Digital Kickstart Day 4

Challenge
Niel Malan
CEO
Step 1: Segments
● Create 3 - 5 audience segments
● Group by buying needs
● And / or other criterion
Step 2: Pick One Segment
● Profit potential
● You can add awesome value
● Great fit for your leading product / service
● Can be found online
Step 3: Create a Client Avatar
● Name
● Demographics (age, gender, location, etc.)
● Buying motives
● Fears and concerns
● Where do they hang out online?
The Ultimate Key
• Create a high converting offer
• You need a response from your ads
• You need to convert traffic
• A great offer achieves both goals
Free vs. low cost vs. paid
• Free is EASY to say YES to
• Free offers are 10X to generate a response from
• Low cost is OK if its a really great offer
• Higher cost requires a follow up process
Attorney example
• Segment: Divorce
• Avatar: Jo-anne (46, 2 kids, cheating)
• Pains: Kids, family, loneliness, money
• Offer: Report - ‘Seven Questions to Ask
Before You File for Divorce’
Pet store example
• Segment: Expensive dog breeds
• Avatar: Jones family
• Pains: Expensive vet bills, love for dog
• Offer: Sample - ‘The Puppy King Meal Kit’
Hairdresser example
• Segment: Rich housewife
• Avatar: Arianna
• Pains: Sociability, remain looking young
• Offer: Free make-over consult
Example Lead Magnets
• PDF Report
• Video
• Consult
• Sample
• Low cost first order
Your Objective Today
• Brainstorm some ideas
• Pick one great lead magnet
• Think of great ideas to make the offer JAW
DROPPING!
• Post your plan in the group