UCSI UNIVERSITY

FACULTY OF BUSINESS AND INFORMATION SCIENCE (FoBIS)

Information Pack

1 Name of module ENTREPRENEURSHIP, CREATIVITY & INNOVATION

2 Module code DB703

Name(s) of
3 Associate Professor Dr. Garry Tan Wei Han; Dr. Kumaran Kanapathipillai
academic staff

Assessment methods
4 Individual Coursework 80%
(individual
Presentation 20%
coursework)
Total 100%

Individual Assessment (80%)

In the wake of the deadly 2019 novel coronavirus, more than 200,000 deaths have
been reported globally. As of 22nd September 2020, the death toll has risen to a
staggering 971,813. Therefore, many organizations have suffered losses in connection
with this silent and deadly enemy. Recently, many governments worldwide have
started introducing 'social distancing' as a central aspect to limit the spread of the
virus. While the strategy is useful in limiting the spread of the virus, it has implications
for many organizations that rely on in-person activities to thrive. Organizations need to
react by creating new innovative business models to survive. Assume that you are the
marketing and communications manager of an organization in an industry of your
choice. Your organization is developing a new product. Prepare a business plan as a
roadmap to structure and run your new product. While there is no right or wrong way to
write a business plan, they should contain the following: -
 Executive summary
 Company description
 Industry analysis
 Market analysis
 Marketing plan
 Financial projections

The written assignment must also be supported by relevant academic journals,

business publications, magazines, Internet sources, and appendices as important
sources of secondary data to support the marketing project. The written assignment
should be at 4,000 words (number of words should be stated at the end of the project
paper), excluding the cover page, with 1.5 spacing, font size of 12 and format in
Times New Roman and justified alignment. Each student shall submit the individual
assignment to your instructor before 21 November 2020 (week 11), before 9.30pm
via email.

The individual assignment should include the following:

1. Cover sheet. Refer to Appendix I.
2. Marking scheme. Refer to Appendix II.
3. The report.
4. Any references used, shall follow American Psychological Association (APA) style
of referencing. Refer to Appendix IV.
 Late Submission Penalty Clause
Deadline for submission of assessment item(s) is to be strictly adhered to. No
extension of time will be allowed except in extenuating circumstances, e.g. medical
Assessment
4 reasons. Students who wish to apply for extension of time for submission of
methods
assessment item(s) after the due date shall put in writing the request together with
(individual
validated documentary evidence to support the application to his/her class tutor. The
coursework)
lead lecturer may consider and grant such extension of due date for the assessment
item(s) based on the tutor's recommendation. Any assessment item required by the
Coursework Assessment which is submitted after the due date, without an approved
extension, will be penalized. A penalty of 10% reduction of the maximum mark
applicable to the assessment item(s) will be levied for each day of late submission.
Weekends and Public Holidays are counted as one (1) day late. Assessment item(s)
submitted more than seven (7) days after the due date will be awarded with zero (0)
marks.
Presentation (20%)
Assessment methods
5 The individual presentation is an oral report of the assignment done as mentioned
(presentation)
above. During the oral presentation session, the individual student is required to attach
the oral presentation evaluation form (appendix III) plus the presentation slides
summary and submit to his/her instructor. The presentation should be carried out
during the lecture class scheduled from week 13 to week 14. You are expected to
dress and conduct this presentation professionally using the appropriate presentation
tools and style. Students are advised to have 10 ~ 15 power point slides for each
presentation. The duration of the presentation is 15 minutes followed by a Q&A
session for 5 minutes. You are to strictly adhere to this time limit.

The first presentation slide should have the following information:

1. Course details: subject code & title, course of study, year & trimester, and
instructor’s name;
2. Presentation details: topic & presentation date; and
3. Student’ details: names & student id number

Before you begin your presentation, please provide your instructor with:
1. A soft copy of your presentation slides summary (fours slides per page, printed
landscape) and / or any other relevant handouts;
2. Oral presentation evaluation form (appendix III); and
3. Attach the oral presentation evaluation form at the end of your presentation slides.

Performance of this oral presentation will be evaluated using the assessment criteria
as follows:

Section Assessment Marks

Allocation
1 Content of the presentation 5 marks
Organization and clarity of the content
Quality of the argument
2 Presentation skills 8 marks
Adaptation to the audience
Voice clarity and pronunciation
Body language
Time control
3 Visual slides quality and overall effect 7 marks
Creativity
Relevance
Total marks 20 marks
 All students MUST upload a soft copy of the assignment on TURNITIN WEBSITE to
check for plagiarism.
Plagiarism
6 PLAGIARISM
Plagiarism is the presentation of the work, idea or creation of another person as
though it is your own. It is a form of cheating and is considered as a very serious
academic offence. Plagiarized material can be drawn from, and presented in, written,
graphic and visual form, including electronic data, and oral presentations. Plagiarism
occurs when the origin of the material used is not appropriately cited.

Examples of plagiarism include:

 Copying sentences or paragraphs word-for-word from one or more sources,
whether published or unpublished, which could include but is not limited to books,
journals, reports, theses, websites, conference papers, course notes, etc. without
proper citation;
 Closely paraphrasing sentences, paragraphs, ideas or themes without proper
citation;
 Piecing together text from one or more sources and adding only linking sentences;
 Copying or submitting whole or parts of computer files without acknowledging their
source;
 Copying designs or works of art and submitting them as your original work;
 Copying a whole or any part of another student's work; and
 Submitting work as your own that someone else has done for you. Enabling
Plagiarism: the act of assisting or allowing another person to plagiarize or to copy
your own work.

The following action will be undertaken if your submitted work is found to be

plagiarized:
 Plagiarism report percentage 20 % and below- ACCEPTABLE
 Plagiarism report percentage between 21%-25%- DEDUCTION OF 50% MARKS
 Plagiarism report percentage between 26%-30%- DEDUCTION OF 80% MARKS
 Plagiarism report percentage above 30%- 0 MARKS GIVEN
Lecture, Tutorial and Assignment Plan
Session Lecture Topic Tutorial Topic Assessment/S Reference
pecific Tasks
The Entrepreneurial Mind-Set in
the Twenty-First Century
 Entrepreneurship:
Evolutionary development –
Revolutionary impact Individual
 The entrepreneurial mind-set Assignment: Various sources
1-3 in individuals (Cancel) - Week 2 related to team
 The entrepreneurial mind-set (26-Sept-2020) assignment topic
in organization – corporate
entrepreneurship
Social entrepreneurship and
the ethical challenges of
entrepreneurship
Initiating Entrepreneurial
Ventures
 Innovation: The creative
pursuit of ideas
Various sources
 Pathways to entrepreneurial
4-6 - related to team
ventures
assignment
 Legal challenges for
entrepreneurial ventures
 Sources of capital for
entrepreneurial ventures
Developing the Entrepreneurial
Plan
 Assessment of
entrepreneurial opportunities
Various sources
 Marketing challenges for
7-9 - related to team
entrepreneurial ventures
assignment
 Financial preparation for
entrepreneurial ventures
 Developing an effective
business plan
Growth Strategies for
Entrepreneurial Ventures Submission of
 Strategic entrepreneurial Individual
growth Assignment: Various sources
10-12  Valuation of entrepreneurial - Week 11. On or related to team
ventures before: assignment
 Harvesting the (21-Nov-2020;
entrepreneurial venture 2130 hrs)

Individual Various sources

 Presentation
13-14 - Presentation: related to team
 Revision
Week 13 and 14 assignment
 Appendix
I

IMPORTANT: This form must be attached as COVER SHEET to the hardcopy of individual assignment prior to
submission.

UCSI University
Faculty of Business
(Academic Year 2020)
May 2020 TRIMESTER

DB703 ENTREPRENEURSHIP, CREATIVITY & INNOVATION

INDIVIDUAL ASSIGNMENT COVER SHEET

Assignment Detail

Title of the individual assignment : ___________________________________________

Due Date : Saturday, 21 November 2020, before 9.30pm
Important Note : Submission of assignment is the responsibility of the students

Student Details

Name Student ID Course

Assignment overall marks:

 Appendix II

UCSI University
Faculty of Business
(Academic Year 2020)
May 2020 TRIMESTER

DB703 ENTREPRENEURSHIP, CREATIVITY & INNOVATION

MARKING SCHEME FOR INDIVIDUAL ASSIGNMENT

Section Assessment Marks Marks

Allocation Given
1 Contents 60 marks
 Executive summary
 Company description
 Industry analysis
 Market analysis
 Marketing plan
 Financial projections
2 Quality of the assignment 20 marks

Total Marks 80 marks

Comments:

Final marks: ______________________

Name of assessor: ______________________

Signature of assessor: ______________________

Date: ______________________

Appendix III
 UCSI University
Faculty of Business
(Academic Year 2020)
May 2020 TRIMESTER

DB703 ENTREPRENEURSHIP, CREATIVITY & INNOVATION

INDIVIDUAL ORAL PRESENTATION EVALUATION FORM

Title of the assignment : ________________________________________________

Name Student ID
1.

Assessment criteria Marks Marks

allocated obtained
1 Content of the presentation 5 marks
- Organization and clarity of the content
- Quality of the argument
2 Presentation skills 8 marks
- Adaptation to the audience
- Voice clarity and pronunciation
- Body language
- Time control
3 Visual slides quality and overall effect 7 marks
- Creativity
- Relevance
Total marks 20 marks

Final marks converted: ______________________

Name of assessor: ______________________

Signature of assessor: ______________________

Date: ______________________

Appendix IV
 AMERICAN PSYCHOLOGICAL ASSOCIATION (APA) FORMAT (5th Edition)

This crib sheet is a guide to the APA style. It is not intended to replace the Publication Manual of the American
Psychological Association, 5th edition. Only selected citations were chosen for inclusion here. For other examples, see
the printed Manual. Use this only as a reference.

Journal Article, One Author

Simon, A. (2000). Perceptual comparisons through the mind’s eye. Memory & Cognition, 23, 635-647.

Journal Article, Two Authors

Becker, M. B., & Rozek, S. J. (1995). Welcome to the energy crisis. Journal of Social Issues, 32, 230-343.

Magazine Article, one author

Garner, H. J. (1997, July). Do babies have a universal song? Psychology Today,102, 70-77.

Newspaper Article, No Author

Study finds free care used more. (1982, April 3). Wall Street Journal, pp. A1, A25.

Book, Two Authors

Strunk, W., & White, E. B. (1979). The elements of style (3rd ed.). New York: Macmillan.

Edited Book
Letheridge, S., & Cannon, C. R. (Eds.). (1980). Bilingual education. New York: Praeger.

Article or Chapter in an Edited Book, Two Editors

Sheets, B. (2006). The cost of lingering arm injuries. In B. Selig,. & W. Selig (Eds.), A compilation of long stories (pp.
211- 234). Milwaukee, WI: MB Press.

ERIC Document
Peterson, K. (2002). Welfare-to-work programs: Strategies for success (Report No. EDO-JC-02-04). Washington
D.C.:Office of Educational Research and Improvement. (ERIC Document Reproduction Service No. ED467985)

Entry in an Encyclopedia
Imago. (2000). In World Book Encyclopedia (Vol. 10, p. 79). Chicago: World Book Encyclopedia.

Report from a Private Organization

Kimberly-Clark. (2002). Kimberly-Clark (Annual Report). Dallas, TX: Author.

Dissertation
Olsen, G. W. (1985). Campus child care within the public supported post-secondary educational institutions in the state
of Wisconsin (dare care) (Doctoral dissertation, University of Wisconsin-Madison, 1985). Dissertations Abstracts
International, 47/03, 783.

Videotape
Mass, J. B. (Producer), & Gluck, D. H. (Director). (1979). Deeper into hypnosis. (Motion picture). Englewood Cliffs, NJ:
Prentice Hall.
Electronic Formats

Internet Article Based on Print Source

The citation is done as if it were a paper article and then followed by a retrieval statement that identifies the date
retrieved and source.

Sahelian, R. (1999, January). Achoo! Better Nutrition, 61, 24. Retrieved September 17, 2001, from Academic Index.

Web Page with Private Organization as Author

Midwest League. (2003). Pitching, individual records. Retrieved October 1, 2003, from
http://www.midwestleague.com/indivpitching.html

Chapter or Section in an Internet Document

Thompson, G. (2003). Youth coach handbook. In Joe soccer. Retrieved September 17, 2004, from
http://www.joesoccer.com/menu.html
Web page, Government Author
Wisconsin Department of Natural Resources. (2001). Glacial habitat restoration areas. Retrieved September 18, 2001,
from http://www.dnr.state.wi.us/org/land/wildlife/hunt/hra.htm

Company Information from Aggregated Database

Ripon Pickle Company Inc. (company profile). (2003). Retrieved September 18, 2002, from Business and Company
Resource Center.

Ingersoll-Rand Company Limited (company profile). (2004). In Hoovers. Retrieved April 29, 2004, from Lexis-Nexis.

Personal Communications
Personal communications may be things such as email messages, interviews, speeches, and telephone conversations.
Because the information is not retrievable they should not appear in the reference list. They should look as follows:

Example: J. Burnitz (personal communication, September 20, 2000) indicated that .… or In a recent interview (J.
Burnitz, personal communication, September 20, 2000) I learned that ….

Reference Citations in Text

To refer to an item in the list of references from the text, an author-date method should be used. That is, use the
surname of the author (without suffixes) and the year of the publication in the text at appropriate points.

Example: Researchers have indicated that more is expected of students in higher education (Hudson, 2001) and
secondary education (Taylor & Hornung, 2002).

One author
Issac (2001) indicated in his research..
In a recent study, research indicates (Isaac, 2001)

Two or more authors

When a work has two authors, always cite both names every time the reference occurs. For works with three, four, or
five authors, cite all authors the first time the reference occurs. In subsequent citations, include only the last name of the
first author followed by et al.

When a work has no authors

Cite in text the first few words of what appears first for the entry on the list (usually the title) and the year.

Specific parts of a source

(Yount & Molitor, 1982, p. 19)
(Cooper, 1983, chap. 4)

Works with no author

(“New Student Center,” 2002)

For more detailed information to illustrate the use of parenthetical citations, consult this University of Wisconsin page.
http://www.wisc.edu/writing/Handbook/DocAPACitations.html

Some general rules for APA reference pages:

 Begin the reference list on a new page. The page begins with the word References (Reference if there is only one),
centered in the top, middle of the page, using both upper and lower case. If the references take up more than one
page, do not re-type the word References on sequential pages, simply continue your list.
 Use one space after all punctuation.
 The first line of the reference is flush left. Lines thereafter are indented as a group, a few spaces, to create a
hanging indention.
 Double space between citations. Single space in the citations.
 Use italics for titles of books, newspapers, magazines, and journals.
 References cited in text must appear in the reference list; conversely, each entry in the reference list must be cited
in text.
 Arrange entries in alphabetical order
 Give in parentheses the year the work was published. For magazines and newspapers, give the year followed by the
month and date, if any. If no date is available, write (n.d.)
 Give volume numbers for magazines, journals, and newsletters. Include the issue number for journals if and only if
each issue begins on page 1.