Digital Kickstart Day 5

Challenge
Niel Malan
CEO
Marketing as Dating Process
1. Traffic 2. Conversion 3. Monetization

● Facebook ● Downloadable info ● Email sequence

● Instagram ● Online presentation ● Sales pipeline
● YouTube ● Discount coupon ● Sequence of offers
● Google ● Free sample ● Brand building
● Twitter ● Consultation ● Relationship building
● LinkedIn ● Free training ● Repeat purchases
● Pinterest ● Etc.
● Medium
● Quora
Lead magnet recap
• Marketing as dating (process vs one off event)
• Lead magnet helps you establish the relationship
• Great offer that makes it easy to build a list
• The sales happen on the back end
Funnel vs. Website vs. Store
• A funnel converts leads
• A websites informs & builds credibility
• A store is where people buy physical products
Process

Lead
Ad Magnet Website Store
(Funnel)

Email
Sequence
Today’s mission
• Name your project
• Create a logo
• Create your lead magnet
• You have three days to complete your mission!