PURPCOM (Prelim Modules)

Course Correspondence
and Learning Modules

for
Purposive
Communication
Preface
“People fail to get along because they fear each other;
they fear each other because they don’t know each other;
they don’t know each other because they have not communicated with each other”
Martin Luther King Jr.
Dear Learner,
Communication is one of the most essential skill that a man should acquire. In this modern era
of globalization, one has to be able to communicate effectively and efficiently. With the vast
development of technology, you can communicate easily with just a click of your finger to
people coming from the different corners of the world.
In the new curriculum as mandated by the Commission on Higher Education under CHED
Memorandum Order No. 20 series of 2013 otherwise known as “General Education Curriculum:
Holistic Understandings, Intellectual and Civic Competencies” students are required to enroll 24
units of General Education course of which includes Purposive Communication.
This module of the course, Purposive Communication is designed to help you develop and
equip yourself with the right knowledge and skills to communicate, giving you opportunities in
a broader perspective it will also enhance your cultural awareness through various multimodal
tasks.
Purposive Communication is required to all tertiary level students. The content of this resource
covers the following competencies that will enable the students to:
i. Describe the nature, elements, and functions of verbal and non-verbal
communication in various and multicultural contexts.
ii. Explain how cultural and global issues affect communication.
iii. Determine culturally appropriate terms, expressions, and images.
iv. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing)
skills.
v. Summarize the principles of academic text structure.
vi. Convey ideas through oral, audio-visual and or web-based presentations for
different target audiences in local and global settings using appropriate registers.
vii. Create clear, coherent and effective communication materials.
viii. Present ideas persuasively using appropriate tone, style, conventions and reference
styles.
ix. Adopt cultural and intercultural awareness and sensitivity in communication of
ideas.
x. Appreciate the differences of the varieties of spoken and written language.
xi. Adopt awareness of audience and context in presenting ideas.
xii. Appreciate the impact of communication on society and the world.
To ensure that you will demonstrate the given learning outcomes at the end of the semester,
this module is divided into the following:
MODULE 1: Language and Communication – This unit allows you to review and to have an in-
depth understanding of language, its nature, characteristics and scope. It will also enable you to
understand how communication works and distinguish its types and features. It also discusses
the different communication processes, principles and its ethical considerations.
MODULE 2: Modes of Communication – This unit allows you to discover and identify the
different forms of communication and how it is being utilized in the communication process. It
will allow you to recognize the role of technology, its significance and interrelatedness to
communication.
MODULE 3: Intercultural Communication – This unit allows you to explore communication
through globalization. You will have an understanding on what globalization is, the people
involved, the challenges and its impact to the society. You will also appreciate the different
cultures their languages and the diverse ways of conveying their ideas to others. It will provide
you opportunities to trace back the history of the English language, how it evolves and how
people adapt to its changes in order to communicate effectively.
MODULE 4: Communication for Various Purposes – This unit aims to give you a broader
perspective on the different fields and aspects wherein communication occurs significantly. You
will also learn to utilize the various mediums in communication. Thus, giving you more avenues
to apply the skills in communication that you have learned.
MODULE 5: Communication Across Professions – Finally, this unit aims to give you a first-hand
experience on how the real world works and prepare you to be holistically equipped to face the
challenges in this highly globalized era.
Course Guide
The key to successfully pass this course module lies in your hands. This module was prepared
for you to learn diligently, intelligently and independently. Doing these things would greatly
help and prepare you to become a great professional in your chosen field. Aside from meeting
the content and performance standards of this course in accomplishing the given tasks, you will
also learn other invaluable skills which you will be proud of as a responsible learner. The
following guides and house rules will help you further to keep you on the right track:
i. Schedule and manage your time in reading, understanding and answering the module.
Strictly follow your course schedules to avoid overlapping and stockpiling of workloads.
ii. If you did not understand the reading and other tasks, re-read the items for you to be
clarified. Have focus as you study. If this will not work, engage with all possible human
resources closest to you. You may seek help from other family members for your
guidance. If this will not work, message me through my mobile number or Facebook
messenger so that I can cater to your concerns and queries.
iii. Before doing your tasks, read and understand the assessment tools provided in this
module.
iv. Make sure that you will not miss any tasks in this module as per schedule. If needed, do
not hesitate to contact me through any available means. Remember, if there is a will,
there is a way.
v. In answering the assessment and evaluation activities, write legibly and error-free in your
modules. You must remember that all activities in the module are academic activities,
which means that the relevant academic conditions apply. Think before you write.
i. Your answers should be composed of complete and grammatically correct
sentences. Do not use abbreviations and acronyms unless these are introduced in
the readings, and do not write in text-speak. Avoid writing in all caps.
ii. Always write appropriate and well-thought point of views and judgements. You
have to support and defend your inputs in the discussions from a reliable source.
Do not write unreliable opinions.
iii. Do not write lengthy answers especially in the essay tasks. Be concise, clear and
specific in stating your ideas. Utilize the answer sheet provided in this module.
iv. If you have used other sources for your answers, acknowledge or cite them
properly.
vi. Lastly, do the module on your own since you are the learner. Your family members and
friends will support you but the activities should be done by you. As a DMCian, we
always need to demonstrate our attributes such as God-loving, Competent and Committed
to serve, and also to embody our core values in everything we do.
Study Schedule and Course Outline
WEEK TOPIC LEARNING OUTCOMES ACTIVITIES

MODULE 1 LANGUAGE AND COMMUNICATION
UNIT 1 THE NATURE OF LANGUAGE
August 17-21 i. Demonstrate an understanding of the key Pre-Assessment:
ideas in language and communication. Identifying the Correct
ii. Identify the different systems that consists Spelling
Language.
iii. Relate your personal experiences with the Self-Assessment:
input presented. Comprehension Questions
Task 1.1.1: My Language

Biography
Task 1.1.2: Language and

Communication
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
UNIT 2 TYPES OF COMMUNICATION
August 24-28 i. Demonstrate knowledge about the role of Self-Assessment:
language in human communication. Comprehension
ii. Identify the types of communication in Questions
relation to communication mode, context,
and purpose and style. Task 1.2.1: Organizational
iii. Differentiate verbal, non-verbal, and visual Structure
communication and their sub-forms in
Task 1.2.2: Non-Verbal
relation to communication modes.
iv. Explain the differences between formal and Cues
informal communication in relation to Task 1.2.3: Mission,
purpose and style. Vision, and Values
v. Discuss the advantages and disadvantages
of the different communication types in Post-Assessment:
various communication settings. Deepening Activity
Introspecting: Self
Reflection
UNIT 3 COMMUNICATION PROCESSES, PRINCIPLES AND ETHICS
August 31 – i. Explain the various communication models Pre-Assessment:
September 4 and how they help in understanding the Experience Recall
communication process.
ii. Identify the variables involved in the Self-Assessment:
communication process. Comprehension
iii. Discuss the value of communication in Questions
enhancing one’s personal and professional
Task 1.3.1: Effective Oral
relationships.
iv. Determine the principles for effective oral Communication
and written communication. Task 1.3.2: Ethical
v. Point out the ethical issues involved in Communication
communication.
vi. Recognize the importance of a code of Task 1.3.3: Code of Ethics
ethics in communication.
Introspecting: Self
Reflection
September 4  Assignment 1: Poster showing The Different Types of Communication
MODULE 2 MODES OF COMMUNICATION
UNIT 1 FORMS OF COMMUNICATION
September 7-11 i. Identify the various communication modes Pre-Assessment: Simple
and how they help in expressing one’s Recall
communicative intent.
ii. Show the importance of face-to-face, Self-Assessment:
audio, virtual, text-based, and other forms Comprehension Questions
of communication particularly in targeting
Task 2.1.1: Video as a
different types of audiences in local and
Mode of Communication
global settings.
iii. Use the communication modes Task 2.1.2: Text-Based
appropriately depending on the context of Communication
the communication situation.
iv. Distinguish the differences between and Post-Assessment:
among the communication modes. Deepening Activity
Introspecting: Self
Reflection
September 11  Graded Quiz 1
UNIT 2 COMMUNICATION AND TECHNOLOGY
September 14-18 i. Identify the positive and negative Pre-Assessment: Picture
dimensions of the use of technology in Analysis
communication.
ii. Demonstrate your knowledge about the Self-Assessment:
use of social media in Asia and in the rest of Comprehension Questions
the world.
iii. Convey an idea or deliver a message for a Task 2.2.1: Forms of
variety of audiences using the most Communication
appropriate technological tool.
Task 2.2.2: Share It!
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
September 16-18  Assignment 2: Collage showing the different forms of communication

 Task-based Prelim Examination
Submission of Modules 1 and 2 (Pre-Assessment, Self-Assessment, Tasks, Post-
Assessment and Introspecting), Assignments 1 and 2.
MODULE 3 INTERCULTURAL COMMUNICATION
UNIT 1 COMMUNICATION AND GLOBALIZATION
September 21-25 i. Demonstrate knowledge about Pre-Assessment: Putting
globalization as an economic phenomenon. Things in the Right
ii. Demonstrate an understanding of the Perspective
impact of globalization on communication.
iii. Write a reaction paper on communication Self-Assessment:
challenges in global atmosphere and Comprehension Questions
methods for effective and ethical global
Task 3.1.1: What is
communication.
Globalization?
Task 3.1.2: Video Analysis
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
UNIT 2 LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL SETTING
September 28 – i. Cite examples on how to enhance one’s Pre-Assessment: Agree or
October 2 ability to communicate with people from Disagree
diverse cultures.
ii. Demonstrate an awareness of the reality of Self-Assessment:
cultural diversity. Comprehension Questions
iii. Demonstrate an understanding of how
cultural diversity affects communication. Task 3.2.1:
iv. Appreciate the benefits and challenges of Communicating Across
cross-cultural communication. Cultures
Task 3.2.2: Concreting

Ideas
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
UNIT 3 VARIETIES AND REGISTERS OF SPOKEN AND WRITTEN LANGUAGE
October 5-9 i. Demonstrate understanding of the concept Pre-Assessment: Share It!
of the varieties of English in Asian
countries. Self-Assessment:
ii. Discuss the importance of the varieties of Comprehension Questions
English in both oral and written contexts.
Task 3.3.1: British English
iii. Identify some grammatical, lexical and
vs. American English
syntactic features of post-colonial varieties
of English in Asian context. Task 3.3.2: Language
iv. Demonstrate knowledge about the concept Registers
of registers of English in spoken and written
language. Task 3.3.3: What do you
v. Use the appropriate register depending on mean?
the communication situation
vi. Display an ability to adjust and cope with Post-Assessment:
communication breakdown. Deepening Activity
vii. Apply the varieties and registers of spoken
Introspecting: Self
and written language in the proper context.
Reflection
October 9  Graded Quiz 2

Submission of Module 3, Units 1-3 (Pre-Assessment, Self-Assessment, Tasks,
Post-Assessment and Introspecting).
UNIT 4 EXPLORING TEXTS REFLECTING DIFFERENT CULTURES
October 12-16 i. Demonstrate an understanding of the Pre-Assessment: Visual
importance of cultural contexts in the Analysis
communication process.
ii. Analyze texts that reflect varied cultures Self-Assessment:
and practices. Comprehension Questions
iii. Appreciate various cultural identities and
Task 3.4.1: varieties of
differences.
English: Pronunciation
Task 3.4.2: Varieties of

English: Vocabulary
Task 3.4.3: Varieties of

English: Idioms
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
UNIT 5 COPING WITH THE CHALLENGES OF INTERCULTURAL COMMUNICATION
October 19-23 i. Recognize the challenges of intercultural Pre-Assessment: Non-
communication. Verbal Codes
ii. Determine the sources of
misunderstanding. Self-Assessment:
iii. Identify the approaches to studying Comprehension Questions
intercultural communication.
Task 3.5.1: Non-Verbal
iv. Appreciate learning about other culture
Code Differences
and identities.
v. Appreciate the value of co-existing with Task 3.5.2: Blending with
individuals of different cultural Foreigners
backgrounds.
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
October 21-23  Assignment 3: Slogan on the Impact of Globalization on Communication
 Task-based Midterm Examination
Submission of Module 3, Units 4 and 5 (Pre-Assessment, Self-Assessment, Tasks,
Post-Assessment and Introspecting) and Assignment 3.
MODULE 4 COMMUNICATION FOR VARIOUS PURPOSES
UNIT 1 THE EXPLANATION ESSAY
October 26-30 i. Demonstrate an understanding of the Pre-Assessment: Test
conventions of the explanation essay. your Knowledge
ii. Appreciate the value of clearly explaining a
phenomenon. Self-Assessment:
iii. Write an explanation essay of at least 500 Comprehension Questions
words on a topic of your choice.
Task 4.1.1: Understanding
the Essay
Task 4.1.2:
Writing an Explanation
Essay
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
UNIT 2 THE BLOG
November 3-6 i. Differentiate the journal or diary entry and Pre-Assessment: Diary
the blog. Analysis
ii. Appreciate the benefits and challenges of
writing a blog. Self-Assessment:
iii. Write a blog of at least 500 words on any Comprehension Questions
topic.
Task 4.2.1:
Writing a Blog
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
UNIT 3 RESEARCH-BASED ARGUMENTATIVE ESSAY
November 9-13 i. Differentiate research-based argumentative Pre-Assessment:
essay from the explanation essay and the Research Sample
blog.
ii. Appreciate the benefits of doing a research. Self-Assessment:
iii. Demonstrate the ability to transform Comprehension Questions
research into sound argument.
Task 4.3.1: The Annotated
iv. Write a research-based argumentative
Research Bibliography
essay of at least 1000 words.
Task 4.3.2:
Research Notes
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
UNIT 4 THE ORAL PRESENTATION
November 16-20 i. Deliver effectively the introduction and Pre-Assessment: Personal
conclusion of your oral presentation to
create lasting impressions. Sharing
ii. Employ vocal and physical factors, eye
contact, and presentation aids for effective Self-Assessment:
delivery. Comprehension Questions
iii. Critique an oral presentation.
Task 4.4.1: Knowledge
about the Audience
Task 4.4.2: Dealing with

Presentation Mishaps
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
November 17-19  Graded Quiz 3
 Assignment 4: Blog Writing
 Task-based Semi-Final Examination
Submission of Module 4, Units 1-4 (Pre-Assessment, Self-Assessment, Tasks,
Post-Assessment and Introspecting) and Assignment 4.
UNIT 5 THE DEBATE
November 23-27 i. Discuss the importance of debate in Pre-Assessment: Simple
everyday life. Recall
ii. Identify and exhibit the different skills
involved in being a good debater. Self-Assessment:
iii. Recognize the different types of debate and Comprehension Questions
their structures.
Task 4.5.1:
Reaction/Response to a
Letter to the Editor
Task 4.5.2:
Review of Arguments
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
UNIT 6 LITERATURE AS COMMUNICATION
November 30 – i. Demonstrate an understanding of literature Pre-Assessment:
December 4 as a vehicle for communicating ideas about Brainstorming
human experience.
ii. Identify the fictional elements that come Self-Assessment:
together to convey a message about human Comprehension Questions
experience. Task 4.6.1:
iii. Recognize the invaluable place of literature
in history and culture. Character Development
and Symbol
Task 4.6.2: Literature and

History
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
MODULE 5 COMMUNICATION ACROSS PROFESSIONS
UNIT 1 WRITTEN MODES OF PROFESSIONAL COMMUNICATION
December 7-11 i. Identify the various genres used across Pre-Assessment:
professions. Brainstorming
ii. Show understanding of the structure of
various genres used across professions. Self-Assessment:
iii. Evaluate critically a business proposal, a Comprehension Questions
genre used across professions.
Task 5.1.1: Business
Proposal
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
December 9-11  Graded Quiz 4
Submission of Module Units 5 and 6, Module 5 Unit 1(Pre-Assessment, Self-
Assessment, Tasks, Post-Assessment and Introspecting).
UNIT 2 THE JOB INTERVIEW

December 14-18 i. Identify the steps involved in the job Pre-Assessment: Video
application process. Showing
ii. Recognize the importance of job interviews
in the job application process. Self-Assessment:
iii. Demonstrate communication skills in a Comprehension Questions
mock interview.
Task 5.2.1:
Mock Interview
Post-Assessment:
Deepening Activity
Introspecting: Self
Reflection
December 15-18  Assignment 5: Business Letter, Memoranda, Minutes of Meeting and
Resume Writing
 Final Project: Portfolio (Compilation of Assignments 1-5, Infographics
showing the communication process in the New Normal settings in
schools)
 Task-based Final Examination
Submission of Module 5, Unit 2 (Pre-Assessment, Self-Assessment, Tasks, Post-
Assessments and Introspection) and Final Project.
DMCCFI Calendar of Activities for First Semester SY 2020-2021
August
10 General Online Orientation at 9:00 AM
11 Departmental Online Orientation
17 Start of Classes
September
17-18 Prelim Examination
October
5 World Teachers’ Day
21 Vision-Mission Day
22-24 Founder’s Celebration
26-27 Midterm Examination
November
1 All Saint’s Day
18-19 Semi-Final Examination
30 Andres Bonifacio Day
December
17-18 Final Examination
19 Institutional Christmas Party
EVALUATION
To pass the course, you must:
i. Read all course readings and answer the pre-assessment quizzes, self-assessment
activities, and reflection questions.
ii. Answer the print-based discussion activities.
iii. Submit all assignments and graded quizzes from prelims to finals.
iv. Submit the Final Portfolio.
v. Do the major exams (Prelim, Midterm, Semi-Final, Final).
Formative Assessment Activities
 You are required to answer the pre-assessment quizzes, self-assessment activities, tasks,
post-assessment activities and reflection but your scores in the quizzes will not be
counted in your final grade.
 The reflection part is designed to help you to critically analyze the course readings for
better understanding while the pre-assessment quizzes, self-assessment activities and
post-assessment activities are designed as a review management tool to prepare you for
the four graded quizzes and the periodical examinations.
 Answering these will serve as prompts to tell you if you need to study further or if you
may already move forward to the next unit of the module.
 The completeness of your answers to the pre-assessment quizzes, self- assessment

activities, tasks, post-assessment activities and reflection will still be checked and will
still be part of your grade completion. Hence, no pre-assessment quizzes, self-
assessment activities, post-assessment activities and reflections must be left
unanswered.
 In doing your formative assessment activities, you can always ask the help of your
family.
 The pre-assessment quizzes, self-assessment activities, tasks, post-assessment activities

and reflections are required so you can take them anytime within the scheduled days
assigned for each unit.
Evaluative Assessment Activities

 Quizzes and Examination
The four graded quizzes and periodical evaluation which are embedded in your module
must be answered guided by the given evaluation tool. If needed, I will call you by
phone for further validation and verification purposes after checking your papers.
 Assignments and Final Project

There will be five assignments that will comprise the final project for this course. The
evaluation tools for these assignments are all provided in the module:
Assignment 1: Poster Making

Assignment 2: Collage Making
Assignment 3: Slogan Making
Assignment 4: Blog Writing
Assignment 5: Business Letter, Memoranda, Minutes of Meeting and Resume Writing
Final Project: Portfolio – This includes the compilation of assignments 1-5 and an
Infographic that showing the communication process in the New Normal settings in
schools.
Technological Tools
To be able to accomplish all the tasks in this course, you will be needing the following
software applications: Word Processing, Presentation, Publication, and Spreadsheet. These are
applications that are available in your desktop or laptops that will not require internet
connection for you to use them. All materials and activities that will involve discussions on the
use of net based productivity tools in module 3-5 will be video -recorded and will be sent to you
together with the printed modules. You may also access the Google Classroom prepared for
your class and try to participate in the discussion, if the condition will allow it.
Feedback system will be facilitated through text messaging, hence, you need to have
with you a cellphone. If you need to call or you want to talk to me, send me a message first and
wait for me to respond. Do not give my CP number to anybody. I will not entertain messages or
calls from numbers that are not registered in my phone. Hence, use only the CP number you
submitted to me.
Grading System
For Graded Quizzes, Participation and Periodical Exams

Obtained Raw Score_ x 50 + 50
Total Number of Items
For Term Grade
(Quizzes x 30%) + (Participation x 20%) + (Attendance x 10%) + (Exam Grade x 40%)
For Semestral Grade
(Prelim Grade x 20%) + (Midterm Grade x 20%) + (Semi-Final Grade x 20%) + (Final Grade x 40%)
Module Facilitator: Nelson A. Cordova, Jr., LPT

Facebook Account: Nelson Cordova
E-mail Address: nelson09274226238@gmail.com
Mobile Number: 09519446957
MODULE 1 LANGUAGE AND COMMUNICATION Learning Plans
Language and Communication

At the end of this module, you should be able to:
 Demonstrate an understanding on the important features of language and
communication.
 Enumerate the different types of communication.
 Explain the different communication models
 Discuss the different principles and ethics of communication.
 Share personal experiences to elaborate the given topic.
 Relate the topic to real-life experiences.
Introduction
The first module introduces you to the basics of English which is the Language and
Communication. These elements are required for you to understand the more complex
concepts of the English Language.
What you learn in your basic education English courses are still necessary in learning the
complex ideas. In this module you will also learn the significant relationship between language
and communication. Identifying the various communication models and distinguishing their
differences are also part of this module.
You will also have an overview on the types of communication according to mode,
context, and purpose and style. Learning these types would eventually give you a clearer view
on communication.
Unit 1: THE NATURE OF LANGUAGE
i. Demonstrate an understanding of the key ideas in language and communication.

ii. Identify the different systems that consists Language.
iii. Relate your personal experiences with the input presented.
Pre-Assessment Activity
Study the following words. Which spelling is correct? Which spelling is incorrect? Tick
the appropriate box. Justify your answers.
Correct? Incorrect?
1.Aeroplane
2.Airplane
3.Colonise
4.Colonize
5.Defence
6.Defense
7.Enrolment
8.Enrollment
9.Honour
10.Honor
INPUT
What is Language?
Together in creation of human life is the creation of a wonderful and dynamic human
capacity – language. Animals are said to be able to communicate with each other. Whales sing,
wolves howl, dogs bark, and bird chirp. The sounds these creatures produce often reflect the
state of their emotions. While it may be true that animals communicate, only human beings are
truly capable of producing language.
What exactly is language? Linguists agree that a language can only be called a language
if it has a system of rules (Grammar), a sound system (Phonology), and a vocabulary (Lexicon).
These are the requirements for identifying a means of communication as a language. A monkey
may be able to signal to its partner that it is sharing food. The monkey will produce sounds and
gestures, but will not be able to organize the sounds into a meaningful system with rules.
Speech Community – refers to the group of people using the same language and understanding
each other using that language.
Language Acquisition – the process of acquiring language uses by those in the community.
Mother Tongues/First Languages – refers to the languages you acquire while growing up.
Second Languages – refers to the languages that you discover and learnt through formal
schooling or informally learning by their own.
Language Learning – the process of learning or acquiring your second languages.
Language Contact – when speakers of two or more languages interact and influence each
other.
Language Change – the result of language contact.
Language is indeed a complex human capacity. It is, therefore, important to be aware of
its features and behavior to be able to use language more effectively and productively in
communicating with others.
Comprehension Questions
i. Can animals communicate?
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ii. Can monkeys produce language?
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iii. What is the difference between language acquisition and language learning?
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iv. What is the difference between first language and second language?
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v. What happens after a language comes into contact with another?
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Task 1.1.1
Reflect on the concepts presented in the input and connect these to your personal
experience of language by creating your own Language Biography. Begin by filling in the
Language Biodata Form below.
Language Biodata Form

How many languages do you speak? Identify
these languages.
What is/are your first language(s) or mother

tongue(s)?
How did you acquire your first language(s) or

mother tongue(s)?
What skills can you perform using your first
language(s)?
What is/are your second language(s)?
How did you learn your second language(s)?
What skills can you perform using your

second language(s)?
What are your language strengths?
What are your language weaknesses?
Which language is your favorite and why?

With the information provided in your Language Biodata Form, write your Language
Biography, which is a paragraph that tells the story of your languages.
My Language Biography
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Task 1.1.2
Read the following statements carefully. Decide if each statement is true or false. Write
T in the blank if the statement is true, and F if the statement is false. If the statement is false,
re-write or revise it to make it true. Use the space provided after each statement. (Point
system: 5 items x 3 points each = 15 points)
_________ 1. Not all languages have a grammar system.

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_________ 2. Change happens to all languages.
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_________ 3. The first language that a child acquires is called mother tongue.
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_________ 4. All living creatures have the capacity for language.
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_________ 5. Two persons who do not speak the same language will never be able to
communicate with each other.
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Deepening Activity
View the video entitled “Stress at School” by Carley Rogers. After viewing the given
video, answer the following questions:
i. What information does the speaker provide about stress?
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ii. What does she tell us about her experience?
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iii. How would you describe the way she speaks?

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iv. While listening to her, were you able to understand her well?
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Introspecting
In this unit, I have learned that _________________________________
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Unit 2: TYPES OF COMMUNICATION
i. Demonstrate knowledge about the role of language in human communication.

ii. Identify the types of communication in relation to communication mode, context, and
purpose and style.
iii. Differentiate verbal, non-verbal, and visual communication and their sub-forms in
relation to communication modes.
iv. Explain the differences between formal and informal communication in relation to
purpose and style.
v. Discuss the advantages and disadvantages of the different communication types in

various communication settings.
Considering the complex process of communication, share your insights on the
relationship between language and culture. Write your answer below.
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INPUT
What is Communication?
Communication
i. The exchange of thoughts, ideas, concepts, and views between or among two or more
people.
Context
i. Refers to the circumstance or environment in which communication takes place.
Such circumstance may include the physical or actual setting, the value positions of a speaker
/listener, and the relevance or appropriateness of a message conveyed.
Classifications of Communication
 Communication Mode
 Context
 Purpose and Style
Types of Communication According to Mode

A message may be conveyed via these types: verbal – non-verbal and visual. Though
communication is often thought of as verbal, the non-verbal mode is equally essential as it
enhances one’s message.
Verbal – Non-Verbal Communication
Effective Communication calls for the blending of these two types. One cannot be
separated from the other. For instance, door-to-door salesperson who demonstrate product
knowledge can only be effective if they know how to properly punctuate what they say with
proper gestures and facial expressions.
Visual Communication
Is the type of communication that uses visuals to convey information and/or messages.
Some examples are signs, symbols, imagery, maps, graphs, charts, diagrams, pictograms,
photos, drawings or illustrations, and even various forms of electronic communication.
Types of Communication According to Context
In this sub-section, context in communication is referred to as a composite of people
interacting with each other. Communication may also be classified according to context; (1)
intrapersonal, (2) interpersonal, (3) extended, (4) organizational communications, and (5)
intercultural communication.
Intrapersonal Communication
The Latin prefix intra- means within or inside. Intrapersonal communication then means
talking to oneself. Some label it as self or inner talk, inner monologue, or inner dialogue.
Psychologists call it with other names such as self-verbalization or self-statement.
Interpersonal Communication
As opposed to intra, the Latin prefix inter- means between, among, and together. An
interactive exchange takes place interpersonal communication takes place. However, as it
occurs, a transaction does not necessarily take place since it can only be a simple interaction
such as greetings, getting to know a person, or ordinary conversations that happen between or
among the interactants. This may occur in dyads or small groups, also known as group
communication.
Extended Communication
Extended Communication involves the use of electronic media. Unlike before when it
only called for the use of television and radio, nowadays, the description of extended
communication may be expanded as to include tele, audio, or phone conferencing; video-
conferencing; skype calls; and other technological means.
Since extended communication is public in nature, speakers are expected to be
prepared when they speak, making their language more formal.
Organizational Communication
With this type, the focus is on the role that communication plays in organizational
contexts. Organizations comprise individuals who work for the company.
For an organization to be successful, a system of communication should be put in place.
A set of rules or standards for communication protocol should be made clear so that interaction
patterns are established. On the part of the individual, you should be equipped with the needed
oral and written communication skills that the organization expects you to possess.
Types of Organizational Structure
i. Formal Structure – allows communication to take place via designated channels of
message flow between positions in the organization.
Approaches in Formal Structure
 Downward Communication – this is the type of communication that flows from lower
positions. E.g. President to a Manager or Supervisor, Manager to an ordinary
employee.
 Upward Communication – a type of communication wherein the message in
transmitted bottom-up. E.g. The subordinates/employees send communication to
their superiors/bosses bearing their views/feedbacks on organizational policies,

issues related to their jobs and the like.
 Horizontal Communication – is lateral on approach as it takes people belonging to the
same level but coming from different departments or units to facilitate performance of
tasks through proper coordination. E.g. A college dean sending excuse letters to other
department deans and coordinators in relation to their activity.
 Crosswise Communication – the approach is diagonal in nature as employees from
different units or departments working at various levels communicate with each other.
E.g. The General Manager communicates with an ordinary employee to respond to a
Memo from their Field Manager.
Each of these communication approaches has its own advantages and disadvantages.
Note that these structures are usually presented in the company’s organizational chart
and policy manuals.
ii. Informal Structure– comes from unofficial channels of message flow. Also known as
‘grapevine,’ messages coming from the different levels of the organization are
transmitted. This occurs due to the dissatisfaction of some employees accompanied by
uncertainty, such as superiors playing favorites and unfavorable or unacceptable
company rules and regulations.
Each organization has its own culture. This is referred to as ‘organizational culture.’ Based on
the history and development, an organization develops its own core values, vision and mission
statements, goals, and objectives. Organizational culture is of utmost significance since it will
dictate the kind of behavior that employees should possess as well as the extent of
commitment expected from them by the organization. They all share in the values, practices,
vision, and mission of the organization.
Intercultural Communication
As the term implies, it is communication between or among people having different

linguistic, religious, ethnic, social, and professional backgrounds. Even gender difference affects
communication. Individuals having different orientations communicate and interpret messages
differently. This particularly happens with non-verbal communication.
For instance, Australians consider eye contact as important in assessing the sincerity of
a person while for Indians, looking straight into the eyes of a person while talking is
inappropriate. This does not, however, mean that they are dishonest or insincere. Moreover,
Indians interpret waving of hand from side to side as no or go away while it means hello to
Westerners.
Types of Communication According to Purpose and Style
Finally, communication may be classified according to purpose and style. Earlier, formal
and informal communication have been discussed in relation to organizational communication.
Similarly, the types of communication in relation to purpose and style are formal and informal.
However, rather than focusing on the transmission of message and message flow, the focus
here is on the communication setting and the mode of delivery.
i. Formal Communication – employs formal language delivered orally or in written forms.
Objectives of Formal Communication

 To inform
 To entertain
 To persuade
ii. Informal Communication – certainly does not employ formal language. It involves
personal and ordinary conversations with friends, family members, or acquaintances
about anything under the sun. The mode maybe oral as in face-to-face, ordinary or
everyday talks and phone calls, or written as in the case of e-mail messages, personal
notes, letters, or text messages.
The purpose is simply to socialize and enhance relationships.
Check your understanding of the input by answering the following questions:
i. How do you differentiate the types of communication in relation to communication
mode?
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ii. How can visual communication enhance the message conveyed by a speaker? Cite a
particular situation when it is best to employ visual communication.
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iii. What are the types of communication in relation to context? How do they differ from one
another?
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iv. Of the four approaches employed in formal organization structure, which do you think is
the best? Cite situation which will call for the use of each approach. Give one advantage
and disadvantage of each.
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v. How do you differentiate formal communication from informal communication in
relation to purpose and style? Provide situations to illustrate the differences.
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Task 1.2.1
i. Interview a certain head of an organization/company and ask him/her the following

questions:
i. What is the culture of your organization?
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ii. Do you think cultures can be created? Modified? Changed?
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ii. In the school where you are currently enrolled, what is the prevailing organizational
culture? What are some of the practices/rituals that you observe?
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Task 1.2.2
Choose two cultures from among the ASEAN countries and differentiate some of their
non-verbal messages. Then, share at least three differences in their non-verbal codes. Write
your answers below.
Task 1.2.2
i. Presume that you are going to put up your own organization. Decide on the nature and
the objectives of the organization. Decide on the nature and the objectives of the
organization you wish to establish. Draft your vision, mission statements but access first
the video entitled, Mission, Vision, & Values: The Foundation of Every Great Company
so that you will be guided properly.
After viewing the clip, you are now ready to draft your own mission-vision statements.
Remember that a mission statement is a statement communicating the purpose of the
organization. It states the following points:
i. What the organization does for its clients
ii. What the organization does for its employees
iii. What the organization does for the owner(s)
iv. What the organization does for the community
v. What the organization does for the world
On the other hand, remember too that a vision statement states an aspiration and
focuses on something that you want to be in the future. It states the high-level goals of
the organization which coincide with the owner’s/founder’s objectives.
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ii. Now that you have your mission-vision statements, identify at least three (3) powerful
core values that will serve as the organization’s guiding principles. Explain what each
means and why you have chosen them. Remember that these core values should help you
fulfill your business goals which should also be imbibed by your employees.
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Deepening Activity
Visit your university/school website and look for the mission-vision statements and the
core values that characterize your identity as a student of your university/school. Evaluate
them using the table below.
Mission Statement
Indicators Strongly Somewhat Disagree Comments
Agree Agree
i. The mission statement
focuses on the present.
ii. The mission statement is
concise and direct.
iii.The mission statement
states what the
organization does.
iv. The mission statement
states how the
organization operates.
v. The mission statement
states for whom the
organization does things.
Vision Statement
Agree Agree
i. The vision statement
focuses on the future.
ii. The vision statement is
aspiration.
iii.The mission statement is
clear and concise.
Core Values
Agree Agree
i. The core values can be
easily remembered.
ii. The core values are not
too many.
iii.The core values can be
translated into action.
iv. The core values are unique
to the organization.
v. The core values are
connected to the
organization’s mission-
vision statement.
Introspecting
To effectively communicate with others, I _________________________________

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Unit 3: COMMUNICATION PROCESSES, PRINCIPLES AND ETHICS
Recall the first time you engaged in a public oral presentation. What were the different
factors that you considered at that time? Relate how challenging it was for you especially when
viewed by different kinds of audiences. Share your personal experience. Write your answer
below.
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INPUT
Communication Process
Communication is inevitable. Our need for self-expression leads us to communicate not
only our thoughts but also our feelings. Communication maybe done verbally or non-verbally. A
simple yawn from a member of the audience in a public speaking engagement is a non-verbal
message sent to the speaker. On the other hand, a phone call inquiring about a certain product
is an example of a verbal message.
Communication is understood as the process of meaning-making through a channel or a

medium. It comes from the Latin word communicares, meaning to share or to make ideas
common. The connection that encompasses interaction among partakers is at the center of
your learning of communication.
The Components of the Communication Process
i. Source
The sender carefully crafts the message. The sender may be anyone: an author of a book,
a public speaker in a special occasion or even a traffic enforcer.
ii. Message
The message is the reason behind any interaction. It is the meaning shared between the
sender and the receiver. Messages takes many forms. They could mean poems, songs,
essays, news articles, road signs and even symbols.
iii. Channel
The channel is the means by which a message is conveyed. When we answer a phone
call, the phone is the channel. On the other hand, when your parents receive a notification
of your absences from school, the channel is a letter. It is the responsibility of both the
sender and the receiver to choose the best channel for the interaction.
iv. Receiver
The receiver is the person who receives the transmitted message. The receiver may be a
part of an audience in a public speaking event, a reader of a letter or a driver who reads
road signs. The receiver is expected to listen or read carefully, to be aware of different
kinds of sender to jot down information when needed, to provide response and to ask
questions for clarification.
v. Feedback
In any communication scenario, a feedback is essential to confirm recipient
understanding. Feedbacks, like messages, are expressed in varied forms. A simple nod for
a question of verification is considered a feedback. Thus, feedbacks may be written,
spoken or acted out.
vi. Environment
The place, the feeling the mood, the mindset and the condition of both sender and
receiver are called the environment. The environment may involve the physical set-up of
a location where communication takes place, the space occupied by both the sender and
the receiver, including the objects surrounding the sender and the receiver.
vii. Context
Context involves the expectations of the sender and the receiver and the common or
shared understanding through the environmental signals.
viii. Interference
Interference is also known as barrier or block that prevents effective communication to
take place.
Kinds of Interference
i. Psychological barriers are thoughts that hamper the message to be interpreted correctly
by the receiver.
ii. Physical barriers include competing stimulus, weather and climate, health and ignorance
of the medium.
iii. Linguistic and cultural barriers pertain to the language and its cultural environment.
Words may mean another in different cultures.
iv. Mechanical barriers are those raised by the channels employed for interpersonal, group or
mass communication. These include cellphones, laptops and other gadgets used in
communication.
Communication Models
Aristotle’s Communication Model
Aristotle emphasized that there are three variables in the communication process:
Speaker, Speech, and Audience.
Laswell’s Communication Model

In 1948, Harold Dwight Laswell described communication as being focused on the
following Ws: Who says What in Which channel to Whom and with What effect.
Shannon-Weaver’s Communication Model

Claude Elwood Shannon and Warren Weaver’s model of communication was introduced
in 1949, a year after Laswell’s, for Bell Laboratories. Originally, it was conceptualized for the
functioning of the radio and television serving as a model for technical communication and,
later on, adopted in the field of communication. In this model, other components such as noise,
reception, destination, and feedback have been identified. Other terms such as information
source of the sender, transmitter for the encoder, decoder (reception), and receiver
(destination) were introduced.
Information Transmitter Reception Destination

Source
Noise
Feedback
Berlo’s Communication Model
David Berlo’s model conceptualized in 1960 is probably the most well-known among the
communication models. Initially, Berlo’s model was called SMCR which stands for sender of the
message, sent through a channel or medium to a receiver. However, it was modified later on to
include noise, hence the acronym SMCRN.
The major variables involved in the communication process are (1) source, (2) message,
(3) channel, and (4) receiver.
ENCODES DECODES
Source Message Channel Receiver
Communication Skills
Attitudes
Knowledge
Social System
Culture
The Nine Principles of effective Communication

Michael Osborn (2009) claims that communication must meet certain standards for
effective communication to take place.
i. Clarity
Clarity makes speeches understandable.
ii. Concreteness
Concreteness reduces misunderstandings.
iii. Courtesy
Courtesy builds goodwill.
iv. Correctness
Glaring mistakes in grammar obscures the meaning of a sentence.
v. Consideration
Messages must be geared towards the audience.
vi. Creativity
Creativity in communication means having the ability to craft interesting
messages in terms of sentence structure and word choice.
vii. Conciseness
Simplicity and directness help you to be concise.
viii. Cultural Sensitivity

Today, with the increasing emphasis on empowering diverse cultures, lifestyles,
and races and the pursuit for gender equality, cultural sensitivity becomes an
important standard for effective communication.
ix. Captivating
You must strive to make messages interesting to command more attention and
better responses.
Principles of Effective Oral Communication
i. Be clear with your purpose. You should know by heart your objective in communicating.
ii. Be complete with the message you deliver. Make sure that your claims are supported by
facts and essential information
iii. Be concise. You do not need to be verbose or wordy with your statements. Brevity in
speech is a must.
iv. Be natural with your delivery. Punctuate important words with the appropriate gestures
and movements. Exude a certain degree of confidence even if you do not feel confident
enough.
v. Be specific and timely with your feedback. Inputs are most helpful when provided on
time.
Principles of Effective Written Communication: The 7Cs
i. Be clear – Be clear with your message. Always be guided by your purpose in
communicating.
ii. Be concise – Always stick to the point and do not beat or run around the bush. Be brief
by focusing on your main point.
iii. Be concrete – support your claims with enough facts. Your readers will easily know if
you are bluffing or deceiving them because there is nothing to substantiate your claims.
iv. Be correct – it is important that you observe grammatical correctness in your writing.
Always have time to revise and edit your work. Even simple spelling errors may easily
distract your readers.
v. Be coherent – your writing becomes coherent when you convey a logical message. The
ideas should be connected to each other and related to the topic. Make sure that you
observe a sound structure that will present a smooth flow of your ideas. Use transitional
or cohesive devices so that the ideas cohere with one another.
vi. Be complete – include all necessary and relevant information so that the audience will not
be left wanting of any information. Always place yourself in the shoes of the audience,
who is always interested to receive new information.
vii. Be courteous – the tone of your writing should be friendly. Avoid any overtone/undertone
or insinuation to eliminate confusion and misinterpretation.
Ethics of Communication
Communication ethics emphasizes that morals influence the behavior of an individual,
group or organization thereby affecting their communication.
Be guided by the following to achieve ethical communication:
i. Establish an effective value system that will pave the way for the development of your
integrity as a person. One’s behavior and decision-making style affect, in turn, the
operations of an organization.
ii. Provide complete and accurate information. Whether it is needed or not, the data you
provide should always be contextualized and correct.
iii. Disclose vital information adequately and appropriately. Never conceal or hide
information that are necessary for purpose of transparency.
Ethical Considerations in Communication

Ethics is a branch of philosophy that focuses on issues of right and wrong in human
affairs.
Ethical communicators:
i. Respect audience.
ii. Consider the result of communication.
iii. Value truth.
iv. Use information correctly.
v. Do not falsify information.
i. What are communication models? Why do you think they were introduced?
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ii. How does one model differ from the other(s)?
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iii. If you were to choose a conceptual model for communication, what would you prefer and
why? How can you be guided by any of these models when you communicate?
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iv. How do the principles of effective oral communication differ from those of effective
written communication? Do they have similarities at all?
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v. How can one observe ethics in communication?

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vi. Why is it important to have a code of conduct or a code of ethics?
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Task 1.3.1
View on the speech of president Rodrigo Duterte at Philippine China Trade and
Investment Forum Beijing, China on Ooctober 20, 2016.
Do you think the five principles of effective oral communication were followed? Which
ones were followed? Which ones were not? Why or why not?
What advice would you give to make the speaker more effective? Write your thoughts
on the space below.
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Task 1.3.2
Write a brief situation in the workplace where ethical communication is put into
question. Then, with that situation write a short conversation using the same characters and
setting. Write your answers below.
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Task 1.3.3
The code of ethics in the workplace should be carefully thought out since it will guide
the employees in assessing what is right and wrong for the business. If you were to put up your
own business, what values would you incorporate in your company’s code of ethics?
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Deepening Activity
Presume that you are doing business with a company that does not observe ethical
actions. Write a situation in which you respond to one unethical issue.
Think of ways on how you can improve the ethical climate of the company then write
your answers below.
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Introspecting
To be an ethical communicator, I ________________________________________
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Directions: In a ¼ size illustration board, make a poster showing the different Types of Communication.
You have the discretion to use any available art materials and resources in your output. You will be
graded based on the following criteria: Originality – 20 points, Creativity – 15 points, Relevance to the
given topic – 15 points.
MODULE 2 MODES OF COMMUNICATION Learning Plans
Modes of Communication
At the end of this module, you should be able to:
 Identify the different communication modes.
 Discuss the different communication modes.
 Differentiate the various communication modes.
 Distinguish the relationship between communication and technology.
 Give the pros and cons of technology in communication.
 Relate the topics to real-life settings.
Introduction
This module introduces you to the different forms and modes of communication. It will
give you an overview of the things that are necessary in the communication process. The
various modes of communication are face-to-face, video, audio, and text-based.
With the rapid rise and spread of Internet connectivity, the old forms of communication
have given way to new ones that make communication easier and faster.
Each tool has its own strengths and weaknesses. Whatever tool is use, it is important to
always be responsible in conveying ideas or delivering messages.
Unit 1: FORMS OF COMMUNICATION

i. Identify the various communication modes and how they help in expressing one’s
communicative intent.
ii. Show the importance of face-to-face, audio, virtual, text-based, and other forms of
communication particularly in targeting different types of audiences in local and global
settings.
iii. Distinguish the differences between and among the communication modes.
iv. Use the communication modes appropriately depending on the context of the
communication situation.
How do you think has communication mode changed or improved over time? What
modes are now being utilized and which were not present before?
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INPUT
In Chapter 1, Unit 3 you learned about communication types. Note that this topic
overlaps with the lesson on communication mode which is the focus of this unit. Thus, it is
important for you to know how communication types and modes complement each other to
achieve good communication.
COMMUNICATION MODES
Introduction
Communication Mode refers to the channel through which one expresses his/her
communicative intent. It is the medium through which one conveys his/her thoughts. Views or
feelings can be communicated through face-to-face interaction, video, or audio. The mode may
also be text-based.
i. Face-to-face Interaction
It is an informal or casual conversation between two or more people. People engage in
social conversations to establish relationships or maintain them. It is one way of gaining
new acquaintances or friends. How to speak, what to speak, when to speak, and to whom
one is speaking are all important considerations of building relationships.
Dau Voire suggests: “Be brave enough to start a conversation that matters.”
Margaret J. Wheatly states: “All social change begins with a conversation.”
ii. Video
Web cameras are used so that two or more people who cannot interact face-to-face can
communicate. If there are no technical glitches encountered, this could be a very effective
mode of communication especially for people separated by distance.
While this is a convenient communication mode for people who want to reach out to each
other despite distance, a disadvantage is the time zone difference between countries. In
this case, one of them should make the necessary adjustments to pave the way for
successful communication.
iii. Audio
Audio means transmitted sound. Thus, this mode of communication, only the voice of the
speaker is heard. Ordinarily, someone’s voice is heard through the telephone or an
answering machine when the other party is not able to answer a call.
An obvious downside of this mode is not being able to see the body language or cues of
the person you are talking to.
The audio communication mode is quite difficult especially if you are listening to people
with different accents.
iv. Text-based Communication

Examples for this mode are e-mails, facsimile, text messaging, and instant messaging.
Social networking sites such as Facebook, Twitter and Instagram likewise offer text-
based interaction. While text-based communication mode does not originally provide
video and audio benefits, it has a wider reach and can disseminate information to a bigger
audience quickly.
The last three modes are all virtual in nature. Those engaged in communication are able to hear
and/or see each other in real time simulating the actual physical setting.
i. What are the different types of communication mode and how do they differ from each
other?
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ii. What are the other forms or modes of communication that have not been discussed and
which have recently become part of virtual communication technology?
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iii. Explain Diana Wheatley’s quote:

“Meaning is made in conversation,
Reality is created in communication,
And knowledge is generated through social interaction . . .
Language is the vehicle through which we create our understanding of the world.”
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iv. As a speaker of English as a second language, what can you say about the difficulty of
other speakers in understanding the Philippine English variety that you use?
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v. With the advent of computer-mediated communication or CMC, how can you be more
responsible with what you post in your own account as a way of conveying messages to
the audience?
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Task 2.1.1
View a video conference from Youtube titled “A video conference call in real life” by
Tripp and Tyler (https://www.youtube.com/watch?v=JMOOG7rWTPg). Then, answer the
following questions:
i. What was the topic of the video conference?
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ii. Who were the participants? Where were they from?
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iii. How was the flow of the video conference?
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iv. Were there some technical glitches encountered? Were they resolved immediately?
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v. After viewing the sample video conference, what do you think are some of the constraints
of this communication mode?
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Task 2.1.2
Identify the type of text-based communication mode that best suits the following
situations. Explain why. Write your answer on the blank after each item.
i. Disseminating information about the change in examination schedule

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ii. Providing information about the latest school policy on conducting interviews of
university officials
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iii. Explaining why the student failed in the test
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iv. Expressing apology for a grave shortcoming
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v. Inviting someone to attend your lecture forum
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vi. Explaining why you failed to attend the class activity
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vii. Inviting classmates to join the community service program for the Aetas in Tarlac
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viii. Informing schoolmates about the cancellation of classes due to a typhoon
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ix. Announcing the award granted by an international organization to a teacher
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x. Reprimanding a male student for keeping a pornographic magazine
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Deepening Activity
With your friends and/or family members, make a video conference call. Invite someone
to take the conference call for at least 15 minutes on a topic related to one your class lessons.
Be sure to draft your questions to maximize the discussion. You will be graded based on the
flow of your discussion. Your score will be based on the indicators below. Excellent – 4 points;
Good – 3 points; Fair – 2 points; Poor – 1 point.
Excellent Good Fair Poor

i. The video conference
had a smooth discussion
flow.
ii. Questions were well-
thought-out.
iii. Responses were clearly
and appropriately
answered.
iv. No technical problems
were identified in the
course of the discussion.
Introspecting
As a millennial, how would you properly utilize video as a mode of communication?

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Unit 2: COMMUNICATION AND TECHNOLOGY
i. Identify the positive and negative dimensions of the use of technology in communication.
ii. Demonstrate your knowledge about the use of social media in Asia and in the rest of the
world.
iii. Convey an idea or deliver a message for a variety of audiences using the most appropriate
technological tool.
Paste three to four clippings or printouts of cartoons that show the use of technology today.
Discuss these pictures following the guide questions:
i. What ideas about technology do the cartoons present?

ii. Do these cartoons/clippings present positive or negative ideas about technology?
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INPUT
Communication in Social Media
There are various modes through which we communicate with each other. In the past,
these modes took the form of handwritten messages, typewritten messages, short telegrams,
computer-encoded texts, as well as landline telephone conversations, and audio/ video-
recorded messages. Because each mode of communication is distinct from the other, the ways
in which we craft our messages differ. For example, there is a greater tendency for us to write a
longer, more visually detailed message if we encode it using a computer. If we handwrite the
same message, or deliver it through an audio-recording, the message will not be the same.
Today, with the rapid rise and spread of Internet connectivity, the old forms of
communication have given away to new forms that make communication easier and faster.
Read the following news report about the use of social media in the Philippines.
PINOYS TOP SOCIAL MEDIA USERS, ACCORDING TO STUDY
By Miguel R. Camus (2017)
i. Filipinos spend more time on social media sites than anyone else in the world, going online
roughly four hours and 17 minutes a day, according to a report released on Tuesday.
ii. Filipinos spend most of their online time on sites such as Facebook, Snapchat and Twitter,
said the report, called Digital in 2017, and prepared by social media platform Hootsuite and
United Kingdom-based consultancy We Are Social Ltd.
US AMONG BOTTOM HALF
iii. Brazilians and Argentinians followed closely behind, spending three hours and 43 minutes
and three hours and 32 minutes on social media, respectively, the report said.
iv. The United States, where many of these social media players were founded, is among the
bottom half. With Americans spending an average of just two hours and six seconds per day.
The least active were the Japanese, who log on an average of just 40 minutes daily.
v. “It’s probably due to the same cultural dynamics that made us the text messaging capital of
the world,” said Ramon Isberto, spokesperson for telecoms giant PLDT and Smart, referring
to mobile phone text messaging in the past decade that is now giving way to internet-based
applications.
vi. “Filipinos like to keep in touch,” isberto said.
SLOWEST IN ASIA-PACIFIC
vii. The Philippines’ social media usage was in stark contrast to its internet speed. Fixed-
broadband speed here is among the slowest in Asia-Pacific, while mobile connections are
among the fastest, according to the most recent Akamai report.
viii. The appeared to be a relationship between poor fixed-broadband speed and time spent on
social media.
ix. The Philippines, Brazil and Argentina have an average fixed-line broadband speed of 4.2
megabits per second (mbps), 5.5 mbps and 5 mbps, respectively.
x. The fastest was South Korea, with 26.3 mbps, and its citizens just spend about 1 hour and 11
minutes a day on social media.
INTERNET USE ON THE RISE
xi. According to the report, the Philippines’ internet and social media users grew by over 25
percent, up 13 million and 12 million over last year, respectively.
xii. Mobile was also a fast-growing platform, accounting for 38 percent of all Web traffic in the
country, up almost a third over 2016.
xiii. The Philippines, so far, had a social media penetration rate of 58 percent, higher than the
average 47 percent in Southeast Asia.
xiv. Around the world, internet users grew 10 percent, or an additional 354 million people,
while active social media users jumped 21 percent, or an additional 482 million.
xv. Global active netizens using mobile phones and other devices surged 30 percent, or another
581 million people.
DIGITAL CONNECTIVITY
xvi. The total internet penetration rate stood at 50 percent, or 3.77 billion people, the report
showed.
xvii. “Half of the world’s population is now online, which is a testament to the speed with which
digital connectivity is helping to improve people’s lives,” said Simon Kemp, a consultant at
we Are Social.
xviii. “The increase in internet users in developing economics is particularly encouraging,”

Kemp added.
xix. The report complies data from the world’s largest studies of online behavior, conducted by
organizations including GlobalWebIndex, GSMA Intelligence, Statista, and Akamai in “a
comprehensive state” of social media reference.
xx. The 2016 report has been downloaded 70,000 times and read 2.5 million times on
SlideShare so far.
The input above reports about the use of social media by Filipinos. Sharpen your
understanding of the reading text by answering the following questions:
i. How much time is spent on social media sites by Filipinos? Japanese? Brazilians?
Americans? Argentinians?
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ii. What conclusions can you draw from your answer in no. 1?
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iii. How would you compare the Internet speed in the Philippines with that in Brazil?
Argentina? South Korea?
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iv. What conclusions can you draw from your answer in no. 3?
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v. The authors claims that global Internet use is on the rise. What facts does the author
provide to support his claim?
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Task 2.2.1
Do a research and conduct interviews that will help you generate data and information
about (1) various forms of communication, and (2) the advantages and disadvantages of using
these forms. Take down notes and use the table below to organize your findings.
Forms of Description Primary Use Advantages Disadvantages

Communication
Telegrams (or
telegraph
messages)
Handwritten
Letters or
messages
Typewritten
letters or
messages
E-mail messages
Text (or SMS)

messages
Facebook posts
Tweets
Instagram posts
Task 2.2.1
Imagine that you had just won the top award in a prestigious international contest. You
would like to express your thoughts and feelings about this big event. Share these thoughts and
feelings through one of the following forms of communication (20 points).
Paste a copy of your work on the box.
Option 1: A handwritten letter to your parents or teachers

Option 2: An e-mail message to your parents or teachers
Option 3: A public Facebook post
Option 4: A public Twitter post; and a text message to your parents or teachers
Deepening Activity
Reflect on your own use of social media. In what ways have you made good use of social
media? In what ways have you done harm to yourself or to others through social media? Share
your answers below.
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Introspecting
In this unit, I have learned that __________________________________________________

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Directions: In a ¼ size illustration board, make a collage showing the different forms
of communication, its uses, and its advantages and disadvantages. You will be graded based on the
following criteria: Originality – 20 points, Creativity – 15 points, Relevance to the given topic – 15
points.

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Course Correspondence

and Learning Modules

Martin Luther King Jr.

Study Schedule and Course Outline

WEEK TOPIC LEARNING OUTCOMES ACTIVITIES

Task 1.1.1: My Language

Task 1.1.2: Language and

September 16-18  Assignment 2: Collage showing the different forms of communication

Task 3.1.2: Video Analysis

Task 3.2.2: Concreting

October 9  Graded Quiz 2

Task 3.4.2: Varieties of

Task 3.4.3: Varieties of

Task 4.4.2: Dealing with

Task 4.6.2: Literature and

UNIT 2 THE JOB INTERVIEW

DMCCFI Calendar of Activities for First Semester SY 2020-2021

 The completeness of your answers to the pre-assessment quizzes, self- assessment

 The pre-assessment quizzes, self-assessment activities, tasks, post-assessment activities

Evaluative Assessment Activities

 Assignments and Final Project

Assignment 1: Poster Making

For Graded Quizzes, Participation and Periodical Exams

For Term Grade

(Quizzes x 30%) + (Participation x 20%) + (Attendance x 10%) + (Exam Grade x 40%)

For Semestral Grade

Module Facilitator: Nelson A. Cordova, Jr., LPT

Language and Communication

Unit 1: THE NATURE OF LANGUAGE

i. Demonstrate an understanding of the key ideas in language and communication.

iii. Relate your personal experiences with the input presented.

MODULE 1 LANGUAGE AND COMMUNICATION Learning Plans

Language Biodata Form

What is/are your first language(s) or mother

How did you acquire your first language(s) or

What is/are your second language(s)?

How did you learn your second language(s)?

What skills can you perform using your

What are your language strengths?

What are your language weaknesses?

Which language is your favorite and why?

MODULE 1 LANGUAGE AND COMMUNICATION Learning Plans

_________ 1. Not all languages have a grammar system.

MODULE 1 LANGUAGE AND COMMUNICATION Learning Plans

iii. How would you describe the way she speaks?

In this unit, I have learned that _________________________________

MODULE 1 LANGUAGE AND COMMUNICATION Learning Plans

Unit 2: TYPES OF COMMUNICATION

i. Demonstrate knowledge about the role of language in human communication.

v. Discuss the advantages and disadvantages of the different communication types in

MODULE 1 LANGUAGE AND COMMUNICATION Learning Plans

Types of Communication According to Mode

Verbal – Non-Verbal Communication

MODULE 1 LANGUAGE AND COMMUNICATION Learning Plans

Approaches in Formal Structure

MODULE 1 LANGUAGE AND COMMUNICATION Learning Plans

their superiors/bosses bearing their views/feedbacks on organizational policies,

As the term implies, it is communication between or among people having different

MODULE 1 LANGUAGE AND COMMUNICATION Learning Plans

Types of Communication According to Purpose and Style

i. Formal Communication – employs formal language delivered orally or in written forms.

Objectives of Formal Communication

The purpose is simply to socialize and enhance relationships.

i. Interview a certain head of an organization/company and ask him/her the following