Developing Gift Card, Loyalty and Reward Programs that Merchants Want –

SparkBase Whitepaper Release

SparkBase, a leading provider of gift card and loyalty programs, releases whitepaper designed to
help ISOs and acquirers construct viable programs.

Cleveland, OH, February 03, 2011 --(PR.com)-- SparkBase (www.sparkbase.com), the

behind-the-scenes partner of ISOs and merchant acquirers, announced the company has published, “How
to Improve Your Bottom Line: 4 Steps to Develop a Successful Gift Card, Loyalty or Reward Program
That Merchants Want.”

The free, downloadable 11-page paper identifies how best to match and leverage the technologies
available with strategy, process and organizational requirements. Based on years of experience with
private-label gift card, loyalty and reward programs, the whitepaper delivers a compelling overview of the
roadmap required to develop a successful offering, including:

- Why stored-value programs are important for ISOs and acquirers

- How to construct a program that meets business objectives
- What merchants are looking for in gift card, loyalty and reward programs
- How to prepare your organization to support the program
- Key questions to ask vendors and suppliers

“We put this whitepaper together as a response to the questions we field on a daily basis from ISOs and
acquirers as they try and construct a viable gift card, loyalty or reward program. We wanted to break a
program down into practical, executable terms,” stated Andrew Kraynak, vice president of marketing at
SparkBase. “As experts in this space, it is our pleasure to keep the market informed of developing trends
while speaking in a language everyone can understand,” Kraynak continued. To request this whitepaper
or receive information on other services, please visit us at http://www.sparkbase.com/4steps.

About SparkBase - SparkBase entered the stored-value industry in early 2004 as the first truly
independent gift and loyalty processing network. SparkBase continues to lead in innovation with its
proprietary gateway, using patent pending technologies for processing stored value transactions with
traditional cards, and new mobile payments methods like SMS messaging. Developed in house at their
headquarters in Cleveland, Ohio, SparkBase has quickly emerged as a leader in gift and reward
processing. For more information, visit http://www.sparkbase.com.

ISOs and acquirers interested in learning more about accessing the SparkBase gift card and loyalty
network to resell as a white-label solution to their merchant accounts can contact SparkBase at (216)
867-0877 or sales@sparkbase.com.

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Contact Information:
SparkBase LLC
Andrew Kraynak
216-867-0877
press@sparkbase.com
SparkBase.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/295260

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