Practical Research 1

Governor Pack Road, Baguio City, Philippines

2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12 ABM
Email: email@uc-bcf.edu.ph; Website: www.uc-
bcf.edu.ph

First Trimester, SY 2020 –

2021
Subject Teacher: Kenny Jones A. Amlos

MODULE 2

Dear Student,

Welcome to the PRACTICAL RESEARCH 1 Course offered by The

University of the Cordilleras, Integrated School, Senior High School. This
course module emphasizes on self-directed, research-based, and
outcome-based learning. The key in successfully passing this subject lies in
your commitment in learning and complying with the requirements. It is our
desire that you pass this subject fully equipped with the necessary 21st
Century skills. This module was designed to provide you with a fun and
meaningful learning experiences and opportunities. You will be enabled to
process the content of this module while being an active learner.

Enjoy and maximize the learning while in your own homes.

JOSEPHINE S. GALANZA

In this module, you will be encountering the following parts and icons. (Parts depending per subject)

This part enumerates the objectives of the module. This part shall
TARGET give you an idea of the skills or competencies you are expected
to acquire upon completion of this module.

This part includes an activity that aims to check what you already
TESTER
know about the lesson to take.

In this portion, a new lesson will be introduced. This section provides

TEACHING a discussion of the lesson. This section aims to help you explore and
understand new concepts and skills.

This involves the reflective part of the module. It contains various

TAKE AWAY activities that will allow you to reflect and state what you have
learned.

Page 1 of 7
 Practical Research 1
Governor Pack Road, Baguio City, Philippines
2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12 ABM
Email: email@uc-bcf.edu.ph; Website: www.uc-
bcf.edu.ph

First Trimester, SY 2020 –

2021
Subject Teacher: Kenny Jones A. Amlos

MODULE 2

This is the assessment presented at the end of each module. This

section aims to check how much have you learned from the
TOUCHSTONE
module. This will also evaluate your level of mastery in achieving
the learning competency.

RESEARCH DESIGN: QUANTITATIVE AND

QUALITATIVE RESEARCH
OBJECTIVES

After completing this chapter, you’ll be

able to:

1. describes characteristics, strengths, and

weaknesses of quantitative/qualitative
research; and

2. illustrates the importance of

quantitative/qualitative research across
fields.

CONTENT

Research Design:

1. Definition
2. Nature and Characteristics
3. Importance

LECTURE

RESEARCH DESIGN

Research design refers to the overall strategy that you choose to integrate the
different components of the study in a coherent and logical way.

 It constitutes the blueprint for the collection, measurement, and analysis of

data.

Page 2 of 7
 Practical Research 1
Governor Pack Road, Baguio City, Philippines
2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12 ABM
Email: email@uc-bcf.edu.ph; Website: www.uc-
bcf.edu.ph

First Trimester, SY 2020 –

2021
Subject Teacher: Kenny Jones A. Amlos

MODULE 2

 The research problem determines the type of design you should use, not the
other way around!

Research design can be broadly classified into quantitative and qualitative.

1. QUANTITATIVE RESEARCH DESIGN

Quantitative research design aims to generalize the occurrence of a

phenomenon by systematically evaluating information through summarizing of
data or drawing conclusions from sample data into meaningful information about
the objects being studied, usually in the form of numbers.

Strengths Weaknesses

Findings can be generalized if selection Related secondary data is sometimes

process is well-designed and sample is not available or accessing available
representative of study population data is difficult/impossible

Relatively easy to analyze Difficult to understand context of a

phenomenon

Data can be very consistent, precise Data may not be robust enough to
and reliable explain complex issues

Importance of Quantitative Research

Quantitative research contributes to an area of people’s lives. Knowledge

on any topic is a potential way of solving problems. It could have profound
effects on various aspects of people’s lives including their health, their
environment, their safety, their food supply, including any qualitative aspect of
their lives. How the decision to apply quantitative research in a particular
direction is made is often controlled by contrasting and sometimes conflicting
forces:

1. Often reduces and restructures a complex problem to a limited number of

variables
2. Tests theories or hypotheses
3. Assumes sample is representative of the population
4. Subjectivity of researcher in methodology is recognized less

Page 2 of 7
 Practical Research 1
Governor Pack Road, Baguio City, Philippines
2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12 ABM
Email: email@uc-bcf.edu.ph; Website: www.uc-
bcf.edu.ph

First Trimester, SY 2020 –

2021
Subject Teacher: Kenny Jones A. Amlos

MODULE 2

5. Less detailed than qualitative data and may miss a desired response from
the participants

2. QUALITATIVE RESEARCH DESIGN

Qualitative research design is an inquiry based on information derived from

understanding of the behavior of people and institutions, their values, rituals,
symbols, beliefs, emotions, presented in the form of words directly obtained from
the person studied.

Strengths Weaknesses

Complement and refine quantitative Findings usually cannot be generalized

data to the study population or community

Provide more detailed information to More difficult to analyze; don’t fit neatly
explain complex issues in standard categories

Multiple methods for gathering data on Data collection is usually time

sensitive subjects consuming

Importance of Qualitative Research

Qualitative research unveils individual’s perception, feelings and attitudes

about a particular topic. It also stimulates people’s interdependence or
interpersonal relationships. How the decision to apply qualitative research in a
particular direction is made is often controlled by contrasting and sometimes
conflicting forces:

1. Concerned with opinions, feelings and experiences.

2. Describes social phenomena as they occur naturally - no attempt is made
to manipulate the situation - just understand and describe.
3. Understanding is sought by taking a holistic perspective / approach,
rather than looking at a set of variables.
4. Qualitative research data is used to help us to develop concepts and
theories that help us to understand the social world.
5. Qualitative data is collected through direct encounters i.e. through
interview or observation.

Page 3 of 7
 Practical Research 1
Governor Pack Road, Baguio City, Philippines
2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12 ABM
Email: email@uc-bcf.edu.ph; Website: www.uc-
bcf.edu.ph

First Trimester, SY 2020 –

2021
Subject Teacher: Kenny Jones A. Amlos

MODULE 2

Differences between Quantitative and Qualitative Research Designs

Qualitative Quantitative

The aim is a complete detailed description of The aim is an accurate, reliable

the topic explanation by counting and classifying
features and constructing statistical
models and figures to explain what is
observed.

Exploratory type of research Conclusive type of research

To gain an understanding of underlying To quantify data and generalize results

reasons and motivations from a sample to the population of
interest

To uncover prevalent trends in thought and To measure the incidence of various

opinion views and opinions in a chosen sample

Used when the researcher has no, or very little Used when the researcher knows clearly
idea of what he/she is looking for. in advance what he/she is looking for.

Used during earlier phases of research projects Sometimes followed by qualitative

to provide insights into the setting of a research which is used during latter
problem, generating ideas and/or hypotheses phases of research projects for further
for later quantitative research. explorations.

The design starts out quite loose and emerges All aspects of the study are carefully
as the study unfolds. designed before data is collected.

Researcher is the data gathering instrument. Researcher uses tools, such as

Data-gathering strategies include individual in- questionnaires, surveys, measurements
depth interviews, structured and non- and other equipment to collect
structured interviews, focus groups, narratives, measurable or numerical data.
content or documentary analysis, participant
observation and archival research.

Data is in the form of words, images or objects. Data is in the form of numbers, statistics,
and measurements.

Non-statistical. Statistical data is usually in the form of

tabulations (tabs). Findings are conclusive
and usually descriptive in nature.

Page 4 of 7
 Practical Research 1
Governor Pack Road, Baguio City, Philippines
2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12 ABM
Email: email@uc-bcf.edu.ph; Website: www.uc-
bcf.edu.ph

First Trimester, SY 2020 –

2021
Subject Teacher: Kenny Jones A. Amlos

MODULE 2

Qualitative data is more 'rich', time consuming, Quantitative data is more efficient, able
and less able to be generalized. to test hypotheses, but may miss
contextual detail.

Subjective - Results may be influenced by the Objective - seeks precise measurement &
researcher. analysis of target concepts

Usually a small number of non-representative Usually a large number of cases

cases. Respondents selected to fulfill a given representing the population of interest.
quota. Randomly selected respondents.

Exploratory and/or investigative. Findings are Used to recommend a final course of

not conclusive and cannot be used to make action.
generalizations about the population of
interest. Develop an initial understanding and
sound base for further decision making.

With the world and studies being complex, picking the right research topic can be
tricky. In order for you to write a good and intriguing research paper, your choice of
topic must be in your field of interest. In addition to choosing an engaging topic, your
research topics related to your field of interest must be well-researched and backed up
with facts, so that it grabs the attention of the reader. This is why so many students struggle
or get nervous when it comes to the choice of topic. Below you will find a couple of
popular research paper ideas, that would make an interesting topic, if researched and
presented properly.

Accountancy, Business Management (ABM)

1. Challenges of Small Enterprises

2. Business Leadership
3. Comparative of business ethics
4. Regulation of Workplace Diversity
5. The Word of Mouth Power in the Digital Era
6. Franchising VS Opening Your Own Business
7. Is Internet Advertising the Most Popular Means of Advertising
8. The Effect of Advertisement on Consumer Behavior

Humanities and Social Sciences (HUMSS)

1. What is the perception of aging in different cultures?

2. Ambient awareness and its connection to social media
3. What kind of people tend to form cliques in high school?
4. Mass media and fear of missing out: Millennials can’t live without updates
5. Does reading more books make people more or less social?
6. How do life values progress with the development of personality?
7. The most difficult ethical questions in the field of health care
8. Mind philosophy and the issues with dualism

Page 5 of 7
 Practical Research 1
Governor Pack Road, Baguio City, Philippines
2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12 ABM
Email: email@uc-bcf.edu.ph; Website: www.uc-
bcf.edu.ph

First Trimester, SY 2020 –

2021
Subject Teacher: Kenny Jones A. Amlos

MODULE 2

Hospitality and Tourism Management (HTM)

1. How to give hospitality to the clients of the organization: An Excellent

Customer Service Approach
2. Role of the human resource management team towards the employees
in giving hospitality services
3. How customer satisfaction through hospitality services
4. Effectiveness of Tourism Activities
5. Waste Management of Hotel and Restaurant Service

REFERENCES

Practical Research: A Step-by-Step Guidebook for the SHS and Beyond, Galanza
et al, 2018.

Practical Research 1: An Introduction to Qualitative Research, Torneo et al, 2017

https://www.google.com/search?sxsrf=ALeKk03Um62sQC5dUvxDdma_XvwM9c7
Tow%3A1600132747499&ei=ixZgX936HauHr7wP2fSGAo&q=list+of+research+titles+f
or+hotel+and+restaurant+management

https://libguides.usc.edu/writingguide/researchdesigns

https://www.le.ac.uk/oerresources/lill/fdmvco/module9/page_52.htm

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