Art Of Self Branding for a

Successful corporate inning

SSP-IV
Unit I - Self Reflection & Way
Forward
 What is Self Reflection?

Self reflection is like looking into a mirror and

describing what you see. It is a way of assessing
yourself.
 Self Reflection is about taking the time to
think about yourself and your own life.

Are you happy?

How do you feel about yourself?

Do you feel healthy?

Are you managing your time well?

Are you organised?

 Why is Self Reflection important?

Helps you develop your skills and review their effectiveness

Helps you to stay on track with your goals

Helps you understand work/life balance

Helps you recognise and celebrate your success

Helps you learn from your mistakes

Reflective questions to ask yourself:
Strength

Weaknesses

Skills

Problems

Achievements

Happiness

Solutions
Simply take 15 minutes every 90 days to answer the following 7 questions and
ensure you‘re on track to achieving your goals.

Where do I want to go?

What am I doing here?

How did I get here?

Am I on the right path to where I want to go?

What tools do I need to get to the next step?

Who would I need on the next journey with me?

Do I still want to continue this journey?

Who looks outside, dreams ;
Who looks inside , awakes

- Carl Jung
GAP Analysis
 What is GAP Analysis?

GAP Analysis is an examination and assessment of your current

performance for the purpose of identifying the difference between
your current state and where would you like to be.

GAP Analysis is the comparison of actual performance with desired

performance.
 GAP Analysis

It addresses two questions:

Performance : Where are we?

Potential : Where do we want to be?

 How to perform a GAP analysis?
Be honest about your deficiencies : It can be hard to admit your failures - but to
perform an effective gap analysis, you'll need to be brutally honest about the things that
doesn’t work..

Be honest about your strengths: Don't be too humble about what you've accomplished.
You need to understand the positive aspects of yourto help you focus on the negative ones.

Be realistic: In the later part of your gap analysis process, you'll start setting goals for the
future. These goals must be realistic and pragmatic given your known constraints.

Be specific: For every part of your gap analysis (current state, desired future state and
action plan), you'll need to avoid vague statements or intangible outcomes. Be sure to
include a mixture of qualitative and quantitative measures for both your current and future
states.
“Continuous effort, not strength neither intelligence, is the key to
unlocking our potential .”

–Winston Churchill
SWOT
 SWOT Analysis
Though SWOT analysis is used primarily for business and marketing purposes, it can also help
individuals assess their strengths, weaknesses, opportunities and threats. Personal development is
essential for an individual to look more appealing to employers, plus it also increases self-
confidence, self-esteem, and self-image.

People often fail to analyze themselves and as a result, end up making bad decisions, but many
apply SWOT analysis effectively with professional tactics to stand out in a sea of candidates.
Self-analysis can get complicated but can play a significant role in personal progress.

To be successful in today’s competitive world, it’s essential for one to be able to identify his or her
strengths and weaknesses, as well as the opportunities and threats that are presented to him/
her.
 Conducting a SWOT Analysis
The analysis involves finding out the qualities of a person. SWOT is an evaluation tool used for
identifying the loopholes and strong points and implementing them in an orderly fashion. After the
evaluation process, an effort is required to implement changes which are positive and can lead to
further opportunities.

Carrying out SWOT analysis highlights the pros and cons a person possesses but the result will depend on
how an individual responds to the analysis and implements it accordingly.

An individual can react either by improving his/her weaknesses and overcoming the loopholes or take
advantage of the strengths but also realise the threats that can overshadow strengths and
opportunities.
Working on weaknesses is an important step in implementing SWOT analysis. It is wise and productive to
accept weaknesses and convert them into strengths, plus eliminating the threats.
Strengths Weaknesses
Strengths are internal positive attributes or capabilities a person has control over and can make
full use of Weaknesses are negative aspects and attributes which have little control
over

• Skills, competencies, knowledge

• Personal nature or tendencies
• Education
• Lack of education
• Strong personality
• Lack of work experience or expertise
• Confidence
• Less resources
• Commitment, enthusiasm, and passion
• Hygiene issues
• Achievements
• Lack of career direction or focus
• Personal resources
• Negative work habits
• PR and connections

Threats
Opportunities Threats are uncontrollable external factors that might overcome or damage the
Opportunities are uncontrollable external events a person can potentially leverage. strengths and opportunities

• Favourable job or work trends • Job insecurity

• Developed Improving economy • Downsizing and restructuring
• Job vacancies and openings • Changing market trends
• Training opportunities • Fewer job opportunities
• Technology advancements • Unrest
• Demand for Expertise and skills • Emerging competition
• Changing professional standards
Let’s watch a video for a better understanding

https://youtu.be/9dlLw7_v_Do
 Conclusion

Avoiding complexity and overanalyzing the analysis

might have the opposite effect. It’s good to keep the
SWOT analysis short and simple by building different
strategies and options.
Testing some assumptions and performing regular
updates would be necessary for continued results.
A SWOT analysis helps in progress in life and building
a superior strategy and executing it.
Updating Resume for final
placement
Importance of a perfect Resume/CV
CV/Resume plays an extremely important role in campus
placements. Some students do not put required efforts while
preparing their resume and end up getting disappointed during
placements.

A Resume is a one-page document thats sole purpose is to enable

you to sell yourself to a company. However a CV shows all your
achievements and things that you have accomplished since the day
you stepped into a school.
 Prepare your Master Resume: Master Resume is something that contains everything from your
education, work experience, accomplishments, awards, certifications, projects, etc. in one place. It
need not be one page. It mainly functions as a source to prepare your CVs for different profiles.

Prepare One Page Resume: So now the task begins. You need to take specific points from your master
resume related to the profile you are applying for. For example, suppose you are applying for a core
profile in solid mechanics, your class project in data mining will be irrelevant as compared to a small
project in mechanics. This is very very important.

Add only those things that are relevant to the profile. Like most of the technology-based profiles do
not care about your extra-curricular activities. In this case, try to add more projects instead of
elaborating on the extra-curricular section. So take special care of this while preparing a profile-
based one-page resume.
Get it reviewed by people: A vital step, but often ignored by students. Get your CV reviewed by
seniors, friends, siblings or anyone you trust who will give honest opinions. You should get your
CV verified by at least 3 people.

Re-read it: Sometimes there are small spelling errors or grammatical mistakes. Check them
thoroughly. Go through each and every line at least 2 times. Small silly mistakes are a big turn
off to a recruiter. Take care of them.

Take a print-out of the CV: At times, margins are not right. So it’s better to take a print-out
on A4 paper to check if how it looks on a page. After all, during interviews, the recruiter will
be having a hard copy of your resume.
 The Structure

Name Contact Objective

Academics Experience

Projects Trainings

Awards/
Skill Set Achievements
Personal
Details
Some of the sections to include in a Resume:
• Write your name, email id, contact number at the top. You can also add the link to your LinkedIn profile.
• Start by listing your education in reverse chronological order. Mention the college name, department, year of passing, your grades,
and rank (if decent enough). Class X and Class XII marks are also preferred.
• Now add your scholastic achievements. It contains your academic achievements like scholarships, awards, selections at
prestigious institutions, etc. You can also add sport achievements. Make sure that scholastic achievements contain your highest
accomplishments.
• If you do not have major scholastic achievements, you can add your professional experience right after the education. Mention the
relevant internships and work experience (if any) under professional experience. You should also explain the work that you had
done during the entire period like the Objective, Approach and Result/Impact. These three things should definitely be covered in
any experience.
• You can add Positions of Responsibility (if any) after work experience. PORs show how well you can manage other things apart
from your academic load. Some major positions of responsibility can be explained very well. You can start by adding Initiatives and
end with the impact of your work. If you do not have any major PORs, do not write this right after the professional experience.
• Any job opening requires a certain set of skills that must be possessed by a candidate. Technical Skills and Relevant Courses
cover this area. You can also add online courses in this section.
• Course Projects and Thesis work can be added if their work is inclined towards the profile you are applying for.
• If you have experience in any International Conferences, Research Publications, Foreign Exchange Programs, make a separate
heading for it. These are the things that distinguish you from other candidates.
• Last but not the least, extra-curricular activities. If you want to make this section extremely presentable, divide it into sections such
as social, sports, conferences, quiz, literary, hobbies, etc.
DO’s and DONT’s
Easy to
No folds
read

Printouts
No jargons or
instead of
abbreviations
photocopy

Simple Dont
Fonts Copy
• Do not leave too much white space on your resume. If you do not have many relevant things to
write about, mention whatever you have. Just do not leave blank space. It should be a complete
one-page resume.

• The points should be one-liners. Strictly. No t wo liners and try to cover at least 75% of a line.
• Use words such as achieved, observed, recorded, attained, organized to start a sentence.
• Use the same font style in the whole resume. You can use Bold and Italics in some places.
• Start preparing the Resume at least a month or t wo before the deadline. The review will also
take time.