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KUVEMPU UNIVERSITY

Institute of Management Studies And Research


Jnana Sahyadri, Shankaraghatta-577451
ShimogaDistrict,Karnataka

Dissertation Report on
“Television Advertisements and Their Impacts On Youths in
Special Reference to Shivamogga City ”
Submitted By

Ms.Shilpa B C
REG NO.PC182293
MBA lV SEM(Finance & Marketing)
Institute of Management Studies and Research
Kuvempu University, Jnana Sahyadri,
Shankaraghatta-577451

Under the guidance of


Mr. Vinay Prasad B
Faculty Member
Institute of Management Studies And Research
Kuvempu University, JnanaSahyadri,
Shankaraghatta-577451

2019-2020
KUVEMPU UNIVERSITY
Institute of Management Studies and Research
JnanaSahyadri, Shankaraghatta-577451
ShimogaDistrict,Karnataka

CERTIFICATE
This is to certify that Ms.Shilpa B C bearing Reg No. PC182293 is a bona fide
student of the Institute of Management Studies and Research ,during the
academic year 2019-2020 has satisfactorily completed the entitled “Television
advertisements and their impacts on youths in Special Reference to Shivamogga
City” and submitted in partial fulfillment of requirement for award of the PG
degree of “ MASTER OF BUSINESS ADMINISTRATION”

Place :Shankarghatta
Date :

Prof. R. HIREMANI NAIK


Chairman
Institute of Management Studies and Research

Jnanasayhadri, Shanakaraghatta
KUVEMPU UNIVERSITY
Institute of Management Studies and Research
JnanaSahyadri, Shankaraghatta-577451
ShimogaDistrict,Karnataka

CERTIFICATE
It is certify that Dissertation Report entitled “Television Advertisements
and Their Impacts on Youths in Special Reference to Shivamogga City”
Submitted to Institute of Management Studies and Research by Ms. Shilpa B C
bearing Reg no PC182293 for the award of P.G. Degree in “ MASTER OF
BUSINESS ADMINISTRATION” and her original work done under my guidance and
it has not been previously formed the basis for the award of any degree, Diploma,
Associate-ship, Fellowship or other similar title and it represent wholly her
independent work.

Place: Shankaraghatta
Date :

Mr. Vinay Prasad B


Faculty Member
Institute of Management Studies And
Research JnanaSahyadri, Shankaraghatta
DECLARATION
I hereby declare that this Dissertation report entitled “Television Advertisements
and Their Impacts on Youths in Special to Reference to Shivamogga City” is
prepared by me during the academic year 2019-2020, under the guidance of
Mr. Vinay Prasad B faculty member, Institute of Management Studies and
Research JnanaSahyadri, Shankaraghatta, in partial fulfillment for the award of
degree in “MASTER OF BUSINESS ADMINISTRATION”

I further declare that this Dissertation report is the result of my own work
has not been submitted and other university or institution for the award of any
other degree.

Place :Shankaraghatta
Date :

(Ms. Shilpa B C)
RegNo : PC182293
ACKNOWLEDGEMENT

“Experience is the best Teacher” the knowledge is one of the most important
tools. But practical knowledge is must in each and every field of life from this
point of report is important and necessary for a management student.
Theoretically knowledge is proved right only when it is applicable on practical
base.
I endure humble and sincere thanks to Mr. Vinay Prasad B, faculty
member, IMSR for his valuable suggestion, guidance and encouragement during
the course of Dissertation work.
I also express deep sense of gratitude to the chairman of the department,
Prof.R.HIREMANI NAIK and I would like to thank for permitting me to complete
this Dissertation Work.
Finally, I whole heartedly thank my family members and friends all who
helped me directly and indirectly to undertake this dissertation work project work
with great success.

Place: Shankaraghatta
Date:

(Ms. Shilpa B C)
PC182293

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