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BUSINESS PLAN

KAMOTE HUB

ST. PAUL UNIVERSITY ILOILO

GEN. LUNA ST., ILOILO CITY

www.olsengwapo111@gmail.com

OWNED BY:

OLSEN T. SOQUEÑA

NIÑO S. EBON

PAOLO S. MACATANGAY

KENT LOUIE H. LATORRE

MA ISABEL ALBITO

JAMAICA DELOS SANTOS

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INTRODUCTION

Description of the Business

Kamote Hub is a business founded by six (6) inspiring enthusiast. Kamote

Hub managed to create a new cuisine by basing the product from common

Filipino favourites. Kamote Hub offers unique innovation from a regular sweet

potato into something pertinent into the Filipino taste.

Location of the Business

Corridor near the Marian Theatre of St. Paul University Iloilo.

Funding Requirement and Source of Funds

The business will start by raising a maximum capital of Php 1,500. Each

person from the group will accord a specific amount in order to reach the desired

capital.
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EXECUTIVE SUMMARY

Vision

Kamote Hub seeks to be a servant to the ever adventurous tounge of the

Filipino and other food-critics in the world by bringing new taste and new flavor to

the Filipino cuisine which will forever change the food culture of our country.

Mission

To create a wide variety of recipes by using the product we are rich in:

Kamote or Sweet Potato. Through this we can help spread the greatness of our

staple food.

Goals

• Increase profit margin

• Increase efficiency

• Provide a better customer service

Objectives

• To turn our staple food, Sweet Potato or Kamote into a new openings of

opportunity.

• To preserve Filipino culture in the field of cookery by using Sweet Potato.

• To franchise our business accros the country to create a name for this

business.

• For us to be a successful Entrepreneur by using a cheap staple food and

transforming it into an innovative product that will help us for our bright future.
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Business Model

Partner Key Activities Offer Customer Customer

Network Relationship Segments

Contact Person of

Sweet Potato Sweet Potato Informative Health

producer/ manufacturer/s Papers or flyers conscious

manufacturer Sweet Potato people/customer

Fries
Key resources Distribution

Channels

Sweet Potato

Vegetable Oil Social

Cooking interaction

Equipments

Cost Structure Revenue Statements

Sweet Potato= Php 1000.00 (minimum)

Vegetable Oil= Php 100.00 Ranges Php 250-500 per day

Miscellaneous= Php 400.00

Total= Php 1500.00

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Business and Product Position

Price

Kamote Hub’s Sweet Potato fries offers cheap and affordable amount

which is more attainable compared to other commercial fries and gives equal

amount of nutrition.

Wealth Improvement Approaches

We can attain wealth by looking forward to our goals and keep breaking

our limits in order to achieve our target budget.

Parties Supporting the Business

• Sweet Potato Manufacturers

• Suppliers of Materials (Voluntarily as a Group)

ENVIRONMENTAL ANALYSIS
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Trend in the Industry

The trend in this kind of business is the new innovation of ingredients that

will satisfy the tongue of costumers.

Consumer Analysis

• Students, Faculty and Staff of St. Paul University Iloilo.

• Health Conscious People

Competitor Analysis

Businesses who are engaging in the same field specifically different flavor of

fries.

• Kalabasa Fries

Market Forecast

The Kamote Hub will grow in consistent with its profitability and numbers

of consumers through its remarkable taste in the field of Filipino cuisine.

Market Share

Kamote Hub’s market share will be calculated by taking the business’

sales over the period and dividing it by the total sales of the industry over the

same period.
Sales over the period
Kamote Hub’s market share =
Total sales over the period
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Market Position

Making your life sweeter as potato one bit at a time! A distinct taste with a

new level of relish when consumed.

Marketing Strategy

Advertising will be used in this strategy. It will be a way to have more

customers that will be enticed in the specialty of Kamote hub.

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BUSINESS DESCRIPTION

Product Description

Kamote Fries is a special innovation which has a sweet potato as a main

ingredient. It is done through frying the sweet potato in vegetable oil until it

becomes golden brown and served crispy with the mix of sugar or various

flavorings and placed in a plastic cup.

Equipments/ Materials Needed

• Baking sheet

• Cutting board

• Fork

• Large bowl

• Measuring spoons

• Sharp knife

Size of the Business

Micro-sized business, which includes less than 10 members. Each of the

members are assigned thoroughly with a specific assignment or job.

Personnel Requirement

A student of St. Paul University Iloilo and capable of any impenetrable job.

He/she must contain enthusiasm to ensure that the business will run smoothly.
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ORGANIZATION PLAN

Form of Business Organization

This business will run in partnership with the suppliers of Sweet Potato.

This kind of business organization is relatively easy to set up. More management

skills are available and of course two heads are better than one.

Liability of the Owner

The owner of the business is responsible enough to carry out plans and

strategies in ensuring the growth of the business. He has a relevant scheme

which can relatively help in maintaining the structure of the business.

Organizational Structure

Olsen T. Soqueña
Managing Leader

Niño Ebon Paolo Macatangay

Producer (Kamote Fries) Producer (Kamote Fries)

Ma. Isabel Albito Kent Louie Latorre

Marketing Marketing
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Role of the Owners

The Owners of this business are responsible for catering Kamote Fries, a

unique and delicious recipe made from a regular potato with an innovated

mindset. They provide quality relationship to their valued consumers and

enhance business ethics to their associates.

Proposed Salary

Kamote Hub expect to earn atleast Php 2,000.00 for the entire selling in

order to attain the amount for the capital and to acquire atleast Php 500.00.
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PRODUCTION PLAN

Production Schedule

The business will commence in the month between January and February.

It will start with the specific date implemented by our mentor.

Production Process

Making of the Marketing

Gathering of Financial
Kamote Fries
ingredients Analysis/ Audit (Corridor near
with the use of
needed for the (Prize of Kamote the Marian
cooking
Kamote Fries Fries) Theatre)
equipments

Equipments Required

 Frying Pan
 Knife
 Butane Stove and Gas

Sources of Materials

Nino Ebon, one of the personnel of Kamote Hub will be responsible for the
materials needed in this business. He implemented this voluntarily. Other
personnels will also accord materials which relatively needed for the business.

Estimated Product Cost

Product Serving Size Cost Serving

Kamote Fries 1 cup Php 10.00

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OPERATION PLAN

Evaluation of Suppliers

The supplier of Kamote Hub will be a local kamote vendor with top quality

kamote and freshly picked from the farm. The selling place of the supplier should

have a clean environmemt that will help the kamote maintain its freshness.

Purchase Procedure

The process that will be taken in purchasing the needed

equipment/ingredients are as follow:

• The purchase will begin if the lack of any vital item in Kamote hub is

identified

• The Kamote hub team will have an agreement to whose service will be

needed and what product shall be chosen.

• Now, the people with the purchasing authority will have to specify how

much is the needed products and the needed equipment.

• Search for potential suppliers is a must in order to have the best products

that will be used to produce the Kamote hub’s specialty.

• When a supplier is selected, negotiations will be done in order to minimize

the used budget and to maximize the quality of the ingredients and equipment

used.
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• A report of purchase will be recorded in order to further record the

expenses done.

Storage and Inventory Control

The sweet potatoes bought in the market will be stored in a cool, dark, well-

ventilated place, where they will keep fresh for up to ten days. They should be stored

loose and not kept in a plastic bag. Keep them away from exposure to sunlight or

temperatures above 60 degrees F., since this will cause them to sprout or ferment.

Uncooked sweet potatoes should not be kept in the refrigerator, as they will easily mold.

Cooked sweet potatoes will keep for three to five days refrigerated

(https://www.sharecare.com/health/food-storage-health/how-should-sweet-

potatoes-stored).

Sales Procedure

These are the steps in Kamote hub’s sales procedure:

• Surveying people or customer that might have interest in Kamote hub’s

products.

• The personnel of Kamote hub will gather information about the weak

points of the product and the strong points that will critically hit the customer’s

liking to it.

• By having these information the company can apply this to the products

that will be presented to the customers.

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MARKETING PLAN

Product

• Kamote Fries

Place

• Corridor near the Marian Theatre of St. Paul University Iloilo

Price

Product Serving Size Cost Serving

Kamote Fries 1 cup Php 10.00

Promotion

A unique, distinct and innovated Sweet Potato based on Filipino favourites

for everyone regardless with age and gender.

People

Staff, students, and teachers of St. Paul University Iloilo.

Packaging

The Kamote Fries will be placed on a plastic cup with proper amount after

the cooking process.

Positioning

Positioning in Advertisement
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The product will be advertise through social media like Facebook and

Instagram. These social media websites could catch attention because these are

the most used websites among people especially millennials.

Positioning through Price

Kamote Fries is a cheapest version among various kinds of fries. The cost

or serving is Php 10.00 per 1 cup. It will suit the amount for all people in different

status of life.