Individualism vs.

Collectivism
I. DEFINITION

 Individualism indicates that there is a greater importance placed

on attaining personal goals; a person’s self-image in this
category is defined as “I.”

 Collectivism indicates that there is a greater importance placed

on the goals and well-being of the group; a person’s self-image in
this category is defined as “We”.

The individualism vs. collectivism dimension considers the

degree to which societies are integrated into groups and their
perceived obligations and dependence on groups. Individualism
focuses on personal accomplishment, autonomy and
responsibility for oneself while collectivism on the other hand
focuses more on the group’s success, adherence to group norms
and value consensus but despite their differences, they still both
put into place the rules and laws by which the society functions.

II. Relation to Filipino Culture

According to Geert
Hofstede, Philippines is
considered a collectivistic
society where people are
more likely to turn to
family and friends for
support during difficult
times. Here are the
example of Filipino
culture that will prove
how Philippines is a
 collectivist society; it is called “Bayanihan” where outpouring of
community spirit-as people give their all to the common good,
without expecting recognition or personal gain.
Filipinos are more likely to help each other in any crises
and one of those example is the pandemic that we are facing. Not
all Filipino families have been able to receive the promised
supplies from the
government, forcing
them to rally in front
government offices,
which has not ended
well – private groups
and generous
individuals have
begun to work
together with LGUs
to provide resources for
those who need it the most. Local milk drives were started by
lactating mothers; medicines and vitamins for those with
existing conditions were prioritized; medical equipment
innovations were enhanced by engineers, fashion designers, and
professionals; information campaigns were translated to several
languages - these are some of the efforts which continue to bring
meaning to “bayanihan”.

III. Comparing the Philippines to Switzerland

Switzerland is considered an individualistic society as they
have a relatively high score; this country is likely to maintain its
independence by taking care of themselves and within its direct
family members only. An example for this individualistic society
is an employer/employee relationship as its basis are mutual
advantage, promotions and hiring are merit-based only. The
management is as it is and does not promote a practice of
Nepotism. As the best citation within this is the right to privacy,
having a communication kept at a minimum range only. Unlike
Switzerland’s society, the Philippines is a collectivist type, this is
because Filipinos are into making long-term commitment with
one another. Example for this is the Philippine culture in terms
of extended family, they build strong relationship and it leads to
loyalty, everyone in the group takes responsibility to each and
everyone.

Prepared by Group 7:
Barcelona, Joyce Ann
Dimaunahan, Jaizelle
Esguerra, Paola
Lagrimas, Lilian
Ortega, Angelica Jane
Sagbang, Sophia Elle