Shift in Consumer Behavior Regarding Juices

Executive summery
We are the students of business research and conducting a research on consumer’s

behavior regarding to pack juices in Lahore. In Lahore there are two types of pack juices
market. First local juice market and other is multinational juice market. People use these
juices mostly for entertainment or to quench thrust. Companies of pack juices normally
face a problem of shifting their consumers. This shift in consumers may depend upon
availability, price, taste or some other reason. What strategy should adopt by both local
and multinational market in order to save there consumers from changing. Changing
conditions of world and clash in civilizations was also a big problem and may effect on
the consumers of multinational companies. In order to find the consumer’s behavior
about pack juices and its reasons we were assigned a research project. Our task is to pin
point the reasons of changing in consumers.
Therefore, for this purpose we identify our research problem and its research objectives
and select Primary data collection method by the used of questionnaires.
Our target population is consumers.
After depth analysis we can find so many things which are the draw up most important
and effective solution of all our objectives. For this purpose we focus on the consumers
who recently have changed their brand of pack juice. We conclude that the main reason
of this problem is the perception of the peoples about the pack juices.
Problem statement
Shift in consumers of pack juices due to change in environment
Objectives
• Knowing the reasons of shift in consumers of packed juices brands
• To study the work environment of juice companies
• Knowing the reasons for using pack juices
Variables
Consumer behavior
1. Taste
a. Which taste Consumer like to drink
2. Price
a. What price Consumer can happily pay for juice
b. Consumer is price conscious or not.
3. Customer Satisfaction
a. Is the Consumer is satisfied from the brand he/she use.
4. Awareness
a. Is the Consumer is aware of different brands of juices
5. Drinks for fun
6. Economic condition
a. Due to increase in inflation the economic conditions of Consumer
changed. Consumer tries to save money.
7. Varity of juices
a. Which juice Consumer use when and why?
8. Decision Criteria
9. Quality
a. Consumer is quality conscious or not?
10. Purity
a. Is Consumer think that packed juices are pure?
11. Energy
a. Consumer is using packed juices because of extra energy or not.
12. Availability
a. Consumer required brand id available on particular place or not?
13. Health Conscious
a. Is the health conscious people used packed juices more?
14. Packing
Demographics
1. Age
a. Which age of people use packed juices more?
2. Gender
3. living stander
a. what is the living stander of the consumer
4. Education
a. What is the education level of the packed juices consumers
5. Family traditions
a. Who drink packed juices in home?
b. Which brand he/she use?
c. How much he/she consume?
6. Trend
7. Status
Sampling plan
Primary data source:

• Surveys
• In depth interviews
Secondary data source:

• Internet
• Research reports
• Electronic media
Universe/ population
Population refers to the entire group of pack juice manufacturer companies that the
researcher wishes to investigate. Due to convenience sampling, the samples will
restrict to all localities of Lahore.
Sample size
A sample is the subset if the population. It comprises some members collected from
it. Some but not all elements of the population would form the sample. We decided to
get a sample of 100 people from Lahore. Research investigations involving several
hundreds of elements, it was practically impossible to collect data, test of examine
every element.
Different manufacturers of juices in Pakistan:
1. Tropico
2. Shezan
3. Frost
4. Mazza
5. Benz
6. Country
7. Nestle
8. Rani
9. Mali
Have you ever used Packed Juices?
Uses of Packed Juices
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 77 96.3 96.3 96.3
No 3 3.8 3.8 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which majority 96.3% are those
who use packed juices and only 3.8% are those who didn’t use packed juices and also
provided the reason to not use packed juices.
Uses of Packed Juices

No
Yes
What are the reasons to not use Packed Juices?
Reason of Packed Juices
Cumulative
Valid Packed Juices are not
2 2.5 50.0 50.0
fresh
Absence of Nutrations 1 1.3 25.0 75.0
Any Other 1 1.3 25.0 100.0
Total 4 5.0 100.0
Missing System 76 95.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which only 5% didn’t use the
juices from which 2.5% said that packed juices are not fresh and 1.3% said reason
absence of nutrition’s while 1.3% say other reasons but not specified.
Reason of Packed Juices
Packed Juices are no
Absence of Nutration
Any Other
Missing
Brand awareness of Packed Juices?
Awareness of Nestle
Cumulative
Valid yes 61 76.3 76.3 76.3
no 19 23.8 23.8 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 76.3% are aware of
Nestle juice while 23.8% are not aware of Nestle juices.
Awareness of Nestle
no
yes
Awareness of Benze
Cumulative
Valid yes 25 31.3 31.3 31.3
no 55 68.8 68.8 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 31.3% are aware of Benz
juice while 68.8% are not aware of Benz juices.
Awareness of Benze
yes
no
Awareness of Shezan
Cumulative
Valid yes 51 63.8 63.8 63.8
no 29 36.3 36.3 100.0
Total 80 100.0 100.0
Shezan juice while 36.3% are not aware of Shezan juices.
Awareness of Shezan
no
yes
Awareness of Country
Cumulative
Valid yes 35 43.8 43.8 43.8
no 45 56.3 56.3 100.0
Total 80 100.0 100.0
Country juice while 56.3% are not aware of Country juices.
Awareness of Country
yes
no
Awareness of Frost
Cumulative
Valid yes 37 46.3 46.3 46.3
no 43 53.8 53.8 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 46.3% are aware of Frost
juice while 53.8% are not aware of Frost juices.
Awareness of Frost
yes
no
Awareness of Maaza
Cumulative
Valid yes 33 41.3 41.3 41.3
no 47 58.8 58.8 100.0
Total 80 100.0 100.0
Maaza juice while 58.8% are not aware of Maaza juices.
Awareness of Maaza
yes
no
Awareness of Tropico
Cumulative
Valid yes 16 20.0 20.0 20.0
no 64 80.0 80.0 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 20% are aware of
Tropico juice while 80% are not aware of Tropico juices.
Awareness of Tropico
yes
no
Which brand of Packed Juices does your family used?
nestle used by family
Cumulative
Valid Yes 49 61.3 61.3 61.3
No 31 38.8 38.8 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 61.3% use the Nestle
juice while 38.8% are those who didn’t use Nestle juices.
nestle used by family

No
Yes
Benz used by family
Cumulative
Valid Yes 15 18.8 18.8 18.8
No 65 81.3 81.3 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 18.8% use the Benz juice
while 81.3% are those who didn’t use Benz juices.
Benz used by family

Yes
No
Shezan used by family
Cumulative
Valid Yes 33 41.3 41.3 41.3
No 47 58.8 58.8 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 41.3% use the Shezan
juice while 58.8% are those who didn’t use Shezan juices.
Shezan used by family
Yes
No
Country used by family
Cumulative
Valid Yes 14 17.5 17.5 17.5
No 66 82.5 82.5 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 17.5% use the Country
juice while 82.5% are those who didn’t use Country juices.
Country used by family

Yes
No
Frost used by family
Cumulative
Valid Yes 19 23.8 23.8 23.8
No 61 76.3 76.3 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 23.8% use the Frost juice
while 76.3% are those who didn’t use Frost juices.
Frost used by family
Yes
No
Tropico used by family
Cumulative
Valid Yes 6 7.5 7.5 7.5
No 74 92.5 92.5 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 7.5% use the tropico
juice while 92.5% are those who didn’t use Tropico juices.
Tropico used by family
Yes
No
Maaza used by family
Cumulative
Valid Yes 16 20.0 20.0 20.0
No 64 80.0 80.0 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 20% use the maaza juice
while 80% are those who didn’t use maaza juices.
Maaza used by family
Yes
No
Rani used by family
Cumulative
Valid Yes 4 5.0 5.0 5.0
No 76 95.0 95.0 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 5% use the Rani juice
while 95% are those who didn’t use Rani juices.
Rani used by family
Yes
No
Any other juice used by family
Cumulative
Valid Yes 3 3.8 3.8 3.8
No 77 96.3 96.3 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers. From which 3.8% use the other juices
while 96.3% are those who didn’t use other juices.
Any other juice used by family
Yes
No
For what primary reasons would you like to purchase Packed Juices?
Purchase for fun or taste
Cumulative
Valid Yes 42 52.5 53.2 53.2
No 37 46.3 46.8 100.0
Total 79 98.8 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 52.5% use the juices for
fun & taste while 46.3% are those who didn’t use juices for fun & taste and 1.3% is those
who didn’t answer to the question.
Purchase for fun or taste

Missing
No
Yes
Purchase for health energy
Cumulative
Valid Yes 22 27.5 27.8 27.8
No 57 71.3 72.2 100.0
Total 79 98.8 100.0
Total 80 100.0
health/energy while majority 71.3% are those who didn’t use juices for health/energy and
1.3% is those who didn’t answer to the question.
Purchase for health energy
Missing
Yes
No
Purchase for entertainment
Cumulative
Valid Yes 19 23.8 24.1 24.1
No 60 75.0 75.9 100.0
Total 79 98.8 100.0
Total 80 100.0
entertainment while majority 75% are those who didn’t use juices for entertainment and
Purchase for entertainment
Missing
Yes
No
Purchase for quench thrust
Cumulative
Valid Yes 24 30.0 30.4 30.4
No 55 68.8 69.6 100.0
Total 79 98.8 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 30% use the juices to
quench thrust while majority 68.8% are those who didn’t use juices to quench thrust and
Purchase for quench thrust
Missing
Yes
No
Which flavor of Packed Juices do you use normally?
Orange flavor used
Cumulative
Valid Yes 32 40.0 40.5 40.5
No 47 58.8 59.5 100.0
Total 79 98.8 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 40% use the orange
flavor while majority 58.8% are those who didn’t use orange flavor and 1.3% is those
Orange flavor used
Missing
Yes
No
Mango flavor used
Cumulative
Valid Yes 36 45.0 45.6 45.6
No 43 53.8 54.4 100.0
Total 79 98.8 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 45% use the mango
flavor while majority 53.8% are those who didn’t use mango flavor and 1.3% are those
Mango flavor used
Missing
Yes
No
Mixed flavor used
Cumulative
Valid Yes 18 22.5 22.8 22.8
No 61 76.3 77.2 100.0
Total 79 98.8 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 22.5% use the mixed
flavor while majority 73.3% are those who didn’t use mixed flavor and 1.3% are those
Mixed flavor used
Missing
Yes
No
Pineapple flavor used
Cumulative
Valid Yes 15 18.8 19.0 19.0
No 64 80.0 81.0 100.0
Total 79 98.8 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 18.8% use the pineapple
flavor while majority 80% are those who didn’t use pineapple flavor and 1.3% are those
Pineapple flavor used
Missing
Yes
No
Apple flavor used
Cumulative
Valid Yes 26 32.5 32.9 32.9
No 53 66.3 67.1 100.0
Total 79 98.8 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 32.5% use the apple
flavor while majority 66.3% are those who didn’t use apple flavor and 1.3% are those
Apple flavor used
Missing
Yes
No
Any other flavor used
Cumulative
Valid Yes 6 7.5 7.6 7.6
No 73 91.3 92.4 100.0
Total 79 98.8 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 7.5% use the different
flavors like grapes while majority 91.3% are those who use specified flavors and 1.3%
are those who didn’t answer to the question.
Any other flavor used
Missing Yes
No
Ratting of attributes of Packed Juices while making purchase decision?
Rating of taste while purchasing packed juices
Cumulative
Valid Most Important 68 85.0 87.2 87.2
Important 8 10.0 10.3 97.4
Neutral 1 1.3 1.3 98.7
Not Important 1 1.3 1.3 100.0
Total 78 97.5 100.0
Total 80 100.0
Rating the importance of taste of packed juices respond to this question majority 85%
people respond are Most important while 10% have importance on the other hand only
few 1.3% shows Neutral interest to that question and also 1.3% says not importance and
1.3% shows least importance. 2.5% respondents don’t respond to that question.
Rating of taste while purchasing packed juices

Missing
Not Important
Neutral
Important
Most Important
Rating of price while purchasing packed juices
Cumulative
Important 36 45.0 46.8 79.2
Neutral 13 16.3 16.9 96.1
Least Important 1 1.3 1.3 100.0
Total 77 96.3 100.0
Total 80 100.0
Rating the importance of price of packed juices respond to this question 31.3% people
respond are Most important while 45% have importance on the other hand 16.3% shows
Neutral interest to that question but only 2.5% says not importance and 1.3% shows
least importance. 3.8% respondents don’t respond to that question.
Rating of price while purchasing packed juices
Missing
Least Important
Not Important
Neutral Most Important
Important
Rating of availability while purchasing packed juices
Cumulative
Important 31 38.8 39.7 73.1
Neutral 18 22.5 23.1 96.2
Total 78 97.5 100.0
Total 80 100.0
Rating the importance of availability of packed juices respond to this question 32.5%
people respond are Most important while 38.8% have importance on the other hand
22.5% shows Neutral interest to that question but only 3.8% says not importance and
Rating of availability while purchasing packed juices
Missing
Not Important
Most Important
Neutral
Important
Rating of quantity while purchasing packed juices
Cumulative
Important 19 23.8 24.7 51.9
Neutral 23 28.8 29.9 81.8
Not Important 13 16.3 16.9 98.7
Total 77 96.3 100.0
Total 80 100.0
Rating the importance of quantity of packed juices respond to this question 26.3%
Rating of quantity while purchasing packed juices
Missing
Least Important
Not Important Most Important
Neutral
Important
Rating of packing while purchasing packed juices
Cumulative
Important 21 26.3 29.2 76.4
Neutral 11 13.8 15.3 91.7
Total 72 90.0 100.0
Total 80 100.0
Rating the importance of packing of packed juices respond to this question 42.5%
1.3% shows least importance. 10% respondents don’t respond to that question.
Rating of packing while purchasing packed juices
Missing
Least Important
Not Important
Most Important
Neutral
Important
Rating of flavours while purchasing packed juices
Cumulative
Important 34 42.5 44.7 88.2
Neutral 7 8.8 9.2 97.4
Total 76 95.0 100.0
Total 80 100.0
Rating the importance of flavor of packed juices respond to this question 41.3% people
respond are Most important while 42.5% have importance on the other hand 8.8%
shows Neutral interest to that question but only 2.5% says not importance and 3.8%
shows least importance. 5% respondents don’t respond to that question.
Rating of flavours while purchasing packed juices
Missing
Not Important
Neutral
Most Important
Important
Rating of hygience while purchasing packed juices
Cumulative
Important 20 25.0 27.0 62.2
Neutral 21 26.3 28.4 90.5
Total 74 92.5 100.0
Total 80 100.0
Rating the importance of hygiene of packed juices respond to this question only 32.5%
people respond are Most important while 25% have importance on the other hand 26.3%
shows Neutral interest to that question but only 5% says not importance and 3.8%
shows least importance. 7.5% respondents don’t respond to that question.
Rating of hygience while purchasing packed juices
Missing
Least Important
Not Important
Most Important
Neutral
Important
Rating of convience while purchasing packed juices
Cumulative
Important 24 30.0 35.8 59.7
Neutral 20 25.0 29.9 89.6
Total 67 83.8 100.0
Total 80 100.0
Rating the importance of convince of packed juices respond to this question only 20%
people respond are Most important while 30% have importance on the other hand 25%
shows Neutral interest to that question but only 5% says not importance and 3.8%
shows least importance. 16.3% respondents don’t respond to that question.
Rating of convience while purchasing packed juices
Missing
Most Important
Least Important
Not Important
Important
Neutral
Packed Juices are not juices but drinks?
Packed juices are not juices but Drinks
Cumulative
Valid Strongly Agree 9 11.3 11.8 11.8
Agree 30 37.5 39.5 51.3
Neutral 18 22.5 23.7 75.0
Disagree 15 18.8 19.7 94.7
Strongly Disagree 4 5.0 5.3 100.0
Total 76 95.0 100.0
Total 80 100.0
Packed juices are not juices but drinks respond to this question only 11.3% people
respond are strongly agree while 37.5% are Agree on the other hand 22.5% shows
Neutral interest to that question but 18.8% are disagree and 5% are only disagree. 5%
respondents don’t respond to that question.
Packed juices are not juices but Drinks
Missing
Strongly Agree
Strongly Disagree
Disagree
Agree
Neutral
Packed Juices contains limited amount of Pulp?
Packed Juices Contain Limited Amount of Pulp
Cumulative
Agree 32 40.0 42.7 56.0
Neutral 22 27.5 29.3 85.3
Disagree 8 10.0 10.7 96.0
Total 75 93.8 100.0
Total 80 100.0
Packed juices contains limited amount of pulp respond to this question only 12.5%
people respond are strongly agree while 40% are Agree on the other hand 27.5% shows
Neutral interest to that question but 10% are disagree and 3.8% are only disagree. 6.3%
Packed Juices Contain Limited Amount of Pulp
Missing
Strongly Agree
Strongly Disagree
Disagree
Agree
Neutral
Packed Juices contains artificial flavor?
Packed juices Contain Artificle Flavor
Cumulative
Agree 35 43.8 46.1 73.7
Neutral 10 12.5 13.2 86.8
Disagree 9 11.3 11.8 98.7
Total 76 95.0 100.0
Total 80 100.0
Packed juices contains artificial flavor respond to this question only 26.3% people
respond are strongly agree while 43.8% are Agree on the other hand 12.5% shows
Neutral interest to that question but 11.3% are disagree and 1.3% are only disagree. 5%
Packed juices Contain Artificle Flavor
Missing
Strongly Disagree
Disagree
Neutral
Strongly Agree
Agree
Which media source provides you information about Packed Juices?
Tv Media source provide you information of Packed Juices
Cumulative
Valid Yes 69 86.3 88.5 88.5
No 9 11.3 11.5 100.0
Total 78 97.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 86.3% families are those
who get juices information from TV media channels while only 11.3% families are those
who didn’t get information of juices from TV media source and 2.5% are those who
didn’t answer to the question.
Tv Media source provide you information of Packed Juices
Missing
No
Yes
Newspaper Media source provide you information of Packed Juices
Cumulative
Valid Yes 19 23.8 24.4 24.4
No 59 73.8 75.6 100.0
Total 78 97.5 100.0
Total 80 100.0
who get juices information from newspaper media channels while majority 73.8%
families are those who didn’t get information of juices from newspaper media source and
2.5% are those who didn’t answer to the question.
Newspaper Mediasourceprovideyouinformationof PackedJuices
Missing
Yes
No
Billboards Media source provide you information of Packed Juices
Cumulative
Valid Yes 30 37.5 38.5 38.5
No 48 60.0 61.5 100.0
Total 78 97.5 100.0
Total 80 100.0
who get juices information from billboards media channels while majority 60% families
are those who didn’t get information of juices from billboards media source and 2.5% are
those who didn’t answer to the question.
Billboards Media source provide you information of Packed Juices
Missing
Yes
No
Radio Media source provide you information of Packed Juices
Cumulative
Valid Yes 4 5.0 5.1 5.1
No 74 92.5 94.9 100.0
Total 78 97.5 100.0
Total 80 100.0
who get juices information from radio media channels while majority 92.5% families are
those who didn’t get information of juices from radio media source and 2.5% are those
Radio Media source provide you information of Packed Juices
Missing Yes
No
Any other Media source provide you information of Packed Juices
Cumulative
Valid Yes 3 3.8 3.8 3.8
No 75 93.8 96.2 100.0
Total 78 97.5 100.0
Total 80 100.0
who get juices information from different mixed media channels while majority 93.8%
families are those who get information of juices from specified sources and 2.5% are
Any other Media source provide you information of Packed Juices
Missing Yes
No
Who in your family mostly use Packed Juices?
Children in your family mostly use packed juices
Cumulative
Valid Yes 25 31.3 32.9 32.9
No 51 63.8 67.1 100.0
Total 76 95.0 100.0
Total 80 100.0
where children use packed juices while majority 63.8% families are those where children
didn’t use packed juices and 5% are those who didn’t answer to the question.
Children in your family mostly use packed juices
Missing
Yes
No
Youngsters in your family mostly use packed juices
Cumulative
Valid Yes 32 40.0 42.1 42.1
No 44 55.0 57.9 100.0
Total 76 95.0 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 40% families are those
where youngsters use packed juices while majority 55% families are those where
youngsters didn’t use packed juices and 5% are those who didn’t answer to the question.
Youngsters in your family mostly use packed juices
Missing
Yes
No
Middleage in your family mostly use packed juices
Cumulative
Valid Yes 7 8.8 9.2 9.2
No 69 86.3 90.8 100.0
Total 76 95.0 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which only 8.8% families are
those where middle age use packed juices while majority 86.3% families are those where
middle age members are didn’t use packed juices and 5% are those who didn’t answer to
the question.
Middleage in your family mostly use packed juices
Missing Yes
No
Old age in your family mostly use packed juices
Cumulative
Valid Yes 6 7.5 7.9 7.9
No 70 87.5 92.1 100.0
Total 76 95.0 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which only 7.5% families are
those where old age use packed juices while majority 87.5% families are those where old
age members are didn’t use packed juices and 5% are those who didn’t answer to the
question.
Old age in your family mostly use packed juices
Missing Yes
No
All in your family mostly use packed juices
Cumulative
Valid Yes 28 35.0 35.9 35.9
No 50 62.5 64.1 100.0
Total 78 97.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 35% families are those
where all members use packed juices while majority 62.5% families are those where all
family members are didn’t use packed juices and 2.5% are those who didn’t answer to the
question.
All in your family mostly use packed juices
Missing
Yes
No
Which packing size of Packed Juices do you purchase?
250 ML Packing size you purchase
Cumulative
Valid Yes 55 68.8 70.5 70.5
No 23 28.8 29.5 100.0
Total 78 97.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which majority 68.8%
purchases juices in 250ml packing while majority 28.8% didn’t purchased juices in
250ml packing and 2.5% are those who didn’t answer to the question.
250 ML Packing size you purchase
Missing
No
Yes
Which packing size of Packed Juices do you purchase?
1 Litter Packing size you purchase
Cumulative
Valid Yes 32 40.0 41.0 41.0
No 46 57.5 59.0 100.0
Total 78 97.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 40% purchases juices in 1
liter packing while majority 57.5% didn’t purchased juices in 1 liter packing and 2.5%
are those who didn’t answer to the question.
Missing
Yes
No
|Which packing size of Packed Juices do you purchase?
Cumulative
Valid Yes 7 8.8 9.0 9.0
No 71 88.8 91.0 100.0
Total 78 97.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which only 8.8% purchases
juices in 5 liter packing while majority 88.8% didn’t purchased juices in 5 liter packing
and 2.5% are those who didn’t answer to the question.
Missing Yes
No
|Which packing size of Packed Juices do you purchase?
Other Packing size you purchase
Cumulative
Valid Yes 1 1.3 1.3 1.3
No 77 96.3 98.7 100.0
Total 78 97.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which only 1.3% purchases
juices in other packing while 96.3% purchased juices in specified packing and 2.5% are
Other Packing size you purchase
Missing
Yes
No
From where do you purchase Packed Juices?
Purchase juice from bakries
Cumulative
Valid Yes 43 53.8 55.1 55.1
No 35 43.8 44.9 100.0
Total 78 97.5 100.0
Total 80 100.0
purchases juices from bakeries while 43.8% didn’t purchased juices from bakeries and
2.5% are those who didn’t answer to the question.
Purchase juice from bakries
Missing
No
Yes
|From where do you purchase Packed Juices?
Purchase juice from general stores
Cumulative
Valid Yes 49 61.3 62.8 62.8
No 29 36.3 37.2 100.0
Total 78 97.5 100.0
Total 80 100.0
purchases juices from general stores while 36.3% didn’t purchased juices from general
stores and 2.5% are those who didn’t answer to the question.
Purchase juice from general stores
Missing
No
Yes
Purchase juice from retailers
Cumulative
Valid Yes 8 10.0 10.3 10.3
No 70 87.5 89.7 100.0
Total 78 97.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 10% purchases juices
from retailer’s shops while majority 87.5% didn’t purchased juices from retailer’s shops
Purchase juice from retailers
Missing
Yes
No
Purchase juice from shoping malls
Cumulative
Valid Yes 12 15.0 15.4 15.4
No 66 82.5 84.6 100.0
Total 78 97.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which 15% purchases juices
from shopping malls while majority 82.5% didn’t purchased juices from shopping malls
Purchase juice from shoping malls
Missing
Yes
No
|Have you recently change your brand of Packed Juices?
Have you change your brand of packed juices
Cumulative
Valid Yes 45 56.3 58.4 58.4
No 32 40.0 41.6 100.0
Total 77 96.3 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. From which majority have changed
the brand of packed juices which are 56.3% of the total sample size and 40% are those
who didn’t change the brands. Only 3.8% are those who didn’t respond to the question.
Missing
No
Yes
What is brand change type of Packed Juices?
Change in brand type
Cumulative
Valid Unbranded to Local
9 11.3 20.0 20.0
Brand
Unbranded to
8 10.0 17.8 37.8
International Brand
Local brand to
10 12.5 22.2 60.0
International brand
Local brand to Local
8 10.0 17.8 77.8
brand
International brand to
8 10.0 17.8 95.6
Local brand
2 2.5 4.4 100.0
International brand
Total 45 56.3 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. Only 56.3% consumer have change
their brand types from which 11.3% have change from Unbranded to Local brand, 10%
have change from Unbranded to International brand, 12.5% have change from Local to
International brand, 10% for each change type from Local to Local brand and
International to Local brand and 2.5% have change from International to International
brand but 43.5% are those who didn’t change the brands of packed juices.
Unbranded to Local B
Unbranded to Interna
Missing
Local brand to Inter
International brand International brand
What are the reasons of changing brand of Packed Juices?
Due to religion brand change
Cumulative
Valid yes 4 5.0 8.7 8.7
no 42 52.5 91.3 100.0
Total 46 57.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. Who have change their brands they
are 5% who change due to religion reason and who didn’t change they are 52.5% who
have not change due to religion reason. While 42.5% didn’t answer to that reason.
Due to religion brand change
Missing
yes
no
Due to price change
Cumulative
Valid yes 18 22.5 39.1 39.1
no 28 35.0 60.9 100.0
Total 46 57.5 100.0
Total 80 100.0
are 22.5% who change due to price reason and who didn’t change they are 35% who have
not change due to price reason. While 42.5% didn’t answer to that reason.
Due to price change
Missing
yes
no
Due to taste brand change
Cumulative
Valid yes 18 22.5 39.1 39.1
no 28 35.0 60.9 100.0
Total 46 57.5 100.0
Total 80 100.0
are 22.5% who change due to taste reason and who didn’t change they are 35% who have
not change due to taste reason. While 42.5% didn’t answer to that reason.
Due to taste brand change
Missing
yes
no
Due to availability brand change
Cumulative
Valid yes 3 3.8 6.5 6.5
no 43 53.8 93.5 100.0
Total 46 57.5 100.0
Total 80 100.0
are 3.8% who change due to availability reason and who didn’t change they are 53.8%
who have not change due to availability reason. While 42.5% didn’t answer to that
reason.
Due to availability brand change
Missing
yes
no
Due to packing brand change
Cumulative
Valid yes 3 3.8 6.5 6.5
no 43 53.8 93.5 100.0
Total 46 57.5 100.0
Total 80 100.0
are 3.8% who change due to packing reason and who didn’t change they are 53.8% who
have not change due to packing reason. While 42.5% didn’t answer to that reason.
Due to packing brand change
Missing
yes
no
Due to hygenic brand change
Cumulative
Valid yes 4 5.0 8.7 8.7
no 42 52.5 91.3 100.0
Total 46 57.5 100.0
Total 80 100.0
are 5% who change due to hygienic reason and who didn’t change they are 52.5% who
have not change due to hygienic reason. While 42.5% didn’t answer to that reason.
Due to hygenic brand change
Missing
yes
no
Due to quality brand change
Cumulative
Valid yes 12 15.0 26.1 26.1
no 34 42.5 73.9 100.0
Total 46 57.5 100.0
Total 80 100.0
are 15% who change due to quality and who didn’t change they are 42.5% who have not
change due to quality reason. While 42.5% didn’t answer to that reason.
Due to quality brand change
Missing
yes
no
Due to other reasons brand change
Cumulative
Valid yes 1 1.3 2.2 2.2
no 45 56.3 97.8 100.0
Total 46 57.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. Who have change their brands only
1.3% have other reasons to change but not mention reason. And who didn’t change they
are 56.3% who have other reason. While 42.5% didn’t answer to that reason.
Due to other reasons brand change
Missing
yes
no
Attributes of Local juice Companies?
Rate the attributes of Packed juices of Local Companies
Cumulative
Valid Very Expansive 7 8.8 14.3 14.3
Inexpensive 42 52.5 85.7 100.0
Total 49 61.3 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. While we asked about the price of
local juices so only few 8.8% says that price is very expensive while majority 52.5%
responds as price is very inexpensive and 38.8% respondents didn’t respond to the
question.
Missing
Very Expansive
Inexpensive
Cumulative
Valid Easy to Find 48 60.0 94.1 94.1
Hard to Find 3 3.8 5.9 100.0
Total 51 63.8 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. While we asked about the availability
of local juices so 60% says that availability is easy to find while minority 3.8% respond
as availability is hard to find and 36.3% respondents didn’t respond to the question.
Missing
Easy to Find
Hard to Find
Cumulative
Valid Easy to Use 38 47.5 79.2 79.2
Hard to Use 10 12.5 20.8 100.0
Total 48 60.0 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. While we asked about the packing of
local juices so 47.5% says that packing is easy to use while 12.5% respond as packing is
hard to use and 40% respondents didn’t respond to the question.
Missing
Easy to Use
Hard to Use
Cumulative
Valid Delicious 28 35.0 56.0 56.0
Taste Less 22 27.5 44.0 100.0
Total 50 62.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. While we asked about the taste of
local juices so 35% says that taste is delicious while 27.5% respond as taste less and
37.5% respondents didn’t respond to the question.
Missing
Delicious
Taste Less
Attributes of International juice Companies?
Rate the attributes of Packed juices of International Companies
Cumulative
Valid Very Expansive 40 50.0 83.3 83.3
Inexpensive 8 10.0 16.7 100.0
Total 48 60.0 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. While we asked about the price of
international juices so majority 50% says that price is very expensive while only 10%
respond as price is very inexpensive and 40% respondents didn’t respond to the question.
Missing
Very Expansive
Inexpensive
Cumulative
Valid Easy to Find 18 22.5 36.0 36.0
Hard to Find 32 40.0 64.0 100.0
Total 50 62.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. While we asked about the availability
of international juices so 22.5% says that availability is easy to find while 40% respond
as availability is hard to find and 37.5% respondents didn’t respond to the question.
Missing
Easy to Find
Hard to Find
Cumulative
Valid Easy to Use 29 36.3 60.4 60.4
Hard to Use 19 23.8 39.6 100.0
Total 48 60.0 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. While we asked about the packing of
international juices so 36.3% says that packing is easy to use while 23.8% respond as
packing is hard to use and 32.5% respondents didn’t respond to the question.
Missing
Easy to Use
Hard to Use
Cumulative
Valid Delicious 29 36.3 58.0 58.0
Taste Less 21 26.3 42.0 100.0
Total 50 62.5 100.0
Total 80 100.0
The survey was based on sample of 80 consumers. While we asked about the taste of
international juices so 36.3% says that taste is delicious while 26.3% respond as taste less
and 37.5% respondents didn’t respond to the question.
Missing
Delicious
Taste Less
Packed juices in international companies must not used as it is against

national interest?
Packed juices in intenational companies must not be used as it is against nationa

interest
Cumulative
Agree 17 21.3 32.1 50.9
Neutral 17 21.3 32.1 83.0
Disagree 8 10.0 15.1 98.1
Total 53 66.3 100.0
Total 80 100.0
Packed juices in international companies must not be used as it is against national

interest respond to this question is 21.3% same value for Agree and Neutral response
are found while 12.55 are Strongly agree, 10% are Disagree and only 1.3% are Strongly
disagree.
That concludes most of people think that packed juices in international companies must
not be used as it is against national interest. In survey 33.8% didn’t respond to that
question.
Packedjuices inintenational companies must not beusedas it is agains
Strongly Agree
Missing
Agree
Strongly Disagree
Disagree
Neutral
Packed juices in international companies must not used as these

companies has shown strong irreverence to the sacred Islamic Values?
International companies have shown strong irreverence to the sacred Islamic Values
Cumulative
Agree 15 18.8 28.3 49.1
Neutral 17 21.3 32.1 81.1
Disagree 9 11.3 17.0 98.1
Total 53 66.3 100.0
Total 80 100.0
International companies have shown strong Irreverence to the sacred Islamic values
only 66.3% people respond to this question from which 13.8% are strongly agree while
18.8% are Agree on the other hand majority is shows Neutral interest to that question
but 11.3% are disagree and 1.3% are only disagree. 33.8% respondents don’t respond
to that question.
International companies have shown strong

Irreverence to the sacred Islamic values
Strongly Agree
Missing
Agree
Strongly Disagree
Disagree
Neutral
Respondent residence area
Your Residence Area
Cumulative
Valid Mustafa Town 9 11.3 11.7 11.7
johar Town 11 13.8 14.3 26.0
ShamNagar 3 3.8 3.9 29.9
Garden Town 4 5.0 5.2 35.1
Iqbal Town 5 6.3 6.5 41.6
Cant Area 3 3.8 3.9 45.5
Gulberg 1 1.3 1.3 46.8
Model Town 4 5.0 5.2 51.9
Sheikpura 11 13.8 14.3 66.2
Lahore 14 17.5 18.2 84.4
Kot abdual Malik 1 1.3 1.3 85.7
Mansora Multan 1 1.3 1.3 87.0
UET Bagbanpura 3 3.8 3.9 90.9
Revenue Society 1 1.3 1.3 92.2
Sahiwal 1 1.3 1.3 93.5
Sargodha 1 1.3 1.3 94.8
Kharian 1 1.3 1.3 96.1
Gujrawala 1 1.3 1.3 97.4
G.O.R 1 1.3 1.3 98.7
Defence 1 1.3 1.3 100.0
Total 77 96.3 100.0
Total 80 100.0
The survey was based on sample of 80 consumers from different areas of Lahore from
which majority mention only Lahore city but not specify the area that are 17.5%, 13.8%
same %age for Sheikupura and Johar town, while 11.3% consumers belongs to Mustafa
bad, 6.3% from Iqbal town, 5% individual for both Model town and Garden town and
3.8% for each area of UET, Cant and Shamnagar, 1.3% for each area of Defence, G.O.R,
Revenue Socity, Mansora and Gulberge areas.
The 6.5% consumers are those who lived in Lahore but instead of mentioning the area
they have mentions their original cities.
Gujrawala Your ResidenceArea

Kharian
Sargodha
Sahiwal
RevenueSociety
UETBagbanpura
MustafaTown
MansoraMultan
joharTown
Kot abdualMalik
ShamNagar
Lahore
GardenTown
Sheikpura
IqbalTown
Cant Area
Gulberg
ModelTown
Respondent age group
Your age Group
Cumulative
Valid 16 to 20 18 22.5 22.5 22.5
21 to 25 35 43.8 43.8 66.3
26 to 30 14 17.5 17.5 83.8
31 to 35 10 12.5 12.5 96.3
more then 35 3 3.8 3.8 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers from which 43.8% of consumers
belong to the age between 21 to 25, while 22.5% belongs the age group between 16 to
20 , 17.5% lies the age between 26 to 30 on the other hand 12.5% are from 31 to 35 age
group only 3.8% consumers are up to the age of 35 years. That shows that from 16 to 30
years age peoples mostly use packed juices.
Your age Group
more then 35
31 to 35 16 to 20
26 to 30
21 to 25
Respondent marital status
Your marital Status
Cumulative
Valid Married 31 38.8 39.2 39.2
Un Merried 47 58.8 59.5 98.7
4 1 1.3 1.3 100.0
Total 79 98.8 100.0
Total 80 100.0
The survey was based on sample of 80 consumers from which majority of consumers are
Un Married which is 58.8% while 38.8% are married but 1.3% are the respondent who
didn’t mention the Marital Status.
Your marital Status
Missing
Married
Un Merried
Respondent occupation
Your Occupation
Cumulative
Valid Student 34 42.5 42.5 42.5
Business 8 10.0 10.0 52.5
Employee 20 25.0 25.0 77.5
House Wife 12 15.0 15.0 92.5
Any Other 6 7.5 7.5 100.0
Total 80 100.0 100.0
The survey was based on sample of 80 consumers from which most of consumers are
Students which is 42.5 % while 10% have their own business on the other hand 25% are
Employees and doing jobs and 15% are house wife but 7.5% are those who are adopt
other ways of occupation but they didn’t like to mention.
Your Occupation
Any Other
House Wife
Student
Employee
Business
Respondent qualification
Your Qualification
Cumulative
Valid Under Matric 5 6.3 7.2 7.2
Matric 13 16.3 18.8 26.1
Intermediate 12 15.0 17.4 43.5
Graduate 18 22.5 26.1 69.6
Post-Graduate 21 26.3 30.4 100.0
Total 69 86.3 100.0
Total 80 100.0
The survey was based on sample of 80 consumers from which least consumer are Under
metric which is 6.3 % while 16.3 % are Metric qualified on the other hand 15% are
Intermediate and majority consumers are Graduates and Post-Graduates which are 22.5%
and 26.3% respectively. While 13.8% didn’t mention their qualification.
Your Qualification
Under Matric
Missing
Matric
Post-Graduate
Intermediate
Graduate
Change brand type
Have yo u ch an g e you r b ran d of p acked ju ices * Ch an g e in b rand typ e Crosstab u latio n
Count
International
Unbranded to Local brand to International brand to
Unbranded to International International Local bra nd to brand to Local International
Local Brand Brand brand Local brand brand brand T otal
Have you change your Yes
9 8 10 8 8 2 45
brand of packed juices
T otal 9 8 10 8 8 2 45
The survey shows that 45 consumers shift the brands of backed juices from that 45
consumers 9 have shifted from Unbranded to local juices, 8 have change Unbranded to
International juices, 10 have shifted from local brand to international brand, 8 have shift
from local to local brands, 8 have shift from international to local brand and only 2 have
shifted from international to international brand.
C hange in brand ty pe
12
U nbranded to Loc al B
rand
10
U nbranded to Interna
tional Brand
8
Loc al brand to Inter
national brand
6
Loc al brand to Loc al
brand
4
International brand
to Loc al brand
2
International brand
Count
0 to International bra
Yes
H av e y ou c hange y our brand of pac k ed juic es
Change brand due to religion
Have you change your brand of packed juices * Due to religion brand
change Crosstabulation
Count
Due to religion brand
change
yes no Total
Have you change your Yes 4 41 45
brand of packed juices No 1 1
Total 4 42 46
From survey its is find that 45 consumers have change their packed juices brands only 4
consumers change due to religion reason and 41 consumers didn’t change due to religion
and 1 consumer who didn’t change the brand also mistakenly said he/she didn’t change
due to religion reason.
50
40
30
20
Due to religion bran

10
yes
Count
0 no
Yes No
Change brand due to different attributes
Have you change your brand of packed juices * Due to price change
Crosstabulation
Count
Due to price change
yes no Total
Total 18 28 46
consumers change due to price reason and 27 consumers didn’t change due to price and 1
consumer who didn’t change the brand also mistakenly said he/she didn’t change due to
price reason.
30
20
10
Due to price change
yes
Count
0 no
Yes No
Have you change your brand of packed juices * Due to taste brand
Count
Due to taste brand
change
yes no Total
Total 18 28 46
consumers change due to taste reason and 27 consumers didn’t change due to taste and 1
consumer who didn’t change the brand also mistakenly said he/she didn’t change due to
taste reason.
30
20
10
Due to taste brand c
yes
Count
0 no
Yes No
Have you change your brand of packed juices * Due to availability

brand change Crosstabulation
Count
Due to availability
brand change
yes no Total
Total 3 43 46
consumers change due to availability reason and 43 consumers didn’t change due to
availability and 1 consumer who didn’t change the brand also mistakenly said he/she
change due to availability reason.
50
40
30
20
Due to availability
10
yes
Count
0 no
Yes No
Have you change your brand of packed juices * Due to packing brand
Count
Due to packing brand
change
yes no Total
Total 3 43 46
consumers change due to packing reason and 42 consumers didn’t change due to packing
due to packing reason.
50
40
30
20
Due to packing brand

10
yes
Count
0 no
Yes No
Have you change your brand of packed juices * Due to hygenic brand
Count
Due to hygenic brand
change
yes no Total
Total 4 42 46
consumers change due to hygienic reason and 41 consumers didn’t change due to
hygienic and 1 consumer who didn’t change the brand also mistakenly said he/she didn’t
change due to hygienic reason.
50
40
30
20
Due to hygenic brand

10
yes
Count
0 no
Yes No
Have you change your brand of packed juices * Due to quality brand
Count
Due to quality brand
change
yes no Total
Total 12 34 46
from survey its is find that 45 consumers have change their packed juices brands only 12
consumers change due to quality reason and 33 consumers didn’t change due to quality
due to quality reason.
40
30
20
10
Due to quality brand
yes
Count
0 no
Yes No
Have you change your brand of packed juices * Due to other reasons
brand change Crosstabulation
Count
Due to other reasons
brand change
yes no Total
Total 1 45 46
from survey its is find that 45 consumers have change their packed juices brands only one
consumer change due to other reasons and 1 consumer who didn’t change the brand also
mistakenly said he/she didn’t change due to other reasons.
50
40
30
20
Due to other reasons

10
yes
Count
0 no
Yes No
Consumer perception regarding juice companies|
Have you change your brand of packed juices * Rate the attributes of
Packed juices of Local Companies Crosstabulation
Count
Rate the attributes of
Packed juices of Local
Companies
Very
Expansive Inexpensive Total
brand of packed juices No 1 7 8
Total 7 42 49
Consumers who change the brand types 6 of them say the local juices price is very
expensive and 35 said that price is Inexpensive and who did not change the brand type 1
of them said that price is very expensive and 7 said that price is Inexpensive
40
30
20
10
Rate the attributes
Very Expansive
Count
0 Inexpensive
Yes No
Count
Companies
Easy to Find Hard to Find Total
Total 48 3 51
Consumers who change the brand types 40 of them say the local juices availability is
easy to find and 2 said that availability is hard to find and who did not change the brand
type 8 of them says availability is easy to find and 1 said that availability is hard to find.
50
40
30
20
Rate the attributes

10
Easy to Find
Count
0 Hard to Find
Yes No
Count
Companies
Easy to Use Hard to Use Total
Total 38 10 48
Consumers who change the brand types 32 of them say the local juices packing is easy to
use and 8 said that packing is hard to use and who did not change the brand type 6 of
them says packing is easy to use and 2 said that packing is hard to use.
40
30
20
10
Rate the attributes
Easy to Use
Count
0 Hard to Use
Yes No
Count
Companies
Delicious Taste Less Total
Total 28 22 50
Consumers who change the brand types 25 of them say the local juices have delicious
taste and 16 said that they are taste less and who did not change the brand type 3 of them
says delicious taste and 6 says international juices are taste less
30
20
10
Rate the attributes
Delicious
Count
0 Taste Less
Yes No
Consumer perception regarding juice companies
Consumers who change the brand types 33 of them say the international juices price is
very expensive and 7 said that price is Inexpensive and who did not change the brand
type 7 of them said that price is very expensive and 1 said that price is Inexpensive
40
30
20
10
Rate the attributes
Very Expansive
Count
0 Inexpensive
Yes No

Packed juices of International Companies Crosstabulation
Count
Packed juices of
International Companies
Easy to Find Hard to Find Total
Total 18 32 50
Consumers who change the brand types 16 of them say the international juices
availability is easy to find and 25 said that availability is hard to find and who did not
change the brand type 2 of them says availability is easy to find and 7 said that
availability is hard to find.
30
20
10
Rate the attributes
Easy to Find
Count
0 Hard to Find
Yes No

Count
Packed juices of
International Companies
Easy to Use Hard to Use Total
Total 29 19 48
Consumers who change the brand types 23 of them say the international juices packing is
easy to use and 17 said that packing is hard to use and who did not change the brand type
6 of them says packing is easy to use and 2 said that packing is hard to use.
30
20
10
Rate the attributes
Easy to Use
Count
0 Hard to Use
Yes No

Count
Packed juices of
International
Companies
Delicious Taste Less Total
Total 29 21 50
Consumers who change the brand types 23 of them say the international juices have
delicious taste and 18 said that they are taste less and who did not change the brand type
6 of them says delicious taste and 3 says international juices are taste less
30
20
10
Rate the attributes
Delicious
Count
0 Taste Less
Yes No
Consumer perception regarding national interest

Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
Change in brand type *
Packed juices in
intenational companies 44 55.0% 36 45.0% 80 100.0%
must not be used as it is
against national interest
Change in brand type * Packed juices in intenational companies must not be used as it is against national
interest Crosstabulation
Count
Packed juices in intenational companies must not be used as it
is against national interest
Strongly Strongly
Agree Agree Neutral Disagree Disagree Total
Change Unbranded to Local
2 3 4 9
in brand Brand
type Unbranded to
5 3 8
International Brand
Local brand to
1 2 6 1 10
International brand
3 2 2 7
brand
1 5 2 8
Local brand
1 1 2
International brand
Total 7 15 14 7 1 44
Only 9 Consumers who have change from Unbranded to Local brand 2 of them are
strongly agree ,3 are agree, 4 are neutral from the given statement.
8 Consumers who have change from Unbranded to international brand 5 of them are
agree ,3 are neutral and 10 Consumers who have change from local to international brand
1 of them is strongly agree ,2 are neutral, 6 are disagree and 1 is strongly disagree from
the given statement. 7 Consumers who have change from local to local brand 3 are
strongly agree, 2 are agree, 2 are neutral and 8 Consumers who have change from
international to local brand 1 is strongly agree, 5 of them are agree, 2 are neutral, Only 2
Consumers who have change from international to international brand 1 is neutral, 1 is
disagreeing that the packed juices of international companies must be used as against
international interest.
7
5
Packed juices in int
4
Strongly Agree
3
Agree
2 Neutral
Count
1 Disagree
0 Strongly Disagree
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In
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io
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Consumer perception regarding Sacred Islamic Values

Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
Change in brand type *
International companies
have shown strong 44 55.0% 36 45.0% 80 100.0%
irreverence to the
sacred Islamic Values
The survey shows that 44 consumers who have change the brand of packed juices they
also shows their views about international companies shown strong irreverence against
the sacred Islamic Values.
Change in brand type * International companies have shown strong irreverence to the sacred Islamic Values
Crosstabulation
Count
International companies have shown strong irreverence to the
sacred Islamic Values
Strongly Strongly
Agree Agree Neutral Disagree Disagree Total
Change Unbranded to Local
4 4 1 9
in brand Brand
type Unbranded to
4 3 1 8
International Brand
Local brand to
1 3 5 1 10
International brand
2 2 3 7
brand
5 2 1 8
Local brand
1 1 2
International brand
Total 7 15 12 9 1 44
9 Consumers who have change from Unbranded to Local brand 4 of them are strongly
agree ,4 are agree, 1 is disagree from the given statement. Only 8 Consumers who have
change from Unbranded to international brand 4 of them are agree ,3 are neutral, 1 is
disagree, Only 10 Consumers who have change from local to international brand 1 of
them is strongly agree ,3 are neutral, 5 are disagree and 1 is strongly disagree,
7 Consumers who have change from local to local brand 2 of them is strongly agree, 2 are
agree, 3 are neutral and 8 Consumers who have change from international to local brand
5 of them are agree ,2 are neutral, 1 is disagree from the given statement. Only 2
Consumers who have change from international to international brand 1 is neutral, 1 is
disagreeing.
4
International Chows that from 16 to 30 years age peoples mostly us packed juices respondent who didnt t from
3 Strongly Agree
Agree
2
Neutral
Count
1
U U
nb nb Lo Lo
ca In In Disagree
r an r
an ca te te
de lb l br r na rn
0 de r a t at
d d an n io io
Strongly Disagree
to to d d na na
Lo In to to l lb
te In Lo b ra ra
ca
lB rn te ca nd nd
a r l
Consumer who change brand and their age group comparison

Have you change your brand of packed juices * Your age Group Crosstabulation
Count
Your age Group
16 to 20 21 to 25 26 to 30 31 to 35 more then 35 Total
Have you change your Yes 10 18 9 7 1 45
brand of packed juices No 7 16 5 3 1 32
Total 17 34 14 10 2 77
The survey was based on sample of 80 consumers. Which shows that 45 consumers have
change their brands from which 10 consumers belong to age group of 16 to 20, 18
consumers belong to 21 to 25 age groups while 9 belongs to 26 to 30 age group, 7
belongs to 31 to 35 years ages and only I consumer belongs to up to 35 age.
On other hand 45 consumers have not change their brands from which 7 consumers
belong to age group of 16 to 20, 16 consumers belong to 21 to 25 age groups while 5
belongs to 26 to 30 age group, 3 belongs to 31 to 35 years ages and only 1 consumer
belongs to up to 35 age.
20
Your age Group

10
16 to 20
21 to 25
26 to 30
31 to 35
Count
0 more then 35
Yes No
Consumer who change brand and their marital status comparison

Have you change your brand of packed juices * Your marital Status Crosstabulation
Count
Your marital Status
Married Un Merried 4 Total
Have you change your Yes 17 26 1 44
Total 30 45 1 76
The survey was based on sample of 80 consumers. Which shows that 45 consumers have
changed their brands from which 17 consumers are married 26 is unmarried. While 32
consumers have not change their brands from which 13 consumers are married and 19 are
unmarried. Remaining didn’t specify their marital status.
30
20
10 Your marital Status
Married
Un Merried
Count
0 4
Yes No
TERMS OF REFERENCE
To investigate the consumer behavior about car leasing, as advised by Mr. Dawood Ilyas Butt.
PROCEDURE
1. We take the random sample of 80 respondents.
2. Survey was held to find out the shift in consumer behavior regarding packed juices.
3. Survey was held through questionnaires.
FINDINGS
The survey shows that 45 consumers shift the brand of packed juices. Others have no
change in their brand that they have already using. The result and findings of that 45
people who changed their brand is given below.
• 9 consumers have shifted from Unbranded to local juices, 8 have change
Unbranded to International juices, 10 have shifted from local brand to
international brand, 8 have shift from local to local brands, 8 have shift from
international to local brand and only 2 have shifted from international to
international brand.
• Only 4 consumers change due to religion reason and 41 consumers didn’t

change due to religion and 1 consumer who didn’t change the brand also
mistakenly said he/she didn’t change due to religion reason.
• 18 consumers change due to price reason and 27 consumers didn’t change due
to price and 1 consumer who didn’t change the brand also mistakenly said
he/she didn’t change due to price reason.
• 18 consumers change due to taste reason and 27 consumers didn’t change due
to taste and 1 consumer who didn’t change the brand also mistakenly said
he/she didn’t change due to taste reason.
• Only 2 consumers change due to availability reason and 43 consumers didn’t
change due to availability and 1 consumer who didn’t change the brand also
mistakenly said he/she change due to availability reason.
• There were 3 consumers who change due to packing reason and 42 consumers
didn’t change due to packing and 1 consumer who didn’t change the brand
also mistakenly said he/she didn’t change due to packing reason.
• 4 consumers change due to hygienic reason and 41 consumers didn’t change

due to hygienic and 1 consumer who didn’t change the brand also mistakenly
said he/she didn’t change due to hygienic reason.
• 12 consumers change due to quality reason and 33 consumers didn’t change
due to quality and 1 consumer who didn’t change the brand also mistakenly
said he/she didn’t change due to quality reason.
• Only one consumer change due to other reasons and 1 consumer who didn’t
change the brand also mistakenly said he/she didn’t change due to other
reasons.
Consumers who change the brand
• Types 6 of them say the local juices price is very expensive and 35 said that
price is Inexpensive and who did not change the brand type 1 of them said that
price is very expensive and 7 said that price is Inexpensive
• 40 of them say the local juices availability is easy to find and 2 said that
availability is hard to find and who did not change the brand type 8 of them
says availability is easy to find and 1 said that availability is hard to find.
• 32 of them say the local juices packing is easy to use and 8 said that packing
is hard to use and who did not change the brand type 6 of them says packing is
easy to use and 2 said that packing is hard to use.
• 25 of them say the local juices have delicious taste and 16 said that they are
taste less and who did not change the brand type 3 of them says delicious taste
and 6 says international juices are taste less
• 33 of them say the international juices price is very expensive and 7 said that
price is Inexpensive and who did not change the brand type 7 of them said that
price is very expensive and 1 said that price is Inexpensive
• 16 of them say the international juices availability is easy to find and 25 said
that availability is hard to find and who did not change the brand type 2 of
them says availability is easy to find and 7 said that availability is hard to find.
• 23 of them say the international juices packing is easy to use and 17 said that
packing is hard to use and who did not change the brand type 6 of them says
packing is easy to use and 2 said that packing is hard to use.
• 23 of them say the international juices have delicious taste and 18 said that
they are taste less and who did not change the brand type 6 of them says
delicious taste and 3 says international juices are taste less
• Only 9 Consumers who have change from Unbranded to Local brand 2 of

them are strongly agree, 3 are agree, 4 are neutral from the given statement.8
Consumers who have change from Unbranded to international brand 5 of
them are agree, 3 are neutral and 10 Consumers who have change from local
to international brand 1 of them is strongly agree, 2 are neutral, 6 are disagree
and 1 is strongly disagree from the given statement. 7 Consumers who have
change from local to local brand 3 are strongly agree, 2 are agree, 2 are
neutral and 8 Consumers who have change from international to local brand 1
is strongly agree, 5 of them are agree, 2 are neutral, Only 2 Consumers who
have change from international to international brand 1 is neutral, 1 is
disagreeing that the packed juices of international companies must be used as
against international interest.
• The survey shows that 44 consumers who have change the brand of packed
juices they also shows their views about international companies shown strong
irreverence against the sacred Islamic Values.
• 9 Consumers who have change from Unbranded to Local brand 4 of them are
strongly agree ,4 are agree, 1 is disagree from the given statement. Only 8
Consumers who have change from Unbranded to international brand 4 of
them are agree ,3 are neutral, 1 is disagree, Only 10 Consumers who have
change from local to international brand 1 of them is strongly agree ,3 are
neutral, 5 are disagree and 1 is strongly disagree, 7 Consumers who have
change from local to local brand 2 of them is strongly agree, 2 are agree, 3 are
neutral and 8 Consumers who have change from international to local brand 5
of them are agree ,2 are neutral, 1 is disagree from the given statement. Only 2
Consumers who have change from international to international brand 1 is
neutral, 1 is disagreeing.

Shift in Consumer Behavior Regarding Juices

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Shift in Consumer Behavior Regarding Juices

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Executive summery

We are the students of business research and conducting a research on consumer’s

Primary data source:

Secondary data source:

Uses of Packed Juices

Uses of Packed Juices

Reason of Packed Juices

Reason of Packed Juices

Packed Juices are no

nestle used by family

nestle used by family

Benz used by family

Benz used by family

Shezan used by family

Shezan used by family

Country used by family

Country used by family

Frost used by family

Frost used by family

Tropico used by family

Tropico used by family

Maaza used by family

Maaza used by family

Rani used by family

Rani used by family

Any other juice used by family

Any other juice used by family

Purchase for fun or taste

Purchase for fun or taste

Purchase for health energy

Purchase for health energy

Purchase for entertainment

Purchase for entertainment

Purchase for quench thrust

Purchase for quench thrust

Orange flavor used

Orange flavor used

Mango flavor used

Mango flavor used

Mixed flavor used

Mixed flavor used

Pineapple flavor used

Pineapple flavor used

Apple flavor used

Apple flavor used

Any other flavor used

Any other flavor used

Rating of taste while purchasing packed juices

Rating of taste while purchasing packed juices

Rating of price while purchasing packed juices

Rating of price while purchasing packed juices

Neutral Most Important

Rating of availability while purchasing packed juices

Rating of availability while purchasing packed juices

Rating of quantity while purchasing packed juices

Rating of quantity while purchasing packed juices

Not Important Most Important

Rating of packing while purchasing packed juices

Rating of packing while purchasing packed juices

Rating of flavours while purchasing packed juices

Rating of flavours while purchasing packed juices

Rating of hygience while purchasing packed juices

Rating of hygience while purchasing packed juices

Rating of convience while purchasing packed juices