BUSINESS PLAN

Management and Organization

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Vision:

In our dedicated pursuit of excellence, we are committed to provide consistent, exciting products and
experiences to our customers that will enrich their life and experience.

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Mission:

Pillow notebook aims to be among the most admired and respected product in the industry. We aim to offer
highly quality products at a competitive price to meet the demand of our valued customers.

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Form of Ownership:

Entrepreneurship
Sole Proprietorship.
BUSINESS PLAN

Key Personnel:

President – the owner of the company.

Workforce and Support Personnel:

Manager – the officer in charge of the company.

Human Resources – Responsible for assessing and recruiting new workers.
Supervisor – responsible for giving the task to the workers and reporting to the manager.
Line Supervisor – responsible for giving the of the the production team
Production team – Responsible for preparing the products.
Quality assurance – responsible for checking the product in prescribe with the standard.

Organizational Chart:

PRESIDENT

MANAGER

HUMAN RESOUCES

SUPERVISOR

LINE SUPERVISOR

PRODUCTION QUALITY ASSURANCE

Entrepreneurship
Capitalization:
BUSINESS PLAN
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Compensation:
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Product and Service Plan

Purpose of the product/service:

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Product’s unique features:

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Regulatory and other compliance issues (POLICY):

Do’s:
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Don’ts:
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Market Plan

Marketing and sales strategies:

First, we will do Shop Front. We plan to have an exciting, informative, and actively managed display window.
There will be a video display showing our commercial advertisement and the scenes will rotate on a random basis.
Second is on internet website. This is fast becoming a major promotional channel and we believe that awareness of our
product to target consumers will increase. Also, it is the most convenient way for us to have regional publicity. And
lastly, the Press Advertising. We will undertake a small amount of press advertising like producing flyers and print ads in
order to enhance our public relation activity.

Sales projections:

2018 2019 2020 2021 2022

Projected Sales in 3000 3500 4000 4800 5500
pieces
Sales Price 50 50 65 85 100
Projected Sales in 150,000 175,000 260,000 408,000 550,000
pesos

Entrepreneurship
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Executive Summary

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Entrepreneurship
BUSINESS PLAN

Entrepreneurship