PMBA-111 BUSINESS POLICY

TERM PROJECT ( 2020 ) = 25 %

Prof. F. A. Fareedy

The purpose of Business Policy Term Project is to do a complete ANALYSIS of the firm selected as it
exists today and then to propose and/or develop and formulate a new strategy for the future growth
and expansion of this firm. Our assumption is the basic capitalism model: that is, Superior Financial
performance & Growth and Expansion. Your final Term Project Report is done in a group of four
people and due on ………………………

The following is the basic outline of your term project report:

1. Introduction: This portion gives an overview of the firm. What is our business, the company
history, its products and services, and the most important thing; it identifies mission, vision,
and objective statements including the current industry structure and the positioning of your
firm. This information is usually obtained through their website or published annual reports
or any other internal company sources.
2. Current operations: This portion looks at all level of productions, procurement, supply
chain, distribution, sales and marketing , human resources and management structure,
research and development, current planning, strategy and resource allocations etc. etc..
Actually you can break this chapter into many parts (management, marketing and finance
areas) depending upon the nature and type of business and industry and some competitors
analysis.
3. Financial analysis: all firms have a common goal in capitalism. SUPERIOR FINANCIAL
PERFORMANCE. This portion analyzes all aspect of financial data for the past 3 to 5 years.
You will include balance sheets, income statements and cash flow statements analyses of
the firm. You will calculate all necessary key financial ratios for audit, evaluations and
controls. You may compare financial results of your firm with its two major competitors

INDUSTRY AND OR COMPETITOR ANALYSIS IS AN INTEGRAL PART OF YOUR PROJECT.

4. External Factor Evaluation ( EFAS): You would need to develop a table of EFES in which you
will look at factors affecting the industry and the firm (such as political, social, legal,
economic, technological etc). This requires general knowledge and brain storming about
these factors which are related to your company and discarding some factors which are less
important (by process of elimination).
5. Internal Factor Evaluation( IFAS): This usually requires many visits to the firm (called field
work and you have to submit the hand written reports of these visits in a folder) and talking
to many managers to do marketing analysis, production analysis, HRM analysis, financial
ratio analysis etc. This portion is the major work where your analytical capabilities are
challenged.
 6. Strategic Factor Evaluation ( SFAS): From the EFE and IFE, you will formulate SFE that will
provide you the basic input for the development and formulation of new strategy of the
firm.
7. SWOT Analysis: You should be able to identify at least, 10 strengths, 1o weaknesses, 10
opportunities, and 10 threats. You have to justify as why you think these items are important
for your firm. This is generally done by rigorous analysis of the industry and company you
have selected.
8. Formulation of New Business Strategy: It includes writing new mission, vision, and objective
statements for the firm. It may include new suggested organizational structure and how to
implement change in the current operations and how the evaluation and control system will
be instituted. YOY WILL TRY TO FORMULATE A NEW BUSINESS STRATEGY FOR YOUR FIRM BY
UTILIZING THE VARIOUS MODELS YOU HAVE STUDIED FROM YOUR TEXT BOOK.
9. Summary, conclusion: and Recommendation

10. Annexure and attachments:

The above is simply guidelines to prepare your term project report. But you have the freedom to do
your work and present your report as you please. Just make sure, it fulfills the project requirements.
You can include in this some Management Model(s), such as Porter’s competitive advantage model
or Porter’s value chain model or McKinsey’s 7 S Model or any other that you may consider
appropriate. You can also include a new business plan for launching a new product or service for the
firm as a part of your new strategy. All the exhibits, questionnaires or any other information can be
included in your report as annexure to support your new strategy formulation, implementation and
control process.

YOUR TERM PROJECT WILL BE PROCESSED ON TURNITIN SOFTWARE.

PLAGIARISM POLICY OF LSE WILL BE IMPLEMENTED
The best way is to find a ROLE MODEL publication such as a text book, or an Article
published in a reputed journal and just follow referencing done in one role model. Do not
mix it with other types or use your own brain, i.e. invent your own method of referencing.
Please I do not teach this, so do not ask me about it. Thank you.

Identify all references from where the material was taken. Play safe and do not take any chances.