Sellina

AI sales assistant
 TARGET
MARKET
DISTRIBUTORS
RETAILERS
SALES AGGREGATORS
The product is majorly focused for B2B
sales. Since its an AI assistant that
works by integrating itself with the sales
network , it cannot be used by small
scale businesses or people at the lower
APPARELS &
end of the distribution system.
APPLIANCES &
PERIPHERALS
FMCG contributes nearly 10% to GDP. Its a big market for the product as most of
the distributors and retailers come under this sector. Companies like ITC, HUL,
Parle Agro, Nestle etc have a distribution channel containing a large numer of
FMCG
salesforce responsible for different regions across India.
Healthcare and pharmaceutical companies combined together have a market
HEALTHCARE
share of approx $ 60.2 billion in india contributing around 2.2% to the total gdp of
India. The pharmaceutical companies sell their products to retailers through
either agents or online order, similarly healthcare devices of existing companies
and innovation startups move through the same channel.
Insurance sector is mostly driven by direct selling through agents recruited by
the respective companies. Its slightly difficult to monitor due to the large amount
INSURANCE of paper work involved. But can be automated using a centralized control system
.Insurance sector has a market share of $ 20.33 billion (non-health insurance
private sector)
This sectors market share is around $70 billion. Major companies in this sector
are peter england, raymonds, red chief, woodland etc. The scope of business
here is in the upper sections of distribution system or company distributors
FOOTWEAR where the sales tracking of individual showrooms could be tracked and
optimized
Revenue in the Consumer Electronics segment amounts to US$8,335m in
2020. It also includes the products that reach the customer by door to door
selling. Some of the companies in this segment are syska, philips, havells, lg,
etc.
Competitors

BIZOM
FIELDASSIST
ZOOM SFA
SALESMANTRA
DATAVTECH
RECIBO TECHNOLOGIES
SIMPLR SOLUTIONS
MARG SFA
SALESBABU
ENTERSOFT
DIFFERENTIATION AND RELEVANCE

NLP (Natural Language Processing) integrated in the application makes it easier to use , even by the employees
who do not have deep knowledge about the subject, but can interpret the data results and take smart decisions.
Business Intelligence feature enables a person to save time on rigorous analysis and provides a properly
analysed decisions to go ahead with in the day to day targets achievement.
Employee training module embedded in the application is a personalised feature that can train the employees
in the most required areas. This feature is way more efficient than the generalized training sessions, where every
employee has a different need in terms of training.
Centralized management system keeps track of multiple users at various levels that saves the hassle of manual
sales report preparation and analysis.
Customizable software according to the type of client and their own requirements.
Inventory control feature so that no sales are lost due to lack of availability.
Daily information update and quiz for employee engagement and motivation.
Customer feedback within the application helps to optimize the current sales pipeline.
Lead management systems allocates right customer to the right sales employee.
MARKETING MIX STRATEGY
1. PRODUCT
Most of the products in the market similar to our product are designed for the professionals , who understand how sales
work , and what are the technical aspects of it. So, If a training program targeted at sales employees , who are not aware of
most of the technical terms, could be given a basic training module about how these data and charts work as well as how to
interpret them would give us an added advantage.
A company might get convinced with the product and subscribe to it. But the people at the lower levels should be able to
completely understand the product in order to reap complete benefits out of it. So, initial product introduction should be
given as a complementary benefit for the employees .
The product is capable to replace three systems at the same time namely - CRM, SFA, ERP . A customizable program should
be available to the client so that its easier to combine with the current systems of the client, otherwise it would come out to
be an expensive step and clients would refrain from subscribing to it in terms of the cost they would incur.
Many companies are providing gps salesforce tracking and attendance system. If these features can be embedded in the
application then it would certainy have that competitive edge among the competitors.
Incentives are the major motivating factors for the empoyees. If an employee is able to know what he/she is working for and
what's the reward he/she will get when he achieves the target, would act as a catalyst in the process.
Multiple languages should be available in the product so that it could work on all regions of India irrespective of the client
location
MARKETING MIX STRATEGY
2. PRICE
Price of the product should be slightly higher than the competitors as it an integration of three modules in a single system
Higher price also conveys a latent meaning of high value. Since the product comes with NLP and Business intelligence, it
could be used as instruments for charging premiums from clients
Multi-device access is an important feature that a lot of companies lack .
Price could be justified with the number of features the product offers as well as after sales service of the company.
A subscription plan instead of one time payment can be introduced , like one year payment would certainly increase the
number of subscribers with lower costs for the client.
A trial period and partial money back guarantee can be provided that would foster trust between the company and the
client.
MARKETING MIX STRATEGY
3. PLACE
The major areas to focus are the retail and distribution sectors of the big companies.
Most of the areas to focus are shopping malls, retail outlets , showrooms where partial ownership is established or the
owner of the franchisee has some power in the decision making.
Multilevel marketing companies could also be targeted for the product by approaching the top management so that no
further expense is incurred to market it at lower levels.
Many companies like electronics and home appliances cannot be tapped easily , so pitching at higher management levels
would be a good strategy to capture that market.
lower segment retailers with lower contribution to the revenue can also be taken under consideration as there is a high
probabilty of growth in that area.
MARKETING MIX STRATEGY
5. PROMOTION
The product could be marketed as the only product with integrated NLP and AI assistant.
Online marketing which includes inbound marketing strategy consisting of informative blog posts and email marketing to
specific prospects would be beneficial.
The target market are majorly B2B clients so specific marketing strategies should be employed like segmentation, targeting
etc.
Distinguishing features like integrated business intelligence system should be put up in front as the USP of the product.
Email marketing has astounding potential for ROI because it costs almost nothing to execute.
Lower segments of distribution system like small retailers could also be utilized for promoting the application and
expansion through word of mouth or incetivised promotions like referral systems, joining benefits etc.