GAP INC.

LAURA DUEÑAS

"BEING AN INCLUSIVE
COMPANY IS NOT OPTIONAL
FOR US. FIGHTING FOR
EQUITY IS STILL
FUNDAMENTAL IN OUR
BUSINESS TODAY, AS IT WAS
50 YEARS AGO WHEN WE
STARTED ON THIS PATH. WE
ARE INCLUSIVE BY CHOICE.
INTENTIONALLY.
SPECIFICALLY. WITH A
PURPOSE." (GAP INC.)
GAP INC, IS A COMPANY
THAT BELIEVES IN
EQUALITY, IN THAT EACH
PERSON FROM THEIR
DIFFERENCES, CAN
CONTRIBUTE TO THE
CONSTRUCTION OF GREAT
IDEAS.

THE SUCCESS OF GAP INC.

WOULD NOT BE POSSIBLE
CHANGES ARE
WITHOUT THE DIVERSITY
NECESSARY, AND
AND INCLUSION THAT
THIS IMPLIES
EXISTS IN THE PERSONNEL
INCLUDING DIVERSE
THAT MAKE UP THE
IDEAS, OPINIONS,
ORGANIZATION. SINCE IT
PERSPECTIVES THAT
IS THESE FACTORS THAT
DIVERSIFY THE
ALLOW US TO SEE
PRODUCTS AND
OPPORTUNITIES IN THE
SERVICES OFFERED.
WORLD AND THUS
GUARANTEE PROGRESS.

STRETEGIES
INTERNAL PROMOTIONAL
INITIATIVES: GAP HAS A
DIVERSITY AND
INCLUSION COUNCIL,
WHERE ITS GUIDELINES
DRAW UP ACTION PLANS
TO GUARANTEE
INCLUSION AND
DIVERSITY. CONNECTING
THESE IDEAS AND
ALTERNATIVES WITH
BUSINESS RESULTS.
THEY DRIVE BUSINESS
RESOURCE GROUPS THAT
PROVIDE OPPORTUNITIES
FOR CROSS-CULTURAL
LEARNING, MENTORING,
AND RELATIONSHIP
BUILDING. THESE
GROUPS ORGANIZE
DEVELOPMENT EVENTS,
NETWORKING AND
VOLUNTEERING.

DIVERSITY AND
BUSINESS THEY GATHER INPUT
INCLUSION TEAM: AND SUPPORT FROM
BEING RESPONSIBLE EMPLOYEES ON
FOR DESIGNING AND INTERNAL INITIATIVES,
IMPLEMENTING AND PROVIDE
GLOBAL DIVERSITY CONSUMER INSIGHTS
AND INCLUSION AND PRODUCT
STRATEGIES. FEEDBACK THAT HELP
GAP INC. TO MARKET
CURRENT BUSINESS RESOURCE
GROUPS INCLUDE:
AANG: African American Network Group
ASIA: Asians supporting inclusion and awareness
GEAR: Gay Gap employees, partners and resources
GAPWIL: Women in Leadership
HOLA: honoring our Latino / Hispanic ancestors
ASCEND helps minority leaders reach their potential and achieve
their career aspirations through mentoring, creating opportunities,
and building individual capacities.
ASCEND: Investing in the Next Generation of Leaders

MORE STRETEGIES...
PUBLIC ADVOCACY: GAP
INC. HAS SPOKEN OUT IN
OPPOSITION TO PROPOSED
LEGISLATION THAT
AFFECTS MEMBERS OF THE
LESBIAN, GAY, BISEXUAL,
TRANSGENDER AND
“FOR GAP INC., DIVERSITY AND
QUEER (LGBTQ)
INCLUSION BEGINS WITH
COMMUNITIES, MANY OF
WELCOMING ALL CUSTOMERS
WHOM ARE CURRENT AND
TO OUR BRANDS AND
FUTURE EMPLOYEES AND
ENSURING THAT OUR
CUSTOMERS.
WORKPLACES AROUND THE
WORLD ALLOW EACH
EMPLOYEE TO BE THEIR TRUE
SELF AND DEVELOP THEIR FULL
POTENTIAL. IT'S NOT JUST
GOOD FOR BUSINESS, WE
THINK THAT'S THE WAY
THINGS SHOULD BE. " (ART
HIRING VULNERABLE PECK, PRESIDENT AND CEO.)
YOUTH: GAP INC. HAS AN
INITIATIVE TO RECRUIT
WORKERS FROM LOW-
INCOME NEIGHBORHOODS
AS PART OF AN EFFORT TO
IMPROVE DIVERSITY THE PROGRAM IS CALLED
AMONG THE APPAREL THIS WAY AHEAD FOR
RETAILER'S STAFF. WORKERS AGES 16-24
WITH NO RECENT
EMPLOYMENT HISTORY.
THIS GROUP IS EXPECTED
TO REPRESENT AT LEAST
5% OF ITS ENTRY-LEVEL
EMPLOYEES BY 2025.

A NATIONAL PARTNERSHIP WITH

BOYS & GIRLS CLUBS OF AMERICA
HELPS THE CHAIN CONNECT YOUNG
ADULTS WITH POSITIONS AT GAP-
OWNED STORES SUCH AS BANANA
REPUBLIC AND OLD NAVY. IT NOW
LASTS ALL YEAR AS A WAY TO
BROADEN THE EXPERIENCE OF
PARTICIPANTS AND GIVE MORE
OPTIONS TO PEOPLE WHO WANT OR
NEED A PART-TIME JOB.
 INITIATIVES IN
COLOMBIA...
IN NATIONAL COMPANIES, MANY OF THE PROGRAMS THAT
GAP INC SEEKS TO PROMOTE THROUGH ITS BRAND COULD
BE IMPLEMENTED, SINCE THESE PROPOSALS SEEK TO
INCLUDE DIVERSE IDEAS, GROUPS AND PERSPECTIVES TO
DIRECT AN OPTIMAL COMMERCIAL STRATEGY. IN
COLOMBIA, WE CAN OPT FOR PROGRAMS THAT INCLUDE
YOUNG PEOPLE, VULNERABLE AND DISPLACED PEOPLE,
WITHIN OPTIMAL WORK CONTEXTS, AND FROM THEIR
EXPERIENCE, TELL THEIR STORIES THROUGH BRANDS,
BEING INNOVATIVE IN TURN AND MOTIVATING MANY
CLIENTS AND EMPLOYEES TO CONTRIBUTE TO THE SOCIAL
AND RESPONSIBLE GOOD THAT IT SEEKS TO PROMOTE.

ON THE OTHER HAND, WE CAN OPT FOR

THE CONFINEMENT OF ACTIVE AND
REPRESENTATIVE PERSONNEL OF
VARIOUS MARGINALIZED AND
OPPRESSED GROUPS BY SOCIETY,
BECAUSE IN THIS WAY, THE PRODUCT
COULD BE DIVERSIFIED AND THE
BORDERS WIDENED WHERE PEOPLE IN
SIMILAR SITUATIONS CAN BECOME
FAMILIAR WITH THESE COMPANIES AND
ALSO, CONTRIBUTE FROM EXPERIENCE
AND COLLECTIVE MEMORY.

THIS WOULD GIVE COLOMBIAN COMPANIES MORE

BROADER PERSPECTIVES, THAT FIGHT WITH THE STORIES
OF OUR COUNTRY AND FIGHT AGAINST THE INEQUALITY
THAT IN COLOMBIA AFFECTS BOTH PEOPLE AND THE
NATIONAL IDENTITY THAT WE SEEK TO BUILD THROUGH
OUR WORK AND COMPANIES.

REFERENCES
GAP INC. HTTPS://WWW.GAPINC.COM/ES-MX/VALUES/DIVERSITY-INCLUSION
COMUNICARSE (2018) LA ESTRETEGIA DE LAS 5 EMPRESAS MÁS DIVERSAS E
INCLUSIVAS DEL MUNDO.
HTTPS://WWW.COMUNICARSEWEB.COM/NOTICIA/LA-ESTRATEGIA-DE-LAS-5-
EMPRESAS-MAS-DIVERSAS-E-INCLUSIVAS-DEL-MUNDO