1. perform a content audit of the patinaai osim website and suggest improvement.

We suggest they create their own website or hire someone to do so since most of their information is in
the Amani institute website their own website doesn’t work. which currently isn’t working.

Alternatively, they can use a wix website

 2. Develop 3 key results for the 2 goals created for Paatinai Osim focusing of Facebook metric.

The 3 Key results include:

i. Having more traffic on their website

ii. More people donating to their cause
iii. Reaching 2000 Facebook likes.

3. Develop a persona, based on the first class, answering at least 4 questions of slide 44 and also
for the question of slide 45 and 46. Build the persona based research.

The 4 questions:

1. what’s important to them?

Benefiting the community by uplifting the socioeconomic status of nomadic girls and women in
Kenya by addressing education and health through capacity building, empowerment and
sustainable livelihoods.

2. Why is it important to them?

It is important to them because it is a non-profit organization.

3. Their online habits:

posting surveys /questionnaires to be filled, posting what it has been up to and posting information in
line with their mission.

4. How they search for information?

By issuing online questionnaires.

4. Research other organizations that do something similar/ have a similar cause, one in Kenya and one
international. Check out their social media platforms and take screenshots of at least 3 posts/articles
you find standing out.

Kenya

Womankind Kenya is a national NGO registered in 1995. The organization particularly targets women
and children, the most vulnerable members of the society; it addresses issues of Education, sustainable
Livelihood, Water Sanitation & Health, Women Empowerment, Good Governance and emergencies
interventions. The organization works with the pastoral communities at large to identify core problems.
Their mission is to build confidence, raise self-esteem and empower the community they work with to
participate fully in their own affair and decision making to facilitate community-based projects. This is
aimed to exploit the natural and human resources available in the region whilst sustaining and
improving the environment for the benefit of the livelihoods. The organization aims to bring together
the local community with their expertise and experience and the development agencies with their
resource to confront Ignorance, Diseases, Poor Livestock Husbandry, Environmental Degradation and
the resultant Poverty and Retrogression.
Their main guiding pillars are:

Climate Change Resilience and Livelihood

Wokike is committed to climate change initiatives within the local communities as part our strategic
goals towards improving livelihoods for the society.

Child Protection and Education

Their programs are tailored towards improvement of livelihoods especially children protection from
retrogressive cultural practices through education

Women empowerment and just governance

Their mandate wholly appreciates the need for women empowerment through leadership programs
enabling just governance in the society
Some of their notable partners are:

Action Aid International Kenya

UN Women

UNDP

Global Fund for Women

International Leadership Institute

Ford Foundation.

International Rescue Committee (IRC).

Save The Children International.

International

Women for women international

Through a bundled, gendered graduation approach, Women for Women International targets the social,
economic, and cultural barriers women face around the world.
Their signature program directly serves women in conflict-affected countries who have been the most
marginalized: These women face poverty, isolation, extreme forms of discrimination, and have been
denied access to resources and knowledge. We invest in these women, supporting them to transform
their own lives – so each woman can stand on her own two feet to walk whatever path she chooses for
herself and her family.
But women can’t do it alone. Through their complementary programs, they engage with men,
community structures, policy makers and graduates of our program to address discriminatory social
norms and practices, enhance and create more opportunities for women, and provide the support
women need to overcome the obstacles that stand in their way.

As each woman walks her own path, she brings others along with her, including her family, other
women, and her community. Her footsteps make a ripple effect: She shares her power with those
around her, so that together they can bring gender equality, prosperity and stability to her family and
community through the knowledge, skills and resources she has gained and the connections she has
formed with other women.
5. Research on what patinai osim is currently doing in their Facebook page and what stands out for you.
What content should they keep pushing and why?

Answer:
I have attached 3 screenshots from their Facebook page showing what stood out to me. Mostly is the
post of 15th November which has more likes compared to the rest since its showing that they actually
showing proof of their contribution. I think they should keep showing proof of their contribution so as to
show donors and everyone in general that they indeed are working for the betterment of the society.