CAREN MAGILL

Los Angeles, CA 408-964-8778 ~ carenmagill@gmail.com

QUALIFICATIONS PROFILE
Highly accomplished marketing communications professional with expertise in both B2B and B2C
environments. Experienced in integrated marketing campaigns, internal communications, new
media/digital marketing and project management within venture-backed startups and Fortune 500
corporations. Specialized expertise in communications design through digital and traditional media,
creating narrative-based messages that engage target audiences, promote social change and influence
consumer behavior.
CORE COMPETENCIES

 Project Management  Cause Marketing  New Media Marketing

 Marcom Strategy  Strategic Planning  Integrated Marketing
 Social Media  Budget Management  Brand Management
 Public Relations  Online Analytics  Corporate Communications
 Team Leadership  Event Production  Podcasting

PROFESSIONAL BACKGROUND

UCLA/Fielding Graduate University (2009 to Present)

Full Time Master’s student in Media Psychology & Social Change
• In final semester of program in completion of thesis (part time only) ending April 2011.

Ladies Who Launch, Los Angeles, CA (2009 – 2010)

Market Director, Franchise Owner
 Created a thriving online and in-person community for Ladies Who Launch (Los Angeles) via
Facebook, Twitter, YouTube, LinkedIn, blog presence, email campaigns and local in person
events.
 Established myself as a thought leader in the area of micro-entrepreneurship through social
media networking, live speaking engagements, and partnering with like-minded organizations.
 Implemented ongoing communication strategies to engage and educate the community,
converting new leads to workshops registrations and memberships.
 Established message consistency across multiple networks.
 Designed and promoted workshops and events targeted to female entrepreneurs, which included
securing expert speakers, initiating public relations opportunities and developing partner
relationships to expand reach and audience engagement.
 Sold Ladies Who Launch - Los Angeles for a profit in August, 2010

JDSU (formerly JDS Uniphase) (1998 – 2003 and 2006 – 2008)

Manager, Global Trade Shows & Events
 Managed corporate events with budgets of $5M-$7M annually.
 Co-developed and managed a customer-focused online interactive university (JDSUniversity) as
well as an internal online communications portal that supported over 75 new product launches
and pre-event global staff training for international tradeshow attendance reducing travel costs
by 30% per program.
 Created and led company-wide event marketing strategy, including timelines and deliverables,
budget and copy approval, global vendor management, cost negotiation, staff preparation, and
program analysis.
 Managed projects of varying size (up to 10,000 sq. ft) from inception through completion, across
North America, Europe and Asia.
 Drove trade show strategy and internal project related communications, including a fiscal-year
event marketing plan, individual project programs, and post-show analysis and reports.
 Supervised the Tradeshow & Events Group as well as cross-departmental project teams.
 Directed the acquisition of capital assets, such as a 7,000 sq. ft., $1.2M exhibit structure, including
RFP process, vendor selection, design, contract negotiation, and project management.
 CAREN MAGILL
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ListenUP! Canada (2005 – 2006)

Marketing & Development Manager
 Drove marketing programs that enhanced brand awareness and boosted retail store traffic in
target markets through direct mail, broadcast, online, and print media.
 Created trend analysis, measured the effectiveness of marketing campaigns, and monitored
geographical patterns.
 Communicated with media buyers, public relations firms, and marketing agencies to manage
ongoing programs and project initiatives.
 Centralized all media and public relations inquiries and solicited speaking opportunities and
media interviews for corporate spokespersons.
 Directed content creation, updates, and vendor support for search engine optimization.

TMX Group (formerly Toronto Stock Exchange) (2003 – 2005)

Account Manager, Event Marketing
 Executed a diverse number of conferences and events for specific lines of business within the
TMX Group, which included internal events, program launches, symposiums, and national road
shows.
 Created marketing content, materials and programs to increase attendance at events.
 Led cross-functional teams while managing overall project deliverables.
 Directed program initiatives for the Canadian Foundation for Investor Education.

EDUCATIONAL BACKGROUND
Master of Arts in Media Psychology and Social Change (Expected April 2011)
UCLA/Fielding Graduate Institute, CA

Bachelor of Arts in Psychology (1997)

York University, Ontario

AFFILIATIONS & PROFESSIONAL DEVELOPMENT

Cause Marketing Forum
American Marketing Association
American Psychological Association – Divisions: Consumer Psychology & Media Psychology
International Positive Psychology Association
Net Impact, Los Angeles Chapter

PRO-BONO WORK

Taproot Foundation Brand Strategist for non-profit organizations

ONLINE PROPERTIES
Academic & Professional Blog http://BrandingSocialChange.com
LinkedIn Profile with References http://www.linkedin.com/in/carenmagill