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Written Assignment
Submit a paper which is 2-3 pages in length (no more than 4-pages), exclusive of the
reference page. Paper should be double spaced in Times New Roman (or its equivalent) font
which is no greater than 12 points in size. The paper should cite at least three sources in APA
Please describe the circumstances of the following case study and recommend which
company to purchase. Explain your approach to the problem, perform relevant calculations
and analyses, and justify your recommendation. Ensure your work and conclusions are
thoroughly supported.
Case Study:
You work in the mergers and acquisitions department of a large conglomerate who is looking
to invest in a retail business. Two companies, Fashion Forward and Dream Designs, are the
final two options being considered. You have the most recent available income statements
Return on Assets
Current Ratio
Quick Ratio
AR Turnover Ratio
Compute all required amounts and explain how the computations were performed
Evaluate the results for each company and explain what each ratio means
considered
o Be specific.
Evaluate the ratios computed and explain the meaning of the ratios.
Be sure to use APA formatting in your paper. Purdue University’s Online Writing LAB
(OWL) is a free website that provides excellent information and resources for understanding
and using the APA format and style. The OWL website can be accessed here:
http://owl.english.purdue.edu/owl/resource/560/01/
This paper will be assessed using the BUS 5110 Unit 7 Written Assignment rubric.
Solutions
Fashion Dream
Forward Designs
The profit margin generated is higher with Fashion Forward indicating a more profitable
model.
• Return on Assets
= Net Income 136,500 212,500
Avg Total Assets (2,747,000+2,805,000)/2 (4,381,250+4,450,000)/
2
=.0492 = .0481
The net income generated from each dollar is slightly greater for Fashion Forward.
• Current Ratio
= Current Assets 1,297,000 2,280,500
Current Liabilities 1,170,000 1,625,750
=1.11 =1.40
Dream Designs has a greater current ratio to cover liabilities and strengthening its financial
• Quick Ratio
=Current Assets - Inventory 1,297,000-112,000 2,280,500 -200,000
Current Liabilities 1,170,000 1,625,750
= 1.01 = 1.28
Dream Designs has a greater ratio of quick assets to cover liabilities if necessary.
• AR Turnover Ratio
= Net Credit Sales 2,000,000 4,320,000
Avg Account Receivables 200,000 250,000
=10 =17.3
Dream Designs has a better ratio for collecting fund on credit sales, allowing it hold less debt.
The inventory turnover ratio favours Dream Designs, indicating a greater turnover rate.
Fashion Forward has the greater position for the following ratios: Profit Margin Ratio,
Return on Assets Ratio and Debt to Equity Ratio. Dream Designs has the stronger position
on Current Ration, Quick Ratio, AR Turnover Ratio, Average Collection Period, Inventory
Turnover Ratio and Average Sales Period. With these comparisons and taking into the
account further financial numbers from the income statements for the last two years for both
companies, I would choose Dream Designs as the organization to pursue. Dream Designs
revenues and net income along with their stronger stance regarding inventory turnover, assets
and liabilities makes them the better choice. Some areas of improvement should the merger
materialize would be to reduce their SGA and improve their Debt to Equity ratio.
REFERENCES
A Refresher on Current Ratio, (2015, September 14). Harvard Business Review. Retrieved
from https://hbr.org/2015/09/a-refresher-on-current-ratio
from https://2012books.lardbucket.org/books/accounting-for-managers/index.html