Expansion strategies

 BYJUS PARTNERSHIP WITH GOOGLE INC.:

The Byjus learning app would come into partnership with Google in order to provide free wifi
and access to all domain websites children needs to learn and develop their skills. Through this
we are trying to increase the expansion of world wide web services even to the least prone
areas of india. Childrens education is the most critical welfare when it comes to their
development and to enhance it we did this form of strategy and this is entirely targeted to the
low income and underdeveloped areas such as the Mumbai slums and backward villages of
various states. By this expansion google would be accessible to a more number of users and also
make use of google scholar in all forms. By this expected coverage they are not only increasing
their market reach but also grabbing more attention which could open doors for many investors
to invest in their company.

 COLLABORATION WITH NESTLE GROUP:

Since a lot of kids in the backward areas are not used or dominant to education it would be a
touch time to teach them from basics and even on how to operate pads or any device if
provided. In order to tackle their lazy mind approach towards studies we have brought in a
“stud O treat” scheme in tie up with Nestle Munch where in if the students pay attention to
what the tutor is saying for the entire session in a week they would be rewarded with chocolates
or other diary products from Nestle. This will promote the goodwill of the company along with
more attention from the economy.

 EMI ON BYJUS FULL EDUCATIONAL PACKAGES:

Low income people would not have any knowledge about online education or its positive
outcomes and above that if they here there is pricing for these platforms no one would be
interested in joining . This is why we have come up with the ten rupees strategy where in the
guardians would have to only pay 10rs per month. The package cost is 500 rupees and breaking
it down in simple words, pay 10rs for the coming 50 months which is almost 4 years of
education in just 10rs. The package differs according to education level and doubles by 25% for
the next four years.

 INSURANCE SCHEMES FROM LIC:

We would be initiating educational insurance provided by Byjus app in accordance with LIC
policy for these unprivileged children’s who won’t be able to pursue higher education after their
boards.
 BLT MARKETING STRATEGIES

As a company that focuses on technology for education, there is no grade levels where the teacher goes
in without a plan. In today’s world the number of marketing tactics is countless and not all these tactics
will work for our business, especially in educational technology. Below the line marketing strategies for
BYJUS would be having a tough to teach the lower income parents the importance and use of online
platforms in education and to make them understand the benefits of BJYU'S.

LARGE MULTIPLEX WHITE BOARD

 We would be setting up large white projector boards in each community or a small village where
every single child in that place do not miss the opportunity to learn. This board would be
entirely sponsored by BYJUS itself with the student package they would take.

INCENTIVES

 We all know how hard and inaccessible it is for parents of below income society to teach and
provide good future for their kids. Thereby we would be bringing in a monthly stake program
where each kid in a family would be getting 5kg of rice and 2kg dal at the end of every month
(applicable to ration card holders only).

HIRING/TRAINING VILLAGE TEACHERS

 As the part of BYJUS initiative we would also be training women or men of that village who are
interested in teaching the kids basic knowledge of reading and learning. Through this its not only
the children’s who are getting a new opportunities but also the entire community as job demand
rises.

LOUDSPEAKERS KEPT AROUND THE ELECTRICAL POST FOR KIDS WHO ARE NOT ABLE TO ATTEND

 Basically this is slight off side experience where in the children’s who are unable to go attend
these classes can hear the lectures through loudspeakers kept around the locality, even though
they cannot see what is being thought they still can have the minimum privilege of hearing what
they are teaching.

STREET PLAYS

 Most of the rural people don’t have any access or are able to afford movie tickets therefore they
largely depend on street plays for leisure time. And so its one the most beneficial way to portray
our online education through street plays and mimes in various villages. We can teach them
how important is online education and given them the urge to study.
GUERRILLA MARKETING STRATEGIES

 We will be making interactive plates and cups which will be available in local village shops.

The main idea here is to encourage parents to send their children to byju's, to educate them. So we will
be designing cups and plates in which people pop out in 3D manner and tell why they want to study and
what all byju's is giving them in return and also how their family can become more better off if they are
educated. Parents, mainly father's hang out at a tea shop or pan shop or a local food shop. So the cups,
plates and even pens can be made from this concept.

 Dustbins kept around the villages and rural areas would be filled with books and stationery
provided by BYJUS to alert the kids value of education.

Most of the parents in these low developed and village area are not financially stable to educate
their kids, where in the time where they should study they would be going to collect trash or rag
picking during their childhood. To defame this we have implemented this concept of making the bins
filled with books rather than trash and make them realize how valuable is studies.

DEMARKETING STRATEGIES

 PROMOTING THE BYJUS ADVERTISEMENT WITH THE VILLAGE HEADS INSTEAD OF FAMOUS
CELEBRITY LIKE SHARUKH KHAN.

As many knows that in every village or community there would be a dada or village head who takes
most of the decisions, it more like a mini court where things are laid out. Through this technique we
can portray the village head in our advertisments which give the kids as well as their parents the
importance and requirement of education. And everyone listens to the village head so everyone
would make sure their kids get educated.