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5814
January 11, 2011 bgervin@montalvoarts.org
The inspiration behind the title of this exhibition comes directly from Kruk's
interaction with Mars, Inc., the company that owns candy such as M&Ms and
Snickers. When the company learned of Kruk's creations - dresses and
matador outfits made entirely of candy wrappers bearing its candy's names -
Mars sent Kruk a "cease and desist" letter, notifying her she was not allowed
to continue producing these works of art.
Kruk's traditional Spanish matador costumes made from candy wrappers
celebrate the public's insatiable sweet tooth and defies the power of the large
candy corporation. Many works of art have been created from found objects
by masters of modern art such as Marcel Duchamp, Pablo Picasso and Robert
Rauschenberg, but what happens when art objects include the repurposed
trademark of a major corporation? As a society, we are encouraged to
reduce, reuse, and recycle, however the laws around brand name usage
leave the parameters around the reuse of product packaging unclear.
The final component of this exhibition belongs to the public. Visitors are
invited to participate in the act of turning trash into objects of delight, either
to leave behind for the next visitor or to be taken away to display in other
venues. Supplies for the participatory component of this exhibition will be
made available by Resource Area for Teaching (RAFT) of San Joseand
Scrounger's Center for Reusable Art Parts (SCRAP) of San Francisco.
The Project Space Gallery is located next to the Box Office at Montalvo
Arts Center, 15400 Montalvo Road, Saratoga, Calif. The gallery is open from
11 a.m. to 3 p.m. Thursday through Sunday, or by appointment.
About Montalvo’s Natural and Creative Capital theme:
Natural and Creative Capital, Montalvo Arts Center’s 2010-11
multidisciplinary thematic arts program, explores concepts of sustainability in
our natural and cultural environments. This 18-month program features
visual and performing arts coupled with conversations and literary arts
programs that invite audiences of all ages to contemplate a sustainable
future. Visual artworks feature renewed thinking by artists about the use of
cast-off materials, new works that reflect the many wonders of the natural
world, the possibilities of a sustainable future, and works that capture the
challenges facing our planet. The performing arts challenge and ignite
passion for change; featuring new works of dance and music that will both
inspire and engage. Education and public programs encourage exploration
and engagement with the environment – particularly the 175 acres that
comprise Montalvo’s extraordinary grounds and rustic hiking trails.