Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
1.1 Mission
faisca consulting' mission is to provide the customer with the highest
quality of showbiz PR consultancy. We exist to attract and maintain
customers. When we adhere to this maxim, everything else will fall into
place. Our services will exceed the expectations of our customers.
• Attention to detail.
• Professionalism.
• Results.
1.3 Objectives
The objectives for the first three years include:
Company Summary
Faisca consulting is a showbiz public relations consultancy firm that
specializes in working with individuals that are pursuing showbiz
carreers and seek sparkling results.
Start-up
Requirements
Start-up Expenses
Legal
Stationery etc.
Brochures
Website development
Showbiz subscription
Total Start-up Expenses
Start-up Assets
Cash Required
Other Current Assets
Long-term Assets
Total Assets
Total Requirements
Start-up Funding
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
Liabilities
Current Borrowing
Long-term Liabilities
Accounts Payable (Outstanding Bills)
Other Current Liabilities (interest-free)
Total Liabilities
Capital
Planned Investment
Johnny
Total Funding
Services
faisca consulting offers a wide range of showbiz PR services. These
services will typically be used by actors/actresses, artists and models
who are looking to spark their showbiz image or manage a crisis. The
main services offered are:
Faisca consulting will rapidly gain market share in their specific space
by leveraging their competitive edges. These edges consist of a
specialized skill set honed for the demands of showbiz PR and the high
degree of flexibility. As a small specialized firm, Faisca consulting is
able to address any need generated by a client.
• Large national firms. These firms are quite large and they
serve national clients. The clients are usually very large
companies and these national firms travel to wherever to
support the account.
The dog and pony show will also highlight Faisca consulting' portfolio of
past clients served and the creative "out of the box" thinking that
prevails at Faisca consulting. The portfolio itself will be quite creative,
not just a standard display of past projects, but a representation in
itself of Faisca consulting' creativity and competence.
By month three and four, visibility of Faisca consulting will have begun
to take root and there will be an increasing number of inquiries that
will be turned into projects.
Sales will steadily ramp from month four on with profitability being
reached by month 10 and sales steadily increasing through the end of
year three.
Sales Forecast
Year 1 Year 2 Year 3
Sales
Crisis management
Image management
Event management
Total Sales
5.4 Milestones
faisca consulting will have several milestones early on:
Milestones
Budg Departme
Milestone Start Date End Date Manager
et nt
Business plan completion 11/11/10 Johnny Marketing
Office set up
Establishment of the first major project
Near full service capacity
Totals
Management Summary
Johnny Makombo
johnny received a diploma in public relations from the public relations
institute of South africa. Beyond school, Johnny went to start a
company named saalena management in his native country in 2007.
After 2 years, Johnny decided to open a South african branch of
Saalena Management. It was his responsibility to manage, organise,
and create events for clients . After 4 years at this position Johnny
began looking for an opportunity that would give him more flexibility
and autonomy.
Personnel Plan
Year 1 Year 2 Year 3
Johnny
Administrative assistant
Total People
Total Payroll
Financial Plan
The following sections will outline important financial information.
General Assumptions
Year 1 Year 2 Year 3
Plan Month
Current Interest Rate % % %
Long-term Interest Rate % % %
Tax Rate % % %
Other
Assumptions:
Average Percent Variable Cost %
Estimated Monthly Fixed Cost
Gross Margin
Gross Margin % % % %
Expenses
Payroll
Sales and Marketing and Other Expenses
Depreciation
Leased Equipment
Utilities
Insurance
Rent
Payroll Taxes
Other
Net Profit
Net Profit/Sales % % %
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
Long-term Liabilities
Total Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
Net Worth
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth % % % %
Current Liabilities % % % %
Long-term Liabilities % % % %
Total Liabilities % % % %
Net Worth % % % %
Percent of Sales
Sales % % % %
Gross Margin % % % %
Selling, General & Administrative Expenses % % % %
Advertising Expenses % % % %
Profit Before Interest and Taxes % % % %
Main Ratios
Current
Quick
Total Debt to Total Assets % % % %
Pre-tax Return on Net Worth % % % %
Pre-tax Return on Assets % % % %
Activity Ratios
Accounts Receivable Turnover n.a
Collection Days n.a
Accounts Payable Turnover n.a
Payment Days n.a
Total Asset Turnover n.a
Debt Ratios
Debt to Net Worth n.a
Current Liab. to Liab. n.a
Liquidity Ratios
Net Working Capital n.a
Interest Coverage n.a
Additional Ratios
Assets to Sales n.a
Current Debt/Total Assets % % % n.a
Acid Test n.a
Sales/Net Worth n.a
Dividend Payout n.a
Appendix
Sales Forecast
Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12
Sales
0
Crisis management
%
0
Image management
%
0
Event management
%
Total Sales
Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
Direct Cost of Sales
h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12
Crisis management
Image management
Event management
Subtotal Direct Cost of
Sales
Personnel Plan
Mont Mont Mont Mont Mont Mont Mont Mont Mont Month Month Month
h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 10 11 12
0
Arbor
%
0
Birk
%
Administrative 0
assistant %
Total People
Total Payroll
General
Assumptions
Mont Mont Mont Mont Mont Mont Mont Mont Mont Month Month Month
h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 10 11 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest
% % % % % % % % % % % %
Rate
Long-term Interest
% % % % % % % % % % % %
Rate
Tax Rate % % % % % % % % % % % %
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and
Loss
Mont Mont Mont Mont Mont Mon Mon Mon Mon Mon Mon Mon
h 1 h 2 h 3 h 4 h 5 th 6 th 7 th 8 th 9 th 10 th 11 th 12
Sales
Direct Cost of Sales
Other Production
Expenses
Total Cost of Sales
Gross Margin
Gross Margin % % % % % % % % % % % % %
Expenses
$8,00 $8,00 $8,00 $8,96 $8,96 $8,9 $8,9 $8,9 $8,9 $8,9 $8,9 $8,9
Payroll
0 0 0 0 0 60 60 60 60 60 60 60
Sales and Marketing and
$350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350
Other Expenses
Depreciation $61 $61 $61 $61 $61 $61 $61 $61 $61 $61 $61 $61
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Insurance $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Rent $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
15 $1,20 $1,20 $1,20 $1,34 $1,34 $1,3 $1,3 $1,3 $1,3 $1,3 $1,3 $1,3
Payroll Taxes
%0 0 0 4 4 44 44 44 44 44 44 44
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating $10,3 $10,3 $10,3 $11,4 $11,4 $11, $11, $11, $11, $11, $11, $11,
Expenses 11 11 11 15 15 415 415 415 415 415 415 415
Profit Before Interest and ($10, ($8,5 ($7,3 ($6,9 ($6,1 ($2,4 ($3,3 ($3,4 ($26 $1,2 $3,3
$531
Taxes 311) 87) 36) 04) 72) 86) 70) 10) 7) 69 53
($10, ($8,5 ($7,2 ($6,8 ($6,1 ($2,4 ($3,3 ($3,3 ($20 $1,3 $3,4
EBITDA $592
250) 26) 75) 43) 11) 25) 09) 49) 6) 30 14
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
($10, ($8,5 ($7,3 ($6,9 ($6,1 ($2,4 ($3,3 ($3,4 ($26 $1,2 $3,3
Net Profit $531
311) 87) 36) 04) 72) 86) 70) 10) 7) 69 53
- - - - - - - -
0.00 4.22 9.50 21.5
Net Profit/Sales 473.1 234.2 145.3 111.8 26.4 39.8 40.4 2.27
% % % 7%
0% 5% 8% 2% 5% 0% 6% %
Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon
Expenditures
th 1 th 2 th 3 th 4 th 5 th 6 th 7 th 8 th 9 th 10 th 11 th 12
Expenditures from
Operations
$8,0 $8,0 $8,0 $8,9 $8,9 $8,9 $8,9 $8,9 $8,9 $8,9 $8,9 $8,9
Cash Spending
00 00 00 60 60 60 60 60 60 60 60 60
$2,2 $2,3 $2,4 $2,6 $2,6 $2,8 $2,8 $2,8 $2,9 $3,0 $3,0
Bill Payments $75
53 43 14 33 76 62 17 21 82 24 65
Subtotal Spent on $8,0 $10, $10, $11, $11, $11, $11, $11, $11, $11, $11, $12,
Operations 75 253 343 374 593 636 822 777 781 942 984 025
($8,0 ($9,6 ($9,2 ($8,5 ($7,5 ($5,2 ($5,1 ($2,7 ($2,1 ($1,9 $1,6
Net Cash Flow $335
75) 18) 08) 04) 90) 44) 87) 39) 70) 92) 06
$51, $42, $32, $24, $16, $11, $6,4 $3,6 $1,5 ($47 ($14 $1,4
Cash Balance
775 157 950 446 856 612 25 86 16 6) 2) 65
Pro Forma
Balance Sheet
Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12
Starting
Assets
Balances
Current Assets
$51, $42, $32, $24, $16, $11, $6,4 $3,6 $1,5 ($47 ($14 $1,4
Cash $59,850
775 157 950 446 856 612 25 86 16 6) 2) 65
Accounts $1,1 $3,1 $5,0 $6,5 $9,5 $11, $10, $12, $15, $16, $18,
$0 $0
Receivable 80 76 54 71 77 410 798 922 547 580 493
Other Current
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Total Current $51, $43, $36, $29, $23, $21, $17, $14, $14, $15, $16, $19,
$59,850
Assets 775 337 126 500 427 189 835 484 438 071 438 958
Long-term Assets
$3,7 $3,7 $3,7 $3,7 $3,7 $3,7 $3,7 $3,7 $3,7 $3,7 $3,7 $3,7
Long-term Assets $3,700
00 00 00 00 00 00 00 00 00 00 00 00
Accumulated $0 $61 $122 $183 $244 $305 $366 $427 $488 $549 $610 $671 $732
Depreciation
Total Long-term $3,6 $3,5 $3,5 $3,4 $3,3 $3,3 $3,2 $3,2 $3,1 $3,0 $3,0 $2,9
$3,700
Assets 39 78 17 56 95 34 73 12 51 90 29 68
$55, $46, $39, $32, $26, $24, $21, $17, $17, $18, $19, $22,
Total Assets $63,550
414 915 643 956 822 523 108 696 589 161 467 926
Liabilities and Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont Mont
Capital h 1 h 2 h 3 h 4 h 5 h 6 h 7 h 8 h 9 h 10 h 11 h 12
Current
Liabilities
$2,1 $2,2 $2,3 $2,5 $2,5 $2,7 $2,7 $2,7 $2,8 $2,9 $2,9 $3,0
Accounts Payable $0
75 63 26 44 81 68 23 21 81 22 60 66
Current
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
Other Current
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Subtotal Current $2,1 $2,2 $2,3 $2,5 $2,5 $2,7 $2,7 $2,7 $2,8 $2,9 $2,9 $3,0
$0
Liabilities 75 63 26 44 81 68 23 21 81 22 60 66
Long-term
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
$2,1 $2,2 $2,3 $2,5 $2,5 $2,7 $2,7 $2,7 $2,8 $2,9 $2,9 $3,0
Total Liabilities $0
75 63 26 44 81 68 23 21 81 22 60 66
$66, $66, $66, $66, $66, $66, $66, $66, $66, $66, $66, $66,
Paid-in Capital $66,000
000 000 000 000 000 000 000 000 000 000 000 000
Retained ($2,4 ($2,4 ($2,4 ($2,4 ($2,4 ($2,4 ($2,4 ($2,4 ($2,4 ($2,4 ($2,4 ($2,4
($2,450)
Earnings 50) 50) 50) 50) 50) 50) 50) 50) 50) 50) 50) 50)
($10, ($18, ($26, ($33, ($39, ($41, ($45, ($48, ($48, ($48, ($47, ($43,
Earnings $0
311) 898) 234) 137) 309) 795) 166) 575) 842) 311) 043) 690)
$53, $44, $37, $30, $24, $21, $18, $14, $14, $15, $16, $19,
Total Capital $63,550
239 652 316 413 241 755 384 975 708 239 507 860
Total Liabilities $55, $46, $39, $32, $26, $24, $21, $17, $17, $18, $19, $22,
$63,550
and Capital 414 915 643 956 822 523 108 696 589 161 467 926
$53, $44, $37, $30, $24, $21, $18, $14, $14, $15, $16, $19,
Net Worth $63,550
239 652 316 413 241 755 384 975 708 239 507 860