MCQ1.

Visual trade name that recognized brand is

A. logo

B. customer

C. sounds

D. slogan

Answer A

MCQ2. Recognize additional cash flow in a branded firm when evaluated to an unbranded, and
equivalent, firm is a technique of

A. income split method

B. multi-period excess earnings method

C. a & b

D. incremental cash flow method

Answer D

MCQ3. In estimates messages for publicity, telling how good is best than challenging brands aspires
at creating ad is

A. meaningful

B. distinctive

C. believable

D. remembered

Answer B

MCQ4. Observation of consumers that several brands are equal to

A. brand extension

B. brand parity

C. symbols

D. brand trust

Answer B

MCQ5. Identification and observation of a brand is extremely influenced by its

A. marketing

B. loyalty

C. visual presentation

D. a & b

Answers : C
MCQ6. Private tag brands, moreover entitled

A. own brands

B. store brands

C. a & b

D. none of these

Answer C

MCQ7. NOT single of five phases of buyer choice procedure is

A. purchase decision

B. need recognition

C. brand identification

D. information search

Answer C

MCQ8. Marketing of services, as opposite to physical products is

A. services marketing

B. marketing mix

C. advertising

D. right-time marketing

Answer A

MCQ9. Determine your brand

A. managing your brand right

B. measuring your strategies

C. maintaining your brand position

D. maintaining your brand picture

Answer A

MCQ10. A influential brand has high

A. brand equity

B. brand loyalty

C. brand strategy

D. brand marketing

Answer A

MCQ11. Word "brand" is frequently used as a

A. customers

B. marketing

C. advertising

D. metonym

Answer D

MCQ12. Mainly, chief resource of authority throughout allocation channel is

A. company

B. brand

C. distributor

D. customer

Answer B

MCQ13. Firm buy either wholesale from other firms or directly from manufacturer on agreement or
is

A. c 2 c

B. a 2 a

C. a & b

D. b 2 b

Answer D

MCQ14. Clearness regarding proportions of brands is clarity in

A. functions of brand

B. aspects of differentiation

C. both of given options

D. none of given options

Answer C

MCQ15. Careful brand management look for to build product or services related to the

A. target audience

B. cost

C. profit

D. all of answers are correct

Answers A

MCQ16. Conducts used to clarify reliance of customers' common behaviour is

A. herd behaviour

B. herd behaviour

C. a & b

D. none of all

Answer B

MCQ17. Assess importance of a brand by volume premium it produce when evaluate to a alike but
unbranded product or service is way of

A. income split method

B. multi-period excess earnings method

C. volume premium method

D. a & c

Answer C

MCQ18. Thing that can be presented to a market for concentration, acquirement, utilize, or
spending that may persuade a want or want, recognized as

A. brand

B. loyalty

C. need

D. product

Answer D

MCQ19. When manufacturer, wholesalers, and retailers perform as a unified method, they
encompass a

A. vertical marketing system

B. horizontal marketing system

C. power-based marketing system

D. conventional marketing system

Answer A

MCQ20. Prices of lavishness product fall in

A. plus-one pricing

B. strategic account pricing

C. skim pricing

D. segment pricing

Answer C
MCQ21. Procedure of communicating worth of a manufactured goods or service to clients, for
reason of selling that manufactured goods or service is

A. marketing

B. finance

C. human Resources

D. information Technology

Answer A

MCQ22. Plan to make an emotional relationship among products, firms and their clients and
constituent are

A. brand name

B. brand culture

C. brand image

D. brand management

Answer D

MCQ23. Brand equity related to worth of a

A. consumer

B. franchise

C. brand

D. none of these

Answer C

MCQ24. Everything that can be presented to a marketplace for concentration, attainment, use, or
utilization that may satisfy a desire or want is called a

A. idea

B. demand

C. product

D. service

Answer C

MCQ25. Each of following parts can influence attractiveness of a market sector EXCEPT

A. presence of many strong and aggressive competitors

B. likelihood of government monitoring

C. actual or potential substitute products

D. power of buyers in segment

Answer B

MCQ26. Optimization offered practical basis for targeting

A. product

B. customers

C. decisions

D. government

Answer C

MCQ27. Advantages of having diverse brands consist of each of following except

A. quickly respond to retailers

B. effectively compete in market

C. save actual brand image

D. fill all gaps in market

Answer D

MCQ28. Formed by management for customer and for firm through brands is

A. value

B. price

C. cost

D. rate

Answer A

MCQ29. Beginning of theory of marketing has their roots among Italian economist Giancarlo
Pallavicini in

A. 1958

B. 1969

C. 1959

D. 1955

Answer C

MCQ30. Lots of brands names for areas and landmarks, like Cisco and Fuji Film are case of brand
name category which is

A. evocative

B. geography

C. descriptive

D. initialise
Answers B

MCQ31. Line extensions have several

A. risks

B. profits

C. benefits

D. abnormal gain

Answer A

MCQ32. Job of approximate overall financial worth of brand A. brand culture

B. brand identification

C. social image

D. brand valuation

Answer D

MCQ33. Functional hazard of brand is associated to

A. price

B. performance

C. social image

D. our self concept

Answer B

MCQ34. Inherent ‘believability’ that each entity evokes is

A. brand extension

B. brand name

C. brand identification

D. brand trust

Answer D

MCQ35. NOT known as competitive discrimination is

A. service

B. product

C. image

D. sales

Answers D

MCQ36. A product name facilitates an firm distinguish itself from its

A. customers

B. competitors

C. a&b

D. none of these

Answers B

MCQ37. Brands that is rigid to create

A. good brands

B. local brands

C. private brands

D. all of given options

Answers C

MCQ38. Brand assets contain

A. name of brand

B. reputation, relevance, and loyalty

C. less quality complaints

D. all of given options

Answers B

MCQ39. Several brands make their name by using a silly pun, such as Lord of Fries,

Water or Eggs Eggscetera are illustration of brand name sort

A. puny

B. foreign word

C. personification

D. descriptive

Answers A

MCQ40. Single distinguish feature among a product name and a brand mark is that a

product name is

A. identifies only one item in product mix

B. consists of words

C. creates customer loyalty

D. implies an organization's name

Answers B