Name: Sunnyat Ali ID: 15-98424-1

Company: Pran RFL

Direction: (Read it carefully)

This is an individual assignment
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*olitical actor:
1. P1:
P1: Cros
Crosss Bord
Border
er Trade
ade

 Negative political environment hampers day to day business operations at almost every
aspect. The political and legal environment can affect the whole economy. If we look into the
recent economic reviews, it’s clear that Bangladesh can hardly export any commodities
 because of the recent political unrest !".
a. Industry Impact#
Impact# $e
$e can easily imagine
imagine how strikes
strikes hamper
hamper cross border
border trade
trade
 between Bangladesh and India. %uch circumstances not only temporarily paraly&e
 business operations, but hurt a company's
compan y's international image in the long run.
 b. (ompany Impact# )*+N consumer goods has started conducting its international
trade to +- as well a stable and health political environment will unleash
 broader scopes.
c. uture Trend#
Trend# )*+N hashas been able
able to establish
establish a very good trade with
with India.
India.
)olitical unrest can hinder companies who operate across the globe cannot then
supply promised products and end up losing customers abroad./
abroad./" %o a strong and
health political environment make international bonds more stronger which will
help to move on to other international borders.

2. P2:
P2: Laws
Laws or Rules
Rules & Reg
Regula
ulatio
tions
ns
In the past there weren’t many laws concerning the consumer goods but lately every business
organi&ation are bound to follow some laws. )*+N oods exports goods to numerous countries
spread over +sia, +frica and North +merica and as such they need to abide by the respective
laws of the country. )ram has been maintaining its 0uality from its birth.
1owever in Bangladesh few laws that )*+N oods and other similar companies need to keep in
mind are2
THE PURE FOOD ORD!"!CE# 1$%$

This law states that adulteration of food products is an offence and that the offender shall be face
minor penalties for it. This law clearly stipulates the protection to the consumers and forces
 producers to produce edible goods under proper supervision. nder this there are many
conditions to 0ualify the particular food product as adulterated which has been further divided
into categories. If the food product corresponds with the re0uirements then it can be termed as
3adulterated’.
4ther laws for the ood safety include#

• )ure ood +ct, !566 3()+ !5667"

• )enal (ode, !869 3)( !8697",
• )esticide 4rdinance, !5:! 3)4 !5:!7"
• ood %pecial (ourts" +ct, !5;6 3+ !5;67"<"

a. Industry Impact# )*+N has a very strong brand image which has to be
maintained and )*+N has been able to do that successfully.
 b. (ompany Impact# )*+N consumer products has been free from any kind of
adulteration as per )*+N claims moreover )*+N announces a Tk !9 lakh reward
if proven fruit drinks contain no pulp ="
c. uture Trend# )*+N can easily be the no.! in consumer products if they can keep
their promises in providing the best products.

+conomic actor:
1. E1: Contriution to "gri'ulture
+s Bangladesh is an agricultural country a large part of the citi&ens are involved in
agriculture. But, it takes lot more effort when agriculture products are processed and
delivered. >ery few of the companies reali&ed the situation that larger corporate
investment in agriculture and technology will make every party better off.
1owever, on the other hand, )*+N oods had understood the power of agriculture in
national economy, local expertise, low labor cost, increasing ?@) and other various
economic factors such as exporting opportunities and growing potential of the market
 itself.

a. Industry Impact# (urrently )*+N oods declares more than <9 thousand farmers
working in dairy ;" with them which make a huge contribution to the agricultural
economics in Bangladesh.
 b. (ompany Impact# (ontributing on the +griculture will not only be fruitful to the
economy but will also be increasing the %B of )*+N delivering new and easy
 products to the customers.
c. uture Trend# %eeing the movement of )*+N towards agricultural products other
(onsumer industries will step forward creating more Aob scopes of the armers.

&ocial actors
1. (1: n)est*ent n "rgo Pro'essing

)*+N oods signifies investment in agro processing. (reating demands for farm produce
which create Aobs in rural areas also preventing urban migration. )*+N’s aim is to add value
to agricultural harvest. The ?roup’s maAor achievement has been trying to consolidate
fragmented land holdings and organi&ing farmers into 3contract growers’ of specific crops for 
consumption in )*+N+s maAor processed products. 6"

a. Industry Impact# $ith the elimination of the middlemen, farmers receive fair
 prices for their products and due to technical assistance from the agro2processing
industry yields, 0uality and income have risen considerably. )overty alleviation
through profitable enterprises is now a reachable goal for many farmers :".
 b. (ompany Impact# The (ompany also needs to conduct (%* activities. $hich can
 be done with investing in +rgo.
c. uture Trend# )*+N has been doing lots of (%* activities for the welfare of the
 people of Bangladesh. Coreover )*+N has a huge plan of investing more in the
dairy sector in future

2. (2: Pro*ises to t,e Consu*er

or their consumer they have different promises, %uch as# They care for their consumers’ need
and satisfaction. Through their statement and messages, they let the consumer known about the
 benefits of their products and innovations. Their approach is to do responsible marketing and
have four clearly defined principles that guide their communications#

• They aim at building trust through clear communication.

• They fully support consumers’ right to know what is in their products and they are
transparent in terms of ingredients. They provide clear communication about our product
ingredients, date of expire, nutrition values, etc.
 • They support their consumers by listening their suggestion, claims or feedback through
use of a combination of channels which include websites and care line phone numbers,
etc. to reduce any kind of misconception.

• They provide clear price communication.

a. Industry Impact# )*+N has been bringing new and new range of products for the
consumers. Coreover )*+N set to venture into bicycle manufacturing 8"
 b. (ompany Impact# )*+N has been able to sustain their trust toward their
customers through effective communication.
c. uture Trend# )*+N has been stepping forward towards new D new possibilities.

Technological actor:
1* T1: Use o- (o'ial !etwors -or ad)ertise*ent

(onsumers, especially younger individuals, use retailing websites, social media and mobile
forms of communication to connect with sellers. (ompanies like )*+N oods need to harness
the Internet and mobile technologies to accessing these customers. or -xample a lot of 
companies now use social networking sites such as Twitter and acebook in their promotion mix
to engage their current consumer base and recruit new ones.
a. Industry Impact# Through this )*+N will be recogni&ed worldwide.
 b. (ompany Impact# )romotion of +gro D (onsumer based goods can be done in
order to extend boundaries
c. uture Trend# $ill open new scopes as well as new markets will emerge which
will lead to producing new improved goods

2. T2: !ew Produ't Lines t,roug, R&D

@omestic producers hold strong positions in nearly all consumer goods categories due to lower prices,
making it difficult for multinational companies to compete. +s a result foreign companies in Bangladesh
are mainly targeting the growing urban middle class population. +dditionally, multinationals are
capitali&ing on Bangladeshi consumers’ perception that foreign brands provide better 0uality. 5"

The consistency and continuous innovations of the *D@ department of )*+N ood Etd. has enabled it to
expand its product portfolio. %tarting from the famous mango drinks now they even produce variety of 
edible goods like. 3FhalCuri’, 3Gclairs’, 3it (rackers’ etc. Besides that in order to capture the market of 
the multinational companies they have also introduced fro&en food in the name of HF1+T)4T.
 a. Industry Impact# 1as created a huge market for ro&en oods
 b. (ompany Impact# Cany companies are stepping forward to the fro&en food
 business.
c. uture Trend# Through 0uality products it might ultimately remove other
multinational company’s products from the market.
(u**ari/ation

)*+N has won the hearts of millions through their wide range of products and above all giving
what consumers want. )*+N has been doing effective communication with its consumers but
above all what they also need to do is response on customer feedback both local and
international.

Bangladesh is listed as an underdeveloped country, it is now ranked as one of the fastest growing
economy around the world. *eal ?@) growth in Bangladesh was at 6.9J in /9!= making it the
=th fastest2growing economy in our ranking. The economy has benefitted from inflows of 
remittances, a strong performance in textile exports and government structural reforms. These
reforms are having positive flow2on effects on investment and consumption. (onsumer 
expenditure is increased by :./J in /9!6 !9" from previous year )*+N2*E ?roup is one of 
the leading export industry in Bangladesh, its revenues stood at %K =;9 million !!". The
largest fruit and vegetable processing industry in Bangladesh with countrywide distribution
network +C(E’s )*+N is an established brand of Bangladesh with an extensive sales force all
over the country. )*+N have a well2developed infrastructure for production, sales and
distribution. )*+N has proven itself as a local product but of international standard.

But still it has a long way to go, )*+N has to take special measures in eliminating the
middleman so that the farmers get the right price. +lthough )*+C has been able to do in to
some extent but it still has a long way to go.
References
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4* ttp:"""*te)aily!tar*netne"!-)etail-25;515
;. http#LLwww.thedailystar.netLnews2detail2/!=;=8

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5. http#LLwww.euromonitor.comLmarkets2of2the2future2in2bangladeshLreport

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