Entrepreneurship Development Report Guidelines-2011

IV SEMESTER BBM
Objective of the study:

The study aims at giving first hand information about setting up of an

independent business enterprise and create an opportunity to experiment with
an idea of becoming an entrepreneur.

Executive Summary

Chapter 1: Introduction

• Profile of the entrepreneurs (name, education, background/experience ,

age, gender)

• Nature of Business (Manufacturing /Services/Trading/Agency/Franchise)

• Size of Unit (Small Scale/Medium Scale/Large Scale)

• Legal ownership pattern (Company/Partnership/Cooperative/Trust)

• Organisation Structure/Hierarchy

• Proposed Product information (product description)

Chapter 2: Industry Analysis (past 5 years)

• Government Policy & Incentives regulating the industry

• Expected Industry Growth Rate

• SWOT Analysis of Industry

• Competitors Analysis

• Demand Forecasting and Estimation (Region wise & Product wise)

Chapter 3: Project Feasibility Study

Economic Viability:

• Market Potential & Demand Pattern

• Domestic and International Market

Market- Segmentation(Basis of segmentation), Targeting, Positioning

Marketing Plan – 7 P’s

Technical Viability

• Nature of Technical know-how or manufacturing process

 • Source of Technology (Indigenous/Imported)

• Cost of Acquisition of Technology (Development/Purchase/Licensing)

• Existing Installed Capacity and actual production (for last five years)

• New capacities under considerations

• Human Resource Requirements at different levels (Administrative

/Technical Staff)

• Nature of Inputs/Raw Materials

• Sources of Raw Materials /Suppliers

Financial Viability

• Total investment (Working Capital & Fixed Capital) Analysis

• Source of Finance (own & external -collateral , non collateral)

• Cost of Capital & Repayment Period

• Financial Analysis

- Break Even Analysis

- Profitability Statement for 10 years

- Cash Flow Statement & Projected Balance Sheet (10 years)

- Pay Back Period

Chapter 4: Implementation Schedule

Chapter 5: Conclusion

Instructions:

1. Minimum 100 Pages Report - Single line spacing

2. Plagiarism will attract punishment

3. Font Size: Times New Roman 12

4. Headings: Times New Roman Bold 14

5. Each Group consists of Two members

6. Project should include diagrams/charts/tables/pictures

7. Study should be a Team work

8. ED Project is for 100 marks (50 Marks Report & 50 Marks Viva-voce)
9. Strict adherence to the guidelines is must

10.Submission Schedule 31ST January,2011

11.Study should be followed by bibliography/Source of Information

12.Report should include Certificate from Guide and HOD, Declaration and
Acknowledgement, Table of Contents, List of Tables & Annexure.