2014 2015 2016 2017

% Growth of National GDPI 2.4% 3.3% 3.8% 2.2%

% Growth of GDP (Commerce Sector) 4.4% 3.9% 4.8% 0.8%
% Growth (Internet Commerce) 27.6% 28.3% 24.6% 21.9%

Annual Growth %
Categories 2014 2015 2016 2017
Flores
Licores
Chocolates
Peluches
Tortas y Desayunos
Juguetes
Sushi

Ventas Anuales (Millones S/.) 3.9 5.1 7.1 10.1

% Crecimiento Anual 34.5%

Rosatel
Total Market Sales
Sales S/. % Sales mix % Market
Categories Aprox. (S/. Milones Rosatel share
Millones
2018
Flores 86.50 8.70 60% 10.06%
Licores 195.50 1.02 7% 0.52%
Chocolates 57.50 1.74 12% 3.03%
Peluches 12.30 1.31 9% 10.61%
Tortas y Desayunos 85.70 0.87 6% 1.02%
Juguetes 45.50 0.58 4% 1.27%
Sushi 9.50 0.29 2% 3.05%
14.50 100%
 2018
3.9%
3.1% 3.4%
27-0%

40.0%

2018 35.0%
24.0%
30.0%
35.0%
18.0% 25.0%
14.0%
12.0% 20.0%

10.5% 15.0%
8.5%
10.0%
14.5
5.0%
10.00 1.00 0.10 0.01
0.0%

% Market
share - Key Relative Share BCG Group Life Cycle
competitor

5.5% 1.83 STAR GROWTH

12.1% 0.04 QUESTION MARK INTRODUCTION
15.5% 0.20 QUESTION MARK INTRODUCTION
12.0% 0.88 QUESTION MARK INTRODUCTION
5.5% 0.18 QUESTION MARK INTRODUCTION
12.0% 0.11 QUESTION MARK INTRODUCTION
6.5% 0.47 QUESTION MARK INTRODUCTION
 40.0%

35.0%

30.0%

25.0%

20.0%

15.0%

10.0%

5.0%
0.01
0.0%

Suggested Competitive
Strategy Suggested Growth Strategy
Tactic