SlideShare - Business Architecture Basics

Business Architecture Basics
Business Architekten
Schweiz
4. Mai 2017
Daniel Lambert, M Sc
VP – Benchmark Consulting
Email: dlambert@biz-architect.com
Phone number:
Benchmark Consulting Canada +1-514-798-2042 x2010
Copyright 2017 – All Rights Reserved
Presentation Overview
1. Business Architecture
Introduction slide 3 8. Value Maps slide 52
2. Business Architecture 9. Capability Maps slide 57
Guild slide 13 10. Organization Maps slide 61
3. Business Architecture 11. Other Maps slide 64

Books slide 18 12. Requirement &
4. Why Business Process Maps slide 68
Architecture Matters? slide 21 13. Software Tools slide 72
5. When Is Business 14. Example 1 – Ford slide 75
Architecture Used? slide 27 15. Example 2 – TD Bank slide 82
6. Where Is Business 16. Example 3 – USPTO slide 92
Architecture in an
OrgChart? slide 28
7. Strategy Maps slide 42

Benchmark Consulting Canada
Section 1
Business Architecture
Introduction

The Place of Business Architects in Enterprise Design
Planning Delivering Operating
Strategic Marketing Operational Delivery & Operations

Plan Plan Plan Execution
Enterprise Design
Product & Service Design Enterprise Architecture
Portfolio, Program & Project

Management
Business Planning Solutions Architecture
Solutions Development
Business Analysis
Source: Driving your BA Career - From Business Analyst to Business

Architect by Craig Martin; Sept. 30 2014 on SlideShare; Slide 17
Today’s Business Disconnects
• 66% of HR and IT organizations
develop strategic plans that are not
linked to the enterprise strategy.
• 95% of employees in most
organizations do not understand
their organisation’s strategy
• Only 25% to 30% of business
transformation initiatives are
successful over the long term
Sources: the first 2 bullets are derived from The Strategy-to-Execution Process: A
Critical Component of Transient Competitive Advantage in the European Business
Review on November 7, 2013 and the last bullet is derived from various additional
studies made by Towers Watson, Harvard Business Review, and McKinsey & Co.

Today’s IT vs Business Disconnects
How users see IT and developers
How IT and developers see users
Sources: http://image-
store.slidesharecdn.com/3b0
f9b75-76aa-4898-91e9-
11fddf6c4911-large.jpeg.
Benchmark Consulting
Canada Copyright 2017 -
All Rights Reserved
The Business Architecture
Definition
Business architecture is defined as
“A blueprint of the enterprise that
provides a common understanding
of the organization and is used to
align strategic objectives and
tactical demands."
- BIZBOK® Guide, page 1

Business Overview According to
BIZBOK® Business Architecture
Benchmark Consulting Canada Figure 1.1 of the BIZBOK® Guide on page 2

Business Architecture: Another View
Strategy
Stakeholders Maps Information
Maps Maps
Initiative Organization
Maps Maps
Product
Maps
Business Asset
Maps
Capability
Architecture Value
Maps Maps
Requirements Process Maps

Maps (BPM)
Source: https://www.linkedin.com/pulse/align-your-requirements-corporate-
Benchmark Consulting Canada strategies-using-business-lambert?trk=pulse_spock-articles
Business Architecture Stops Business Silos
Source: figure in the article entitled “Beware the Business Silos! Fun Benchmark Consulting Canada
Cartoons, Plus Helpful Solutions” in Tibbr on March 9, 2012 Copyright 2017 – All Rights Reserved
Business Architecture Implementation
Schedule
Source: https://www.linkedin.com/pulse/make-your-cio-more-relevant- Benchmark Consulting Canada

using-business-daniel-lambert?trk=mp-author-card Copyright 2017 – All Rights Reserved
Section 2
The Business Architecture
Guild

The Business Architecture Guild is a professional
association, which offers exclusive content to its
members like the following:
• the Business Architecture Body of
Knowledge® (BIZBOK®) Guide. New Release
Every 6 months
• a certification program, called Certified
Business Architect (CBA)®
• newsletters
• Webinars, Summits, etc. Benchmark Consulting Canada
The BIZBOK® Guide Involves Many Authors
Primary Authors
• Tammy Adams, Chaosity LLC
• Sue Alemann, Slalom Consulting
• Verna Allee, ValueNet Works
• Eric Aranow, Context Consulting
• Alec Blair, Alberta Health Services
• Ivan Blinow, BMASTER
• Robert Bratulic, IBM
• Amy Crockett, VF Corporation
• Carol Deutschlander
• Lloyd Dugan, Business Process Management
• Steve DuPont, The Boeing Company
• Eric Shayne Elliot, Digital Recognition Network
• Karen Erwin, NTT Data Americas
• Linda Finley, Leadership Advantage LLC
• Russ Jackson, Export Development Canada
• Navid Kheradmand, BC Pension
• Whynde Kuehn, S2E Consulting Inc.
• J. Bryan Lail, Raytheon • Jim Rhyne, Thematix
• Mary Lloyd, MoneyGram International • Michael Rosen, Wilton Consulting Group
• Stephen Marshall, IBM Global • Andrew Semple, CGI
• Chalon Mullins, Kaiser Permanente • Eric Spellman, Tata Consulting Services
• Neal McWhorter, Strategic Value Partners • Daniel St George, IBM
• Judith Oja-Gillam, IAG Consulting • Cheryl Timko, Merck
• Chris Payne, IAG • William Ulrich, TSG, INC.
• Alain Picard, Benchmark Consulting • Taurai Ushewokunze, Vayase Consulting
• Alex Randell, Principal Financial Group • Jeffrey Wallk, The Value Enablement Group
Industry Specific Reference Model Committees:
• Financial Services
• Insurance
• Manufacturing
• Healthcare
• Transportation (starting in June 2017)
• Government (soon)
Benchmark Consulting USA LLC

IB Copyright 2017 – All Rights Reserved
Examples from the Business
Architecture Guild
Source: http://www.businessarchitectureguild.org/?page=002
Benchmark Consulting Canada Copyright 2017 – All Rights Reserved

Section 3
Books

Business Architecture: The Art and
Practice of Business Transformation
• Written by:
o William Ulrich
o Neil McWhorter
• Published on October 31,
2010

Business & Dynamic Change: The Arrival of
• Written by:
o Frank F Kowalkowski
o Gil Laware
o William Ulrich
o Dr Michael Poulin
o Michael S Connor
o Keith D Swenson
(Foreword)
• Published on June 3, 2015
• 226 pages

Section 4
Why Business Architecture
Matters?

Matters?
helps to focus and align
corporate strategies to
all its business units
down and across the
entire organization

Matters?
2. Business
Architecture
improves decision
making by
lowering risk

Matters?
increases employee
engagement by setting
proper boundaries,
making it safe and
productive for
employees to take
independent actions and
make them more
autonomous
Matters?
4. Business
Architecture
increases
operational
efficiency

Matters?
5. Business
Architecture
makes it possible
to increase your
agility in both
your business
and IT execution
Section 5
When Is Business
Architecture
Used?

When Is Business Architecture Used?
1. Planning and Delivering Digital
Business Transformations

2. Upgrading
or
replacing
legacy
systems

3. Enhancing
Customer
Journeys

4. Integrating
systems

5. Enhancing
mobility
for clients,
employees
and/or
partners

6. Building Value
Propositions
for Customers

7. Merger &
acquisition

8. Opening or
closing a
business
unit or a
division

Other reasons
9. Investment 14. Regulatory
Analyses compliance
10. New product 15. Joint-venture
offering or service 16. Restructuring
roll-out 17. Implementing
11. Globalization Customer-Centric
12. Business capacity Approach
outsourcing 18. Divestiture
13. Supply chain
streamlining

Section 6
Where Is Business
Architecture
in an Org Chart?

OrgChart for Business Architecture
CIO
Software/
VP – Enterprise Director – Business
Application VP – IT Projects
Architecture Analysts
Architects
Director – Business Director - Business

VP – Networks Etc.
Architecture Process

Business Architecture Under
Enterprise Architecture
VP – Enterprise
Architecture
Enterprise / Enterprise Architect Enterprise Architect Enterprise Architect

Business Architect
Business Architect Enterprise Architect Enterprise Architect Etc.

Business Architecture within Governance
Chief Governance
Officer
Compliance Corporate Performance

Corporate Strategy
Management Communication Management
Director – Business
Risk Management Ethics Management Etc.
Architecture

Business Architecture under the COO
President & COO
Marketing Sales Human Resources CIO
Director – Business
Manufacturing Business Unit 1 Etc.
Architecture

Section 7
Strategy Map

Business Motivation Model
Source: http://goobiz.com/From_BMM_to_SOA.htm
Vision + Objectives + Goals
Source: http://www.slideshare.net/DanielLambert4/from-insurance-business-
IRIS Business Architect Copyright 2017 – All Rights Reserved strategies-to-it-execution-using-business-architecture
Strategies & Tactics
strategies-to-it-execution-using-business-architecture IRIS Business Architect Copyright 2017 – All Rights Reserved
Business Model Canvas: a Banking Example
Alexander Osterwalder
Stategyzer
Benchmark Consulting USA LLC Source: https://www.linkedin.com/pulse/bridging-business-model-canvas-
Copyright 2017 – All Rights Reserved architecture-daniel-lambert?trk=pulse_spock-articles
Customer
Value Map:
a Financial
Service
Example
Benchmark Consulting USA LLC Source: Article entitled “Enabling Innovations Using Business Architecture” to
Copyright 2017 – All Rights Reserved be published in May 2017 in Cutter Technology Business Journal
Customer Journey Map: a Financial Service Example
Benchmark Consulting USA LLC Source: Article entitled “Enabling Innovations Using Business Architecture” to
be published in May 2017 in Cutter Technology Business Journal
Strategy Map: Balance Scorecard
Benchmark Consulting USA LLC Source: http://blog.bizzdesign.com/business-performance-management-

Copyright 2017 – All Rights Reserved balanced-scorecards-and-the-decision-model/
SWOT Assessments
Benchmark Consulting USA LLC Source: https://www.slideshare.net/DanielLambert4/from-business-

strategies-to-it-execution-using-business-architecture-in-financial-institutions
Business Architecture & Measurements
Benchmark Consulting USA LLC Source: https://www.linkedin.com/pulse/art-measurement-business-

Copyright 2017 – All Rights Reserved architecture-daniel-lambert?trk=pulse_spock-articles
Section 8
Value Maps

Value Streams: Financial Services Example
Source: Article entitled “Enabling Innovations Using Business Architecture” to Benchmark Consulting USA LLC
be published in May 2017 in Cutter Technology Business Journal Copyright 2017 – All Rights Reserved
Acquire Customer for a Product (Funnel)
Value Stream
Opportunities Churn Rate
100% 47% 12% 2% 4%
Acquire Customer for a Product (Funnel)
Detailed Value Stream
Value Steam with Enabling Capabilities
Source: Article entitled “Enabling Innovations Using

Business Architecture” to be published in May 2017 in
Cutter Technology Business Journal
Section 9
Capability Map

Capability Map (Level 1)
Source: https://www.slideshare.net/DanielLambert4/from-business- Benchmark Consulting USA LLC

strategies-to-it-execution-using-business-architecture-in-financial-institutions Copyright 2017 – All Rights Reserved
Tier-2 Customer Facing Capabilities (level 1 & 2)

Tier-2 Customer Facing Capabilities (level 1 & 2)

Section 10
Organization Map

Apple Republic Org Chart (level 1 and 2)
Source: https://www.linkedin.com/pulse/business-architecture-
merger-acquisition-context-part-daniel-lambert?trk=mp-author-card
Org Chart with Capabilities (Level 1 only)
Source: https://www.linkedin.com/pulse/business-
architecture-merger-acquisition-context-part-daniel-
lambert?trk=mp-author-card
Section 10
Other Maps

Initiatives to Purchase Company AB
Source: http://www.slideshare.net/DanielLambert4/from-insurance-
business-strategies-to-it-execution-using-business-architecture
IRIS Business Architect Copyright 2017 – All Rights Reserved

Capability/Information Concept Cross Mapping
strategies-to-it-execution-using-business-architecture IRIS Business Architect Copyright 2017 – All Rights Reserved
Asset Map & Linkage to Other Maps
List of Business Architecture
Maps Compliant to BIZBOK
List of Assets
complying to
TOGAF

Section 11
Requirement &
Process Maps

Avoiding Confusion in User Stories with
The User Story of the Requirement “A-198”
The Loan Officer(S1) wants to set(V1) the terms(I1) of the agreement(I2) to reduce(V2)
the monthly minimal payment(I3) of its Personal Client(S2) who wants to Acquire a
Loan(V3), involving decisions(P1) from a Loan Administrator (S3), a Loan Manager(S4)
and a Contract Manager(S5) and involving the capability of Agreement Structuring(C1)
and its children Agreement Terms Management(C2) to Approve a Loan(V4)»
Capabilities Stakeholders Value

• Loan Officer (S1)
• Agreement Structuring • Set the terms of the
• Personal Client (S2)
(level 3) (C1) agreement (value item)
• Loan Administrator (S3)
• Agreement Terms (V1)
• Loan Manager (S4)
Management (level 4) (C2) • Reduce the monthly
• Contract Manager (S5)
minimal payment (value
item (V2)
Information Process • Acquire a Loan (value
stream) (V3)
• Terms of loan (I1) • Approve a Loan (value
• Loan Agreement (I2) • Process B-231 – Change stage) (V4)
• Monthly Minimal Payment Terms of a Loan (P1)
of Loan (I3)
Source: http://www.slideshare.net/DanielLambert4/from-retail-business- Benchmark Consulting Canada

strategies-to-it-execution-using-business-architecture Copyright 2017 – All Rights Reserved
Requirements Mapped to Capabilities
Source: Panorama 360 Insurance Frameworks

Processes Mapped to Value Stages

Section 12
Software Tools

Enterprise Architecture Software Tools
Mostly good
enterprise
architecture tools
with difficult to use
Business
Architecture
Source: http://www.slideshare.net/DanielLambert4/from-
modules
Benchmark Consulting Canada retail-business-strategies-to-it-execution-using-business-
Copyright 2017 – All Rights Reserved architecture
Business Architecture Software Tools
Only IRIS Business

Architect is aligned
to TOGAF and
BIZBOK. Others
allow mostly
capability and
project mapping.
Source: http://www.slideshare.net/DanielLambert4/from-
retail-business-strategies-to-it-execution-using-business-
Not much else.
Copyright 2017 – All Rights Reserved architecture
Section 14
Example 1
Ford
Source:
http://c.ymcdn.com/sites/www.businessarchitectureguild.org/resource/
collection/0C09C473-059E-498D-906F-E98CE494AB00/basig-13-06-
11.pdf
Section 15
Example 2:
Using Business Architecture to
Facilitate a North American Business
Model at the TD Bank
TD Bank
Source: http://www.slideshare.net/DanielLambert4/using-business-architecture-to-
facilitate-a-north-american-business-model-at-the-td-bank

Section 16
Example 3:
Leveraging Business Architecture for
Business Requirements Management
US Patent & Trademark Office
Source: http://www.omg.org/cgi-bin/doc?basig/2015-03-06

Our Clients
PE Business Consulting
Daniel Lambert
Email: dlambert@biz-architect.com
Phone numbers:
(855) 798-2042 x2010 (USA & Canada)
+1-514-798-2042 x2010 (elsewhere)
Vielen Dank!

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Business Architecture Basics

2. Business Architecture 9. Capability Maps slide 57

Guild slide 13 10. Organization Maps slide 61

3. Business Architecture 11. Other Maps slide 64

Architecture Matters? slide 21 13. Software Tools slide 72

5. When Is Business 14. Example 1 – Ford slide 75

Architecture Used? slide 27 15. Example 2 – TD Bank slide 82

6. Where Is Business 16. Example 3 – USPTO slide 92

7. Strategy Maps slide 42

Benchmark Consulting Canada

Strategic Marketing Operational Delivery & Operations

Product & Service Design Enterprise Architecture

Portfolio, Program & Project

Business Planning Solutions Architecture

Source: Driving your BA Career - From Business Analyst to Business

Benchmark Consulting Canada

How IT and developers see users

Benchmark Consulting Canada

Benchmark Consulting Canada Figure 1.1 of the BIZBOK® Guide on page 2

Requirements Process Maps

Source: https://www.linkedin.com/pulse/make-your-cio-more-relevant- Benchmark Consulting Canada

Benchmark Consulting Canada

Benchmark Consulting USA LLC

Benchmark Consulting Canada Copyright 2017 – All Rights Reserved

Benchmark Consulting Canada

Benchmark Consulting Canada

Benchmark Consulting Canada

Benchmark Consulting Canada

Benchmark Consulting USA LLC

Benchmark Consulting USA LLC

Benchmark Consulting USA LLC

Benchmark Consulting Canada

Benchmark Consulting USA LLC

Benchmark Consulting USA LLC

Benchmark Consulting USA LLC

Benchmark Consulting USA LLC

Benchmark Consulting USA LLC

Benchmark Consulting USA LLC

Benchmark Consulting USA LLC

Benchmark Consulting Canada

Benchmark Consulting USA LLC

Benchmark Consulting Canada

Director – Business Director - Business

Benchmark Consulting Canada

Enterprise / Enterprise Architect Enterprise Architect Enterprise Architect

Business Architect Enterprise Architect Enterprise Architect Etc.

Benchmark Consulting Canada

Compliance Corporate Performance

Benchmark Consulting Canada

President & COO

Marketing Sales Human Resources CIO

Benchmark Consulting Canada

Benchmark Consulting Canada

Benchmark Consulting USA LLC Source: http://blog.bizzdesign.com/business-performance-management-

Benchmark Consulting USA LLC Source: https://www.slideshare.net/DanielLambert4/from-business-

Benchmark Consulting USA LLC Source: https://www.linkedin.com/pulse/art-measurement-business-

Benchmark Consulting Canada

Opportunities Churn Rate

100% 47% 12% 2% 4%

Source: Article entitled “Enabling Innovations Using

Benchmark Consulting Canada

Source: https://www.slideshare.net/DanielLambert4/from-business- Benchmark Consulting USA LLC

Source: https://www.slideshare.net/DanielLambert4/from-business- Benchmark Consulting USA LLC