Chapter 1: Introduction

The rising market of branded and readymade clothes in the city has pushed the tailors and
tailoring shops on the verge of getting vanished.

The major tailors are somehow surviving with their regular customers, the smaller ones
are the worst suffers. Many have already shifted to other trades and some are still trying
to figure out as what to do for the daily bread as they have dedicated their whole life in
this trade and they see a really dark future.

The readymade shops are not the only challenge that they have to face. The non-
availability of the skilled workers and the raw material is also a major problem.

Since the future is dark, there are no new people coming into this trade and the old
workers are now shifting to other trades. These days, the showrooms have their own
tailoring and alteration set up which means that most of the customers get all the facilities
under one roof which prevents them to walk into the tailoring shops. This is also one of
the reasons which are hampering the tailoring business.

The ladies tailoring shops are comparatively in a better position as the market rises in the
wedding season when the demand of suits and other items increases. There are various
women who work from home in most of the localities. Tailoring has become their source
of income and makes them self-dependent.

The condition of tailoring houses is better in other countries. Jay Rodrigues, an American
student in the city, says that tailoring houses are considered to be for the elite class as
these deliver quality and perfection. The commoners cannot afford to get specially
ordered clothes. Students from Russia, Denmark, Japan and Spain agree.
1.1 Objectives of the Study

The reports objective to be classified into General objectives and Specific objectives.
They are given below:

General objective

The main objective of the study are -

 To provide information on Tailoring shop, determine most important attributes of

service quality, identify the most satisfied demographic segments, determine
relation between complaint resolution and satisfaction etc.
 To analyze the effectiveness of Tailor shop's customer services and satisfaction
for tailoring services.

Specific objective

To achieve our main objective, the following specific objectives are taken for the study
effectively:

 To fulfill company law course requirement.

 To know about the current and future problems and prospects of tailoring shop in
Sylhet .

 To make some recommendations on how to solve the problems and improve the
atmosphere for Fashion House business for a better and stabilized economy

1.2 Methodology

This assignment is based on survey questionnaire and secondary information. For the
purpose of getting better result simple random sampling technique during the survey of
this assignment was adopted where tailoring business owners were given the copies of
the questionnaire and were asked to fill them. Moreover, some secondary data was also
collected for completion of the report.
Data Collection Technique

Sources of data of this Study can be divided into two categories:

Primary Sources

 Face-to-Face conversation with the respective tailoring business owners by using

questionnaire
 Taking their responses, advices, and opinions

Secondary Sources

 Websites, Relevant Books, Research Papers, and Journals.

1.3 Research Design

In this research, we are going to find out the problems faced by the tailoring shop through
extended marketing mix. This would be a quantitative study.

1.4 Sampling

The tailors shop will be selected by simple random probability. Out of the many owners
of tailor business, 30 of them are selected.

1.5 Scope of the study

The scope of the study is limited to organizational setup, functions, and performances
Since tailoring business is still in its growth stage in Bangladesh; it has still to go a long
way to achieve its destination by working on the problems encountered and improving
them. The report will mainly focus on the problems is facing by the tailoring business and
how they are coping with these problems in the perspective of extended marketing mix.
1.6 Limitation
The assignment was basically based on interpreting primary data. Secondary data also
needed for analyzing future plans, but for the purpose of the betterment of the present
position.

We won’t say that our study and the decisions we made are self sufficient. That doesn’t
mean that there was any dearth of professionalism and eagerness to reach to the solution,
rather it means that we had to face some obstacles. Those were as follows:

 Respondents were sometimes reluctant to fill the questionnaire and they weren’t
interested to express their honest opinion, which has impeded the preparation of
the report.

 Because of the resource/budget constraint survey as per the sample size was not
possible which has restricted the accuracy of the result.

 In this study, primary data have been recorded about a few number of people
because of time limitation, it was difficult to demonstrate the opinion of mass
people.

 Lack of enough knowledge about tailoring business.

 In many cases, up to date information is not published. Getting Relevant papers

and documents were strictly prohibited

The time limit was also a fact because at same time we are doing our classes, other
assignments. So, it was quite hard to keep everything at a run.
 Chapter 2: Literature Review

The problems and prospects of tailoring shop is an important issue for growing market of
Sylhet city in tailoring business. To get a clear idea about this subject, the definite area is
the deep analysis of the obtained information from books, newspapers, journals,
articles, prospectus, individuals’ research and internet. Basically any type of study, thesis
or research is made on the basis of acquired information from two main sources. There
are primary and secondary sources. In case of our research about "Tailoring Business in
Sylhet: Problems & Prospects”, we studied relative journals and news paper reports and
so on. On the other hands, information and data are collected from different tailors shop
(owners and employees). In order to make the study effective and meaningful, sufficient
numbers of graphs are added there on. On that collected papers, we find out various
information about tailoring shop in Sylhet. Some information is about opening a tailoring
business, some about what should remember to start a tailoring, some information about
managing a tailoring shop, some about increasing profit, some information about
goodwill, some about problems and prospects. In Bangladesh, the garments sector grew
rapidly over the last several years for a lower cost of production and for other facilities.
Bangladesh has now emerged as a reliable ready made garment-sourcing destination for
leading global retailers, due to its competitive prices. International buyers of apparel
items now seek innovative designs from the local suppliers and manufacturers as the
demand for handmade clothes. So traditional Bangladeshi designs are becoming popular
in the Western countries. In that case, some tailoring business has established in Sylhet as
like Cambridge Tailors, Studio Stitch, Lady fair, Ojanta Tailors etc.
 Chapter 3: Data Presentation and Analysis
3.1 Data Analysis
Table-1: Gender
Male 21

Female 04

Total 25

(In the pie chart, all numerical numbers are used as percentage)

The result shows that majority of respondents i.e. 84% are males who are the owners of
tailors and 16% are the female. The lowest number of female found in the tailoring
business as owner compare to male. So it shows that tailoring business is more famous
among male.

Table-2: Age

No. of Respondents
Age
0
Below 20
21-30 6
31-40 11
41-50 9
51 or above 1

Total 25

(In the pie chart, all numerical numbers are used as percentage)

The result shows that majority of respondents i.e. 44% falls under the category of 31-40
years and 24% falls under 21-30 years. It shows that tailoring business is mainly famous
among adult as the majority owners of tailoring businesses are adult and least comes
under above 50 years.

Table-3: Suitability of Area

Yes 19

No 6

Total 25

(In the pie chart, all numerical numbers are used as percentage)

The result shows that 24% think that the area is not suitable for them and 76% people are
satisfied with the place.
Table-4: Trained employees

Poorly Trained 2

Good Enough 13

Skilled 9

Total 25

(In the pie chart, all numerical numbers are used as percentage)

The result shows that majority of respondents having tailoring businesses 48% of among
them doing business with the employees who are good enough trained. And 16%
employees are poorly trained and 36% employees are skilled.
Table- 5: Customer satisfaction level

Very Satisfied 4

Fairly Satisfied 12

Neutral 7

Fairly Dissatisfied 2

Very Dissatisfied 0

Total 25

(In the pie chart, all numerical numbers are used as percentage)

The result shows that 48% of their customers are fairly satisfied with their service. And
28% are neutral, 16% are very satisfied, 8% are fairly dissatisfied.
Table- 6: Business position comparing to competitor

Better 3

Good Enough 18

Poor 4

Total 25

(In the pie chart, all numerical numbers are used as percentage)

The result shows that 72%of the tailoring shops are in good enough position comparing
to their competitor. And 12% of them are in better position and 16% are in poor position.
 
Table-7: Problems regarding tailoring shop business
Lack of raw materials 92%
Ignorant of modern business strategy 92%
Problem of load-shading 100%
Lack of government support 88%
Dissatisfaction of employees 96%
Lack of proper training facilities 84%
Not having any unique business strategy 88%

(In the pie chart, all numerical numbers are used as percentage)

The graph shows that according to the respondents 92% tailoring shop business facing
the problem of lack of raw materials, 92% of ignorant of modern business strategy, 100%
of problem of load shading, 96% of dissatisfaction of employees, 88% of lack of enough
government support, 84% of lack of proper training facilities and 88% of not having any
unique business strategy for their business.
3.2 Findings
We had assumed that the key informants should be interviewed in the form of questionnaire in
order to asses first track information. So we prepared some Questionnaire which you can see at
the last part of this report. We asked some owners, employees & customers to fill up these
questionnaires. After analyzing all the data & opinions, we came to know these important
information about tailoring business in Sylhet :

 Most of the businesses do not have any specific or unique strategy to grow up and capture

the market which indicates the inexperience and lack of proper business knowledge of the

entrepreneurs.

 There is lack of cooperation among different investors. As a result, there is lack

of sufficient investments.

 Peoples involved in this business are ignorant of modern business knowledge. So

the business operations are directed in a traditional way.

 The initial investment needed in a tailoring business is relatively high.

 There is lack of government supports for the expansion of this sector.

 There is lack of proper training programs for the employees. In most cases they

are ill-paid though they provide 60 or more hours service a week. This makes the

employees passive & discouraged.

 As most of the tailoring shop does not have any specific marketing strategy it fails

to understand the demand and the affordability of the customers.

 There is a main problem in tailoring business is Load shedding.

3.3 Recommendation
The condition of tailoring shop business is seemed well today and it will be so in future.
But to keep tailoring shop business growing, remaining problems have to be reduced.
Following are some thoughtful recommendations for consideration of the respective
owners and employees of tailoring shop for the development of the business:
 
 Proper plan should be developed before starting the business.

 Modern management system should be practiced in operating the business.

 Specific marketing strategy should be prepared in order to capture the target

market.

 There should be sufficient financial investment to start and continue the business
activities as planned.

 The tailor master should be conscious about the fashion and choice of all types of
customers.

 There is main objection of the customer is the rough behavior of the employees;
so it should be removed by recruiting educated and good employees. It also
removed by giving them proper training.

 Most of the employees are ill paid though they work 10 to 12 hours each day and
six days in a week. Owner should properly pay and grant needed leave to them.

 Owner should emphasize on customers demand to survive in the competitive

market
 I
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16. m
entfH Sh eko.Do you have
nK en ek any m n recommendation
h e n n about
e pexpanding the business? If yes please
teii n h t. ti i h o o h
n
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acompared to business? v
17. teeI Is your price h erange suitable
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18. dn ei agel What is theagl profit ed ni o range g e year?
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19. tniagap
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o i
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n p b p g e oni r H h i g
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id a i o e
a t H i ni embroidery e o o
20. agi Is there anyoi extra
eh n
ad g charge
ho akn
B for p h work?
h
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H rh td . H a delivery? h h
21. agd What is theaonormal g vi a rate o o natkn m
b dressi o
en
aIibli n S
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rn e n x n r emnigoi o i e r
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22. kvi gWhat is the S urgent rate S o atCrebdress H k delivery? a o
a
tn S
ro ni tel ni o t n l i n n e i
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23. s ign B eac What is the ni h s
eakdelivery ki nlimit? i i n
n
rfd
ka
si h fd sg r time C to
n
d r
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n
gpleo C ext gl exti e p li g l n g g
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24. i eI i esI ddress i H i n H
g.caI s What typeH of
H g a . you deliver e
t .to customers? H
Scshn tK n tS Sc n tH s K
hn
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m Cotton m Silk c
a Embroidery all
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B th eo
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aokai o a t
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25. o sn d
gI Do you have o
. n d I enough o
machinery? o n
a.igo ai g . i
i
n
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fclSn en f K
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26. ngp I n ai Do you have n ni any g specialnoffer o for yourn customer
a that may attract them?
o
gn gp
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27. gpen Is your employees p are perfect t
r for the work?
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28. oSad oi Is your employees
gn o are satisfied n with their wages?
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kn n rn
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o
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sahr)o tri a rni h )r s an h n a C
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