SimilarWeb’s Top 25

D2C Brands of Q1, 2020

By: Jamie Drayton, May 2020

Top 25 D2C Brands of Q1 2020 | 1

The D2C brands in our list
epitomize the shared
mentality of fast-growing
companies: The key to
success is to be in the right Jamie Drayton
place at the right time Lead Financial Services & eCommerce Consultant

Top 25 D2C Brands of Q1 2020 | 2

 What this list means for retail
Our interest in creating a report on the fastest-growing
D2C brands is a response to the new trend we're seeing
of brands partnering with retailers and marketplaces.

What the top 25 D2C brands tell us

These direct-to-consumer sites highlight a combination

Introduction of unique strategies and a "right place, right time" reality.

The brands represent eight categories, highlighting the
diversity of opportunity.

Taking seasonality into account

A limitation to the quarter-over-quarter (QoQ) model that
we’re using is that brands with strong holiday season
sales are less likely to be featured. We plan to address
that in future lists.

Top 25 D2C Brands of Q1 2020 | 3

Best of Q1 2020
Our Favorites

Top 25 D2C Brands of Q1 2020 | 4

Methodology

SimilarWeb’s Top 25 D2C Brands provides an additional

layer to IAB 250 Direct Brands to Watch. This ensures
that when looking at brands that grew the most, we've
IAB 250 Direct Brands
to Watch

already limited it to a group of reputable companies who

have the potential for success.

We measured the QoQ performance of these 250 brands

to see which had the highest growth across categories,
and limited results to sites with at least 10K monthly
10K Min. Monthly
Visits

visits to ensure they've already gained traction with

consumers. The average QoQ growth of is 77%, an

77%
impressive metric considering we're comparing the
QoQ Average
beginning of 2020 to the 2019 holiday season.
Growth

Top 25 D2C Brands of Q1 2020 | 5

Total brand traffic and growth by category

Average Monthly Visits and QoQ Growth

These fast-growing sites highlight a combination of unique strategies and "right place, right time" reality. The top 25 brands
represent eight categories, each one highlighting the diversity of opportunity. In the following slides, we will walk through these
competitors’ strengths per category.

Top 25 D2C Brands of Q1 2020 | 6

CUUP - A rising force in the intimate apparel department

Top Organic Search Terms - Q1 2020

The ability for four apparel brands to make it onto the top
25 list is impressive, given market realities. Consumers
have largely cut back spending on apparel and fashion
and many companies are struggling due to this decline.
An average growth rate of 36% across these four apparel
brands shows us that despite market trends, there is
always room for success.
Channel Overview
CUUP is doing an exceptional job in this space. The
underwear garment retailer increased traffic in Q1 across
direct (+78%), social (+63%), and organic search (+44%),
which signaled a rise in brand recognition and interest.
Plus, all top 10 organic searches include ‘cuup’.

Top 25 D2C Brands of Q1 2020 | 7

 Nonda - Made a fast transition from smart car accessories to PPE

Monthly Visits, Last 6 Months

Nonda (124% QoQ growth) is a great example of the

agility that small D2C brands are known for. Nonda was
able to quickly pivot to producing and selling personal
protection equipment in response to COVID-19. KN95
masks are available for consumer purchase on nonda.co
and within the last month they have nearly doubled their
assortment, now selling a "Fingertip Pulse Oximeter
Pack" and "Non-contact Thermometer Pack".

Big brands do not have this same agility and are often
slower to respond to shifting demand.

4 Top 25 D2C Brands of Q1 2020 | 8

Food deliveries have a healthy appetite for growth

Average Monthly Visits and QoQ Growth

The food delivery category is an obvious winner given

stay-at-home orders around the US. These seven brands
are helping meet the food delivery demand that grocery
stores and apps are struggling to fill. While this category
falls into the "right place, right time" group, many of these
brands are supplementing this organic growth with paid
strategies.
Paid Search Traffic, QoQ
1.1M
874.1K
139.3K

70.7K

daily-harvest.com thrivemarket.com

Top 25 D2C Brands of Q1 2020 | 9

Thrive Market and Daily Harvest - Satisfying customers’ rapidly-changing tastes

Thrive Market

Thrive Market and Daily Harvest have both seen an

increase in paid search traffic largely due to bidding on
keywords like "grocery delivery," "trader joe's delivery" and
"smoothie delivery".

These are brands where we'll look back and trace a big
part of their successes to how they responded during the Daily Harvest
pandemic’s lockdown. Daily Harvest and Thrive Market
both highlight that every problem is also an opportunity.

Top 25 D2C Brands of Q1 2020 | 10

FringeSport - A heavy-lifting supplier of garage gym equipment

Average Monthly Visits and QoQ Growth

FringeSport, seller of garage-ready gym equipment, is a

Hobbies/Lifestyle D2C brand that epitomizes "right place,
right time".

As people who are stuck at home seek new ways to

workout, FringeSport is perfectly positioned to meet that
need. Traffic to the site has increased by 32% QoQ.

Top 25 D2C Brands of Q1 2020 | 11

Utilizing 'bumper plates' traffic for organic growth

Top Organic Search Terms

Q1 2020

While there has been growth in searches for the

FringeSport brand name, we also see a huge spike in
traffic to terms related to what FringeSport carries.
"Bumper plates" traffic is up 11x MoM, "squat rack" 13x
MoM, "home gym essentials" 3x MoM.

As consumers look for ways to workout at home, the

biggest question is whether or not FringeSport will be
able to meet demand quickly enough (they currently have
shipping delays due to increased demand) and capitalize
on this opportunity to increase market share.

Top 25 D2C Brands of Q1 2020 | 12

Top 25 Fastest-Growing D2C Brands - Part 1

RANK BRAND DOMAIN AVG. MONTHLY VISITS QoQ GROWTH CATEGORY

1 New Age Beverages newagebev.com 86K 461.9% Food and Beverage

2 HelloMD hellomd.com 131K 134.6% Health/Wellness

3 nonda nonda.co 131K 124.0% Consumer Electronics

4 Daily Harvest daily-harvest.com 1.3M 123.0% Food and Beverage

5 Function of Beauty functionofbeauty.com 1.0M 120.9% Personal Care

6 Pet Plate petplate.com 28K 83.0% Pet Care

7 bioClarity bioclarity.com 114K 75.9% Personal Care

8 care/of takecareof.com 454K 72.8% Health/Wellness

9 Veestro veestro.com 153K 56.6% Food and Beverage

10 Public Goods publicgoods.com 209K 54.2% Personal Care

11 Youth To The People youthtothepeople.com 58K 54.2% Personal Care

12 Misfits Market misfitsmarket.com 723K 53.5% Food and Beverage

13 The Honest Company honest.com 880K 47.9% Personal Care

Top 25 D2C Brands of Q1 2020 | 13

Top 25 Fastest-Growing D2C Brands - Part 2

RANK BRAND DOMAIN AVG. MONTHLY VISITS QoQ GROWTH CATEGORY

14 Thrive Market thrivemarket.com 3.0M 47.6% Food and Beverage

15 Liquid I.V. liquid-iv.com 189K 44.4% Health/Wellness

16 Great Jones greatjonesgoods.com 49K 42.1% Home and Appliance

17 Rowing Blazers rowingblazers.com 40K 39.3% Apparel/Fashion

18 Home Chef homechef.com 2.1M 37.6% Food and Beverage

19 Chairish chairish.com 1.8M 36.3% Home and Appliance

20 Trendy Butler trendybutler.com 56K 35.6% Apparel/Fashion

21 Stadium Goods stadiumgoods.com 2.1M 35.1% Apparel/Fashion

22 CUUP shopcuup.com 102K 34.8% Apparel/Fashion

23 Suja Juice sujajuice.com 32K 34.3% Food and Beverage

24 FringeSport fringesport.com 111K 32.3% Hobbies/Lifestyle

25 Rael getrael.com 77K 31.1% Personal Care

Top 25 D2C Brands of Q1 2020 | 14

 The average QoQ growth of 77% suggests
that top D2C brands are finding ways to
stay relevant amid the Coronavirus

Brands within the Food and Beverage and

Personal Care categories are experiencing
Conclusion the most increases
Insights from the Top 25 Social media, SEO, and well-timed paid
Fastest-Growing D2C Brands search serve as major traffic drivers for
D2C brands

Partnerships between marketplaces and

rising brands are a win-win for both
companies

Top 25 D2C Brands of Q1 2020 | 15

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