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KSOM
• Competitive Positioning at the Business Level
• Value Creation Frontier
• Value Map
• Porter’s Generic Strategies
• The Strategic Logic of Cost Leadership
• Steps in Strategic Cost Analysis
Four Principal
Generic Strategies
1. Cost Leadership
2. Focused
Cost Leadership
3. Differentiation
4. Focused
Differentiation
Strategy Strategy
Best-Cost
Provider
Strategy
Narrow Focused Focused
Buyer Low-Cost Differentiation
Segment
or Niche Strategy Strategy
CE ↓
PF –CF > PE - CE
DC
Dq
CF
qF qE q, quality
1%
Margin
Outbound logistics 1%
40%
6%
Marketing &
Service 1 %
sales
27%
Marketing &sales 1%
8%
6% 15%
Service 2 %
38%
2% 5%
• Process innovation
PRODUCTION TECHNIQUES • Reengineering business processes
• Location advantages
INPUT COSTS • Ownership of low-cost inputs
• Non-union labor
• Bargaining power