ANIRBAN SAMANTA

1193, 22nd Main, HSR Layout- Sector 3, Bangalore- 560102

Email Id: reachtoanirban9@gmail.com Phone: +91-9740530218

Award-winning sales leader in the ICICI Bank Ltd. south zone of India, who ranks among the top three sales managers
across all Karnataka zone of ICICI Bank. Over a year of Sales experience, capped by successes with the # 2 Banking &
Insurance group company in India.
An Organized and Creative sales professional with proven intuitive sales & marketing skills coupled with finance and AML
knowledge, who believe in constantly learning from work and experience.

SKILLS

 Market research, building client relations.
 Business acumen, Competitive Positioning
 Buyer research.
 Negotiation & contact closure ability
 Active listening, effective Presentation skills,
Storytelling and passionate about sales.
 Objection handling.
 Excellent in devising of cold call strategy.
 Problem solving skills by evaluating and generating
alternatives
 Understand psychology of the clients.
 Tech savvy.
 Strong understanding about financial metrics :- 
Project ROI, NPV, Profitability index, financial and
Operational leverages of projects, cash and fund
flow analysis, financial modelling.
 Digital marketing : SEO, SEM, ability to understand
the CPM/CPC or CPA model as per business needs
 Experience in CRM tools: SAAS, Salesforce, and 
Lead Square.
 MS office (excel, power point etc.), SQL, Google
analytics.
PROFESSIONAL HISTORY

Deputy Manager in personal loan dept. at ICICI BANK (June 2019 – July 2020)
KEY RESPONSIBILITY:
 Directly managed twelve DSA business partners of ICICI BANK, to drive the revenue growth of relevant products
 Canvas the market, generate new leads, segment the market based on sales lead quality.
 Devise strategy for cold calls and sales engagement process.
 Review Customer needs; proactively engage with the customer to validate the understanding of the needs
 Drive commercial negotiations and contract closure with clients.
 Drive Visibility plans, promotional plans and co-ordinate among credit research team, AML team and the
business partners of ICICI in order to run a smooth business.
 Reviewing financial metrics – ROI, Profitability index, NPV, Variance of unsecured assets, MIRR, cash & fund flow
analysis, Ensuring collateral valuation.
 Appraising risk factors, monitoring Anti money laundering activities, reconciliation oF original documents & KYC.
 Managing sales team, having total performance of the team performance.
 Conduct periodic meetings as per agreed norms to monitor performance levels across business partners and
sales teams.
 Making outbound calls on leads generated through various marketing initiatives.
KEY ACHIVEMENT:
 As a deputy manager, I was able to increase the business volume by more than 150% from the non- metro
location by managing the business partners of ICICI & increased the mean ROI from 11.25 % to 13.78 %.
 Recognized as an important player in ICICI south zone.
 Verifiable record of delivering over-and-above sales quotas.
EDUCATTIONAL HISTORY

Ramaiah Institute of Management Sciences

May 2017 – May 2019
MBA (Finance)

Vidyasagar University
July 2013 – June 2016
Bachelor of Science (B.Sc.)

West Bengal Council of Higher Secondary Education

2013
Completed Intermediate

West Bengal Board of Secondary Education

2010
Completed High school

CERTIFICATION