MINDANAO STATE UNIVERSITY AT NAAWAN

COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY

Department of Accountancy and Business Management
BS Business Administration Major in Marketing Management

MKT 104 MARKETING MANAGEMENT

Assignment 1

NAME: __Miles M. Yordan_______________________  SECTION:  MM2B 2ndyear

1. Here are some ETHICAL AND LEGAL CONSIDERATIONS in retailing. What do you
think of these issues? 
 Should a retailer sell merchandise that it suspects was made using child
labor?
 Having children work seems wrong but you don’t help these kids by kicking them out of
the factory. There parents who can’t afford to send them to school with their income, and
they may not be able to feed them without the child’s income. Otherwise they would
starve or have to recourse to even worse jobs, like begging, prostitution, drug dealing
and illegal work under even worse conditions.
 Should a retailer advertise that its prices are the lowest available in the
market even though some items are not?
 No, the retailer should have the correct product details like price and availability so as to
prevent the consumer from having unfair trade practices. It is the right of the consumer
to be aware of a false and misleading advertising which deceives the consumers.

 Should a retail buyer accept an expensive gift from a vendor?

  It depends on the reasons behind the giving. Is the gift in hope of getting something
back or is it because the person deserves a gift? People who have business relationship
has to do with social psychological phenomena called Social Reciprocity. This is the
idea that when you give someone something, they will give you something in return. This
is often described as “Utang na loob” in Filipino term. Ideally, a consumer should be free
 to buy or not buy based on the value of the product or service, without even subtle
psychological manipulation. This is unfortunately seldom what happens.

 Should a retailer charge a supplier a fee to get a new item in its store?

 The retailer needs to charge a fee to the suppliers for the slotting fee to ensure your
products appear on the shelf in their stores.
 Should a retailer promote a product as being “on sale” if it never sold a
higher, nonsale price?

 Lowering prices to increase sales also lowers the profit margin you make on each unit
that you sell. On the other hand, much of the time lower prices will lead to higher sales
volumes, which may make up for the lower profit margin.

 Should a retailer disclose product information that may affect whether or

not it is purchased?
 Yes, It's important to know your rights when you're trying to resolve a deal with a retailer.
But people often make the wrong assumptions about what the laws allow, or they rely on
misinformation from friends, family, etc.

2. Research at least 10 retailers that you have visited locally or internationally.

Explain your impression on these retailers and how do they provide value to their
offering.
 Mercury Drug Store
Mercury Drug is more than just a pharmacy - it is the country's trusted and caring health
and wellness partner, providing the widest range of branded and generic medicines, as
well as a complete line of healthcare and personal care products, including medical
devices, and basic everyday needs. Through the years, Mercury Drug has opened store
after store all over the Philippines to bring medicines within easy reach of its customers.

 Penshoppe
As we all know Penshoppe is one of the leading apparel store here in the
Philippines. Almost all of their products are sellable to customers because of their
 quality and price. By maintaining they excellent quality of their products, more
customers will become loyal to them, hence, more profit will come to the
company. Excellent customer service also plays an important role in keeping the
customers satisfied.
 7/11
The most affordable and convenient store here in the Philippines. They make
your daily life easier by providing modern convenience and with its cheap prices.
 Gaisano
Gaisano is one of the most leading shopping mall here in our country. They are
usually seen in Mindanao and Visayas region. They are known to have cheap
prices in their products.
 Robinsons Mall
Robinson is also one of the most leading shopping mall here in our country. They
are known to have not so budget friendly prices in their products but offers high
quality products. This mall is a lot bigger than your usual mall you have seen in
your city and have a superb interior designs and its ambiance.
 OXGN
Inspired by street fashion and youth culture, OXGN is all about being effortlessly
cool. The brand schools us on what's new and makes a conscious effort to create
clothes that embrace authentic individual expression, making it an easy favorite
among streetwear enthusiasts. By listening to the pulse on the street, OXGN
makes streetwear accessible for everyone without breaking the bank.
 SM Stores
SM's department store business, now branded as “The SM STORE”, has been
redefining the customer shopping experience in the Philippines. Its exciting array
of merchandise from fashion to home furnishings is complemented by inspired
and aspirational store designs that likewise offer convenience and accessibility.
 Watsons
Watsons is Asia’s leading health and beauty retailer. Building on its long-standing
reputation for quality and innovation, Watsons caters to a variety of lifestyles with
 an unrivalled diversity of products. Watsons’ mission is to help people around the
world to look good, feel great and have fun.
 Citi Hardware
CitiHardware is now one of the leading and fastest growing construction retail
stores with 71 branches in the Philippines. At present, CitiHardware continues to
lead in offering its customers great value on world-class products sourced from
local and international suppliers. Excellent customer service is a top priority in
driving customer satisfaction.
 Jollibee
Jollibee is the largest fast food chain in the Philippines, with over 1,150 stores
nationwide. A dominant market leader in the Philippines, Jollibee enjoys the lion’s
share of the local market that is more than all the other multinational brands
combined. Jollibee’s growth is due to its delicious menu line-up – like its superior-
tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and
deliciously satisfying Jollibee Spaghetti -ably complemented with creative
marketing programs, and efficient manufacturing and logistics facilities. It is made
possible by well-trained teams that work in a culture of integrity and humility, fun
and family-like. Every Jollibee outlet welcomes customers with a clean and warm
in-store environment and friendly and efficient service.
3. Write a one-page essay on the role of retailers in our daily living and how it affects our
social and economic activities.

THE ROLE OF RETAILERS IN OUR DAILY LIVING AND HOW IT AFFECTS OUR SOCIAL
AND ECONOMIC ACTIVITIES

OUR SOCIAL AND ECONOMIC ACTIVITIES

Retailers, retailers and retailers. You've probably heard these terms before, but what do they
mean? Retail trade is, by definition, the sale of goods or services of a company to a consumer
for its own use. A retail store deals with small volumes of goods, while wholesalers handle
large-scale purchases of goods. Retail stores should not be confused with online stores.
Products must be sold directly to a consumer for their end-users from a single point. A retailer is
a person or company where you buy goods. Retailers generally do not produce their own items.
They buy products from a manufacturer or wholesaler and sell these products in small quantities
to consumers. Retailing is the process of selling a retailer that purchases goods or services and
sells them for customer use. This process is explained by the supply chain.

The Social Impact

Consumers increasingly consider the social impact of the money they spend. Some will pay
more to support retailers who assert sustainable practices, for instance, by buying products
made with recycled material. Others avoid companies notorious for irresponsible or unethical
practices, such as outsourcing manufacturing to exploitative sweatshops in under-developed
countries. Businesses must consider the ethical and social ramifications of their actions, as well
as the actions of their suppliers. A manufacturer’s negative publicity, for example, could hurt
sales in every retail store it supplies.
The Economic Impact

Retail sales are an important economic indicator because consumer spending drives much of
our economy. Think of all of the people and companies involved in producing, distributing, and
selling the goods you use on a daily basis like food, clothes, fuel, and so on. Retailing has a
tremendous impact on the economy. It involves high annual sales and employment. As a major
source of employment retailing offers a wide range of career opportunities including; store
management, merchandising and owning a retail business.