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  • Gugma Weaves Marketing Communications Plan October 2019

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    Karylle Young
    13 visualizzazioni3 pagine
    This marketing communications plan was prepared by Karylle Young for Gugma Weaves. The plan outlines the challenge of increasing brand awareness and sales of handwoven products. It includes a situation analysis, communication strategy with metrics and targets to measure the success of the plan.

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    Marketing Communications Plan.docx

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    This marketing communications plan was prepared by Karylle Young for Gugma Weaves. The plan outlines the challenge of increasing brand awareness and sales of handwoven products. It includes a situation analysis, communication strategy with metrics and targets to measure the success of the plan.

    Copyright:

    © All Rights Reserved
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    13 visualizzazioni3 pagine

    Gugma Weaves Marketing Communications Plan October 2019

    Caricato da

    Karylle Young
    This marketing communications plan was prepared by Karylle Young for Gugma Weaves. The plan outlines the challenge of increasing brand awareness and sales of handwoven products. It includes a situation analysis, communication strategy with metrics and targets to measure the success of the plan.

    Copyright:

    © All Rights Reserved
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 3

    October 2019

    Gugma Weaves; Marketing Communications Plan

    Prepared by: Karylle Young


    TABLE OF CONTENTS PAGE NUMBERS

     Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

     The Challenge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

     Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

     Communication Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

     Metrics and Targets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

    Page 2
    Executive Summary

    Page 3

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