SALES STRATEGIC

MARKETING PLAN
MODULE 2

RENALIZ M. GONZALES
MBA - HRM
5 Essential Steps for a Successful
Strategic Marketing Process
1. Mission

2. Situation Analysis

3. Marketing Strategy/Planning

4. Marketing Mix

5. Implementation and Control

 MISSION
We aim to create unique experiences, ensure satisfaction and safety for our customers,
with the local communities and the staff REN Travel and Tours, by providing excellent
service and fulfilling the dreams of our guest with the necessary creativity. We develop
our activities with commitment to the responsibility for our society and collaborators as
well as respect for the environment and consistent and long-term relationships with our
clients and suppliers. To promote and facilitate sustainable growth of the tourism sector
in South Province Area.
VISION

● “To be leading Travel Agency in the travel industry providing a

sustainable tourism, unique, efficient and effective services to our
customers.”
 Our goal is to provide
leanings and love for our own
Culture. Harmonious
relationship and open
communication with all our

GOAL
customers and partners.
Adaptation to the latest
information technology
systems, work procedures and
environmental issues.
Implementation of effective
training and development
methods.
“
”
Pilipinas! CALABARZON naman!
A PICTURE IS WORTH A
Kaya ano pang hinihintay nyo
taREN na!!!
THOUSAND WORDS
—REN TRAVEL AND TOURS
Situation Analysis
5 C’S MARKETING ANALYSIS
5 C’s Marketing Analysis

COLLABORATORS COMPETITORS

COMPANY CUSTOMERS CLIMATE

 Company
Ren Travel and Tours offers a variety of uniquely personalized tours given for every client
which they would enjoy. RT&T plans to focus its initial efforts on the Culture and Local
Traditions travel market in the greater South Province Area. Culture and Local Traditions

A PICTURE IS WORTH A
promotes the authenticity of the insight into the culture of the destination. The trips are well
organized and planned. RT&T offers affordable and quality travel that the client will surely
enjoy. The basic market need is unique Culture and Local Traditions trips for every

THOUSAND WORDS
client. This target market appreciates good accommodations, food, and service. RT&T will
meet this market need with a variety of trip offerings. RT&T possess good information about
the market and knows a great deal about the common attributes of our most prized and loyal
customers. RT&T will leverage this information to better understand who is served, their
specific needs, and how RT&T can better connect with them.
 COLLABORATORS
Ren Travel and Tours is operated by its owner. It is a sole proprietorship company. A small
travel agency business that will be soon will be raise and grow globally. The company owned
a very uniquely adventures and tours made by its owner. The travel agency collaborates with

A PICTURE IS WORTH A
the local provider from the community and also with the help of LGU’s and Tourism Offices.
The company provides online payments for all types of reservation and also for the walk-I
customers. Since it is new and starting up the company have social media accounts,

THOUSAND WORDS
websites and all online platforms. Through south connection training and consultancy
services it is also the provider of the SARAP mag travel platform that is used for all the
reservations. The company has its own office that the client would be easily to be found and
the address and contact numbers are posted in all online platforms for all the clients and
suppliers.
 CUSTOMERS
REN Travel and Tours is a tour open for all Family, Barkada, Workers, Students and even in
the Retiree stage. Each client will be build their own tours defending on their choice but

A PICTURE IS WORTH A
mostly we want our customer to feel relax and comfortable in every tours they will be
choosing. RT&T will be proving local tours and culture for every client. South Province area
will be its focus and all the nearby provinces. RT&T websites can be easily being browse for

THOUSAND WORDS
the ease of each client. The company posts a lot of tours and advertising materials on Online
Platform since it is the easiest way to communicate and get I touch with the customers. RT&T
make sure that each of the customers will find the best adventure tour that they are suitable
for their needs for a very affordable price regardless of the age they were in.
 COMPETITORS
We have identified competing companies, some firmly established, that fill the same needs as Ren
Travel and Tours. We intend to market ourselves in such a way that with time competitor customers
will choose our service over competitors’ on the basis of our higher quality and informative

A PICTURE IS WORTH A
excursions. There are many activities and types of travel available to people contemplating an
adventure vacation. These substitute products and services are one type of competition. Theme
parks, motorhome trips, and cruises are just a few. Other substitutes include less expensive, self-
planned, or trips geared towards more traditional types of vacations. In addition, potential customers

THOUSAND WORDS
do not have to vacation. Instead, they may elect to spend elsewhere, or invest the money they would
have otherwise spent on a vacation. Direct competition can come from virtually any agency, and there
are several agencies who specialize in Culture and Local Traditions travel in the Philippines. Lifestyle,
age, and disposable income influence the decision to travel and in which type of travel to participate.
Culture and Local Traditions travelers make purchase decisions based upon their desire to combine
interests with vacation time.
 CLIMATE
REN Travel and Tours tends to follow the policies from the government of all the
towns involve and have a sustainability plan for the community. With trends
heading towards online platform, REN Travel and Tours is working to expand its

A PICTURE IS WORTH A
presence in online platforms and diversify into other services offerings.
Emerging in technology help the business to blend in and be competitive in the

THOUSAND WORDS
market.
 Marketing
Strategy/Planning
MARKET SEGMENTATION
 We will be focusing on those tourists seeking leisure, culture and local
tradition travel whilst on vacation in South Province Area, with the intention
letting them see and appreciate the numerous attractions in South Area.
Though we realize that the majority of our tourists come from near town we
shall be mainly targeting those from other cities and the foreign country wh
often do not have transport or adequate knowledge about the culture of our
country, unlike the other parts of our country that is often visited. Hence we
shall be mainly targeting those who are not that mobile but wanting to see a
many sites as possible. These people often do not want to waste their money
on hiring vehicles to move about by themselves, but instead want to be
escorted around places of interest by a reliable source. Hence the need to
professionally market ourselves and the services we provide, offering a servic
of uncompromised nature.
Why us?
REN Travel and Tours is poised to take advantage of this growth and
moderate competition in the city travel portion of the industry, with a
dedicated and experienced staff, excellent networking, and effective
management and marketing. REN Travel and Tours intends to provide
cultural and local tradition packages to tourists primarily in the
Southern region area, but also in the Philippines . Services and products
provided by REN Travel and Tours will initially include pre-arranged
tours, custom packages according to clients specifications, travel
consultation, and as time progresses making reservations for lodging
amongst other related services. REN Travel and Tours seeks to
differentiate its authenticity from other tours.
Marketing Mix
EXTENDED MARKETING MIX
EXTENDED MARKETING MIX
Product
As a tour and activity provider,
We offer a cultural and
adventure tours that will
surely enjoy by the clients.
It is a high-quality tour and an
authentic experience to
provide and meet our
customers’ expectations.
Price
We price our tours according
to the activity and demands
and value of our clients. We
don’t need to give away our
product in order to attract
customers. We simply need
to offer them a valuable
experience that they find
worthwhile.
Promotion
We utilize a variety of
advertising techniques
and marketing campaigns
to promote our business.
We also provides online
platforms and social
media in our promotion
strategies!
 EXTENDED MARKETING MIX
Place
Our product is easiest to be
found. Decades ago, tour and
activity providers simply sold
their products through their
storefront and through travel
agents. Today, we make our
tours and activities available
for booking on a wide variety of
platforms. Most travelers want
to book online in order to make
their reservations, and it’s
essential to have a mobile
friendly websites that accepts
bookings.
People
Investing in the right
employees for a tour and
activity company. Hiring
enthusiastic and entertaining
guides that can help to draw
more customers for the
business , and will enhance
the overall experience.
Processes
Making sure our tours
run on schedules, and we
always give the customers
the experience they have
been promised. Delivery of
your final product is key to
continuing to book tours.
Make sure that we are on
top of our operations.
Avoiding waiting times for
customers, make our
customers walk for too
long. In short, make sure
our tours and activity run
smooth.
Physical
Evidence
We give our customers
physical evidence of what
they paid for when they
booked their tours. We
Make sure vehicles, gear
and other material aren’t
broken or outdated,
they will feel, see and
experience your tours and
activities differently.
Implementation
and Control
IMPLEMENTATION
Initially REN Travel and Tours will focus on the local market in the
culture and adventure travel sector. The target customers will mainly
includes local and foreign tourists intending on sightseeing various
attractions. We intend to build image and awareness through
consistency and distinctiveness in our service provision. Our strategy is
to grow the business by nurturing clients, differentiating the service from
our competitors, particularly through service and staff behavior. All
criteria from customer satisfaction, service provision, price
competitiveness to staff attitudes are to be looked at thoroughly in the
initial stages as areas for improvement. Alliances and collaboration with
hotels, lodges and travel agencies are to be adopted as strategies for
market penetration. Training will be conducted on a regular basis to
ensure that our staff is fully meeting customer expectations.
Through the implementation of a fair, effective and competitive
remuneration policy we intend to optimize our human resource output
and advancement. We need the right people in the right place at the
right time if we are to ensure optimum growth. We intend to develop our
team so that our people can grow as the company grows - a mutually
beneficial relationship. We are currently vigorously searching
and recruiting the right people for our organization.
CONTROL
The local tourism industry has been growing rapidly over the last decade
due to increases in the number of people seeking holidays in the country.
With this in mind we intend our marketing programs to expand
accordingly. The introduction of good brochures and other sales
literature will enable REN Travel and Tours to market to potential
customers. We project sales to increase accordingly, though slightly
slower as we establish a reputation for ourselves. With time, we intend
to be at the forefront of customers' minds with regards to travel
excursions.
Evaluations of marketing programs so as to ensure that we are in line
with our intended objectives. In summary we intend to undertake the
following:

1.Tracking and follow-up: We intend to have the discipline, as an

organization, to track results of the business plan and make sure that we
implement it.

2. Market segment focus: We intend to have the discipline to maintain

the market segment focus.

3.Customer Follow-up: We intend to have the discipline as an

organization to constantly follow-up on customers so as to ensure that
we are meeting their expectations at all times.
MOBILE
APP

To be more updated
for our promos and
latest tours we
provide mobile app for
our client.
DESKTOP
SOFTWARE

You can replace the

image on the screen
with your own work
OUR PROMOS

FREE ALL IN
4+1 3,000
Pax Transpo +
TOURS

You can explain You can explain

here your product here your product
or your service or your service

● Characteristic ● Characteristic
● Characteristic ● Characteristic
Do you have any questions?
THANK
sirenalizako09@gmail.com
+63933 812 9566
rentravelandtours@gmail.com
YOU FOR
LISTENING!
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