Press Release

New Delhi, January 20, 2020

IIT MADRAS AND XLRI JAMSHEDPUR EMERGE VICTORIOUS

AT THE HERO CAMPUS CHALLENGE – SEASON 5

HERO CAMPUS CHALLENGE – SEASON 5 ENGAGES WITH A RECORD

OVER 32,000 ENGINEERING AND MANAGEMENT STUDENTS

The fifth season of Hero Campus Challenge (HCC), an initiative by Hero MotoCorp, the
world’s largest two-wheeler manufacturer, concluded with Indian Institute of
Technology (IIT), Madras and Xavier School of Management (XLRI), Jamshedpur
emerging victorious in the Engineering and B-school categories respectively.

Both the winning teams received a prize of Rs. 2 lakhs while the two runners-up teams
received a prize of Rs. 1 lakh each. All 30 individual finalists of HCC - Season 5 were
offered Pre-Placement Interviews at Hero MotoCorp.

Season 5 of the Hero Campus Challenge received record-breaking registrations from

32,152 students (10,717 teams) from both, B-Schools and Engineering colleges, when it
was launched in October 2019. All the teams went through multiple assessment rounds
over the course of the past four months.

The competition started with the first-round of Online Assessment, to check the basic
domain knowledge of the teams, followed by an Idea Elevator Pitch Round where the
selected 1,092 teams had to present the details of their solutions. The students then
proceeded to the Virtual Presentation Round where 80 shortlisted teams presented their
detailed idea to the Jury. In the end, only 10 Teams qualified for the Grand Finale.

All the finalists went through an extensive mentorship period with the Senior Leadership
Team of Hero MotoCorp, to prepare them for the finale. All ideas focused on bringing
sustainability in the shared mobility space and the optimum use of Artificial Intelligence
in current operations.

Commenting on the occasion, Mr. Vijay Sethi, Chief Information Officer (CIO), Chief
Human Resources Officer (CHRO) and Head - Corporate Social Responsibility (CSR)
Hero MotoCorp Ltd. said, “Hero Campus Challenge provides an engaging platform to
youngsters for bringing creativity and fresh perspective to the table. Over the years, the HCC
has evolved into a prestigious platform that nurtures India’s future business leaders.
Building on the previous years, Season 5 received an overwhelming response from the
student fraternity from across the country’s top institutes of higher education. Participation
in HCC has increased every season and, on our part, we have ensured that we raise the bar
in terms of complexity, competitiveness, and challenge. I am sure that the next season will
be even bigger. In my view, all the selected teams are winners, for the simple fact that from
almost 11,000 teams, only 10 made it to the finale. Being a youth-centric organisation, we
will continue to bring innovative platforms to promote young talent in our country.”
Press Release

The jury consisted of the Senior Leadership Team Members of Hero MotoCorp, along with
external Academic Experts: Professor Harsh V. Verma from the Faculty of Management
Studies; Professor Anil Parihar from the Delhi Technological University; Professor
Jaskiran Arora and Professor Soharab Hossain from the BML Munjal University and
Professor Rohit Mehtani from the Indian Institute of Foreign Trade.

Launched in 2015, the Hero Campus Challenge is a campus-centric, business-solutions

oriented competition, which is conducted across the premier management and
engineering schools of the country. It is open to students pursuing graduation and post-
graduation from all IITs, NITs and engineering colleges. Students in first and final-year
from two-year MBA/PGDM programs can also submit their entries for participation.

**********

For more information:

www.heromotocorp.com | FB: /HeroMotoCorpIndia | Twitter: @HeroMotoCorp

Press Contact:
corporate.communication@heromotocorp.com

Weber Shandwick – India

Mansi Molasi +91 9650215869 mmolasi@webershandwick.com