
Agree 13 41%
Neutral 10 31%
Disagree 2 6% 32
TOTAL 32 100%
TABLE 18 (a) BOYS’ PERCEPTION
AFTER JOINING CL
Strongly agree 5 8%
Agree 27 44%
Neutral 17 28%
Disagree 8 13%
TOTAL 61 100% STUDENT PERCEPTION ON RECOMMENDING
CL TO OTHER STUDENTS
of students strongly agree and next 49% agree with the statement that they will actually
recommend the institute to their juniors, friends or relatives.
This positive outlook for CL may be due to following factors
 Good study material
 Experienced and energetic faculty
 Strong brand image
 In house computer lab and online support (SIS)
 Practice tests conducted time to time
However 19% are of the neutral opinion about recommendation to other students. May be these
students are internally not much satisfied with the institute on various parameters like study
material, classrooms, lab facilities etc but do not want to bring any bad name to the institute.
statement that they will recommend the institute to other students.
TABLE 19 STUDENT PERCEPTION ON RECOMMENDATION
Agree 46 49%
Neutral 18 19%
Disagree 7 8%
TOTAL 93 100%
33
TABLE 19 (a) BOYS’ PERCEPTION TABLE 19 (b) GIRLS' PERCEPTION
ON RECOMMENDATION ON RECOMMENDATION
TOTAL 61 100% TOTAL 32 100%
CONCLUSIONS
Strongly agree very less compared to agree
Neutral/disagree/strongly disagree data important for CL to work on these attributes
ASSUMPTION
Library – those who strongly agree, agree, disagree, strongly disagree have gone through the
titles present in the library
BIBLIOGRAPH
 http://www.indicareer.com/colleges-for-MBA-degree.html (No of MBA colleges)
 http://www.careerlauncher.com/
 www.indusworldschool.com/
 http://www.mediamates.biz/management_compass/managementcompass_magazine.html
 http://www.careerlauncher.com/
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CHAPTER I

1.2 SCOPE OF THE PROJECT

1.3 INTRODUCTION OF CLIENT

i. To find out expectations of students preparing for MBA entrance

a) Academics: material, faculty, classroom environment, discipline

b) Infrastructure: online facility, building location, classrooms, library facility, counseling

d) Perception: Perception is a process by which individuals organize and interpret their

1.5 RESEARCH DESIGN

1.5.1 SECONDARY DATA

Websites Visited: http://www.careerlauncher.com/

1.5.2 QUALITATIVE RESEARCH

1.6 DATA COLLECTION DESIGN

Errors in data collection design:

1.7 DATA COLLECTION FORMAT

1.8 SAMPLING DESIGN

Please tick the appropriate option:

GENDER: MALE FEMALE

EMAIL ID CONTACT NO.

COLLEGE And YEAR

Q18 I believe CL is more popular in Jammu as compared to other institutes.

Q19 I believe that CL organizes various promotional activities in Jammu city:

Q20 I believe that CL brand image is very strong in Jammu.

TABLE 1 STUDENTS' PERCEPTION ON STUDY MATERIAL

Strongly agree 10 11%

TABLE 1 (a) BOYS' PERCEPTION

TOTAL 61 100% TOTAL 32 100%

TABLE 3 STUDENTS' PERCEPTION ON ONLINE SUPPORT

TABLE 3 (a) BOYS' PERCEPTION TABLE 3 (b) GIRLS' PERCEPTION

TABLE 4 (a) BOYS' PERCEPTION TABLE 4 (b) GIRLS'

TABLE 5 (a) BOYS' PERCEPTION TABLE 5 (b) GIRLS'

PERCEPTION ON CL FACULTIES’ ATTITUDE

TABLE 6 STUDENTS' PERCEPTION ON CL FACULTIES' ATTITUDE

TABLE 6 (a) BOYS' PERCEPTION TABLE 6 (b) GIRLS'

TABLE 7 STUDENTS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR CLASSES

TABLE 7(b) GIRLS'

ATTENTION TOWARDS STUDENTS

TABLE 8(a) BOYS' PERCEPTION TABLE 8(b) GIRLS'

STUDENT’S PERCEPTION ON FACULTIES NOT STICKING TO BOOKS:

TABLE 9 STUDENTS' PERCEPTION ON CL FACULTY THAT THEY DONOT STICK TO

TABLE 9(b) GIRLS'

TABLE 10(a) BOYS' PERCEPTION

Disagree 5 8% Agree 22 69%

Strongly disagree 4 7% Neutral 2 6%

STUDENTS’ PERCEPTION ON SPACE AND SEATING ARRANGEMENTS IN

TABLE 11 (a) BOYS' PERCEPTION

TABLE 12 STUDENTS’ PERCEPTION ON CLASSROOM CONDITIONS

TABLE 12 (a) BOYS' PERCEPTION TABLE 12 (b)

STUDENTS’ PERCEPTION ABOUT THE COMPUTER LAB FACILITY

TABLE 13 (a) BOYS’ PERCEPTION TABLE 13 (b) GIRLS'

TABLE 14 STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY

TABLE 14 (a) BOYS’ PERCEPTION TABLE 14 (b) GIRLS'

STUDENT PERCEPTION ON POPULARITP OF CL IN JAMMU

TABLE 15 STUDENT PERCEPTION ON CL POPULARITY

TABLE 15 (b) GIRLS'

TABLE 16 STUDENT PERCEPTION OF CL PROMOTIONAL ACTIVITES

TABLE 16 (a) BOYS’ PERCEPTION TABLE 16 (b) GIRLS'

TABLE 17 STUDENT PERCEPTION OF CL BRAND IMAGE

TABLE 17 (a) BOYS’ PERCEPTION OF TABLE 17 (b) GIRLS' PERCEPTION OF CL

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