AMITY UNIVERSITY

MADHYA PRADESH

ASSIGNMENT
OF

COMMUNICATION SKILL V
BCU 541

Submitted To : Submitted by :

Sharmita Pandey Utkarsh Sharma

A60006418015

BBA Section A

Semester 5
Q.1 What do you understand by One word Substitution? Write ten (10) examples of one
word substitution to clarify the meaning of each of them.

 One word substitution is the process of using one word for a phrase.
 One word substitution is a process in which people use one word to replace a wordy
phrase, to make the sentence structure more clear. This also makes work more
succinct, instead of convoluted.
 For example, if you have a sentence that states 'He drives me in a vehicle around
town.' instead you can use 'He chauffeurs me around town.' The meaning is identical,
yet the sentence is shorter.
 This adds a complexity to writing, while still making sure the writing is concise.

Examples

There are some cases where there could be more than one word that could be used as a
substitution, and these are shown as well. There are many other phrases, but these are several
that are used frequently.

1. Disintegrate - To fall apart over time.

2. Facsimile - A copy of something that is identical.

3. Senility - Old age that results in odd and unique behaviors.

4. Intellectual - A smart and educated individual.

5. Zealot - Someone who is driven by passion to do crazy things.

6. Schedule - Things to be done throughout the day.

7. Escape - To leave somewhere that is treacherous.

8. Hypocrite - A person who pushes an idea or belief system they do not believe.

9. Cynic - Someone who sees everything negatively.

10. Incomprehensible - Something that is not understandable.

Q.2 What does SQ3R stand for? Discuss its five steps briefly.

Ans The SQ3R Method, SQ3R study method or SQ3R reading method is a way to study,
understand and remember written information more quickly. The reading method was first
mentioned in 1946, in the book Effective Study by education psychologist Francis P.
Robinson, that has been reprinted many times since then.

The goal of the SQ3R reading method is to help students to efficiently and actively work on
reading and understanding (educational) texts. But it can be useful for everyone who, in their
work, studies or free time relies on written information and wants to understand it better.
SQ3R Method stands for the following first steps:
1. Survey
2. Question,
3. Read,
4. Recite 
5. Review.

Survey

First, you take a few minutes to scan the entire text. Pay attention to layout, chapters,
sections, graphs, pictures, words in bold and italics. In general, these provide important
information about the contents of the text

Question

Ask yourself questions about the text that you scanned during the previous step. You can for
instance turn the chapter titles into questions. Write down the questions. Ask yourself what
you already know about the topic and what your goal is for reading the text. Try to
understand what it is that the author wants to convey. You can use the left margin to write
down your questions about the text in a structured way. At a later stage, you can note down
the answers in the right margin.

Read

Read the text while keeping the structure from step 1, “S” and the questions from step 2, “Q”
in the back of your mind. Pay attention to chapters, sentences printed in bold, explanations
under graphs and images. Read ‘actively’, write down (additional) questions while you are
reading and try to find answers to previously asked questions. Write down answers and
explanations in the right margin of the text. Take your time for the more complicated parts of
the text and read it again if you need to. Give less attention to unimportant information.
Reread per part and repeat these parts to yourself in your own words.

Recite

Repeat (aloud) in your own words what you have read. Ask yourself questions about the text.
Explain what you have read to someone else, you can also do this in your imagination.
Making a summary in your own words provides extra support.

Review

Read all the relevant parts of the text again, look at your notes. Possibly improve on your
notes, paying extra attention to the parts you found difficult. Read your own questions on the
left side of the text (cover the answers on the right) and try to answer them. This step is the
most effective if you do it a day after step 1 through 4. After following these five steps, you
will have actively read a text and you will be better able to remember and explain what it is
about.
Q.3 Summarize the following text and give a suitable title.

The origin of India’s foreign trade can be traced back to the age of the Indus Valley
civilization. But the growth of foreign trade gained momentum during the British rule.
During that period, India was a supplier of food stuffs and raw materials to England and an
importer of manufactured goods. However, organized attempts to promote foreign trade were
made only after Independence, particularly with the onset of economic planning. Indian
economic planning completed five decades. During this period, the value, composition, and
direction of India’s foreign trade have undergone significant changes. In early 1990s the
Indian economy had witnessed dramatic policy changes. The idea behind the new economic
model known as Liberalization, Privatization, and Globalization in India (LPG), was to make
the Indian economy one of the fastest growing economies in the world. An array of reforms
was initiated with regard to industrial, trade and social sector to make the economy more
competitive. Earlier India was afraid of global companies and the government ensured high
tariff barriers. But now the scenario is changing and the competition is looked at from the
holistic angle. Post 1991, India faced the worst economic crunch in terms of its FOREX
reserves. Foreign exchange crunch made India close to defaulting on loans. The response was
a slew of domestic and external sector policy measures partly prompted by the immediate
needs and partly by the demands of the multilateral organizations, it was none other than the
Finance Minister Dr.Manmohan Singh who gifted India with liberalization. The License Raj
and the large number of trade barriers were intended to be done away with. Opening up the
economy (to MNCs and foreign investors) including the core and financial sectors to private
and foreign companies transformed India into a land of opportunities. The Industrial Policy of
1991 drastically affected the growth of Indian businesses by making trade boundaries more
permeable. India is fast emerging as a global leader, what with its vast, natural resources, and
huge base of skilled manpower. Combined with cutting edge technology, Indian trade market
is making its presence felt all across the world. Indian products and services are seen as of
international standards and globally competitive. Trade in India has made good progress on
liberalizing trade regimes and cutting tariffs since the recent times, when most of the
countries started with reforms.

Answer
1) The Title of the topic

“THE HISTORY OF INDIAN TRADE SYSTEM”

2) Summary

The origin of India’s foreign trade can be traced back to the age of the Indus Valley
civilization. But the growth of foreign trade gained momentum during the British rule.
Slowly and gradually the British acquired political supremacy and hold over India and
subverted the Indian economy according to their own needs. With the establishment of
British rule in India the drain of wealth from India began. There was poor industrial
infrastructure when the British left India. After independence, India opted for planned
economic development. The key concern was to develop thrust and heavy industries. With
this there began rapid industrialization. India began to follow a mixed economy pattern. But
in the late eighties and in the beginning of the 1990s, the Indian policy makers realized that
state controlled economy was not able to produce desired results in almost 45 years. It was
decided to pursue economic policy based on liberalization, privatization and globalization. In
this era of liberalization, privatization and globalization, India has witnessed rapid growth in
some sectors of economy, even though better results were expected when India began to
follow the new economic policy.