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Media and
Information
Literacy
Quarter 1 – Module 5:
Types Of Media
(Print, Broadcast, New Media)
Media and Information Literacy – Grade 11/12
Self-Learning Module (SLM)
Quarter 1 – Module 5: Types of Media (Print, Broadcast, New Media)
First Edition, 2020
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wherein the work is created shall be necessary for exploitation of such work for profit. Such
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Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
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Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.
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Introductory Message
For the facilitator:
Welcome to the Media and Information Literacy with Grade 11/12 Self-Learning
Module (SLM) on Types of Media (Print, Broadcast, New Media)!
This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of
the module:
As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.
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For the learner:
Welcome to the Media and Information Literacy - Grade 11/12 Self-Learning Module
(SLM) on Types of Media (Print, Broadcast, New Media)!
The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.
What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.
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What I Can Do This section provides an activity which will
help you transfer your new knowledge or skill
into real life situations or concerns.
1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.
We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!
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What I Need to Know
This module was designed and written with you in mind. It is here to help you master
the Types of Media (Print, Broadcast, New Media). The scope of this module permits
it to be used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.
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Definition of Terms
Broadcast Media
Refer to media such as radio and television that reach target audiences using
airwaves as the transmission medium.
Print Media
Media Convergence
Refers to the ability to transform different kinds media into digital code, which is
then accessible by a range of devices, from the personal computer to the mobile
phone, thus creating a digital communication environment.
New Media
Traditional Media
Refers to the traditional means of communication and expression that have existed
since before the advent of the Internet.
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What I Know
Instruction. Identify the type of media in each number. Write “P” for print media,
“B” for broadcast media, and “N” for new media. Write your answer
in your activity notebook.
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Lesson
5 Types of Media
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact on the lives of today’s generation. This module covers all the above-mentioned
concepts.
What’s In
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Notes to the Teacher
Emphasize to the students that information can be created,
produced and disseminated through various media platforms.
What’s New
Media Formats:
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What is It
TYPES OF MEDIA
Accessing information becomes very much convenient in today’s time due to
information sources that surround us. Information sources refer to various means
by which information is recorded for use by an individual and organization. The
commonly known types of media are print, broadcast and new media.
Print media is consist of paper and ink, reproduced in a printing process that is
traditionally mechanical.
In an article published by ZeePedia.com titled “Types of Print Media: Newspapers,
Magazines, Books” discussed the following.
“The first hundred years was the time when the print industry tried to comprehend
the new situation and shaped itself into a regular and formal sector but from the
start of the 19th century, print media in most countries started specializing in certain
areas. Since business in the form of advertisements in the print was also flourishing,
the media enjoyed a great deal of financial comfort and provided jobs to tens of
thousands of people across the globe. The publishing industry, a synonym with print
media, could be classified in general terms into three distinct categories: Newspapers,
Magazines, Books.
Newspapers. It took about 150 years from the invention of printing press in the
middle of 15th century that the world witnessed first regular publication which could
be defined as a newspaper. Although there have been claims by many to be decorated
as first newspaper like Mixed News in China in 710, Notizie Scritte, a monthly
newspaper for which readers pay a "gazetta", or small coin by Venetian government
in 1556 etc, the World Association of Newspapers held "Relation", as the first
newspaper published in France in 1605. By this reckoning the newspapers' history
is 400 years old. The Relation followed a list of news papers from all around the world.
Here is a brief account of some popular papers:
1621 ---- In London, the newspaper Courante is published.
1631 ---- The Gazette, the first French newspaper, is founded.
1639 ---- First American colonial printing press.
1645 ---- World's oldest newspaper still in circulation,
1690 ---- Public Occurrences is the first newspaper published in America when it
appears in Boston.
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1844 ---- Telegraph is invented.
Alfred Harmsworth (later Lord North cliffe) develops the first tabloid newspaper, the
Daily Mirror,in London.
Contents General-interest newspapers are usually journals of current news. Those
can include :Political events, Crime, Business, Culture, Sports, Opinions (either
editorials, columns, or political cartoons)Newspapers use photographs to illustrate
stories; they use editorial cartoonists, usually to illustrate writing that is opinion,
rather than news. Some specific features a newspaper may include are: weather news
and forecasts an advice column, critical reviews of movies, plays, restaurants, etc.
Magazine. A magazine is a periodical publication containing a variety of articles,
generally financed by advertising, purchased by readers, or both. Magazines are
typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date
on the cover that is later than the date it is actually published. They are often printed
in colour on coated paper,and are bound with a soft cover.
Types of magazines:
All magazines have some elements in common, even if they are a listings magazine
or a simple advertising vehicle. The main features of content in magazines mainly
consist of the cover page features, reviews, problem pages, interviews,
advertisements, competitions and some form of gossip. Other common elements are;
advice columns, campaigns, do it yourself features, in our next issues, makeovers,
letters' page,opinion columns, and contents pages. The main features of presentation
of magazines are the cover pages, the layout and the design photographs and
illustrations use of colour, an insight of the actual magazine and visual narrative.
The better the visual narrative of the magazine, the more it will appeal to its specific
audience.
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to books rather than other published material. When writing systems were invented
in ancient civilizations, nearly everything that could be written upon--stone, clay,
tree bark, metal sheets--was used for writing. Alphabetic writing emerged in Egypt
around 1800BC.”
Furthermore, information are also disseminated through broadcast and new media.
Broadcast media refer to media such as radio and television that reach target
audiences using airwaves as the transmission medium.
BBA/MANTRA 2019, published an article titled “Media- Types of Media,
Characteristics, Advantages & Disadvantages” that discussed the following.
Radio. Is a premier mass medium for users and advertisers. It has a wide spread
reach and delivers the ad message to a large number of people across the length and
breadth of a country. Commercial broadcasting is undertaken in major cities even
rural areas.
It is one of the personal medium and offers selectivity, cost efficiency and flexibility
advantages over other media. Efficiency of radio ad depends upon the precision of
script, accompanying sounds and level of distortion.
New media are content-organized and distributed in digital platforms (e.g. Social
media). Another concept that arises with accessing information is the transformation
of various media into a digital code known as media convergence.
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With the existence of various media platforms, information becomes readily
accessible to everyone. In today’s time, bringing together the old and new form of
media is becoming a trend which refers to media convergence.
Media convergence is the co-existence of traditional and new media; the co-
existence of print media, broadcast media, the Internet, mobile phones, a well as
others, allowing media content to flow across various platforms creating a digital
communication environment.
What’s More
Activity: Fill in the second and third column of the matrix below and answer the
questions given. Write your answer in your activity notebook.
Sample Matrix
Communication
News
Entertainment
Advertisement/
Commercial
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Guide questions:
1. Describe how new technologies have led to the convergence of traditional and
new media?
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3. Describe the use of one or two forms of new media to share knowledge and
information on a current issue in society
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What I Have Learned
Activity: Answer each question concisely. Write your answer in your activity
notebook.
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What I Can Do
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Rubric for Sketch
Category Excellent Very Satisfactory Needs
Satisfactory Improvement
(5) (4) (3) (2)
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Activity 2: Matrix of Iconic Personality
Instruction: In your notebook, complete the matrix below that would describe how
each particular personality is described in a specific type of media. The first one is
done for you.
1. Rodrigo Duterte
2. Manny Pacquiao
3. Catriona Gray
4. Jose Rizal
5. Angel Locsin
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Assessment
Activity 1: Underline what type of media these media format belongs and state your
reason why that particular media format is classified as print, broadcast or new
media. Write your answer in your activity notebook.
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Activity 2: Let’s test what you have learned from the very start of the lesson.
Instruction. Identify the type of media in each number. Write “P” for print media,
“B” for broadcast media, and “N” for new media. Write your answer
in your activity notebook.
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Additional Activities
Analyze the image below then answer the questions that follow. Write your answer
in your activity notebook.
Source: https://www.entrepreneur.com/amphtml/341859
Guide questions:
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Assessment (Activity 2) What I Know
1. P 1. P
2. N 2. N
3. P 3. P
4. B 4. B
5. N 5. N
6. N 6. N
7. P 7. P
8. N 8. N
9. B 9. B
10. P 10. P
11. N
12. B
13. P
14. P
15. N
Answer Key
References
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DISCLAIMER
This Self-learning Module (SLM) was developed by DepEd
SOCCSKSARGEN with the primary objective of preparing for
and addressing the new normal. Contents of this module were
based on DepEd’s Most Essential Learning Competencies
(MELC). This is a supplementary material to be used by all
learners of Region XII in all public schools beginning SY 2020-
2021. The process of LR development was observed in the
production of this module. This is version 1.0. We highly
encourage feedback, comments, and recommendations.
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