UNIVERSITY OF SANTO TOMAS

College of Commerce and Business Administration

Entrepreneurship Department

OPPORTUNITY SEEKING
Company | Chairbilizer | Group 1

SUBMITTED BY:
JIMENEZ, Maverick
TORMES, Michael
PEÑA, Johnbart
GIANAN, Fred

1-TE2

SUBMITTED TO:
PROF. CELSO NOEL ABAN

ENHANCED BUSINESS MODEL | THE CHAIRBILIZER

 VALUE PROPOSITION

For more than centuries have passed, technology has been an indispensable instrument for us
in achieving comfortability and living our lives with ease. The creators of the Charibilizer share the same
belief and applied it in solving the problem of motion sickness through utilizing a camera stabilizer
underneath the passenger's seat. The lacking methods to reduce motion sickness proves that there are
still a lot of ‘out-of-this-world’ inventions that would soon change the world.
Chairbilizer revolves around the comfort that it would give to its users that even the modern
transportation vehicles could not provide for the present market. Whether the person travels in short
and long distances, the charibilizer will stabilize the seat preventing it from moving, hence, alleviates
motion sickness. The leisures of traveling better through the invention would be available in any mode
of transportation; be it by land, air or at sea. Furthermore, the convenience it provides is essential to
those who are vulnerable to motion sickness and will even make them worry less about the cons of
traveling.

CUSTOMER SEGMENTS

From a logical approach supported by our previous survey data, the target market of our
product would be people with motion sickness, in order to properly distribute the product, we decided
to directly partner-up with Travel agencies that will feature our specialized seat into their catalogs and
tourist packages. There can also be a possibility to coordinate with the Department of the Philippines to
feature Chairbilizer in Philippine Travel that is resonant to their familiar tagline, ‘It’s more fun in the
Philippines’. Tourist buses and cruise ships used for tourism should be our distribution channel; they
would use our product to have a special seat ‘section’ that is intended for those in need of a
comfortable travelling experience. From patented contracts up to mass production, our customers
consist of foreign and local companies that would engage in contractual patents that would mass
produce the product depending on the company’s terms.
CUSTOMER RELATIONSHIP

As for the product to be patented and would be either looking for tech transfer partners or
companies to be willing to do the mass production, our relationship with the customers would stem
from the feedback sales via our partners or directly from the targeted customers themselves. As initially
planned, the Chairbilizer will be targeted on the middle class up to the high class spectrum. The middle
class customers provide us the feedback upon the initial roll out of the product accordingly from its
design, comfortability and effectiveness. Their feedback will now be used as statistical data for our
Research and Development Offices to tune and refine the necessary improvements and adjustments
that need to be furnished.

CHANNELS

Since our product design would be patented and would be looking for tech transfer or potential
partners to mass produce our product and send it to travel or tourist companies, this would be our only
method under our channels as preferred by our mentor. We have to understand that the company
heavily relies on a patent approach in producing revenue, thus, the limited available channels we could
venture into.

REVENUE STREAMS

Our revenue streams for the product would be from the percentage of positive revenue that the
factory and the resellers provide which would vary from fifteen percent to thirty percent depending on
the contract that we and the factory or retailer agreed upon. As for any future interesting company that
would be buying our patented design for their mass production on retailing purposes or tech transfer,
by first we would have to negotiate about the cost for them to purchase our patent design as it would
be the first part of our revenue, then we would have to sign a contract with said company after
negotiations were made regards on the percentage of their profit gain would be after they purchased
our design for mass production and retailing purposes, but we would like to keep the percentage of
their profit share in between one percent to five percent if negotiations were successful on our part so
that the contract would be profitable in the long run for both our group and the company that we would
negotiate in the future after the product is patented.

COST STRUCTURE

Our cost structure for the product would be first prioritizing on patenting the product design to
ensure our product would be able to be produce by a factory line or to be handled by another company
to produce to lower down our cost of production as our group does not have the technology and the
resource to mass produce our product. In targeting the middle class people, we would have to search a
reliable producer to produce what our group envisioned since they are not only just producing, but also
doing the work of finding the raw materials and equipping the right technology to do the mass
production, but this said other major cost would be negated if ever a tech transfer would occur. From
the perspective of the consumer, a foreseen benefit caused by the product is that it greatly reduces the
traveler’s bill on purchasing medicines and other proprietary supplements that counteract motion
sickness, which gives the customers leeway for other personal purchases.

KEY PARTNERS

Travel or Tourist Companies are one of the main potential partners of the company. It would
further boost the product’s marketability to tourists who are in for a special and comfortable journey
made possible by a specialized seat that eases motion sickness and amplifies a comfortable travelling
experience. This would then help them realize the advantages of the chair recommending tourist bus or
cruise ships that have our seats installed.

KEY ACTIVITIES

A series of steps are needed to be religiously followed for the product to be developed and
manufactured. One of those is putting funds into Research and Development as a key to success in
assembling such a sophisticated product. The company can also reach out to the Department of Science
and Technology (DOST) to inquire for financial support that could amount to millions of pesos.
Furthermore, a number of collaborating engineers and physicists shall be in charge of improving the
Chairbilizer’s prototypes. In future ventures, manufacturers will be using cheap but durable materials in
order to assemble the core structure of the product, nonetheless, quality will be assured of the product
to provide sufficient comfortability to the end-consumer. The management will also be assembling a
team, in-charge of maintenance and repair to our valuable clientele to guarantee satisfaction through
quality control.

KEY RESOURCES

The key resources involved in the prototype includes the human resource as we are heavily
reliant on people that would have the proper skills to resell our prototype. They are also the ones to
introduce it to the market and advertise it so they play a significant role in making the prototype’s
introduction to the market. The patent is also an important resource to keep the prototype going since
that is the main source of income so securing the patent as soon as possible is a must to start finding
possible resellers of the prototype.