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Name of the Paper: BB0102

Time: 2 Hrs. Total Marks: 140

Total no. of questions in each part : PART – A = 40 questions, PART – B = 20 questions, PART – C = 15 questions

1. Which of the following is not a function of marketing ?

A) Sales
B) Product planning and developments
C) Purchasing
D) Costing

2. Which of the following does not influence the consumer’s decision process?

A) Marketing mix
B) Company’s profitability
C) Psychological factors
D) Socio-cultural factors

3. Maslow’s hierarchy consists of

A) Two needs
B) Three needs
C) Four needs
D) Five needs


1. When using the market attractiveness/business strength matrix and your place on the matrix is in the area of
‘medium market attractiveness and low business strength’ then your strategic implication is:

A) Maintain position and seek selective growth and earnings

B) Harvest or divest yourself of this product
C) This is a product calling for investment for growth
D) Invest in your business strengths

2. From the given options choose the correct combination to match the personality dimensions of Carl Jung
Set A
Type I
Type II
Type III
Type IV
Set B
a) Sensation, Feeling
b) Sensation, Thinking
c) Intuition, Feeling
d) Intuition, Thinking

A) I-b, II-d, III-a, IV-c

B) I-a, II-c, III-b, IV-d
C) I-b, II-c, III-a, IV-b
D) I-c, II-b, III-d, IV-a
3. Needs concerned with affection and belongingness are _____ and needs for realising one’s potential are _____
a) Safety needs
b) Physiological needs
c) Social needs
d) Self-actualization needs

A) a, c
B) a, b
C) c, d
D) b, c


1. Match the following and select the right alternative of answers

Set A
1. Stimulus
2. Test marketing
3. Target audience
4. Retailer
Set B
a) Cost effective introduction of a product to a smaller area to gauge the market reaction
b) An organisation which purchases products to resell to consumers
c) An object or idea that causes a response through our senses
d) A specific group of the market at which marketing strategy is aimed

A) 1 – c, 2 – a, 3 – d, 4 – b
B) 1 – d, 2 – b, 3 – c, 4 – a
C) 1 – a, 2 – b, 3 – c, 4 – d
D) 1 – c, 2 – a, 3 – b, 4 – d

2. An individual desires promotion and feels superior performance is strong factor to achieve this goal. What terms
Vroom has used to refer performance and promotion and the relation between the two

A) Valence, expectancy, instrumentality

B) First level outcome, valence, expectancy
C) First level outcome, valence, second level outcome
D) First level outcome, Second level outcome, instrumentality

3. X


Subordinates P


M -- -- - - L

P - -- - - - Q


The above diagrams are examples for

A) X Autocratic Style Y Permissive Style Z Participative Style

B) X Permissive Style Y Autocratic Style Z Participative Style
C) X Autocratic Style Y Participative Style Z Permissive Style
D) X Permissive Style Y Participative Style Z Autocratic Style