LOCAL AND GLOBAL

COMMUNICATION IN
MULTICULTURAL
SETTING
 LEARNING
OUTCOMES:
• determine culturally-appropriate
terms, expressions, and images
• adopt cultural awareness and
sensitivity in communication of
ideas
LEARNING OUTLINES

A WORLDOF THE GLOBAL CULTURAL GENDER

DIVERSITY COMMUNITY AWARENESSAND SENSITIVITY
SENSITIVITY

POLITICAL CORRECTNESS 3
 A WORLD OF DIVERSITY
“What we have to do... is to find a way to celebrate
our diversity and debate our differences without
fracturing our communities.”
-Hillary Clinton

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• "Diversity" means more than just
acknowledging and/or tolerating
difference.
• It is important because our
country, workplaces, and schools
increasingly consist of various
cultural, racial, and ethnic groups.
• It helps us recognize and respect
“ways of being” that are not
necessarily our own, so that as
we interact with others we can
build bridges to trust, respect, and
understanding across cultures. “The concept ofdiversity encompasses
acceptance and respect.”
 SUPPORTING
CULTURAL DIVERSITY
1.Increase your level of
understanding about
other cultures by
interacting with people
outside of your own
culture—meaningful
relationships may never
develop simply due to a
lack of understanding.
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 2. Avoid imposing
values on others
that may conflict
or be inconsistent
with cultures other
than your own.

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 3. When interacting
with others who may
not be proficient in
English, recognize that
their limitations in
English proficiency in
no way reflects their
level of intellectual
functioning.

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 4. Recognize and
understand that
concepts within the
helping profession,
such as family, gender
roles, spirituality, and
emotional well-being,
vary significantly
among cultures and
influence behavior.
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 5. Within the
workplace, educational
setting, and/or clinical
setting, advocate for
the use of materials
that are representative
of the various cultural
groups within the local
community and the
society in general.
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 6. Intervene in an
appropriate manner
when you observe
others engaging in
behaviors that show
cultural insensitivity,
bias, or prejudice.

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7. Be proactive in
listening,
accepting, and
welcoming
people and ideas
that are different
from your own.
https://www.purdueglobal.edu/blog/social-behavioral-sciences/what-is-cultural-diversity/ 12
GLOBAL COMMUNITY

13
 GLOBAL
COMMUNITY
• refers to the people
or nations of the
world,
considered as being closely
connected by modern
telecommunications andas
being economically, socially,
andpolitically
interdependent
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CULTURAL AWARENESS AND
SENSITIVITY

15
 CULTURAL AWARENESS AND SENSITIVITY
CULTURALAWARENESS
• knowing that there are
multiple different
cultures
• based on religion,
ethnicity, nationality,
andother factors- that
havedifferent attitudes
andoutlooks
CULTURAL SENSITIVITY
• involves accepting
those differences
without insisting your
own culture is better ,
or that everyone should
doit your way
(Sherman, 2018)
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CULTURAL
AWARENESS &
SENSITIVITY
GUIDELINES
1.View humandifference as positive anda
cause for celebration.
2. Haveaclear sense of your own ethnic,
cultural, andracial identity.
3. Be awarethat in order to learn about
others, you needto understand andbe
prepared to share your ownculture.
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4. Be aware of your own discomfort when you
encounter differences in race, color, religion,
sexual orientation, language,andethnicity.
5. Be aware of the assumptions that you hold
about people of cultures different from your
own.
6. Be awareof your stereotypes as they arise
anddevelop personal strategies for reducing
the harm that theycause.
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7. Be aware of how your cultural perspective
influences your judgments about what
appropriate, normal, or superior behaviors,
values, andcommunicationstyles are.
8. Accept that in cross-cultural situations, there
canbeuncertainty, andthat uncertainty can make
you anxious. It can also mean that you do not
respond quickly and take the time needed to get
more information.
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9. Take any opportunity to put yourself in
places where you can learn about
differences andcreate relationships.

10.Understand that you will likely be perceived

as aperson with power andracial privilege (or
the opposite), and that you may not be seen
as unbiasedor as anally.
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GENDER SENSITIVITY

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 GENDER
SENSITIVITY
•is the awareness and insight
into the state of the other sex,
with reference to historical
roots of sexist stereotyping,
discrimination andviolence
•awareness and acceptance of
the roles and duties of each, as
expected from them and from
the peoplethat they work with
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 GENDER-
SENSITIVE
LANGUAGE
• knowing that there are
multiple different cultures
• based on religion,
ethnicity, nationality, and
other factors- that have
different attitudes and
outlooks

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SIX PRINCIPLES
OF GENDER-
SENSITIVE
COMMUNICATIONS

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1. ENSURE THAT
WOMEN AND
MEN ARE
REPRESENTED.
• both should beseen,
heard, andtreated
equally

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 2. CHALLENGE
GENDER
STEREOTYPES
• avoid words that are
gender stereotypes which
limit andtrivialize both
womenandmen,
presenting inaccurate
images
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EXAMPLES Social Good Summit attendees
and their partners are invited.

GENDER BIASED John and Mary both have full time

jobs; they share the housework.
Social Good Summit attendees
and their wives are invited.
Research scientists often neglect
their families.
John and Mary both have full time
jobs; he helps her with the
housework. GENDER SENSITIVE
Research scientists often neglect
their wives and children. 28
 3. AVOID
EXCLUSIONARY
FORMS
• Exclusionary forms of
languageindicate the use
of “he”/“his” when referring
to both afemale andmale,
which excludesfemales.
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EXAMPLES Employees will do better if they
have a voice in the decision.

GENDER BIASED Listen to the employee who is using

short, simple sentences to
Each employee will do better if he communicate.
has a voice in the decision.
Everyone must do their part.
Listen to the employee as he uses
his short, simple sentences to
communicate. GENDER SENSITIVE
Everyone must do his part.
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 4. USE EQUAL
FORMS OF
ADDRESS
• it is important to bemindfuland
respectful of how individual
women prefer to beaddressed
• respect this choice and
subsequently refer to her with
the nameof her choosing
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EXAMPLES Ms.
Men and women / women and
GENDER BIASED men
Wife and husband / husband and
Miss, Mrs. wife
Mr. and Ms. Schmidt / Ms. and
Men and ladies Mr. Schmidt

GENDER SENSITIVE
Man and wife
Ed Schmidt and his wife Janet
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 5. CREATE A
GENDER
BALANCE

• bemindful of the gender

implications of generic
terms

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EXAMPLES:
GENDER BIASED GENDER SENSITIVE
•fatherland •native land
•mankind •humanity, human
•Man’s search for beings, people
knowledge has led •The search for
him to impressive knowledge has led us
scientific discovery. to impressive
scientific discovery. 34
 6. PROMOTE
GENDER EQUITY
THROUGH TITLES,
LABELS, AND
NAMES
• titles for peopleand
occupations often reflect
inequitable assumptions
about males andfemales
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EXAMPLES:
GENDER BIASED GENDER SENSITIVE
• salesman / saleswoman • sales clerk; sales person; sales
representative
• career woman
• professional; executive;
• stewardess; waitress
• flight attendant; waiter / server
• spokesman • spokesperson

ECOSOC Humanitarian Affairs Segment, 2006, ‘Addressing Gender-based violence in Humanitarian Emergencies, ’‘Gender–based violence and the role of the UN
36
and its Member States’ [www.un.org/docs/ecosoc/meetings/2006/docs/Presentation%20Mr.%20Michel.pdf ].
 POLITICAL
CORRECTNESS

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 POLITICAL
CORRECTNESS
•used to describe
language,policies,or
measures that are
intended to avoid
offense or disadvantage
to members of particular
groups in society
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EXAMPLES

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Thank you!