THE

TRIDHAATU
STORYwww.tridhaatu.com
 Character is the foundation stone upon which one must
build to win respect. Just as no worthy building can be
erected on a weak foundation, so no lasting reputation
worthy of respect can be built on a weak character.
R. C. Samsel

The ‘Tridhaatu’ story

Tridhaatu is the new face of real estate in urban India. We are
a young, professionally run company with a simple philosophy.
Our philosophy dictates value delivery to every stakeholder
through continuous innovation.

We have completed three large projects and have a robust

pipeline of projects under construction. In our journey of
seven years, we have earned the trust and respect of our
customers and our competitors. Today we are a name to
reckon with in the Mumbai real estate community. And yet this
is just the beginning.

TRIDHAATU We are known to deliver, and that is because we are hands-on.

We do things right the first time with our team of experienced
With our feet and ears on professionals. We ensure job continuity and accurate timelines
the ground we march on with a strong financial base and advanced MIS system. We are
towards growth, on the solid serious about our work, and it shows!
foundations of continuous
excellence. The organization has grown from its promoter’s credibility
to hoisting a brand which holds its own in a competitive
marketplace.

We are equipped to cater to the needs of the present

generation, without compromising the future of the
generations to come.
THROUGH THE CRYSTAL BALL

A Future Full Of Promise

The real estate revolution in India has been the result of the
country’s booming economy, favourable demographics and
liberalized FDI regime. Over the next decade, we foresee a surge
in demand in the residential as well as commercial realty space
across the full spectrum of the value chain.

The challenge lies in identification of opportunities and

diversification into allied verticals. We are expanding our horizons
of operations by diversifying into different geographies as well as
allied verticals such as Affordable Housing, Weekend Homes,
Healthcare and Educational Institutions amongst others.

The group is also currently evaluating business opportunities

in Infrastructure and Infrastructure operations & maintenance
We build for tomorrow, (O&M) space.
learning from today.
For we recognize that The Challenge Of A Metro
today’s question is The metro consumer has come of age. Urbanization has built
tomorrow’s answer. the aspirations of many that work in swanky spaces in sharp
contrast to living facilities that were built for a generation of
yore. This consumer is discerning and empowered.

Deprecated sanitation facilities, inadequate security and

unplanned parking characterize the chaos and growth in the
last decade in Indian metros. These have no place in the
Metros of today, and the Housing pattern needs an urgent
upgrade to accommodate the ever increasing population.

It is time to revamp ageing structures, upgrade the lifestyle

of its residents and increase housing capacity!
If I have seen farther than others,
it is because I was standing on the shoulder of giants.
It is time to transform the Mumbai skyline. Isaac Newton
OUR PHILOSOPHY

PARTNERSHIPS
-------------------------
PRODUCT MIX
-------------------------
WORKING CAPITAL
MANAGEMENT

BRAND TRIDHAATU
-------------------------
LOYAL CUSTOMER BASE
-------------------------
HAPPY INVESTORS

INTEGRITY Building a Sustainable Realty Business

------------------------- A home in India is more than real estate. What is often
PASSION
misunderstood simply as space and gauged in area
-------------------------
EXCELLENCE measurements is an environment, an asset, a prized
possession and a treasure chest of memories. We understand
this tradition and this helps to be close to the customer and
deliver the environment he expects today and in the future.
This is no passé challenge, and needs an intelligent model to
deliver. A model which has the customer at the front and an
expert, highly committed delivery team as its engine.

Business challenges must be met with innovation to keep

business supple and efficient, and relationships should be
The key is to be close nurtured with care to have a customer for life. To deliver on
to the customer and the this ideal needs a visionary who can appreciate the joy of
environment he expects someone purchasing a first home and yet understands the
today and in the foreseeable business landscape.
future. This is no passé
challenge, and needs an Further, a vision to acquire the correct land assets at the right
intelligent model to deliver. time, with a forward looking view is a core function along with
smart working capital management. This backed with strong
enduring partnerships and integrity is a recipe for success.
Life is rich, always changing, always challenging, and
We have our priorities right.
we architects have the task of transmitting into wood,
We take a long-term view to business. concrete, glass and steel, of transforming human
aspirations into habitable and meaningful space.
Arthur Erickson
 If you don’t have solid beliefs you cannot build a stable
life. Beliefs are like the foundation of a building, and
they are the foundation to build your life upon.
Alfred A. Montapert

OUR MANAGEMENT Tridhaatu is the product of the vision of three industry practitioners to bring to the real
estate market a professionally managed and reliable brand that delivers its promise.
They have delivered outstanding leadership to build brand ‘Tridhaatu’

Mr. Dhananjay Sandu – Managing Director

Dhananjay is a Chartered Accountant. However, he is naturally
inclined towards the nuances and technicalities of construction.
Driven by his passion and flair for the intricacies of Engineering
& Planning aptly supported by his vast experience in the real
estate field, he brings the much required expertise to the
team in all our projects.

Mr. Pritam Chivukula – Director

Pritam is a business graduate from Symbiosis, Pune. With his
vast experience as an industry expert he provides the team with
the requisite real estate expertise in the marketing, business
development and overall governance of the organisation. He has
previously worked with Kotak Mahindra, Standard Chartered
Bank, Colliers International and a USD 500 million Private
Equity fund.

Mr. Krishnan Govind Muthukumar – Director

Krishnan (Govind) is a business graduate from SP Jain,
Mumbai. He brings over ten years of real estate finance
experience to complex deal structures. He forges strong alliances
with project partners, the backbone of any successful project.
He is also an expert in re-development projects. Krishnan is the
co-founder of a Rs. 200cr chemical company where he continues
to serve as a member of the board.
OUR APPROACH

Our Commitment Towards Our Partners

If I have the belief that I can do it, I will surely
Our Customers:
The correct product for our customer, DELIVERED acquire the capacity to do it,
We are committed to a better lifestyle for our customers. We even if I may not have it at the beginning.
believe that a home is an abode of joy, love, warmth and affection.
Mahatma Gandhi
It is a part of the culture and value system that passes on from
generation to generation. Every project, commercial or residential,
new or redevelopment is built on a customer insight. We deliver to
our customers what they want and where they want it.

Further we realize that a customer will only be “excited” when

we exceed his expectations, and we go great lengths to ensure
We are transparent in our
adherence to our promises. We have always delivered our projects
dealings and timely and
on time and are benchmarked with the best in the industry.
clear in our communication.
We build trust through
We are a solution provider and we care that our proposition is
our processes and growth
extraordinary to our customer.
through a collective vision.
You will find it a pleasure
Our Business Partners:
to work with us, whether in
Transparency, Integrity and Trust
forging a new relationship or
At Tridhaatu we believe in seamless delivery. Our business
growing in our work together.
partners are not supplementary to our core model, but they are
an integral part of the project delivery. We pride in our ability to
forge long term partnerships with all stakeholders and chart our
growth together with them.

We are transparent in our dealings and timely and clear in our

communication. We build trust through our processes and growth
through a collective vision. You will find it a pleasure to work with us,
whether in forging a new relationship or growing in our work together.

We believe in investing in our partnerships.

Our Employees:
The face of the organization.
We have a diverse set of employees and each one is encouraged
to develop his individuality in terms of hard and soft skills under
the mentoring of the promoters. A work environment in line
with our vision of integrity and value delivery ensures that every
employee understands and appreciates his responsibility.
Exciting work helps performance beyond the job profile and our
policies reinforce our culture.

Our success is primarily attributed to our human capital. They are the
real stars in our success.
We aim to cater to the
needs of the present
generation, without
compromising the future of
the generations to come.

At Tridhaatu,
we continuously
endeavour at keeping
abreast with changing
global and national trends
to stay current with
technological advances.
HOW WE DELIVER

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The Performance Organization

Tridhaatu’s Corporate Governance is based on the pillars
of Accountability, Transparency, Efficiency and Ethics. We
are a process driven organization, and through a system of
Tridhaatu is performance accountability and recognition adhere to definite service levels.
driven, but at the same
time we know how to While we have a functional hierarchy, this is an administrative
check ourselves, learn and demarcation. Our organization is best understood by our
anticipate. We have it in performance. A tireless commitment to meeting deadlines
us to scale and yet remain reflects our operational efficiency. Our expertise in
intimate with our customers redevelopment projects has resulted in a healthy land pipeline
and partners. while our products and quality have received much accolade.

It is not complete to describe our organization without our

partners. We have forged strong strategic and financial
alliances which hold us in good stead while helping us stay
ahead of the game.
PROJECTS

TRIDHAATU AUM TRIDHAATU ANTARIKSH

Residential
Residential
Status: On Going
Status: On Going
Location: Chembur
Location: Chembur

• 19 storeys exhibiting a sense of

• Complex spread across 2 acres
grace and royal splendour
• Two conjoint towers of 21 storeys
• Spacious 2/3/4 BHK apartments
• Spacious 2/3/4 BHK apartments
• Elegantly designed lobby
• Customised landscaping with jogging
• Designer landscaping at entrance
tracks and children’s play area.
and podium level
• Well structured covered parking,
• Multiple level podium car park
swimming pool, clubhouse etc.
• Gym, verdant gardens, etc.

Not only are the builders sensitive to our

needs, but they are also environmentally
conscious. It is important to us that they
are investing in future energy technology
like solar and wind energy.
MR. HARISH THYAGARAJAN
DIRECTOR, STANDARD CHARTERED BANK
Customer @ Tridhaatu Aum

TRIDHAATU TIARA
Residential
Status: Under Planning
Location: Matunga

• A residential tower of 20 storeys

• Spacious 4 BHK, duplex apartments
• A lavish lobby with tailor made land-
scaping complete with water bodies
Architecture is a visual art,
and the buildings speak for themselves.

AKSHAY ANAND
What attracted us to our new home are the Residential
aesthetics and layout of the building. Status: Completed (2009)
Finally something that met our sensibilities! Location: Chembur

MR. K. SIVASUBRAMANIAN • 13-storied residential tower

• Amidst the densely wooded central
EXECUTIVE DIRECTOR, MONARCH CATALYST PVT. LTD.
Customer @ Akshay Anand
suburb of Chembur
• Unique curvilinear architecture
• Grand lobby , covered parking

We have observed the building as it was

being built! It is very reassuring that the
builder only uses the best materials. No
rusted iron or untidy storage.
These guys are truly professional.

MR. ASHOK RAO

MANAGING DIRECTOR, ALLEN BUILDWELL PVT. LTD.
Customer @ Akshay Anand

SAMRUDDHI
Residential
Status: On Going
Location: Chembur THE GRAND
Residential
• A residential tower of 10 storeys Status: On Going
• 2/3/4/5 BHK regal apartments Location: Chembur
• Customised landscaping with grand
designer lobby • Residential tower of 20 storeys
• Amenities include well structured • Spacious 4 BHK apartments
covered parking, fully equipped • A grand lobby with tailor made
gymnasium, etc landscaping
• Well structured covered parking
• Amenities like a fully equipped gym,
lush gardens, children’s play area, etc
 Deceptively mature mind seated in young
bodies. Competence, hunger, passion,
drive, standing on the bedrock of integrity.
Pleasure to work with this team.

MR. ABHISHEK DALMIA

CHAIRMAN, REVATHI EQUIPMENTS LTD.
Investor @ Tridhaatu

TRIDHAATU HOUSE
Commercial
Status: On Going
Location: Chembur

• A state-of-the-art tower of 17 storeys

with an aura of majestic splendour
• Flexible column less floor plates
• Designed for efficient energy and
manpower optimization
• Close vicinity to the upcoming
Metrorail station and is well connected
to other commercial spaces .

HEAD OFFICE
Tridhaatu House
16/17 Motibaug, W T Patil Marg,
Chembur, Mumbai 400 071, India
Telefax No: +91 22 25284712
info@tridhaatu.com

MARKETING AND SALES OFFICE

www.sixofusdesign.com

E-2/3, Maryland,
D K Sandu Marg,
Chembur, Mumbai 400071, India
Telefax No: +91 22 25284712
info@tridhaatu.com

www.tridhaatu.com