CM

INTRODUCING:
A New Brand of Capitalism
Something has changed

Drop a stone in a bucket and the ripples radiate

out. In a big enough bucket this expansion of
energy seems endless. Until those ripples hit
the edge of the bucket. Then in an instant all that
energy is moving in the exact opposite direction.

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Something has changed

We have hit the edges of our bucket, our

ecosystem. What was frugal is now wasteful.
What was once smart is now dumb. What was
once business as usual must become business
as unusual.

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When the old ways begin to give way to
something yet to be imagined, we have a choice.

Live in the past,

or get down to
the business of
imagining a future.
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We believe in commerce
Capitalism is the
most powerful force
on earth and has lifted
billions out of poverty.

But it is in crisis.

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A brief history of power
And each former power goes to work for the new power.

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 Walmart Norway Kuwait Bangladesh Costa
Rica
Ghana

$408B

Even Individual Corporations Rival Nations

Walmart’s Revenue vs The 2009 GDP of Assorted Nations, Source: The World Bank

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Having the world we
want will not come
from “voting” for it.

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We started simply enough

To help individuals
understand the power
they have in the everyday
choices they make.

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“ Consumers are the largest
economic group in the
economy, affecting and
affected by almost every
public and private economic
decision. Two-thirds of all
spending in the economy is
by consumers. But they are
the only important group in
the economy who are not
effectively organized, whose

”
views are often not heard.
-John F. Kennedy

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FearLess 1.0

With that in mind, we set out to create a new

agreement between consumers and corporations.

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We soon realized we were not alone
Hundreds of creative people began reaching out to get
involved and to make a difference. But in what?

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“ Socio-productivity means being
consistently able to create new
industries, markets and
categories, and segments that
rivals consider “impossible,”
flabbergasting them because
they fly squarely in the face of
industrial-age logic... to create
markets and industries that
orthodox capitalism is unable to
serve... masters of socio-
productivity -- create ultra-high-
need-low-cost- economic
arenas where the least well-off
are made the most better-off.
”
-Umair Haque

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We met a very important partner.
Project M. Designers solving social problems with design.

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We can't solve problems using!the same!kind of thinking
we used!when we created!them.”- Einstein

Thinking wrong

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The same kind of thinking ...

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The potential of creative
thinking. A to Shoe.

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CALLING ALL 26-YEAR-OLDS.
Maximum brain power and
life experience intersect at 26.

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Alabamboo

800,000 acres of new

design thinking

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We came to realize that we can do more than
apply pressure to the current system.

Creative people
must play a part in
inventing the new
capitalism.
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Our mission:

Design a capitalism
that spreads love
and prosperity to all
stakeholders.
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Can we radically scale?

To create a living
network that unleashes
creativity to solve social
problems. One that
incubates hundreds,
or thousands, of locally
grown and supported
businesses working
together.

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We have come to believe that we can build...

An open-source
living network for
a new brand of
capitalism.
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A living network that gives creative people:

A chance to design
and prototype the
new capitalism.

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The next question became:

What components do
we need to build such
a living network, to
foster new forms of
business, and to
ensure their success?

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“A new brand of capitalism.”
We believe our living network
requires 3 main functions:

New New
Capitalism Capitalism
Community Out-cubator

FearLess
Revolution
Media

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New Capitalism Community
Definition: A global network of support
Purpose: Increase reach and impact

Our goal is no less than to spark a global

movement. We aim to build a community
where designers, strategists, vertical
experts, celebs, capital, media, and
anyone else with the credible talent to help
us to launch more new capitalism projects.

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New Capitalism Out-cubator
Definition: A social venture launch pad
Purpose: To manufacture positive change

Rapid, ground-up business creation. A new

breed of business - built on values the
community holds dear: transparency,
sustainability, accountability. As the network
of businesses grow – branded alike – they will
be able to tackle even larger and more
complex problems through shared data and
best practices.
The Out-cubator process will:
• Start companies
• Buy/rebrand/restructure companies
• Co-brand betas with other companies

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FearLess Revolution Media
Definition: Aggregator and Amplifier
Purpose: Inform and ignite positive change

Our expanded blog and web series will be

dedicated to making the community and out-
cubated companies famous. Focusing
beyond the consumer/corporate agreement
to create exposure for the new brand of
capitalism projects. We will be reporting on a
future where fun and profitability come from
making people, society and even future
generations better off.

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? So what is our new capitalist brand?

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Benefiting people, communities, society, the environment
and future generations is the new advantage in business.

Our new capitalist brand

is about transitioning
from competitive
advantage to
collaborative advantage.
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Why a new brand paradigm:

Because while Walmart,

Nike, Starbucks, and
Whole Foods are
unlocking shared value by
collaborating with all
stakeholders, their brands
are still limited by the
legacy of an old design.

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 Google

IBM

Coca-Cola

Disney

McDonald’s

0 50 100 150 200

Brand Value

This Matters Because Brands Are Very Valuable

Sources: Interbrand, Yahoo! Finance, numbers in billions USD

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Lost Value for us all

Today, brand value and

benefit only accrues to
the company. Not to
society. Not to the
environment. Not to
future generations.

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 A brand that

? = isn’t an institution
but is instead
a living network

Can we do better?

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 A brand that

? = provides collaborative
advantage rather than
competitive advantage?

Can we do better?

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 A brand that can
? = represent a new
capitalist philosophy.

Can we do better?

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 A brand that

? = is open to all that

agree to the
community rules

Can we do better?

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 Design a HUGE
? = brand for small
progressive capitalists

Can we do better?

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Introducing COMMON:

Common purpose,
common goals, common
means, and common
values. A common brand
to encompass products,
businesses, and ideas of
the common community.

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 A brand that is
= community designed.
Community owned.
Community directed.

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 The Common Network
Here’s how the process
of spinning off hundreds
of like-branded
companies will work ...
The COMMON The COMMON
Community Out-cubator

COMMON
Media

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Our Process: COMMON Community

Post it to the Community

“I see a problem.” Discussion & Rating

COMMON MEDIA OUT-CUBATOR

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Our Process: COMMON Out-cubator

COMMON Capital Can

Help the Entrepreneur
Get Started

Online Discussion COMMON __________

Generates New Created to Change
Business Ideas
$$$$ the World

COMMON COMMUNITY COMMON MEDIA

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Our Process: COMMON Media

Foster Community
Inspire the
Make Famous
Community

OUT-CUBATOR COMMON COMMUNITY

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How the magic gets multiplied:

The COMMON
community
scales online

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 A global brand and a huge
library of brand elements
Brand awareness far beyond
that of any startup
The business development
= platform of the community
A pool of best practices and
wisdom within our businesses
Experts in multiple fields
of business
A community of shared and
supportive business values
The buying power of the
community

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How else do we manifest the COMMON Community?

At FearLess,
we like lots
of tangibility

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The COMMON Lab
That little extra boost for the designer/social entrepreneur

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CM

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Want to play?
Join the FearLess Force
http://fearlessrevolution.com/fearless-force/

Follow @FearLessForce
http://twitter.com/FearLessForce

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