VISION U00mKOLEHIYO NG LUNGSOD NG LIPA

“A center of human development committed to the Marawoy, Lipa City

pursuit of wisdom, truth, justice, pride, dignity, and
local/global competitiveness via a quality but
affordable education for all qualified clients.” BUSINESS ADMINISTRATION DEPARTMENT
MISSION AY 2020 -2021
“Establish and maintain an academic environment
promoting the pursuit of excellence and the total
development of its students as human beings, with I. COURSE TITLE : MM8/ - STRATEGIC MARKETING MANAGEMENT
fear of God and love of country and fellowmen.”

GOALS II. COURE PREREQUISITE : MARKETING 1

1. foster the spiritual, intellectual, social, moral, and
creative life of its clients via affordable but quality
tertiary education; II. COURSE CREDIT : 3 units
2. provide the clients with rich and substantial,
relevant and wide range of academic disciplines, IV. COURSE DESCRIPTION
expose them to varied curricular and co-curricular
experiences which nurture and enhance their
personal dedications and commitments to social, The course enables the student to have an integrated view across the whole spectrum of business and
moral, cultural, and economic transformations;
management. The center of attention is the total enterprise–-the industry and competitive environment in which it
3. work with the government and the community in the
pursuit of achieving national and developmental operates, its long-term direction and strategy, its resources and competitive capabilities, and its prospects for
goals; and

4. develop deserving and qualified clients with

success. The mission of the course is to explore why good strategic management leads to good business
different skills of life existence and prepare them for
local and global competitiveness. performance, to present the basic concepts and tools of strategic analysis, and to apply the methods of crafting a
well-conceived strategy and its execution

PROGRAM OBJECTIVES V. COURSE LEARNING OUTCOMES

VISION
Produce a socially-developed individual in the field of 1. Can employ strategic management techniques in the Strategy formulation, implementation and evaluation;
business administration with confidence in the job,
integrity among clients, and competence in the output 2. Can employ strategic analytical approaches and tools used to the managerial process;
towards a managerial position. 3. Can conduct strategic analysis in a variety of industries and competitive situations and,
MISSION
An organized division working together for the 4. Can provide reliable information about the competitive challenges of a global market environment; and
institution, giving value to our learning and committed
in all members of the department 5. Can work in teams and evaluate the internal operation and external issues facing various organization and
PHILOSOPHY to craft strategies that can lead firms to success
Be Sincere, Be Active, and Be Honest
VI. COURSE CONTENT
Specific Objectives
1 define and discuss
strategic management and
its core concepts ;
2.1 describe the nature and
role of vision and mission
statement in strategic
management;
2.2 identify major external
factor affecting organization
and the importance of
monitoring them ;
2.3 identify the basic
functions or activities that
make up an organization;
2.4 identify the types of
business strategies and
discuss the guidelines when
particular strategies are most
Topics
A big, warm welcome!
Syllabus walk-through,
expectations and
commitments.
1.Overview of Strategic
Management
2.The Nature of Strategic
Management
Strategy Formulation
2.1 The Business Vision and
Mission
2.2 The External
Assessment
2.3 The Internal
Assessment
2.4 Strategies in Action
No. of Teaching and Assessment Evidence of
Student Leaning Outcomes (SLO)
Hours At the end of the topic the student can: Activities Outcome
(Strategy/Method)
3 1. discuss concepts in strategy
formulation and its importance to Vocabulary building Rubric score cards of
strategic management recitation
19.5
In class case analysis Rubric score cards of
Written case
2.1 Evaluate and create a good Individual presentation for Rubric score cards of
mission and vision for different case assignement assignment
companies
Group presentation of case Rubric score cards of
2.2 Prepare an external Strategic assignment team project
management audit using the
External Factor Evaluation and Classroom dynamics Rubric scorecard of
Competitive Profile Matrix Panel Discussion
2.3 Prepare an internal strategic Team Project
management audit using the a. Comparison of two
Internal Factor Evaluation Matrix business of the same
industry
2.4 Identify strategies used by b. Identify strategic issues
3 different firms of a local organization
Oral Group Defense
appropriate; Strategic planning Paper of
a local business

MIDTERM 1.5

1.1 describe a framework for 1. Strategy Analysis and 17..5 1.1 Prepare Matrices such as SWOT, Rubrics score cards
choosing among alternative Choice SPACE,IE, BCG and QSPM in of individual
strategies strategy analysis and choice presentation

2. Strategy Implementation 4

2.1 cite the effect/ benefits 2.1 Implementing 2.1 Prepare forecasted financial
of strategy implementation to Strategies: Marketing, statements and ratios to
the different functions of the Finance/ Accounting, R&D and strengthen recommended
organization ; MIS Issues strategies

4
3. Strategy Evaluation

3.1 describe a framework for 3.1 Strategy Review, 3.1 Recommend procedures for
strategy review, evaluation Evaluation and Control strategy evaluation
and control;

FINAL EXAMINATION 1.5

VII. TOTAL NUMBER OF HOURS : 54 Hours

VIII. SUMMATIVE EVALUATION

Class Standing : 70% (Please provide breakdown)

Assignments-20 %
Quizzes 20%
Projects -15%
 Research -15%

Major Examination : 20%

Attendance and Character : 10%

IX. SUGGESTED READINGS : website, journal, newsletters, publications

X. REFERENCES : David, Fred 2011 . STRATEGIC MANAGEMENT Concept and Cases 13th edition , Pearson Education, Inc.
Gamble, John E, Strickland, A.J III and Thompson, Arthur A. 2005 . CRAFTING AND EXECUTING STRATEGY The Quest for
Competitive Advantage Concept & Cases 14th Edition, McGraw Hill Education Private Limited.
Orculla,N. A 2007. FUNDAMENTALS OF STRATEGIC MANAGEMENT .Rex Bookstore, Inc.
Wheelen, Thomas L.,Hunger, J. David , 2012 STRATEGIC MANAGEMENT AND BUSINESS POLICY, Pearson Education, Inc.

Prepared and Submitted by:

MARIE JOAHNNA M. ARANDA, LPT FE B. CASAS

INSTRUCTOR I INSTRUCTOR I

Approved by:

GLENDEL V. LUNAR , MMT, LPT

DEAN – BSBA DEPARTMENT