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Publishing
1. Technical Writers
2. Font Designer
Fonts are the different sets of typefaces used in the publishing industry for different
publications. Some fonts are specially suited for writing headlines and blocked text, while
other fonts are better used in articles and for captions. When the right font for a printing
application can't be found, a font designer steps in to fix the issue. He can either modify
an existing font or build a font from the ground up.
3. Graphic Designer
Graphic designers are responsible for laying out flyers, T-shirts, banners, logos and other
items used by both large and small companies. A corporation about to launch a new
product, for example, turns to a desktop publishing graphic designer when it wants a logo
to catch the look and feel of the product. These positions are much less text intensive than
other desktop publishing jobs such as newsletter editor or font designer and are suitable
for desktop publishing candidates with strong drawing skills.
4. Web Designer
Designing banners and ads for the web is different than designing them for print, and
some desktop publishing companies will separate print design positions from web design
jobs. Ads designed for the web are sometimes interactive, which means they perform
some type of action when clicked on or hovered over by the reader. Web designers are
also sometimes tasked with designing the overall look and feel of a website, including
such elements as font, page size, and theme colors.
5. Editors
Film and video editors and camera operators manipulate moving images that entertain or
inform an audience.
Multimedia artists and animators create animation and visual effects for television,
movies, video games, and other forms of media.
Copyright is a legal term describing ownership of control of the rights to the use and distribution
of certain works of creative expression, including books, video, movies, music and computer
programs. Historically, copyright law has been enacted to balance the desire of cultures to use
and reuse creative works (thus creating "derivative work") against the desire of the creators of
art, literature, music and the like to monetize their work by controlling who can make and sell
copies of the work.
Copyright ownership is bounded by the territory of the jurisdiction in which it has been granted
(a copyright granted by the United States is valid only within that country, for example), as well
by certain specific exceptions. Much of international copyright law was brought into relative
conformity with the Berne Convention for the Protection of Literary and Artistic Works (usually
referred to as the Berne Convention), in 1886 (with numerous subsequent revisions over the
decades). The World Intellectual Property Organization Copyright Treaty (also known as the
WIPO Copyright Treaty or WCT) was adopted in 1996 to cover information technology and the
internet, elements not directly addressed in the Berne Convention.
Not every expression of an idea may be copyright protected. Copyright doesn't protect:
Product names
Some things on this list, such as product names, may be afforded protection under
trademark law.
Digital expressions, such as ebooks and music, are of course protected under copyright just as
their traditional book and compact disc counterparts are. Controlling infringement and
unauthorized reproduction of digital works is considerably more difficult than hard copy
products that require printing and physical distribution. Copyright protects these works and can
be used as the basis for lawsuits after the fact, but corporations have embraced the idea of using
digital technologies to protect digital works.
1. Alignment
2. Hierarchy
When you have multiple elements in a design, you want to make sure you’re giving extra weight
visually to your most important message. This is called hierarchy and it can be accomplished in a
variety of ways—larger or bolder fonts, placing your most important message physically higher
than other pieces of information, or using shapes to frame the focal point. Utilizing this principle
in your design starts with your message first and the goals of your design. Figure out what the
most important piece of info is first.
3. Contrast
Contrast is an important principle of design because it lets you draw out the most important
elements of a design and add emphasis. Contrast happens when two design elements are in
opposition to each other, like black and white, thick and thin, modern and traditional, etc.
Contrast is what helps guide the viewer’s eyes to the most important parts of your design and
4. Repetition
Repetition is an important design basic because it helps strengthen the overall look of the design.
It also ties together different elements to help them remain organized and more consistent.
Consistency and repetition is especially important in branding because you want your particular
look to be instantly recognizable.
5. Proximity
Proximity is also helpful in creating organization on a page, since similar or related elements
should be grouped together to create a relationship between them. Ideally you might cluster the
elements together in a way that helps to declutter the overall design. The elements don’t need to
be clustered together for placement, either proximity could mean they are connected visually
another way, such as by color, font, type, size etc.
6. Balance
Balance gives a design its form and stability and helps to distribute the elements evenly
throughout your design; this even spacing will offer an appearance that is professional and
attractive instead of being jumbled and messy. Balance doesn’t mean elements need to be the
same size, or that they must be distributed evenly across the page — it can be symmetrical or
asymmetrical. Symmetrical balance weights the elements evenly on either sides of the design,
while asymmetrical uses contrast to even out the flow of design (i.e. dark elements are balanced
out by light ones.
7. Color
Color is a significant part of design and should be considered carefully each time you start a new
design. Colors are largely responsible for dictating the mood of a design — each color has
something a little different to say.
8. Space
The parts of your design you choose to leave blank are just as important as the ones you’re filling
with colors, text and images. Negative space creates shape and can help highlight the most
important pieces of information in your design. Never underestimate the power of simplicity.
Introduction to layers
Organizing Photoshop layers
A new image has a single layer. The number of additional layers, layer effects, and layer sets you
can add to an image is limited only by your computer’s memory.
You work with layers in the Layers panel. Layer groups help you organize and manage layers.
You can use groups to arrange your layers in a logical order and to reduce clutter in the Layers
panel. You can nest groups within other groups. You can also use groups to apply attributes and
masks to multiple layers simultaneously.
Photoshop layers for non-destructive editing
Sometimes layers don’t contain any apparent content. For example, an adjustment layer holds
color or tonal adjustments that affect the layers below it. Rather than edit image pixels directly,
you can edit an adjustment layer and leave the underlying pixels unchanged.
A special type of layer, called a Smart Object, contains one or more layers of content. You can
transform (scale, skew, or reshape) a Smart Object without directly editing image pixels. Or, you
can edit the Smart Object as a separate image even after placing it in a Photoshop image. Smart
Objects can also contain smart filter effects, which allow you to apply filters non-destructively to
images so that you can later tweak or remove the filter effect.
Video layers
You can use video layers to add video to an image. After importing a video clip into an image as
a video layer, you can mask the layer, transform it, apply layer effects, paint on individual
frames, or rasterize an individual frame and convert it to a standard layer. Use the Timeline panel
to play the video within the image or to access individual frames.
The Layers panel in Photoshop lists all layers, layer groups, and layer effects in an image. You
can use the Layers panel to show and hide layers, create new layers, and work with groups of
layers. You can access additional commands and options in the Layers panel menu.
When you create a new image with a white background or a colored background, the bottommost
image in the Layers panel is called Background. An image can have only one background layer.
You cannot change the stacking order of a background layer, its blending mode, or its opacity.
However, you can convert a background into a regular layer, and then change any of these
attributes.
When you create a new image with transparent content, the image does not have a background
layer. The bottommost layer is not constrained like the background layer; you can move it
anywhere in the Layers panel and change its opacity and blending mode.
Convert a background into a Photoshop layer
1. Double-click Background in the Layers panel, or choose Layer > New > Layer From
Background.
2. Set layer options.
3. Click OK.
Convert a Photoshop layer into a background
1. Select a Photoshop layer in the Layers panel.
2. Choose Layer > New > Background From Layer.
Any transparent pixels in the layer are converted to the background color, and the layer drops to
the bottom of the layer stack.
Note:
You cannot create a background by giving a regular layer the name, Background—you must use the
Background From Layer command.
You can duplicate layers within an image or into another or a new image.
The default behavior of the Mixer Brush, Magic Wand, Smudge, Blur, Sharpen, Paint Bucket,
Clone Stamp, and Healing Brush tools is to sample color only from pixels on the active layer.
This means you can smudge or sample in a single layer.
1. To smudge or sample pixels from all visible layers with these tools, select Sample All Layers
from the options bar.