Xpresso Communications Awarded Best International Content Creation

Specialists

Xpresso Communications – an international marketing communications and PR company

headquartered in Leiden, The Netherlands – is proud to announce that it has been awarded the title
of "Best International Content Creation Specialists" residing in the Benelux region.

Leiden, Netherlands, October 18, 2020 --(PR.com)-- Following its 2019 Benelux Business Awards as
"Best International Full-Service Marketing Communications Company" in The Netherlands, Xpresso
Communications received a second award in recognition of the excellence it has achieved in the field of
content creation as part of its integrated communications, PR and marketing strategies for
technology-driven companies.

“At EU Business News, our award programme makes sure every company is thoroughly researched,
meaning that our awards are only given based on merit and not how many votes have been received,”
explained Laura Hunter, Awards Manager, EU Business News. “We investigate many different fields
when judging a company, such as dedication to customer service and the excellence and innovation that
the company brings to its industry.”

Representing technology firms around the world in the field of broadcast, proAV and numerous other
technology-driven markets, Xpresso Communications maintains a team of international content strategists
and creators who excel in writing and distributing content that engages with the human aspect of
business, whilst also demonstrating a deep understanding of underlying technologies. This vision of
creating and delivering technology content for a broader audience, including - but not limited to - those
who are less tech-savvy, is based on the idea of focusing on the benefits of a given solution, rather than its
technical specification. This itself constitutes a key point of differentiation from many other companies in
the media and technology industries, and it is this which CEO Fiorenza Mella believes was key in
contributing to Xpresso’s nomination and eventual win.

“My team and I are honoured and amazed by this unexpected award, the second in as many years,” said
Mella. “The Benelux Enterprise Awards panel initially explored our role as leaders of PR and marketing
practices within technology-driven markets. This year, however, they have recognised our increasing
relevance as innovative content providers and strategists. We believe that a large part of why we were
chosen relates to the way that we have aimed to make technology-orientated communications more
accessible, relevant and ‘human’ in nature. This is enhanced by our industry expertise, and evidenced by
how we have supported the international launch of several business in niche markets, including that of the
Broadcast industry. Also important, we believe, was how we promote content distribution through online
integrated marketing strategies.”

Xpresso prides itself not only on the company’s ability to make detail-heavy technology products
accessible to non-technical decision makers and to foster genuine connections between clients and
customers, but also to deliver real strategic advantage by making the process of outsourcing
communications truly efficient.

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“A key consideration in our communications approach is the idea of entropy. As things lose energy, a
‘descent’ into disorder tends to occur, and at that point it can be difficult to reinvigorate a message with
energy and direction. An effective content strategy is not just about crafting a single compelling
composition (though skill in this field is paramount) – it’s about developing a wider strategy that builds
with consistency, and delivers a common central idea even as the details around it vary. Our common
central idea always aims to relate to the intersection between technology, business benefit, and the human
element. Around this, we work in the details of products and technological specification. The aim is
always to build energy and avoid the fatigue of communication entropy,” added Jess McMurray, content
strategist with Xpresso.

The Benelux Business Awards aim to "promote award worthy contributions to the economic growth of
local, regional, national and international markets," and recognise the roles of Benelux companies as
"beacons of economic hope and prosperity."

“We’re so proud to have been awarded this beautiful trophy by the Benelux Business Awards,” concluded
Mella, “and we look forward to carrying our work onwards into 2021, and seeing what accolades that
might bring.”

Further information on Xpresso Communications and its services is available at

https://www.xpressocommunications.com/ or by calling +31 715238210.

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Contact Information:
Xpresso Communications
Fiorenza Mella
31715238210
Contact via Email
https://www.xpressocommunications.com/
info@xpressocommunications.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/823547

News Image:

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