Prescribed Booklist

Semester Two 2020

Bachelor of Commerce (BCom) in Marketing and Management Science
CODE MODULE PRESCRIBED TEXT AUTHORS PUBLISHER EDITION YEAR

YEAR 1

Academic Literacy
Beekman, L., Dube, C., Underhill,
AL101 Academic Literacy ISBN:9781485130055 Juta 3rd 2019
J. & Potgieter, H.
eISBN: 978148510062

Principles of Business Management Oxford University

BM101BC Business Management 1 Strydom, J. Editor 4th 2018
ISBN:9780190723347 Press Southern Africa

Applied Business Statistics: Methods and Excel-

BS101BC Business Statistics based Applications Wegner, T. Juta 5th 2020
ISBN:9781485130499

Economics for South African Students

ECOP101BC Economic Principles Mohr, P and Associates Van Schaik 6th 2020
ISBN:9780627037054

Basic Accounting for Non-Accountants 3rd Revised

FM101BC Financial Management 1 Cloete, M. & Marimuthu, F. Van Schaik 2019
ISBN:9780627037191 Edition

Introduction to Marketing: A southern African

MAR101BC Marketing 1 perspective Cunningham, N. Van Schaik Publishers 1st 2018
ISBN:9780627035999

Project Management Techniques

PRM101BC Project Management 1 Burke, R. Burke Publishing 3rd 2019
ISBN:9780994149237

Sales Management
SAM101BC Sales Management 1 Drotsky, A. Juta 2nd 2016
ISNB:9781485121244

Supply Chain Management: A Logistics Approach / A

Oxford University
SCM101BC Supply Chain Management 1 South African Approach Horn, G. et al. 1st 2014
Press
ISBN:9780199053551

YEAR 2

Management Principles:
BM202BC Business Management 2 A Contemporary Edition for Africa Smit, P.J. et al. Juta 6th 2016
ISBN:9781485121251

The Practice of Market Research

BRT201BC Business Research Theory McGivern, Y. Pearson 4th 2013
ISBN:9780273773115

Digital Marketing. Strategy, Implementation and

DMA201BC Digital Marketing Applications Practice Chaffey, D. & Ellis-Chadwick, F. UK: Pearson 7th 2019
ISBN:9781292241579
Els G., du Toit E., Erasmus P.,
Corporate Finance: A South African Perspective Oxford University
FM202BC Financial Management 2 Kotzé L., Ngwenya S., Thomas K. 2nd 2014
ISBN:9780195996012 Press
& Viviers S.
Cengage Learning.
Marketing: Concepts and Strategies Dibb, S., Simkin, L., Pride, W.M.,
MAR202BC Marketing 2 Hampshire, United 8th 2019
ISBN:9781473760271 & Ferrel, O.C.
Kingdom.

Project Management Techniques

PRM201BC Project Management Burke, R. Burke Publishing 3rd 2019
ISBN:9780994149237

Succesful Project Management Gido, J., Clements, J.P. &

PRM202BC Project Management 2 Cencage Learning 1st SA Edition 2018
ISBN:9781473751293 Harinarain, N.

Selling and Sales Management Jobber, D., Lancaster, G. & Le

SAM202BC Sales Management 2 Pearson Education 11th 2019
ISBN:9781292205021 Meunier-Fitzhugh, K.

Business Logistics Management:

Oxford University
SCM202BC Supply Chain Management 2 A value chain perspective Pienaar, W.J. & Vogt, J.J. 5th 2016
Press
ISBN:9780190415662

YEAR 3

Strategic Management: Southern African Concepts

BM303BC Business Management 3 and Cases Ehlers, T. & Lazenby, K. van Schaik 4th 2019
ISBN:9780627036811

BP304BC Business Project Study guide

BRP302BC Business Research: Project Study guide

Strategic Marketing: Creating Competitive

MAR303BC Marketing 3 Advantage West, D., Ford, J., Ibrahim, E. Oxford 3rd 2017
ISBN:9780199684090
Operations Management: Global and Southern Slack, N., Brandon-Jones, A.,
OM301BC Operations Management African Perspectives Johnston, R., Singh, H., Phihlela, Pearson 3rd 2017
ISBN:9781775789345 K.

Succesful Project Management Gido, J., Clements, J.P. &

PRM303BC Project Management 3 Cencage Learning 1st SA Edition 2018
ISBN:9781473751293 Harinarain, N.

Sales Management, Shaping future sales leaders Tanner, J. F., Honeycut, E. D. &
SAM303BC Sales Management 3 Pearson 1st 2014
ISBN: 9781292023458 Erffmeyer, R. C

Logistics and Supply Chain Management

SCM303BC Supply Chain Management 3 Christopher, M. Pearson 5th 2016
ISBN:9781292083797

Students are advised not to purchase textbooks more than one semester in advance as the textbooks and editions are subject to change.