AMAZON’S HEART

NOME OBBIETTIVO E MOTIVO

1) LA GESTIONE E LO SVILUPPO DEI TEAM: Imparare come gestire le complesse dinamiche

interne ad un team e contemporaneamente, raggiungere i difficili risultati richiesti. Questi concetti
assieme al saper creare una comunicazione efficace per Amazon sono fondamentali e vengono
riassunti dalla politica interna “Earn Trust” .

2) ANALSI E GESTIONE DEL CLIENTE: Comprendere e valutare il valore del cliente e saperne
prevedere il comportamento in diversi ambiti di business. Cio` e` fondamentale per la politica
Amazon “Customer Obsession” che prevede che si parta dal customer and work backwards.

3) INNOVATION & DESIGN LEADERSHIP: Imparare come costruire degli ambienti in grado di
stimolare l’innovazione e approcciarla con creativita attraverso lo sviluppo di nuove visioni. Amazon
richiede, infatti, quello che viene chiamato “Invent and Simplify” quindi I suoi leader are externally
aware, look for new ideas from everywhere, are not limited and always try to simplify and not
create problem.

4) RUOLO STRATEGICO DELLE OPERATIONS E FILOSOFIA LEAN: Comprendere le tipologie di

sistemi di Operation Management e saper applicare la migliore alla tipologia di mercato di interesse
alla luce della filosofia del Lean Manufacturing. Questo e` fondamentale perche negli anni 2014-
2018 il settore di Fulfillment center di Amazon e` cresciuto di oltre il 400% dimostrando grande
richiesta di personale preparato.

5) QUALIFICA, VALUTAZIONE E GESTIONE DEI FORNITORI: Imparare come effettuare

valutazioni strategiche e operative sui fornitori nel processo di acquisto. Il concetto di valutazione
e` riconnesso alla sezione Amazon FBA: Fulfillment-by-Amazon, servizio che permette agli
imprenditori meritevoli di poter inviare i loro prodotti ad Amazon e sfruttare la loro logistica per
spedire il prodotto ai customer fidelizzati ad Amazon.

6) INTERNAZIONALIZZAZIONE DELLA SUPPLY CHAIN: Sapere come usare le principali soluzioni

per la gestione e la spedizione delle merci in un contesto globale osservando non solo i fattori
logistici ma anche finanziari e doganali. Amazon e` famosa per la sua gestione della supply chain
dove ad esempio all the company’s warehouses are strategically placed near big railway and
population hubs.

7) VERSO UN NUOVO “PARADIGMA” DI MOBILITÀ SOSTENIBILE: Imparare come analizzare le

tecnologie alternative e la mobilita` elettrica esaminando eventuali barriere e benefici. Questo
concetto si unisce perfettamente all’obbiettivo “Shipment Zero” di Amazon che sta cercado to
achieving net zero carbon dioxide emissions and entro il 2040.
 8) BUSINESS CONTINUITY MANAGEMENT: In situazioni come quella attuale dove l’emergenza
COVID-19 e` riuscita a mettere in difficolta diverse realta, appare chiaro quanto siano fondamentali
i concetti che e` possibile acquisire in questo corso tra i quali: saper condurre una Business impact
& Risk Analysis, implementare le pratiche di Emergency & Crisis management e riuscire a creare un
piano di continuita operativa che coinvolga fornitori e outsourcer. Saper gestire le emergenze per
Amazon e` fondamentale, e lo si puo chiaramente capire da come sta gestendo la pandemia
attualmente. Infatti per i suoi employees ha incrementato i salari e li ha assicurati ai malati, per i
customer sta fornendo free masks to all Whole Foods Market e sta aiutando attraverso donazioni
alla ricerca l’intero globo.

REFERENCE https://www.aboutamazon.com/

1) TEAM MANAGEMENT AND DEVELOPMENT: Learn how to manage the complex dynamics within a team
and at the same time, achieve the difficult results required. These concepts together with knowing how to
create effective communication for Amazon are fundamental and are summarized in the internal "Earn
Trust" policy.

2) ANALYSIS AND CUSTOMER MANAGEMENT: Understanding and evaluating the value of the customer and
knowing how to predict behavior in different business areas. This is fundamental for the Amazon
"Customer Obsession" policy which requires starting from customer and work backwards.

3) INNOVATION & DESIGN LEADERSHIP: Learn how to build environments that can stimulate innovation and
approach it creatively through the development of new visions. Amazon requires, in fact, what is called
"Invent and Simplify" so its leaders are externally aware, look for new ideas from everywhere, are not
limited and always try to simplify and not create problem.

4) STRATEGIC ROLE OF OPERATIONS AND LEAN PHILOSOPHY: Understanding the types of Operation
Management systems and knowing how to apply the best to the type of market of interest in the light of
the philosophy of Lean Manufacturing. This is fundamental because in the years 2014-2018 the Amazon
Fulfillment center sector has grown by over 400% demonstrating great demand for trained personnel.
5) SUPPLIER QUALIFICATION, EVALUATION AND MANAGEMENT: Learn how to carry out strategic and
operational evaluations on suppliers in the purchasing process. The evaluation concept is connected to the
Amazon FBA section: Fulfillment-by-Amazon, a service that allows deserving entrepreneurs to be able to
send their products to Amazon and take advantage of their logistics to ship the product to loyal customers
to Amazon.

6) INTERNATIONALIZATION OF THE SUPPLY CHAIN: Knowing how to use the main solutions for the
management and shipment of goods in a global context, observing not only logistical but also financial and
customs factors. Amazon is famous for its supply chain management where for example all the company’s
warehouses are strategically placed near big railway and population hubs.

7) TOWARDS A NEW "PARADIGM" OF SUSTAINABLE MOBILITY: Learn how to analyze alternative

technologies and electric mobility by examining any barriers and benefits. This concept perfectly combines
with Amazon's "Shipment Zero" target which is seeking to achieve net zero carbon dioxide emissions and
by 2040.

8) BUSINESS CONTINUITY MANAGEMENT: In situations such as the current one where the emergency
COVID-19 has managed to put different realities into difficulty, it is clear how fundamental the concepts
that it is possible to acquire in this course including: knowing how to conduct a Business impact & Risk
Analysis, implementing the Emergency & Crisis management practices and being able to create an
operational continuity plan involving suppliers and outsourcers. Knowing how to deal with emergencies is
essential for Amazon, and you can clearly understand how it is currently managing the pandemic. In fact,
for his employees he has increased wages and has insured them for the sick, for customers he is providing
free masks to all Whole Foods Market and is helping the entire globe through donations to research.

REFERENCE https://www.aboutamazon.com/