Vol 18, Issue 24 September 8, 2020

Our biggest event of the year will be our 22nd Int'l Latino Book Awards Ceremony, to
be held September 12th, and, of course, it's also virtual for the first time. Our huge team of
volunteers has worked very hard to make this one of the MUST SEE virtual events of the year
for EVERYONE WHO LOVES BOOKS. Please look over the materials enclosed below and we
hope you both attend the Ceremony and ask other to attend. It will be an event you will not
forget.

We also want to salute all our great Partners including: Los Angeles City College, MiraCosta
College, MacMillian Publishers, Vet Art, and California State University San Bernardino.
Additional Partners include AARP, Las Comadres Para Las Americas, Los Angeles Community
College District, MAAC, Martin Valdez, Mi Libro Hispano, Quad Air Communications,
REFORMA, and Route 78 Rotary. Media Partners include El Aviso, El Perico, Hoy en Delaware,
Inlandia Institute, La Mega Media, La Oferta, Latino Lubbock Magazine, Latino Times, LEAD,
Leaderamos, NBC & Telemundo, Negocios Now, and Para Todos. Since this is Empowering
Latino Futures only fundraiser of the year, we'd love to have you. Click here for more info.

We look forward to your involvement and I hope after the event to hear your thoughts,

Abrazos,
Kirk Whisler
Executive Editor
760-579-1696
kirk@whisler.com
EVENT DETAILS Share the trailer video >
22nd Annual International Latino Book Awards Ceremony
Saturday, September 12, 2020
2:30pm Pacific Time / 5:30pm New York time
The Awards Ceremony begins at 3:00 pm Pacific Time
FREE event for everyone. No registration required.

LOCATIONS WHERE THE EVENT WILL BE VISIBLE

You can always go to the website and click the links from there.
Website: www.latinobookawards.org
Facebook: Facebook.com/empoweringlatin
YouTube: https://www.youtube.com/channel/UCAMcLksy1ocfN2bf66NT1mw (Award
Winning Author)
Instagram: https://www.instagram.com/empoweringlatin

MESSAGES FOR SOCIAL MEDIA CLICK HERE to access images >

22nd International Latino Book Awards Ceremony! It's Virtual and Free on Sept. 12 at 2:30pm Pacific Time.
Recognizing the greatness in books by and about Latinos. There will be honorees in 96 categories! The
Emcee for the Awards Ceremony will be Edward James Olmos! www.latinobookawards.org or on
Facebook live at @EmpoweringLatino #ILBA #BookAwards

La Ceremonía de Reconocimientos será el sabado 12 de Septiembre. Entretenimiento a las 2:30pm tiempo

pacífico. Se reconocerá la grandeza de libros escritos para, por y enfocados en Latinos en 96 categorías. El
presentador principal será Edward James Olmos. Time. www.latinobookawards.org Facebook en vivo
@EmpoweringLatino #ILBA #BookAwards

A lot of GREAT presenters have gathered to recognize greatness in literature!! 22nd International
Latino Book Awards Ceremony! It's Virtual and Free on Sept. 12 at 2:30pm Pacific Time.
www.latinobookawards.org Facebook live at @EmpoweringLatino #ILBA #BookAwards

International Latino Books Awards

22nd Annual Ceremony ~ Virtual and Free
The largest Latino cultural Awards in the USA
Saturday, September 12th
Program starts with Entertainment at 2:30 Pacific Time, 5:30 New York Time and
the Ceremony begins at 3:00 pm Pacific, 6:00 New York Time
 Recognizing the greatness in books by and about Latinos.
Honorees in 96 categories. Click here for all the Finalists
Emcee Edward James Olmos.
Honoring the Greats of Latino Literature
Empowering Latino Futures has permanently named a series of Awards to honor those who have led the way:
• Isabel Allende
• Rudolfo Anaya
• Alma Flor Ada
• Juan Felipe Herrera
• Victor Villaseñor

Presenters Will Include

• Edward James Olmos, Actor, Director, Activist as Emcee
• Sindy Benavides, CEO, LULAC National
• Cesar Caballero, Dean, CSUSB Library
• Nora de Hoyos Comstock, Founder, Las Comadres
• Jan Corea, CEO, California Association for Bilingual Education
• Frank Cruz, Former Chair, Corporation for Public Broadcasting
• Jane Delgado, CEO, Nat'l Alliance for Hispanic Health
• Nancy de los Santos, Film/TV writer, Producer
• Eduardo Diaz, Director, Smithsonian Latino Center
• Loida Garcia-Febo, Past President of the American Library Association and REFORMA
• Ignacio Gomez, Award Winning Artist and Sculptor
• Edna Iturralde, Award Winning Author
• Dr. Luke Lara, President of the Academic Senate at MiraCosta College
• Eva Longoria, Award Winning Actress and Producer
• Josefina Lopez, Screenwriter & Author
• Elena Rios, MD, CEO, National Hispanic Medical Association
• Dr Francisco Rodriguez, Chancellor of the Los Angeles Community College District
• Esmeralda Santiago, Author
• Jesus Treviño, Director, Writer, & Social Activist
• Arturo Vargas, CEO, NALEO
• Cid Wilson, CEO, Hispanic Association on Corporate Responsibility
• Entertainment by Rick Najera, Comedian and Oscar Hernandez, Musician

Go to www.LatinoBookAwards.org to view the Show and

to see covers of all the amazing winning books by category
Click here to become a Partner with ELF and the Int'l Latino Book
Awards
 The 68th Latino Book & Family Festival
North San Diego Virtual Event
Saturday, September 19, 2020 at 11am
www.LBFF.us
Live on Facebook @LBFFs (facebook.com/LBFFs)
Zoom link: https://us02web.zoom.us/j/84312754571

Thank you everyone see you at the event Saturday!

Ana Patino
Empowering Latino Futures formerly Latino Literacy Now
o: (760) 645-3455 e: LatinoLiteracy@gmail.com
624 Hillcrest Lane, Fallbrook, CA 92028

www.EmpoweringLatinoFutures.org

Key Insights
If You Care About Your Community Complete the 2020 Census Now - and
make sure 3 neighbors do the same
The results of the 2020 Census will help determine how hundreds of billions of dollars in federal funding
flow into communities every year for the next decade. That funding shapes many different aspects of every
community—no matter the size, no matter the location. You have until the end of September to do this.
Share info about your upcoming events for the
Latino Events Newsletter
Our new monthly events oriented newsletter

Education Insights
 HACU announces National Hispanic-Serving Institutions Week to
be observed, Sept 14-20, 2020
The Hispanic Association of Colleges and Universities (HACU) has announced National Hispanic-
Serving Institutions (HSIs) week will be observed Sept. 14-20, 2020. The observance takes place
during National Hispanic Heritage Month, celebrated Sept. 15-Oct. 15.
According to the most recent data analyzed by HACU from the 2018-19 academic year, 539
Hispanic-Serving Institutions are in 181 Congressional Districts in 25 states, the District of
Columbia and Puerto Rico.
Each year, HACU government relations staff works with members of Congress to recognize the
contributions of Hispanic-Serving Institutions in their communities.
“While Hispanic-Serving Institutions may not be able to celebrate as usual, due to COVID-19, we
encourage HSIs to use social media platforms to commemorate National HSIs Week and create
awareness of the value HSIs provide to countless students and communities across the nation,”
said HACU President and CEO Antonio R. Flores.
Hispanic-Serving Institutions are encouraged to observe the week with activities that heighten
awareness of the important role HSIs play in improving access to education and advancing equity
for historically underserved students.
Celebrate National HSIs Week and Tag @HACUNews on Twitter, Facebook and Instagram and
use hashtag #HSIWeek. Or email news@hacu.net to share your stories and to let HACU know
what your institution has planned.
Click here to download an HSIs week PDF.

Media Insights
Most Americans Think Social Media Sites
Censor Political Viewpoints
BY EMILY A. VOGELS, ANDREW PERRIN AND MONICA ANDERSON

Republicans are far more likely than Democrats to say major tech companies favor the views
of liberals over conservatives. At the same time, partisans differ on whether social media
companies should flag inaccurate information on their platforms.

Click here for the Entire 19 page Study

 Empowering Latino Futures Insights
After two decades as Latino Literacy Now we've evolved to a name that
better reflects our various programs
Please click here for the 2019 Empowering Latino Futures/Latino
Literacy Now Year in Review report.
 Author Insights

Enter the Books into

Movies
Go to www.Award.News for info
on all our Awards.

Branding Insights ~ An Ongoing Series

Part 12
What other options did you consider before you chose us?
After all of the market research and investigation, you may think you know who your
competitors are.

But there’s always the possibility you’ve either missed one or passed on one because their
offering didn’t seem comparable to yours.

Asking your customers what companies and services they evaluated is a great way to make
those unknowns known.

Click here for a 100+ page resource study on marketing & branding

Please forward this free newsletter on to others who may find it

useful. Please unsubscribe if you no longer wish to receive it.
Trouble viewing this e-mail? Read it on the web. HM101 Thank you.

Sinceramente, Kirk Whisler

Executive Editor, Hispanic Marketing 101
email: kirk@whisler.com
voice: (760) 579-1696 web: www.hm101.com
624 Hillcrest Lane, Fallbrook, CA 92028

Latino 247 Media Group | 624 Hillcrest Lane, Fallbrook, CA 92028

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