Accounting Textbook Solutions - 31

In the article "Food Allergy Advice May Be Peanuts" (Science News, Vol. 174, No. 12, pp.
8-9),
N. Seppa reports that early exposure to peanuts seems to lessen the risk of nut allergy. Of 4000
Jewish children sampled in Britain, 1.85% had peanut allergies; and of 4600 Jewish children
sampled in Israel, where early peanu
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Find 0!, 5!, and 6!.
Four actions are to be performed in a definite order. There are five possibilities for the first
action; corresponding to each of these possibilities are two possibilities for the second action;
corresponding to each of these possibilities are two possibilities for the third action; and
corresponding to each of these p
In each part, specify what type of analysis you might use. a. To study the effect of one factor on
the mean of a response variable b. To study the effect of two factors on the mean of a response
variable
What is meant by saying that a variable has a chi-square distribution?
How are different chi-square distributions identified?
What statistic is used to estimate a. The y-intercept of the population regression line? b. The
slope of the population regression line? c. The common conditional standard deviation, Ïƒ, of the
response variable?
Identify some methods used in descriptive statistics.
A horizontal line has no slope.
Find the following for a q-curve with parameters Îº = 9 and Î½ = 30. a. The q-value having area
0.01 to its right b. q0.05
Why is it useful to obtain the power curve for a hypothesis test?
Why is statistical inference generally used to obtain information about a population proportion?
Identify three statistics that can be used as a basis for testing the utility of a regression.
A hypothesis test, based on a paired sample, is to be performed to compare the means of two
populations. The sample of 15 paired differences contains an outlier but otherwise is
approximately bell shaped. Assuming that removal of the outlier would not be legitimate, would
use of the paired t-test or a nonparametric tes
The data from Exercise 16.70 on the number of words of three syllables or more in
advertisements from magazines of three different educational levels.
How do you distinguish among the infinitely many different chisquare distributions and their
corresponding Ï‡2-curves?
If a variable of two populations has only two possible values, the chi-square homogeneity test is
equivalent to a two-tailed test that we discussed in an earlier chapter. What test is that?
How do we identify an F-distribution and its corresponding F-curve?
Determine the following for a q-curve with parameters Îº = 8 and Î½ = 20. a. The q-value having
area 0.01 to its right b. q0.05
The number of possible permutations of m objects among themselves is __________.
Suppose that you take an exam with 400 possible points and are told that the mean score is 280
and that the standard deviation is 20. You are also told that you got 350. Did you do well on the
exam? Explain your answer.
Provide a reason why the classification of data is important.
The sales manager of a clothing company needs to assign seven salespeople to seven different
territories. How many possibilities are there for the assignments?
If the observed and expected frequencies for a chi-square goodness-of-fit test, a chi-square
independence test, or a chi-square homogeneity test matched perfectly, what would be the value
of the test statistic?
What is one purpose of the linear correlation coefficient?
Answer true or false and explain your answer: For a fixed sample size, decreasing the
significance level of a hypothesis test results in an increase in the probability of making a Type II
error.
Fill in the blank: The Mann-Whitney test can be used to compare two population means. That
test can also be used to compare two population __________.
The linear correlation coefficient is also known by another name. What is it?
Suppose that, for a sample of pairs of observations from two variables, the linear correlation
coefficient, r, is positive. Does this result necessarily imply that the variables are positively
linearly correlated? Explain.
Explain the meaning of the term hypothesis as used in inferential statistics.
Suppose that x and y are predictor and response variables, respectively, of a population. Consider
the population that consists of all members of the original population that have a specified value
of the predictor variable. The distribution, mean, and standard deviation of the response variable
for this population are
Explain why Type II errors and powers are almost always obtained by computer.
Why is a sample proportion generally used to estimate a population proportion instead of

obtaining the population proportion directly?
Of what test is the Kruskal-Wallis test a nonparametric version?
The parameter Î½ for the q-curve in a Tukey multiple comparison equals one of the degrees of
freedom for the F-curve in a one-way ANOVA. Which one?
The two Ï‡2-values that divide the area under the curve into a middle 0.95 area and two outside
0.025 areas
What is the name of the distribution on which the Tukey multiple-comparison method is based?
What is its abbreviation?
To decide whether two variables of a population are associated, we usually need to resort to
inferential methods such as the chi-square independence test. Why?
When is the use of single-value grouping particularly appropriate?
Explain how to proceed with a paired sign test if one or more of the paired differences equals 0.
An advertisement for i Dolls states: "Choose from 69 billion combinations to create a one-of-a-
kind doll." The ad goes on to say that there are 39 choices for hairstyle, 19 for eye color, 8 for
hair color, 6 for face shape, 24 for lip color, 5 for freckle pattern, 5 for line of clothing, 6 for
blush color, and 5 for sk
When you use the two-standard-deviations F-test, what assumption must be met by the variable
under consideration? How important is that assumption?
If a line has a positive slope, y-values on the line decrease as the x-values decrease.
In sampling, explain why obtaining a representative sample is important.
Regarding a Ï‡2-curve: a. At what point on the horizontal axis does the curve begin? b. Classify
its shape as symmetric, left skewed, or right skewed. c. As the number of degrees of freedom
increases, a Ï‡2-curve begins to look like another type of curve. What type of curve is that?
Identify three ways in which the total number of observations of bivariate data can be obtained
from the frequencies in a contingency table.
From the official website of the 2013 Los Angeles Dodgers major league baseball team, we
found that there were five active players on roster available to play outfield. Assuming that these
five players could play any outfield position, how many possible assignments could manager
Don Mattingly have made for the three ou
How many numbers of degrees of freedom does an F-curve have? What are those degrees of
freedom called? Why do you think they are so called?
The graph of a linear equation with one independent variable is a ______.
Determine the following for a q-curve with parameters Îº = 6 and Î½ = 13. a. The q-value having
area 0.05 to its right b. q0.01
Regarding a population proportion: a. What is it? b. What symbol is used for it?
The difference between an observed value and a predicted value of the response variable is
called a _______.
True or false: The P-value is the smallest significance level for which the observed sample data
result in rejection of the null hypothesis.
In using F-procedures to make inferences for two population standard deviations, why should the
distributions (one for each population) of the variable under consideration be normally
distributed or nearly so?
Is a population proportion a parameter or a statistic? What about a sample proportion? Explain
your answers.
Identify two main types of graphical displays that are used for qualitative data.
The number of possible samples of size n from a population of size N is __________.
Fill in the blanks: a. An F-curve is ______________skewed. b. For an F-curve with df = (14, 5),
the F-value having area 0.05 to its left equals the ____________of the F-value having area 0.05
to its right for an F-curve with df = (______________,_____________). c. The observed value
of a variable having an F-distrib
Investment firms usually have a large selection of mutual funds from which an investor can
choose. One such firm has 30 mutual funds. Suppose that you plan to invest in four of these
mutual funds, one during each quarter of next year. In how many different ways can you make
these four investments?
Regarding a sample proportion: a. What is it? b. What symbol is used for it?
For two variables satisfying Assumptions 1-3 for regression inferences, the population regression
equation is y = 20 âˆ’ 3.5x. For samples of size 10 and given values of the predictor variable, the
distribution of slopes of all possible sample regression lines is a __________ distribution with
mean __________.
A classic study, conducted in 1935 by B. Lowe at the Iowa Agriculture Experiment Station,
analyzed differences in the amount of fat absorbed by doughnuts in cooking with four different
fats. For the experiment, 24 batches of doughnuts were randomly divided into four groups of 6
batches each. The four groups were then r
For what purpose is a chi-square homogeneity test used?
Suppose that, for a sample of pairs of observations from two variables, the linear correlation
coefficient, r, is negative. Does this result necessarily imply that the variables are negatively
linearly correlated? Explain.
Identify the notation used for each of the following concepts. a. K factorial b. The number of
possible permutations of r objects that can be formed from a collection of m objects c. The
number of possible combinations of r objects that can be formed from a collection of m objects

The data from Exercise 16.72 on the survival times, in days, among samples of patients in
advanced stages of cancer, grouped by the affected organ, who were given a vitamin C
supplement.
Regarding the variables in a regression analysis, a. What is the independent variable called? b.
What is the dependent variable called?
Find 3!, 7!, and 2!.
What are the benefits of being able to offer a globally standardized product? What types of
products easily lend themselves to global standardization?
Trek has designed a new off-road bicycle designed to stand up to the rugged conditions of trail
riding. Develop a theme for an advertising strategy that ensures all three components of attitude
are positively covered?
Put yourself in the position of an entrepreneur who is developing a new product to introduce into
the market. Briefly describe the product. Then, develop the segmentation, targeting, and
positioning strategy for marketing the new product. Be sure to discuss (a) The overall strategy,
(b) Characteristics of the target
Identify the statistic used to estimate the population linear correlation coefficient.
When you use the one-standard-deviation Ï‡2-test or Ï‡2-interval procedure, what assumption
must be met by the variable under consideration? How important is that assumption?
A sunglasses retailer is trying to determine if there is a significant market for its merchandise in a
specific mall location where it is considering opening a store. Would it be most likely to use
primary or secondary data, or a combination of the two, to answer this question?
1. Trace how you might go through the steps in the consumer decision process if you were
thinking of going on a diet and using any of these diet programs? 2. How have Weight Watchers,
Slim-Fast, and Jenny Craig created value? 3. Identify the determinant attributes that set the
Weight Watchers' and Jenny Craig's progr
A local health club is running a promotional campaign that promises you can lose an inch a
month off your waist if you join the club and follow its program. How might this claim cause a
communications gap? What should the club do to avoid a service failure?
Identify a not-for-profit organization that might use marketing research, and describe one
example of a meaningful research project that it might conduct. Discuss the steps it should
undertake in this project?
A consumer package goods company (e.g., Pepsi) has just developed a new beverage. The
company needs to estimate the demand for such a new product. What sources of syndicated data
could it explore?
One roommate believes the most important objective in setting prices for the new pet grooming
business is to generate a large profit while keeping an eye on your competitors' prices; the other
roommate believes it is important to maximize sales and set prices according to what your
customers expect to pay. Who is right
In what stage of the product life cycle is a new model of a PlayStation 4 video game console? Is
Sony's marketing strategy-its four Ps-consistent with the product's stage in its life cycle? Explain.
Now consider the political, economic, and legal systems of China, India, and Brazil? Explain
why you think one country might be more hospitable to Moots than the others.
Study the following two product mixes below are provided. Product Mix 1: A, B, C and D are
the lines and for Product Mix 2: X, Y and Z are the lines. Which mix has more breath and why?
Which mix is deeper and why?
1. Which types of segmentation strategies does Coca-Cola use to categorize the cola beverage
market? 2. Are these types effective in this market? Provide support for your answer.
Visit the Shopkick site (www.shopkick.com) and describe the benefits it offers consumers. How
are these offers likely to influence consumers' behavior? Click on "The App" tab. What kinds of
need appeals does this company make to encourage shoppers to join?
Those companies from which you purchase products and services are not pure sellers of services,
nor are they pure sellers of products. What services does a pizza restaurant provide? What goods
does the post office provide?
The epinions.com website (www.epinions.com) is a clearinghouse for consumer reviews about

different products and services. Think of a particular business with which you are familiar, and
then review the ratings and comments for that business on the e-opinions website. Discuss the
extent to which this site might be usef
Think of a specific company or organization that uses various types of promotional material to
market its offerings. The Web, magazine ads, newspaper ads, catalogs, newspaper inserts, direct
mail pieces, and flyers might all be sources for a variety of promotional materials. Locate two or
three promotional pieces for t
Companies often emphasize either the functional or psychological needs their products fulfill.
Go to Car and Driver's website (www.caranddriver.com) and identify a luxury car company that
emphasizes functional needs and a luxury company that emphasizes psychological needs?
What are the major differences between the consumer buying process discussed in Chapter 5 and
the B2B buying process discussed in this chapter? Use buying a desktop for personal use versus
buying over a 100 desktops for a firm to illustrate the key points.
What should a restaurant server do who is faced with a customer who an irate customer who has
received undercooked food after a long wait? How can they avoid a service failure by being
empowered? What should they do?
1. At what stage of its product life cycle is Google Glass? 2. What was the go-to-market strategy
for Google Glass, and how successful has it been thus far? 3. How is the product diffusing? At
what stage is it in the diffusion curve? Explain your answer. 4. Using the diffusion of innovation
theory, assess how quickl
Go to the website for the marketing research company Kantar (www.kantar.com/). Click on
"Company News," and click on one of the recent press releases. What types of research does
Kantar conduct, and what types of insights does it develop for its clients?
Classify each of the following products into either convenience, shopping, specialty, or unsought
goods: toothpaste, Life insurance, Sharp TV, Eggo Waffles, lettuce, Coach handbag, Adidas
Soccer cleats, furniture?
A bank manager notices that by the time customers get to the teller, they seem irritated and
impatient. She wants to investigate the problem further, so she hires you to design a research
project to figure out what is bothering the customers. The bank wants two studies: (a) Several
focus groups of their customers and
Suppose the health club didn't listen to your advice and ran the promotional campaign as is. A
new member has come in to complain that not only did he not lose inches off his waist, he
actually gained weight. How should the health club manager proceed?
Describe an example of a new product or service that is targeted at the college student market.
Using the concept testing discussion in the chapter, describe how you would conduct a concept
test for this product or service?
Some people think that a product should be considered "new" only if it is completely new to the
market and has never existed before. Describe or give examples of other types of new products?
Assume you were hired by the local grocery store to help assess their service quality. How would
you go about undertaking this project?
Finally discuss for which types of products it would do a straight rebuy and for which it would
pursue a modified rebuy?
What are some examples of companies that use a glocalization strategy?
What types of support and incentives could your university provide advisors to help make them
more attentive to students' needs?
What mobile apps do you use that help facilitate your transactions with a specific retailer or
service provider? Would you rather use the technology or engage in a face-to-face relationship
with a person? How, if at all, would your parents' answer to these two questions be different?
What are the advantages and disadvantages for companies that are the first to introduce products
that create new markets?
You have conducted a zone of tolerance analysis for a local dry cleaner. You find that the length
of the reliability and responsiveness boxes are much greater than those of the other three service
quality dimensions. You also find that the dry cleaner is positioned above the zone box on
reliability but below the box on
As a brand manager at Kimberly Clark, you are responsible for marketing its newest Huggies
slip on diaper. How would slotting allowances and trade promotions help promote your product?
Sears owns several store brands, including DieHard, Kenmore, and Craftsman. Each brand
features many models that may appeal to various customer groups. Wouldn't it be easier to just
identify them all as Sears? Justify your answer.
Ballymaloe Country Relish is an Irish delicacy, sold in find food stores throughout Ireland. For
consumers outside Ireland, it also lists various sellers in different countries. Visit ballymaloe
country relish, click on "Where Can I Buy," and find the most convenient source for you
personally. Why does Ballymaloe offer
Go to Zappos' website, www.zappos.com, and examine its customer service offerings. Next, go
to Reseller Ratings, www.resellerratings.com, and look up Zappos. Based on these reviews, does
Zappos have a service gap? If so, how can they close it?
When consumers buy a new notebook computer, what sort (internal vs. external) of information
search would they conduct? If you were a marketing manager for Sony, how would you use this
information?
Using the same product or service you used In question 5, use the diffusion of innovation theory,
to assess how quickly it will diffuse based on its relative advantage, compatibility, observability,
complexity, and trialability?
Assume you have written this textbook and are going to attempt to sell it to your school. Identify
the six members of the buying center. What role would each play in the decision process? Rank
them in terms of how much influence they would have on the decision, with 1 being most
influential and 6 being least influentia
CITGO, the petroleum company owned by the Venezuelan government, sells its products
throughout the world. Do you anticipate that its market positioning and advertising differ in
different countries? Why or why not?
Go to the VALS website (www.strategicbusinessinsights.com/vals/ presurvey.shtml), and click

on the link to complete the VALS survey. After you submit your responses, a screen will display
your primary and secondary VALS types. Click on the colored names of each segment to get
additional information about them, and pri
What can retailers do to make sure they have satisfied customers after the sale is complete?
Tazo makes a blend of exotic green teas, spearmint, and rare herbs into a tea called Zen. Using
Maslow's hierarchy of needs, explain which need(s) are being fulfilled by this tea?
Marketing researchers do not always go through the steps in the marketing research process in
sequential order. Provide an example of a research project that might not follow this sequence?
1. Visit the company website (www.oprah.com/index.html) and identify and describe the
different product lines that it markets? 2. How would you describe its product line breadth? 3.
Review the different product categories in each of the company's product lines. Which has the
greatest depth? Which has the least?? 4.
You have been sitting in the waiting room of your mechanic's shop for more than an hour. With
the knowledge that products are different from services, develop a list of the things the shop
manager could do to improve the overall service delivery. Consider how the shop might
overcome problems associated with the tangibi
A small-business owner is trying to evaluate the profitability of different segments. What are the
key factors you would recommend she consider? Over what period of time would you
recommend she evaluate?
The automotive industry is constantly adding new and different products and technologies to
their cars - both above and under the hood. Conduct an Internet or library database search and
discuss two innovative new automotive technologies that are changing the industry?
You and your two roommates are starting a pet grooming service to help put yourselves through
college. There are two other well-established pet services in your area. Should you set your price
higher or lower than that of the competition? Justify your answer.
You are hired by a career consulting firm that promises to market new graduates to high-paying
employers. The firm provides potential clients with an impressive list of employers. It charges
the clients a fee, and then a separate finder's fee if the client gets a position. The firm
aggressively markets its services and
How does the Internet help companies gain customer input on their existing and new products?
When evaluating different alternatives for a Saturday night outing at a fine restaurant, explain the
difference between the universal set, the retrieval set, and the evoked set. From which set of
alternatives will the consumer most likely choose the restaurant?
You have been asked to identify various segments in the market and then a potential targeting
strategy. Describe the segments for a children's clothing store, and then justify the best targeting
strategy to use?
Go to www.quirky.com/ and read about how Quirky develops new products. How is this
different than traditional new product development?
What is globalization? Why is it important for marketers to understand what globalization

entails?
What segmentation methods would you suggest for a small entrepreneur starting her own
business selling gourmet chocolates? Justify why you would recommend those methods.
Go to BMW's website (www.bmwusa.com/) and identify a few recently introduced brand

extensions to the marketplace. Discuss whether you believe the brand extension examples you
provided will benefit or harm the firm?
Siemens worked with the custom motorcycle manufacturer Orange County Chopper to build the
Smart Chopper-the first electric motorcycle. Visit www.usa.siemens.com/smartchopper to learn
about the specifications and details of this new form of Chopper. How is Siemens using this
innovation to improve its relationships with
Explain the factors that affect the amount of time and effort that a consumer might take when
choosing an oral surgeon to get his or her wisdom teeth removed. How would your answer
change if the consumer were looking for a dentist to get a cleaning? How should the office
manager for a dental practice use this informati
You have been hired recently by a large bank in its credit card marketing division. The bank has
relationships with a large number of colleges and prints a wide variety of credit cards featuring
college logos, images, and the like. You have been asked to oversee the implementation of a new
program targeting the freshma
1. Using the building blocks (five dimensions) of service quality (see Exhibit 13.4), evaluate
Zipcar? 2. Compare Zipcar's service quality performance with that of the most recent car rental
service (e.g., Avis, Hertz) that you may have used? 3. How well has Zipcar handled service
failure situations? What could it do
Are you loyal to any brands? If so, pick one and explain why you believe you are loyal, beyond
that you simply like the brand. If not, pick a brand that you like and explain how you would feel
and act differently toward the brand if you were loyal to it?
Best Buy has an extensive loyalty program, Best Buy Reward Zone that allows it to track its
customers' purchasing habits over time. How can Best Buy use this big data to improve sales?
Now provide an example of the three types of buying situations that the bookstore at your school
might face when buying textbooks?
Describe the organizational culture at your school or job. How would knowledge of this
particular organization's culture help a B2B salesperson sell products or services to the
organization?
Suppose you are the coffee buyer at Kroger's. There is a strong corporate initiative to increase
store label merchandise. Discuss the advantages and disadvantages of offering private label
coffee?
Think about the various energy drinks that you and your friends drink (e.g., Red Bull, Full
Throttle, and Monster).How do those various brands position themselves in the market?
Has the Internet helped lower the price of some types of merchandise? Justify your answer.
Colgate sells its products in many countries throughout the world. How would you expect its
market position to differ in various countries, compared with that in the United States? Consider
various areas across the globe in formulating your answer.
1. What are the objectives of AutoTrader.com's marketing research? How have its research
projects contributed to the firm's ability to meet these objectives? 2. What methods has
AutoTrader.com used to collect data about the effectiveness of dealer advertisements displayed
on its site?
Provide an example of each of the four types of B2B organizations?
Mazda is trying to assess the performance of two manufacturers that could supply music systems
for its vehicles. Using the information in the table below, determine which manufacturer Mazda
should use?
What can a marketer do to positively influence a situation in which a consumer is ready to buy
but has not yet done so?
Go to the Nielsen Claritas' website (www.mybestsegments.com). Click on the tab that says "ZIP
Code Look-Up," then enter your zip code to learn which segments are the top five in your zip
code. Follow the links for each of the five most common PRIZM segments to obtain a segment
description. Write up a summary of your re
Nike is a global brand, yet it alters its promotions to meet local tastes. Go to
store.nike.com/gb/en_gb/ and explore the U.K. site. Now go to the U.S. site. How are these
websites different?
What services does JetBlue (www.jetblue.com) offer? Go to JetBlue's Web site, click on "About
JetBlue," then "Why You'll Like Us." Compare the services of JetBlue and Delta Airlines
(www.delta.com). Which would you prefer to fly if the price of a ticket was the same?
You are the brand manager for a firm that makes herbs, spices, and other food additives. You
have had complaints from some of your retail outlets that they are finding empty bottles of pure
vanilla extract stashed around the store. Apparently, due to the high (35 percent) alcohol content
of pure vanilla extract, people
1. Which sociocultural factors have informed McDonald's global expansion? 2. Describe some of
the global distribution strategies that McDonald's uses or might consider using to spread through-
out the world. 3. Define the likely global STP strategy for McDonald's. In what ways does it
need to vary its STP? In which ta
What types of products would you use demographic segmentation for? How about
psychographic segmentation? Explain how these products differ.
Customers use a variety of methods to provide feedback to companies about their experiences.
Planetfeedback.com was developed as one such venue. Visit its website
(www.planetfeedback.com) and identify the types of feedback that customers can provide. Look
over the feedback for Verizon by typing "Verizon" in the company
Assume you have decided to buy an advertisement in the local newspaper to publicize your new
pet grooming service. The cost of the ad is $1,000. You have decided to charge $40 for a dog
grooming, and your variable cost are $20 for each dog. How many dogs do you have to groom to
break even on the cost of the ad? What is
Manuel is planning to launch a new gourmet taco truck and is trying to decide where he should
park his truck and what features and prices would entice consumers. He sends a request for
proposal to four marketing research vendors, and three respond, as described in the Â¬ table
below. Which vendor should Manuel use? Exp
Different companies emphasize different aspects of attitude in making decisions. Explore the
Microsoft (www.microsoftstore.com) and Apple (store.apple.com) stores online. Discuss the
primary attitude components that they are targeting and how the two stores differ?
LLBean guarantees that its products will last forever. What features of a pair of pants from
LLBean would be part of the actual product and which would be part of the associated services?
For many small businesses, the idea of entering a foreign market is frightening. The U.S.
national government, as well as most state governments, now offer assistance designed
specifically for small-business owners. Visit the website of the Massachusetts Export Center at
www.mass.gov/export/ and examine the types of se

Do you think all edible items sold in a grocery store should have an ingredient and nutrition
label? Consider the perspectives of consumers, the manufacturer, and the store.
You have just started to work in the purchasing office of a major pharmaceutical firm. The
purchasing manager has asked you to assist in writing an RFP for a major purchase. The
manager gives you a sheet detailing the specifications for the RFP. While reading the
specifications, you realize that they have been written
Suppose your university wants to modify its course scheduling procedures to better serve
students. What are some secondary sources of information that might be used to conduct
research into this topic? Describe how these sources might be used. Describe a method you could
use to gather primary research data about the to
Imagine that a pharmaceutical company has just developed a cure to a major fatal disease.
Because the firm is the only one even close to a cure for this disease, price is inelastic, meaning
it could virtually charge any price and people would pay. Discuss the ethical implications of
choosing a price?
Nature's Path is about to introduce a type of granola and is in the market testing phase of the new
product development process. Describe two ways that Nature's Path might conduct initial market
testing prior to launching this new product?
Identify a specific brand that has developed a high level of brand equity. What specific aspects of
that brand establish its brand equity?
Visit MAC Cosmetic's website (www.maccosmetics.com/). Identify and briefly describe the
depth and the breadth of its product lines?
A large hardware store collects data about what its customers buy and stores these data in a data
warehouse. If you were the store's buyer for lawn equipment, what would you want to know
from the data warehouse that would help you be a more successful buyer?
Android Wear is a new category of wearable computing devices that link to android smart-
phones. How quickly do you think this product will diffuse among the U.S. population? Describe
the types of people that you expect will be in each of the diffusion of innovation stages.
You have been asked to evaluate the attractiveness of a group of identified potential market
segments. What criteria will you use to evaluate those segments? Why are these appropriate
criteria?
What are the major advantages and disadvantages of diversification?

How could/would dividends affect an EPS/EBIT analysis? Would it be correct to refer to
â€œearnings after taxes, interest, and dividendsâ€ as retained earnings for a given year?
1. In pursuing more sustainable production, what steps of the B2B buying process will Levi
Strauss need to re-visit? Which are likely to become less important? More important? 2. For this
pursuit to be successful, what type of organizational culture should Levi's foster?
You recently were invited to a formal event at the home of the president of your university. You
decide such an event warrants a completely new outfit. Describe three social factors that might
influence your purchase decision?
Identify and describe the ways that companies generate new product ideas. Which of these ways
involve the customer? How can firms assess the value of the ideas that customers generate?
How do the levels of strategy differ in a large firm versus a small firm?
Many multidivisional firms do not report revenues or profits by division or segment in their
Form 10K or Annual Report. What are pros and cons of this management practice? Discuss.
After conducting an internal audit, a firm discovers a total of 100 strengths and 100 weaknesses.
What procedures then could be used to determine the most important of these? Why is it
important to reduce the total number of key factors?
What are the most important characteristics of an effective management information system?
How would the R&D role in strategy implementation differ in small versus large organizations?
If a firm has zero debt in its capital structure, is that always an organizational strength? Why or
why not?
How has the Sarbanes-Oxley Act of 2002 changed CEOsâ€™ and CFOsâ€™ handling of
financial statements?
If a company has $1 million to spend on a new strategy and is considering market development
versus product development, what determining factors would be most important to consider?
In performing an EPS/EBIT analysis, where does the first row (EBIT) numbers come from?
List five reasons why many merger/acquisitions historically have failed.

Describe the production/operations system in a police department.
Define and explain value chain analysis (VCA).
Diagram a formal organizational chart that reflects the following positions: a president, 2
executive officers, 4 middle managers, and 18 lower-level managers. Now, diagram three
overlapping and hypothetical informal group structures. How can this information be helpful to a
strategist in formulating and implementing s
Explain how and why the Internet makes market segmentation easier.
List four major benefits of forming a joint venture to achieve desired objectives.
Discuss how important it is for a college football or basketball team to have a good game plan
for the big rival game this coming weekend. How much time and effort do you feel the coaching
staff puts into developing that game plan? Why is such time and effort essential?
For a firm that you know well, give an example SO Strategy, showing how an internal strength
can be matched with an external opportunity to formulate strategy.
Define and explain â€œoutsourcing.â€
Give recent examples of market penetration, market development, and product development.
Define and discuss the â€œspamâ€ problem in the United States.
How can delegation of authority contribute to effective strategic management?
Suppose your company has just acquired a firm that produces battery-operated lawn mowers, and
strategists want to implement a market-penetration strategy. How would you segment the market
for this product? Justify your answer.
Give recent examples of related and unrelated diversification.
In full detail, explain the following EPS/EBITchart.
Can you think of any reasons why not-for-profit firms would benefit less from doing strategic
planning than for-profit companies?
Discuss the business of offering a BBA or MBA degree online.

Called de-integration, there appears to be a growing trend for firms to become less forward
integrated. Discuss why.
For the Litten Company in Table 8-8, what would the Retained Earnings value have to have been
in 2009 on the balance sheet, given that the 2010 NI-DIV value was $4?
Give two examples of staffing strengths and two examples of staffing weaknesses of an
organization with which you are familiar.
Give recent examples of joint venture, retrenchment, divestiture, and liquidation.
Do you think hostile takeovers are unethical? Why or why not?
In order of importance, list six â€œbenefits of objectives.â€
Do you think aggregate R&D expenditures for U.S. firms will increase or decrease next year?
Why?
Describe the management information system at your college or university.
Do you think cultural products affect strategy formulation, implementation, or evaluation the
most? Why?
Draw a breakeven chart to illustrate lowering price.
Based on the financial statements provided in this chapter for the Litten Company, calculate the
value of this company if you know that its stock price is $20 and it has 1 million shares
outstanding. Calculate four different ways and average.
Discuss the limitations of EPS/EBIT analysis.
In developing projected financial statements, what should you do if the $ amount you must put in
the cash account (to make the statement balance) is far more (or less) than desired?

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